Branding in a brave new world

7 ways to market in a time of isolation

No product sells itself without help–not even in the best of times. So how is your business supposed to market itself, as they say in Hamilton, “when the world turned upside down?”

On the marketing and PR front, a lot has changed. Ads from “the before time” featuring large crowds or one-on-one interactions can be downright triggering. Regular marketing and PR cycles have been disrupted, major events have been canceled, and seasonal trends that worked last year just don’t make sense now.

On the home front, Americans face problems that keep people up at night. More people are working from home, if they are lucky enough to still have a job. Kids are “learning from home,” putting extra strain on parents and caregivers. Unemployment in the United States is at a historic high. Many have lost loved ones. Many are wondering how they’re going to get through this time.