Boca Raton Observer Magazine Media Kit

Page 1

THE

kit

ESSENTIAL

LIFESTYLE

MAGAZINE



first

LOOK

The Boca Raton Observer is an entertaining and informative, high-quality magazine dedicated to the sophisticated, stylish and trend-setting readers living and working in Palm Beach County. Committed to a comprehensive focus on the community, The Boca Raton Observer celebrates the people, their homes and businesses, charity and cultural organizations and the schools and leisure activities that comprise the ultimate Boca Raton lifestyle. The Boca Raton Observer focuses on the market served and delivers a fresh perspective featuring the area’s most interesting people, places and things. A commitment to excellent writing, outstanding design and high standards of production ensures a dedicated reader, a long shelf life and an increasingly popular publication.

The magazine with the largest targeted distribution in Boca Raton

The only Boca Raton lifestyle publication verified by ABC (Audit Bureau of Circulations)

The area’s most cost-efficient magazine delivering extensive brand reinforcement

A primary sponsor of premier local events extending visibility and increasing exposure

Selected by readers as Boca’s favorite magazine, The Boca Raton Observer is:

The Boca Raton lifestyle publication most consistently read every month by an affluent audience

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EDITORIAL

CALENDAR JANUARY The Health & Fitness Issue The latest in cutting-edge health, nutrition and exercise trends.

FEBRUARY The Love & Romance Issue Be it perfumes, jewels or getaways, discover countless ways to express affection.

MARCH The Home Issue Peek inside Boca Raton’s most exclusive homes and meet their creative designers.

APRIL The Women’s Issue Meet the impressive women who make and shape our great community.

MAY The Men’s Issue Check out the dynamic men who make things happen.

editorial

EXCELLENCE

Every issue of The Boca Raton Observer includes awardwinning, entertaining and comprehensive coverage of a variety of subjects pertinent to Boca Raton readers and their sophisticated lifestyles:

JUNE/JULY

SOCIAL SCENE4Boca Raton’s exciting social scene - the

The Summer Entertainment Issue Discover fabulous entertainment options in our back yard.

charities, the people, the venues, the events and details on all that’s essential.

AUGUST The Home & Family Issue All that matters to Boca Raton families and the place they call home.

SEPTEMBER The Business & Wealth Issue Up close and personal with our town’s most relevant movers and shakers.

OCTOBER The Food & Wine Issue Our city’s most fabulous restaurants, sommeliers, desserts and more. Includes our Holiday Gift Guide

NOVEMBER The Giving Issue Get to know Boca Raton’s most generous philanthropists and worthy charities.

FASHION & JEWELRY4Style trends, accessories and the hottest must-haves perfect for every occasion. Meet international designers, view fabulous creations and see the ultimate in exquisite gems. HOME DESIGN & REAL ESTATE4Look inside luxurious residences, explore unique designs for home and garden and view the latest comforts of waterfront and estate living. Enjoy firsthand the spectacular Boca Raton lifestyle.

DINING & ENTERTAINMENT4Get a tantalizing glimpse of our area’s finest dining establishments. Plus, the latest on chefs, recipe innovations, cuisine trends and wine, and dining listings that satisfy the most discerning epicureans.

FAMILY4A section for everyone: moms, dads, children, singles, grandparents and more. The Observer covers it all and explores life’s important relationships.

PERSONALITIES4Meet the high-profile celebrities and newsmakers who visit, live and work in our area. Check out local personalities who engage in various ventures or leisure pursuits that set them apart.

DECEMBER The Holiday Issue The greatest celebrations, gifts and cuisine for the holidays. *Subject to change

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DEMOGRAPHICS

LIFESTYLE AUTOMOTIVE

ENTERTAINMENT

$98

Regularly entertains at home

75%

Belongs to country, golf or athletic club

71%

PHILANTHROPY Participates in a charitable organization

Female/Male Median Age Marital Status Education

91%

24%

Owns an additional residence

30%

Plans to buy or sell a home within the next 12 months

39%

56%/44% 43.7 79% Married 37%

Master’s or Doctorate Degree

REAL ESTATE

Plans to remodel, expand or improve a home within the next 24 months

Demographics

Business Owner, Professional and Management Average Household Income

54% $338,800 *

Average Household Net Worth

$4,300,000

Average amount spent dining out

63%

The Boca Raton Observer reader is a dynamic, socially involved, affluent consumer relying on the magazine for buying, shopping, dining and leisure activity advice.

Average Home Value

$1,195,000

Dines out at least five times a month

AUDIENCE

84%

Drives at least one luxury-brand automobile

affluent

35%

Plans to purchase or lease an automobile in the next 12 months

Average People in Household

SHOPPING 96%

Plans to purchase designer clothing, jewelry or watches within the next 12 months

68%

Visited a foreign destination within the past 3 years

76%

Average number of vacations taken last year Short (2 to 4 days) Extended (5+ days)

Sources: Litchfield Research, Boca Raton Area Magazine Study, 2008; Claritas, Demographic Survey, 2008; First American Real Estate Solutions

51%

54%

Purchased a product

47%

Used an agent to make arrangements

Saved an article or advertisement

Attended an event

43%

TRAVEL

3.41

Reader Response ▼

Frequents local shopping centers

Visited a Web site or contacted an advertiser

28%

3.10 2.04

*In comparison to U.S. Average Household Income of $50,233 (2007)

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COMMUNITIES EAST Lago Mar Marchand Mizner Lakes Estates at the Boca Raton Resort & Club Morningside Old Floresta Palm Beach Farms Royal Palm Yacht & Country Club Sun & Surf Club Spanish River Land Company (The Estates) The Sanctuary Tropic Isle Tunison Palms Walker’s Cay Walker’s Isle

Bel Marra Boca Bay Colony Boca Harbour Boca Harbour Island Boca Keys Blue Inlet Blue Water Boca East Estates Boca Marina Yacht Club Boca Raton Por La Mar Boca Raton Riviera Caribbean Keys Golden Harbour Harbour East Harbour Point Lake Rogers Isle Lake Wyman Estates

CENTRAL Azura Banyans at Broken Sound Boca Alta Boca Bath & Tennis Boca Country Club* Boca Grove Plantation* Boca Hamlet Boca Lake Boca Pointe Country Club* Boca Raton Sailing & Racquet Club Boca South Boca West Country Club* Boniello Acres Broken Sound Country Club* Brookhaven Captiva Carriage Homes at Woodfield Colonnade Colony Point Encantada Estancia Estancia South Estancia West Fieldbrook Estates Fox Landing Golf Vista La Joya

Le Lac Les Jardins Marina Del Mar Estates Mediterranea Millpond Mizner Forest Montoya Estates East Montoya Estates West New Floresta Newport Bay Club Palacios at Boca Del Mar Parkside Rio del Mar Santa Barbara Seasons St. Andrews Country Club Strathmore The Cloisters The Colony The Greens The Preserve Thornhill Estates Thornhill Green Thornhill Mews Timbercreek Waterside Woodfield Country Club Woodfield Hunt Club

WEST Long Lake Estates Mission Bay - Cordova Estates Mission Bay - The Isle Saturnia Stonebridge Country Club The Estates at Palma Vista The Oaks at Boca Raton The Shores at Boca Raton The Vineyards

Avalon at Boca Raton Boca Falls Boca Isles North Boca Isles South Horseshoe Acres Island Lakes at Logger’s Run Le Rivage Lexington Estates

DELRAY BEACH Addison Reserve Bristol Pointe Crystal Bay at Polo Club Grande Orchid Mizner Country Club Mizner’s Preserve

Polo Club* Rio Poco Saturnia Isles Stone Creek Ranch Tierra Del Rey Tierra Del Rey Estates South

CONCIERGE DISTRIBUTION Addison Aragon Boca Grande Mizner Grand Mizner Park Apartments Palmetto Place at Mizner

Presidential Place Royal Palm Place The Excelsior The Meridian Toscana Townsend Place

*Single family home distribution


CIRCULATION

targeted

DISTRIBUTION

The Boca Raton Observer is the LARGEST targeted lifestyle magazine in the Boca Raton/Delray Beach market and the only ABC-AUDITED publication in the area. Highly regarded in the industry as “the gold standard of media audits,” ABC guarantees the validity of the distribution. As a CONTROLLED circulation publication targeted to Boca Raton’s upscale audience, readership among the most sought-after audience is ensured.

Total Distribution: PRIVATE RESIDENCES:

27,000 85%

Total Readership: ORGANIZATIONS:

140,000** 3%

Direct mailed throughout Boca Raton and Delray Beach to homes in more than 120 of the area’s most upscale neighborhoods, including top country club communities, exclusive gated enclaves and waterfront estates.

Available through various prominent organizations including the Greater Boca Raton Chamber of Commerce, the Boca Raton Historical Society and the Boca Raton Public Library.

RETAIL ESTABLISHMENTS & HOTELS:

NEWSSTANDS:

7%

Showcased by advertisers in diverse, high-end places of business and retail establishments as well as through concierge distribution at top-rated hotels and condominiums.

1%

Select upscale Florida locations including: Barnes & Noble, Borders and Walden Books.

4%

BONUS DISTRIBUTION (VARIES BY ISSUE) The Boca Raton Observer is frequently invited to be the

Located in reception rooms of the area’s prominent medical and dental offices and select luxury spas and salons.

exclusive media sponsor of the area’s most popular, highly attended philanthropic events.

PROFESSIONAL OFFICES:

**Based on industry pass-along rate of 5.2 readers per copy

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SPONSORSHIPS

charity

PARTNERS

The Boca Raton Observer is proud to partner with the area’s leading charitable organizations. Bonus copies of current issues are distributed to guests in attendance at philanthropic events. Opportunities are available for value-added exposure and invaluable partnerships. Events with upscale retail establishments and prominent businesses are an integral part of the marketing program. ALLIANCE FOR LUPUS RESEARCH ALZHEIMER’S COMMUNITY CARE AMERICAN HEART ASSOCIATION AMERICAN RED CROSS ANDY RODDICK FOUNDATION BOB BEAMON ORGANIZATION FOR YOUTH BOCA RATON COMMUNITY HOSPITAL CHRIS EVERT CHARITIES CYSTIC FIBROSIS FOUNDATION DONNA KLEIN JEWISH ACADEMY FLORENCE FULLER CHILD DEVELOPMENT CENTERS FLORIDA PANTHERS FOUNDATION THE HAVEN JAFCO JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY MARCH OF DIMES

*Subject to change

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SIZE

W

L

8.375" x 10.875"

Actual Page Size/Trim

FULL PAGE 8.625" x 11.125"

Bleed

Please provide document as 8.375" x 10.875" & add 1/8” bleed on all sides beyond page. Please keep all type at least 1/4" from actual page size/trim.

7.375" x

9.875"

2/3 Vertical

4.75"

x

9.75"

1/2 Vertical

3.50"

x

9.75"

1/2 Horizontal

7.25"

x

4.75"

1/3 Square

4.75"

x

4.75"

Non-Bleed

FRACTIONAL PAGE

quality

SPECIFICATIONS

SPECIFICATIONS

PRODUCTION

The Boca Raton Observer employs vendors using state-ofthe-art equipment and techniques to ensure the finest quality production in accordance with the highest industry standards. 4

Electronic High Resolution PDF files with embedded fonts are the preferred file format.

4

Native files must be Mac formatted, created in InDesign, Photoshop or Quark Xpress.

4 Follow specific ad sizing as listed on this page. Allow for bleeds if applicable. If ad needs to be resized by us, a production charge will be assessed.

4 Disk must include all placed or nested images and fonts (Type 1 preferred), including all fonts used in Illustrator or FreeHand eps’s. If fonts need to be sent via e-mail they must be stuffed. Please advise if fonts are PC.

4 Hi-res FULL PAGE TRIM SIZE 8.375" x 10.875" Non-Bleed— 7.375" x 9.875" Bleed—add .25" on all sides

1/2 VERTICAL 3.5" x 9.75"

images must be a minimum of 300 dpi at final size. You

cannot resample a file larger than its original size.

4 Images must be saved in TIFF or EPS format in CMYK.

4 Ads can be supplied on CD and MUST be accompanied by proof. Ads can also be sent via e-mail. We cannot accept files larger than 10 megs via e-mail. For large files we encourage the use of yousendit.com, a free digital delivery service via the Internet. For

LIVE AREA TRIM SIZE BLEED

more information on yousendit, please visit yousendit.com.

WE CAN CREATE YOUR AD:

2/3 VERTICAL 4.75" x 9.75"

1/3 SQUARE 4.75" x 4.75"

We need your photo(s), descriptive copy, logo, address, Web site, phone and fax number. Photos can be in the form of transparencies, slides, prints or hi-res on disk. Logos must be provided as black and white camera-ready art or hi-res on disk.

Send all production materials to 950 Peninsula Corp. Circle., Suite 1020, Boca Raton, FL 33487 or e-mail to: production@bocaratonobserver.com

1/2 HORIZONTAL 7.25" x 4.75"

COPYRIGHT © 2008 BY A&A PUBLISHING CORP. ALL RIGHTS RESERVED.

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MARKET

Conveniently located between Fort Lauderdale and Palm Beach, Boca Raton ranks high as one of the most affluent cities in the nation. Considered one of the most beautiful and fastest-growing areas in the country, Boca Raton offers residents and visitors an appealing spectrum of shopping, dining, cultural, recreational and real estate choices. With a total population of 120,200 spread across 97 square miles, Boca Raton boasts five miles of beach frontage, 1,087 acres of parks and an average annual temperature of 74.7 degrees, consistently drawing newcomers and visitors to the area. After West Palm Beach, Boca Raton is the second-largest city in Palm Beach County. The Boca Raton/West Palm Beach market boasts Florida’s highest per capita personal income and ranks fifth-highest in the nation. Available shopping per square foot, per person is one of the highest in the country. Most international purveyors of luxury goods and services are represented in the Boca Raton area and value the location as essential to their overall business success.

Source: U.S. Bureau of Economic Analysis

Selected Boca’s Favorite Magazine

essential


official market research survey Chosen favorite magazine: Favorite magazine chosen from five local titles 80 70 60

61%

50 40 30

18%

20

11%

10 0

Boca Raton Observer

Boca Magazine

Boca Life

8% Palm Beach Illustrated

3% Simply The Best

Loyal Readers: Read four out 6of last four issues 57%

60 50 40 30

25%

B

20

20%

15% 7%

10 0

Boca Raton Observer

Boca Magazine

Boca Life

Palm Beach Illustrated

Simply The Best

Dedicated Readers: Time spent reading each issue (median) 50

45min

40 30

30min

30min

30min

30min

Boca Magazine

Boca Life

Palm Beach Illustrated

Simply The Best

B

20 10 0

Boca Raton Observer

Enthusiastic Readers: 1 personal copy of each issue Pass along their

“The Observer has been by far our most successful advertising medium�

200

167% 150

136%

135%

Boca Magazine

Boca Life

145% 112%

100

B 50 0

Boca Raton Observer

Source: Boca Raton Area Readership Preference Survey, May 2008, Litchfield Research

Palm Beach Illustrated

Simply The Best

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client testimonials Altier Jewelers, with the distinction of being the oldest established jewelry store in Boca Raton, has used a variety of media to promote business. Now run by a third generation owner, our family continues to be very selective in making advertising choices. Our current advertising plan includes billboards and multiple pages in five local lifestyle magazines. The Boca Raton Observer has generated more business for us than the other media combined. We are tremendously pleased! Cutler Altier, President Altier Jewelers

The Boca Raton Observer is the perfect vehicle for me to reinforce my client base. Although most of my clients come by way of referral from both colleagues and patients, the magazine’s comprehensive coverage focuses my message and has been instrumental in reaching new as well as established clients.

The goal of advertising is the return on my investment. I have been fortunate to have such a positive outcome from my advertising. The type of patients and the pathology that have come into the office directly hits my market. I would highly recommend The Observer to anyone who is interested in expanding their business in southern Palm Beach County. Dr. Jodi Schoenhaus Cosmetic Foot, Ankle & Leg Vein Center

Our relationship with The Boca Raton Observer has been spectacular. As one of the magazine’s very first advertisers, we have watched our business grow right along with the magazine. They have helped us to participate in the area’s most popular charity events and increase our visibility in the community. Our Observer ads always work. Gregory Fried, Owner Gregory’s Fine Jewelry

Rafael C. Cabrera, M.D.

I was very reluctant to consider advertising as a viable vehicle for my type of business, particularly magazines. I agreed to try The Boca Raton Observer and I am amazed by the results. Not only do I receive a measurable response to my ads, but also receive qualified leads. Almost every response has been converted to a new client. I am definitely a believer now!

We have been in business in Boca for over 35 years and fortunately have built a very extensive clientele. However, when our ad appears in The Boca Raton Observer, we usually get an immediate response, often resulting in the acquisition of a new client. The Observer has become an important contributing factor to our continuing success. Bill Jacob, Owner Reid Travel

R. Jo Kaufman Citi Smith Barney

We have been advertising in The Boca Raton Observer for several years now. In fact, as a leader in the automotive industry, we have a large marketing effort and have advertised with several of the top magazines in the area. It is important that we track our results and I can truthfully say that the results from The Boca Raton Observer far exceed most other publications. Don Skuta, General Manager Champion Audi/Porsche

© 03/2010

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2009/2010 event sponsorships SEPTEMBER 30 FALL FASHION AND ACCESSORIES PRESENTATION Think Pink Rocks Neiman Marcus Boca Raton

OCTOBER 7 BEAT CANCER AGAINST ALL ODDS Susan G. Komen’s Passionately Pink for the Cure New York Prime

7 ALENE TOO EVENT WITH CELEBRITY APPEARANCE

21 GO PINK BREAST CANCER AWARENESS LUNCHEON Boca Raton Community Hospital Boca Raton Resort & Club

30 SIXTH ANNUAL HALLOWEEN FESTIVAL The Reserve Shopping Center

NOVEMBER 6-8 CHRIS EVERT CHARITIES 2009 Chris Evert/Raymond James Pro-Celebrity Tennis Classic Delray Beach Tennis Center

JANUARY 11 THIRD ANNUAL TENNIS EXTRAVAGANZA Donna Klein Jewish Academy Booster Club Broken Sound Club

25 MEN’S GOLF CLASSIC Jewish Federation of South Palm Beach County Boca Rio Country Club

FEBRUARY 11 LION OF JUDAH LUNCHEON Jewish Federation of South Palm Beach County The Polo Club of Boca Raton

Go Pink Challenge Alene Too

7 CHRIS EVERT CHARITIES 2009 Chris Evert/Raymond James Pro-Celebrity Tennis Gala Boca Raton Resort & Club

MARCH

14 SIGNATURE CHEFS & WINE EXTRAVAGANZA

14 FLORIDA PANTHERS FOUNDATION

Hockey-n-Heels BankAtlantic Center

Hockey-n-Heels BankAtlantic Center

13 ANNUAL BENEFIT BALL

DECEMBER

Donna Klein Jewish Academy The Polo Club

March of Dimes Boca Raton Resort & Club

15 REAL HOUSEWIVES OF PALM BEACH Jafco South Palm Beach County Division Woodfield Country Club

16 SIMON FASHION NOW COCKTAIL RECEPTION AND RUNWAY FASHION SHOW Junior League of Boca Raton Town Center at Boca Raton

17 SIMON FASHION NOW FASHION SHOW AND STYLE WARS

6 FLORIDA PANTHERS FOUNDATION

4 WEE DREAM BALL

APRIL

Florence Fuller Child Development Centers Woodfield Country Club

23 MEN WITH CARING HEARTS

9 COMMUNITY-WIDE/METRO LION OF JUDAH OUTREACH Jewish Federation of South Palm Beach County TBD

Town Center at Boca Raton

Florence Fuller Child Development Centers Woodfield Country Club

25 BEN GURION SOCIETY EVENT Jewish Federation of South Palm Beach County TBD

12 - 13 ANDY RODDICK FOUNDATION Ninth Annual Charity Weekend The Polo Club and Boca Pointe Country Club

© 03/2010

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client relationships Automotive

Fashion

Audi Coral Springs Mercedes-Benz of Pompano Porsche - Champion

Alene Too Elie Tahari Ermenegildo Zegna Evelyn & Arthur Infinity Swimwear Collection Trilogy

Children Denny's Childrenswear The Chuckle Patch

Dining Benvenutos Bistro Mio Brooks Capitol Grille Chow Cielo by Angela Hartnett Hooters Japango Melting Pot New York Prime Oceans 234 The Grille on Congress TooJay's Gourmet Deli Truluck's Uncle Julios Villa Rosano Wild Olives by Todd English Zed451

Education Bright Horizons Donna Klein Jewish Academy Lynn University North Broward Preparatory School

Entertainment Florida Panthers Fugazy Travel Reid Travel Seminole Hard Rock Hotel & Casino

Š 02/2010

Financial and Legal BankAtlantic BNY Mellon Wealth Management Ellis, Ged & Bodden PA Morgan Stanley Smith Barney Summit Brokerage Services Raymond James Shapiro, Blasi, Wasserman & Gora P.A. UBS

Facilities Abbey Delray Boca Raton Community Hospital Cleveland Clinic Johns Hopkins Mae Volen Senior Center West Boca Medical Center Whitehall

Home ABC Carpet Brown's Interior Design Caldwell Roofing Casale Marble Imports Distinctive Kitchens & Closets Fantastic Windows Heller Custom Furniture Imago Robb & Stucky

Glam Rock Jaquet Droz Patek Phillipe Philip Stein Piaget Rebecca Roger Dubuis Retailers Altier David Stern Designing Jewelers Devotie Diamonds by Eyal East Coast Jewelry Gregory's Fine Jewelry Jewels In Time King Jewelers Levinson Jewelers

SIW Windows and Doors

Real Estate

Health & Beauty

Steinway Piano Gallery

Lang Realty

Elemis Hair by Scott O Salon Platinum Spa Salon Blu Si Spa at Palm Beach Marriott Studio Z

World Glass Imports

Royal Palm Properties

Healthcare Providers Rafael Cabrera, MD Charles Medical Group Cohen Laser and Vision Center Friedman Psychology Group Marta Rendon, MD Jodi Schoenhaus, DPM Laura Skellchock, MD Jacob Steiger, MD Shari Topper, MD Spodak Dental Group William DeMarchi, MD

Toll Brothers

Hotels & Resorts Inn at Fox Hollow Ritz-Carlton Seagate Hotel Seven Stars Wyndham

Interior Design Brown's Interior Design Hirsch Architects Susan Lachance Interior Design

Shopping Malls and Centers Del Mar Village Shopping Center Regency Court at Woodfield Royal Palm Place Simon Town Center at Boca Raton The Reserve The Shoppes at Village Pointe Woolbright Development

Jewelry Brands Chanel

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950 PENINSULA CORP. CIRCLE ❘ SUITE 1020 ❘ BOCA RATON, FL 33487 P • 561.982.8960 ❘ F • 561.994.8509 WWW.BOCARATONOBSERVER.COM


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