marketing
By Kevin Groome
Out on the streets 3 tips for getting in front of local customers
If you are looking to expand the reach of your taprooms and get your local community involved in the excitement, there are ways to get it done. Following are three tips that we have found core to this strategy. Let us know how they work.
No. 1 — Make the most of what you have Take time to locate and use the resources the master brand supplies. Sometimes, this will be as simple as a DropBox or a Facebook page where you can find brand-supplied photos and other marketing resources. In other cases, you may have access to a password-protected local marketing automation system that allows you to produce polished, professional marketing materials in a matter of minutes, and absolutely free. Take a moment to talk to your contact at the brand or brands you work with to make sure you're taking full advantage of all the resources on offer.
No. 2 — Be obsessed about brand consistency Independent small businesses should focus hard on creating a strong brand identity—and then stick to it in everything you do. Remember that every communication (a sign, a counter-card, an email) will either add to or detract from brand equity, and resist the temptation to modify your brand look and feel. Use the same typeface in everything you do. Define a small color-palette, and stick to it. Your creative does not have to be earth-shattering or award-winning (although that is always nice). But it absolutely has to help you keep making
With your social media presence as a foundation, begin to encourage your customers to review your products in appropriate review sites.
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CRAFT BRAND AND MARKETING
SEPTEMBER/OCTOBER 2019
CBAM-MAG.COM
