THE
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ESSENTIAL
LIFESTYLE
MAGAZINE
first
LOOK
The Boca Raton Observer is an entertaining and informative, high-quality magazine dedicated to the sophisticated, stylish and trend-setting readers living and working in Palm Beach County. Committed to a comprehensive focus on the community, The Boca Raton Observer celebrates the people, their homes and businesses, charity and cultural organizations and the schools and leisure activities that comprise the ultimate Boca Raton lifestyle. The Boca Raton Observer focuses on the market served and delivers a fresh perspective featuring the area’s most interesting people, places and things. A commitment to excellent writing, outstanding design and high standards of production ensures a dedicated reader, a long shelf life and an increasingly popular publication.
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The magazine with the largest targeted distribution in Boca Raton
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The only Boca Raton lifestyle publication verified by ABC (Audit Bureau of Circulations)
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The area’s most cost-efficient magazine delivering extensive brand reinforcement
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A primary sponsor of premier local events extending visibility and increasing exposure
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Selected by readers as Boca’s favorite magazine, The Boca Raton Observer is:
The Boca Raton lifestyle publication most consistently read every month by an affluent audience
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EDITORIAL
CALENDAR JANUARY The Health & Fitness Issue The latest in cutting-edge health, nutrition and exercise trends.
FEBRUARY The Love & Romance Issue Be it perfumes, jewels or getaways, discover countless ways to express affection.
MARCH The Home Issue Peek inside Boca Raton’s most exclusive homes and meet their creative designers.
APRIL The Women’s Issue Meet the impressive women who make and shape our great community.
MAY The Men’s Issue Check out the dynamic men who make things happen.
editorial
EXCELLENCE
Every issue of The Boca Raton Observer includes awardwinning, entertaining and comprehensive coverage of a variety of subjects pertinent to Boca Raton readers and their sophisticated lifestyles:
JUNE/JULY
SOCIAL SCENE4Boca Raton’s exciting social scene - the
The Summer Entertainment Issue Discover fabulous entertainment options in our back yard.
charities, the people, the venues, the events and details on all that’s essential.
AUGUST The Home & Family Issue All that matters to Boca Raton families and the place they call home.
SEPTEMBER The Business & Wealth Issue Up close and personal with our town’s most relevant movers and shakers.
OCTOBER The Food & Wine Issue Our city’s most fabulous restaurants, sommeliers, desserts and more. Includes our Holiday Gift Guide
NOVEMBER The Giving Issue Get to know Boca Raton’s most generous philanthropists and worthy charities.
FASHION & JEWELRY4Style trends, accessories and the hottest must-haves perfect for every occasion. Meet international designers, view fabulous creations and see the ultimate in exquisite gems. HOME DESIGN & REAL ESTATE4Look inside luxurious residences, explore unique designs for home and garden and view the latest comforts of waterfront and estate living. Enjoy firsthand the spectacular Boca Raton lifestyle.
DINING & ENTERTAINMENT4Get a tantalizing glimpse of our area’s finest dining establishments. Plus, the latest on chefs, recipe innovations, cuisine trends and wine, and dining listings that satisfy the most discerning epicureans.
FAMILY4A section for everyone: moms, dads, children, singles, grandparents and more. The Observer covers it all and explores life’s important relationships.
PERSONALITIES4Meet the high-profile celebrities and newsmakers who visit, live and work in our area. Check out local personalities who engage in various ventures or leisure pursuits that set them apart.
DECEMBER The Holiday Issue The greatest celebrations, gifts and cuisine for the holidays. *Subject to change
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DEMOGRAPHICS
LIFESTYLE AUTOMOTIVE
ENTERTAINMENT
$98
Regularly entertains at home
75%
Belongs to country, golf or athletic club
71%
PHILANTHROPY Participates in a charitable organization
Female/Male Median Age Marital Status Education
91%
24%
Owns an additional residence
30%
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Plans to buy or sell a home within the next 12 months
39%
56%/44% 43.7 79% Married 37%
Master’s or Doctorate Degree
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REAL ESTATE
Plans to remodel, expand or improve a home within the next 24 months
Demographics
Business Owner, Professional and Management Average Household Income
54% $338,800 *
Average Household Net Worth
$4,300,000
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Average amount spent dining out
63%
The Boca Raton Observer reader is a dynamic, socially involved, affluent consumer relying on the magazine for buying, shopping, dining and leisure activity advice.
Average Home Value
$1,195,000
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Dines out at least five times a month
AUDIENCE
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84%
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Drives at least one luxury-brand automobile
affluent
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35%
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Plans to purchase or lease an automobile in the next 12 months
Average People in Household
SHOPPING 96%
Plans to purchase designer clothing, jewelry or watches within the next 12 months
68%
Visited a foreign destination within the past 3 years
76%
Average number of vacations taken last year Short (2 to 4 days) Extended (5+ days)
Sources: Litchfield Research, Boca Raton Area Magazine Study, 2008; Claritas, Demographic Survey, 2008; First American Real Estate Solutions
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51%
54%
Purchased a product
47%
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Used an agent to make arrangements
Saved an article or advertisement
Attended an event
43%
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TRAVEL
3.41
Reader Response ▼
Frequents local shopping centers
Visited a Web site or contacted an advertiser
28%
3.10 2.04
*In comparison to U.S. Average Household Income of $50,233 (2007)
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COMMUNITIES EAST Lago Mar Marchand Mizner Lakes Estates at the Boca Raton Resort & Club Morningside Old Floresta Palm Beach Farms Royal Palm Yacht & Country Club Sun & Surf Club Spanish River Land Company (The Estates) The Sanctuary Tropic Isle Tunison Palms Walker’s Cay Walker’s Isle
Bel Marra Boca Bay Colony Boca Harbour Boca Harbour Island Boca Keys Blue Inlet Blue Water Boca East Estates Boca Marina Yacht Club Boca Raton Por La Mar Boca Raton Riviera Caribbean Keys Golden Harbour Harbour East Harbour Point Lake Rogers Isle Lake Wyman Estates
CENTRAL Azura Banyans at Broken Sound Boca Alta Boca Bath & Tennis Boca Country Club* Boca Grove Plantation* Boca Hamlet Boca Lake Boca Pointe Country Club* Boca Raton Sailing & Racquet Club Boca South Boca West Country Club* Boniello Acres Broken Sound Country Club* Brookhaven Captiva Carriage Homes at Woodfield Colonnade Colony Point Encantada Estancia Estancia South Estancia West Fieldbrook Estates Fox Landing Golf Vista La Joya
Le Lac Les Jardins Marina Del Mar Estates Mediterranea Millpond Mizner Forest Montoya Estates East Montoya Estates West New Floresta Newport Bay Club Palacios at Boca Del Mar Parkside Rio del Mar Santa Barbara Seasons St. Andrews Country Club Strathmore The Cloisters The Colony The Greens The Preserve Thornhill Estates Thornhill Green Thornhill Mews Timbercreek Waterside Woodfield Country Club Woodfield Hunt Club
WEST Long Lake Estates Mission Bay - Cordova Estates Mission Bay - The Isle Saturnia Stonebridge Country Club The Estates at Palma Vista The Oaks at Boca Raton The Shores at Boca Raton The Vineyards
Avalon at Boca Raton Boca Falls Boca Isles North Boca Isles South Horseshoe Acres Island Lakes at Logger’s Run Le Rivage Lexington Estates
DELRAY BEACH Addison Reserve Bristol Pointe Crystal Bay at Polo Club Grande Orchid Mizner Country Club Mizner’s Preserve
Polo Club* Rio Poco Saturnia Isles Stone Creek Ranch Tierra Del Rey Tierra Del Rey Estates South
CONCIERGE DISTRIBUTION Addison Aragon Boca Grande Mizner Grand Mizner Park Apartments Palmetto Place at Mizner
Presidential Place Royal Palm Place The Excelsior The Meridian Toscana Townsend Place
*Single family home distribution
circulation
ub ista n ton
targeted
distribution
The Boca Raton Observer is the LARGEST targeted lifestyle magazine in the Boca Raton/Delray Beach market and the only AAM-AUDITED publication in the area. Highly regarded in the industry as “the gold standard of media audits,” AAM guarantees the validity of the distribution. As a CONTROLLED circulation publication targeted to Boca Raton/ Delray Beach’s upscale audience, readership among the most sought-after audience is ensured.
ub
South
s ner
total distribution:
40,000
direct Mail:
•
24,000
PriVate residences:
Direct mailed throughout Boca Raton and Delray Beach to homes in more than 120 of the area’s most upscale neighborhoods, including top country club communities, exclusive gated enclaves and waterfront estates.
175,000**
digital: 12,000 We are the nation’s first title to offer AAM Audited Digital Subscriptions. Subscriptions are available on Apple’s iTunes App Store, Apple’s Newstand and via E-mail. organiZations: 400 Available through various prominent organizations including the Greater Boca Raton Chamber of Commerce, the Boca Raton Historical Society and the Boca Raton Public Library.
• ProFessional oFFices:
Direct mailed to the reception rooms of the area’s prominent medical and dental offices, spas and salons.
concierge: Concierge distribution at top-rated hotels and condominiums.
total readership:
neWsstands: 600 Select upscale Florida locations including: Barnes & Noble, Books-A-Million, Publix and Winn Dixie. 500
**Based on industry pass-along rate of 5.2 readers per copy
bonus distribution (Varies bY issue) 2,500 The Boca Raton Observer is frequently invited to be the exclusive media sponsor of the area’s most popular, highly attended philanthropic events.
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SPONSORSHIPS
charity
PARTNERS
The Boca Raton Observer is proud to partner with the area’s leading charitable organizations. Bonus copies of current issues are distributed to guests in attendance at philanthropic events. Opportunities are available for value-added exposure and invaluable partnerships. Events with upscale retail establishments and prominent businesses are an integral part of the marketing program. ALLIANCE FOR LUPUS RESEARCH ALZHEIMER’S COMMUNITY CARE AMERICAN HEART ASSOCIATION AMERICAN RED CROSS ANDY RODDICK FOUNDATION BOB BEAMON ORGANIZATION FOR YOUTH BOCA RATON COMMUNITY HOSPITAL CHRIS EVERT CHARITIES CYSTIC FIBROSIS FOUNDATION DONNA KLEIN JEWISH ACADEMY FLORENCE FULLER CHILD DEVELOPMENT CENTERS FLORIDA PANTHERS FOUNDATION THE HAVEN JAFCO JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY MARCH OF DIMES
*Subject to change
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SIZE
W
L
8.375" x 10.875"
Actual Page Size/Trim
FULL PAGE 8.625" x 11.125"
Bleed
Please provide document as 8.375" x 10.875" & add 1/8” bleed on all sides beyond page. Please keep all type at least 1/4" from actual page size/trim.
7.375" x
9.875"
2/3 Vertical
4.75"
x
9.75"
1/2 Vertical
3.50"
x
9.75"
1/2 Horizontal
7.25"
x
4.75"
1/3 Square
4.75"
x
4.75"
Non-Bleed
FRACTIONAL PAGE
quality
SPECIFICATIONS
SPECIFICATIONS
PRODUCTION
The Boca Raton Observer employs vendors using state-ofthe-art equipment and techniques to ensure the finest quality production in accordance with the highest industry standards. 4
Electronic High Resolution PDF files with embedded fonts are the preferred file format.
4
Native files must be Mac formatted, created in InDesign, Photoshop or Quark Xpress.
4 Follow specific ad sizing as listed on this page. Allow for bleeds if applicable. If ad needs to be resized by us, a production charge will be assessed.
4 Disk must include all placed or nested images and fonts (Type 1 preferred), including all fonts used in Illustrator or FreeHand eps’s. If fonts need to be sent via e-mail they must be stuffed. Please advise if fonts are PC.
4 Hi-res FULL PAGE TRIM SIZE 8.375" x 10.875" Non-Bleed— 7.375" x 9.875" Bleed—add .25" on all sides
1/2 VERTICAL 3.5" x 9.75"
images must be a minimum of 300 dpi at final size. You
cannot resample a file larger than its original size.
4 Images must be saved in TIFF or EPS format in CMYK.
4 Ads can be supplied on CD and MUST be accompanied by proof. Ads can also be sent via e-mail. We cannot accept files larger than 10 megs via e-mail. For large files we encourage the use of yousendit.com, a free digital delivery service via the Internet. For
LIVE AREA TRIM SIZE BLEED
more information on yousendit, please visit yousendit.com.
WE CAN CREATE YOUR AD:
2/3 VERTICAL 4.75" x 9.75"
1/3 SQUARE 4.75" x 4.75"
We need your photo(s), descriptive copy, logo, address, Web site, phone and fax number. Photos can be in the form of transparencies, slides, prints or hi-res on disk. Logos must be provided as black and white camera-ready art or hi-res on disk.
Send all production materials to 950 Peninsula Corp. Circle., Suite 1020, Boca Raton, FL 33487 or e-mail to: production@bocaratonobserver.com
1/2 HORIZONTAL 7.25" x 4.75"
COPYRIGHT © 2008 BY A&A PUBLISHING CORP. ALL RIGHTS RESERVED.
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MARKET
Conveniently located between Fort Lauderdale and Palm Beach, Boca Raton ranks high as one of the most affluent cities in the nation. Considered one of the most beautiful and fastest-growing areas in the country, Boca Raton offers residents and visitors an appealing spectrum of shopping, dining, cultural, recreational and real estate choices. With a total population of 120,200 spread across 97 square miles, Boca Raton boasts five miles of beach frontage, 1,087 acres of parks and an average annual temperature of 74.7 degrees, consistently drawing newcomers and visitors to the area. After West Palm Beach, Boca Raton is the second-largest city in Palm Beach County. The Boca Raton/West Palm Beach market boasts Florida’s highest per capita personal income and ranks fifth-highest in the nation. Available shopping per square foot, per person is one of the highest in the country. Most international purveyors of luxury goods and services are represented in the Boca Raton area and value the location as essential to their overall business success.
Source: U.S. Bureau of Economic Analysis
Selected Boca’s Favorite Magazine
essential
client testimonials Altier Jewelers, with the distinction of being the oldest established jewelry store in Boca Raton, has used a variety of media to promote business. Now run by a third generation owner, our family continues to be very selective in making advertising choices. Our current advertising plan includes billboards and multiple pages in five local lifestyle magazines. The Boca Raton Observer has generated more business for us than the other media combined. We are tremendously pleased! Cutler Altier, President Altier Jewelers
The Boca Raton Observer is the perfect vehicle for me to reinforce my client base. Although most of my clients come by way of referral from both colleagues and patients, the magazine’s comprehensive coverage focuses my message and has been instrumental in reaching new as well as established clients. Rafael C. Cabrera, M.D. Plastic Surgery Specialists of Boca Raton
I was very reluctant to consider advertising as a viable vehicle for my type of business, particularly magazines. I agreed to try The Boca Raton Observer and I am amazed by the results. Not only do I receive a measurable response to my ads, but also receive qualified leads. Almost every response has been converted to a new client. I am definitely a believer now!
We have been in business in Boca for over 35 years and fortunately have built a very extensive clientele. However, when our ad appears in The Boca Raton Observer, we usually get an immediate response, often resulting in the acquisition of a new client. The Observer has become an important contributing factor to our continuing success. Bill Jacob, Owner Reid Travel
Our relationship with The Boca Raton Observer has been spectacular. They have helped us to participate in the area’s most popular charity events and increase our visibility in our community, They are our preferred local media partner. Neal Meany, Group Director, Palm Beach County Tiffany & Co.
The team at The Boca Raton Observer continue to impress us. Their market leading distribution and their award winning editorial make them our preferred publication in the Boca Raton market. Patty Soltis, Vice President/General Manager Neiman Marcus Boca Raton
R. Jo Kaufman Morgan Stanley Smith Barney
We have been advertising in The Boca Raton Observer for several years now. In fact, as a leader in the automotive industry, we have a large marketing effort and have advertised with several of the top magazines in the area. It is important that we track our results and I can truthfully say that the results from The Boca Raton Observer far exceed most other publications. Dave Maraj, Owner Champion Porsche
© 09/2012
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2013/2014 event sponsorships OCTOBER 2013: 4 Third Annual Jafco In My Shoes Luncheon Boca West Country Club Jewish Adoption & Foster Care Options
9 Susan G. Komen for the Cure’s Pink Ribbon Luncheon Woodfield Country Club Komen For The Cure
17 Saks Fifth Avenue Brushes with Greatness Event To Kick off Go Pink VIP Breakfast
Saks Fifth Avenue / Town Center Atrium Go Pink For The Boca Raton Regional Hospital Foundation
22 Second Annual Pretty In Pink Event
Altier Jewelers Go Pink For The Boca Raton Regional Hospital Foundation
25 10th Anniversary Go Pink Luncheon BRRH Foundation with featured guest Rob Lowe The Boca Raton Resort & Club Boca Raton Regional Hospital Foundation
NOVEMBER 2013: 7 The perfect Ten VIP Event ITSUGAR Downtown Delray Alliance For Lupus Research
16 2013 Chris Evert/Raymond James Pro-Celebrity Dinner Dance & Gala Boca Raton Resort & Club Chris Evert Charities
18 Eighth Annual Tennis Extravaganza
DKJA Eagles Athletics Booster Club The Polo Club Of Boca Raton
© 2013-14 v6
16-17 2013 Chris Evert/Raymond James Pro-Celebrity Tennis Classic
February 2014:
April 2014:
1 Building Hope Gala
25 Men with Caring Hearts Luncheon
Delray Beach Tennis Center Chris Evert Charities
The Polo Club Food For The Poor
DECEMBER 2013:
4 The Event
5 Major Gifts Event featuring CNN’s David Gergen
St. Andrews Country Club Jewish Federation Of South Palm Beach County
7 Heroes Gala
JAFCO The Polo Club Of Boca Raton
12 Jewish Family Service Annual Gala
St. Andrews Country Club Ruth Rales Jewish Family Service
13 Wee Dream Ball
Boca West Country Club Florence Fuller Child Development Centers
JANUARY 2014: 12 through April 23 Pop Culture Exhibit Boca Museum of Art
15 Lion of Judah Luncheon featuring Patti Stanger Boca West Country Club Jewish Federation Of South Palm Beach County
25 Fifth Annual Progressive Dinner
Sonoma House Spanish River Community High School Foundation
29 Business & Professional Icon Series featuring weight watchers’ Florine Mark Zinman Hall Jewish Federation Of South Palm Beach County
Boca West Country Club Jewish Federation Of South Palm Beach County
27 Reflections of Hope Luncheon featuring Jane Pauley Boca West Country Club Ruth Rales Jewish Family Service
March 2014: 6 PAC Mitzvah Society Reception
Addison Reserve Country Club Jewish Federation Of South Palm Beach County
7 Kidsafe Shine the light fifth Annual Gala Woodfield Country Club Kidsafe Foundation
8 Annual Benefit Ball
The Polo Club Donna Klein Jewish Academy
9 JARC’s 28th Annual Gala Boca West Country Club Jewish Association For Residential Care
24 JWF Granting Wishes Reception
Boca Rio Golf Club Jewish Women’s Foundation
26 Business & Professional Icon Series featuring Saks Fifth Avenue CEO Steve sadove Zinman Hall Jewish Federation Of South Palm Beach County
Boca West Country Club Florence Fuller Child Development Centers
26 Hope & Home Gala
Boca West Country Club SOS Children’s Village
May 2014: 1 Mother’s Day Luncheon The Polo Club Jewish Adoption & Foster Care Options
9 Sushi & Stroll
Morikami Museum & Japanese Gardens
June 2014: 13 Sushi & Stroll
Morikami Museum & Japanese Gardens
July 2014: 11 Sushi & Stroll
Morikami Museum & Japanese Gardens
August 2014: 8 Sushi & Stroll
Morikami Museum & Japanese Gardens
10-15 Boca Raton JCC Maccabi Games
Adolph & Rose Levis Jewish Community Center
SEPTEMBER 2014: 12 Sushi & Stroll
Morikami Museum & Japanese Gardens
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client relationships Automotive
Fashion
Audi Coral Springs Cadillac - Ed Morse of Delray Ferrari of Fort Lauderdale Maserati of Fort Lauderdale
Alene Too Neiman Marcus Peter Glenn Ski & Sport Saks Fifth Avenue
Mercedes-Benz of Delray Porsche - Champion Volkswagen - Maroone/Delray
Dining Capital Grille Chops Lobster Bar City Fish Market Deer Creek Golf Club Japango Legal Sea Food Mario Ristorante Melting Pot New York Prime Rack’s Downtown Eatery Red The Steakhouse Rosso Italia Stephane’s Sundy House Swanky’s Truluck’s Vic & Angelo’s Villa Rosano
Education American Heritage School Donna Klein Jewish Academy North Broward Prep. School
Entertainment Florida Panthers Miami Dolphins Seminole Casinos
© 09/2012
Financial and Legal Berman & Berman PA Brodie & Friedman PA Ellis, Ged & Bodden PA Gerstel, Rosen & Goldenberg PA Morgan Stanley Smith Barney Raymond James Scarlett & Gucciardo PA
Health & Beauty Bliss Salon|Spa GBS Jody Jack & Co. Rod Squad Seagate Spa & Salon Studio Z
Healthcare Providers Gregory Albert, MD Bauman Medical Center Rafael Cabrera, MD Charles Medical Group Howard Gelb, MD Hearing Partners Jonathan Levy, MD Sanctuary Medical Aesthetic Center - Jason Pozner, MD Jacob Steiger, MD CosmePlast Eugene Strasser, MD
Shari Topper, MD William DeMarchi, MD Facilities Boca Raton Reg. Hospital Caron Renaissance Hanley Center Holy Cross Hospital Memorial Healthcare Northwest Medical Center West Boca Medical Center
Home ABC Carpet Calligaris by Concept Distinctive Kitchens House of Appliances Miller’s Elegant Hardware Nordic Line Patio.com SIW Windows and Doors SWAT Mosquito Systems Ultimate Kitchens
Travel Resorts & Cruise Lines Boca Raton Resort & Club Celebrity Cruises Hilton Hyatt Inn at Fox Hollow The Ritz-Carlton Seagate Hotel Wyndham
Interior Design Brown’s Interior Design Susan Lachance Design
Jewelry Brands Audemars Piguet Carrera y Carrera Omega Pandora Patek Phillipe Pomellato Technomarine Tiffany & Co. Ulysse Nardin Retailers Altier Jewels In Time Mayors
Real Estate 200 East Azura Luxuria
Shopping Malls and Centers Commons at Town Center Royal Palm Place Simon Town Center at Boca Raton
Agencies Boca Express Travel Reid Travel
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950 PENINSULA CORP. CIRCLE ❘ SUITE 1020 ❘ BOCA RATON, FL 33487 P • 561.982.8960 ❘ F • 561.994.8509 WWW.BOCARATONOBSERVER.COM