CCR July 20

New world order

How Seed to Flower is helping retailers grow in today’s evolving cannabis landscape

Lynn Young, consultant/manager designed projects & VP, Seed to Flower

How Seed to Flower is helping retailers grow in today’s evolving cannabis landscape By MJ Pallerino

Lynn Young recently became a UC Master Gardener. Since then, along with conducting

workshops, creating content and garden designs, she has used the experience as some much needed downtime during these pandemic-stricken days. It has also helped her with her newfound business interest in the growing cannabis market. With a background in commercial and residential property management, she recently shifted into providing design and construction consultation and project management services for retailers in the growing cannabis marketplace.

As VP of Seed to Flower, Young is spearheading a number of development initiatives for cannabis agriculture and horticulture. In her new role, the Melrose Hills, California resident, realtor at Keller Williams Beverly Hills, and certified herbalist is helping bring a new vibe to a marketplace with worlds of opportunity.

We sat down with her to get a snapshot of the growing cannabis market and how it continues to be a segment the commercial construction area should watch for opportunities.

GIVE US A SNAPSHOT OF YOUR BRAND? My brand includes horticulture/agriculture grow initiatives, commercial real estate, and design and construction-consultation/management.

WHAT TYPE OF CLIENT/CUSTOMER ARE YOU TARGETING? I recently made my service inclusive to design and construction consultation/management, horticulture and agriculture grow initiatives and CRE (Commercial Real Estate). The increasing demand for ownership made it a good time to incorporate my real estate experience to those looking to startup or expand their cannabis brand.

While working on design and construction projects, I became aware of the need for real estate in the cannabis industry. It needed real estate for cannabis operations: cultivation, manufacture, distribution and product sales.

I also noticed some owners/investors lacked knowledge thereof, purchasing or leasing under predatory business contracts. Due to location regulations and zoning

restrictions, real estate became somewhat difficult to secure due to scarcity. To create balance, I wanted to offer ethical real estate solutions and have my client’s best interests. As a commercial realtor with Keller Williams Beverly Hills, my target client would be looking to secure real estate property through purchase or lease for cannabis operations.

I recently had an opportunity to join Seed to Flower in efforts to develop its agriculture/horticulture grow initiatives. Here, we focus on the consumer as a grower. With new markets, new brands will rise and increase consumer spending.

TELL US ABOUT SEED TO FLOWER. Seed to Flower’s target is the underserved consumers who may lack education of cannabis strains, proper dosage and use. It is those people who want to avoid the cannabis retail dispensary crowds that lack access to dispensaries and are without the income to obtain cannabis from dispensaries due to high costs. We are committed to making their needs a priority and to lower the barriers to specific demographics in a pivot or perish industry.

Our common consumer would be interested in growing their own cannabis.