social media
By Dalana Morse
3 social media mistakes that push customers away Social media marketing can be a two-edged sword. When you do it right, it can result in a consistent stream of profitable traffic. On the other hand, the wrong approach could ruin your online reputation. That's why it's important to avoid some critical mistakes. Keep in mind that it can take a while to get things right. So, if you find that you've been committing one of these errors, don't be too hard on yourself. Most likely, it's not your fault. Many "gurus" promote misleading and confusing information. The good news is that you can start on the right track by avoiding the following mistakes.
Mistake No. 2 — Lack of Storytelling Social media thrives on interesting stories. You can experience greater social media success if you use stories when you talk about your business. For example, you can share how you have successfully solved problems for your existing customers. Don't be afraid of spending the time needed to master storytelling. Remember—it is the most effective way to communicate on social media. Your customers will look forward to your content once you understand how stories work. Don't make the mistake of ignoring this important marketing skill.
Mistake No. 3 — Not Making Special Offers
Mistake No. 1 — Too Much Focus on Facts Content marketing is a perfect way to get noticed on social media. However, many businesses fail because they focus on the wrong kind of content. For the most part, social media audiences want to be entertained. So, when you create content, make sure it's fun. It's all about the angle from which you approach the information you share. People learn faster if you show them how your content relates to their lives. As a result, your content will get more shares and likes. This could then bring new customers to your business.
It is very important that your social media posts stand out. At the same time, you want to inspire action. For this reason, it's important that you make your audience feel special. One way to achieve this is by making exclusive offers. For example, you could give a discount to anyone who makes a comment on your post. You could also post coupons that are only available on your social media profile. As long as the offer is not available elsewhere, it will work. Remember, you can also ask your audience to share these deals. This strategy can be a powerful way to attract a new audience and to make a lot of sales. As you can see, the secret to social media lies in giving your audience something unique. You can gain an instant advantage by using these strategies. Don't let the fear of being different stop you. Many business owners fear breaking industry norms, but if you want to succeed on social media, experiment with the rules—think outside of the box. Be creative. Be clever. Be original.
Dalana Morse is the founder of DAM Media and Design, a boutique design and digital marketing firm located in Fort Worth, Texas. Dalana is a seasoned professional with a diverse background in marketing, web and media design, digital and social media marketing, and search engine optimization. Having served in marketing leadership roles for close to a decade, her experience spans both B2B and B2C industries including multifamily and single family real estate, electrical and utility technologies, and visual branding agencies. For more information, visit dalanamorse.com or dammediaanddesign.com
18
CRAFT BRAND AND MARKETING
NOVEMBER/DECEMBER 2018
CBAM-MAG.COM
