social media
By Dalana Morse
5 key social media things you can focus on You may feel that it is vital to have an active social media presence for your business. But you will only be wasting your time if you do not know what you are doing. Getting social media right is an art. Getting things wrong could be detrimental to your brand. Here are some important basics to help you direct your focus so you can get it right.
1. First impressions count Before you even think about writing your first tweet or Facebook update, it is crucial that you get the
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CRAFT BRAND AND MARKETING
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basics right on your social media profiles. You want great visuals to use as cover and profile images. Keep your bio descriptive but concise, and be sure all your relevant information is listed—contact info, business hours, etc. Branding is crucial. You will use different images across your social media platforms, but make sure everything fits with your brand style. The same is true of the language and style of your updates. Getting these basics right ensures that as your brand grows, your followers will feel you operate a professional company.
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