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The Future of Evidence-Based Dentistry Evidence-based dentistry is more than just looking at data. It’s looking at individual patient needs.
Innovations and techniques in dentistry are changing all the time. Evidence-based dentistry can also be the future of our industry by restructuring the new normal understanding of the dentist/patient relationship. One of the things I emphasize at the Kois Center is that the phone should only ring at your business for two reasons: growth (new patients) and praise. If the phone rings for anything else, it’s rarely good news. Evidence-based dentistry is more than just looking at data. It’s looking at individual patient needs. It’s being able to make decisions by weighing your clinical expertise and leveling patient choices that also provide a value proposition. This is not so easy. In today’s market, evidence-based dentistry is about the doctor making informed decisions, based on creating oral
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JULY/AUGUST 2022 • DENTIST ENTREPRENEUR ORGANIZATION
: By Dr. John Kois
literacy for the patients. The data says that oral health literacy translates into better communication, which translates into better relationships with your patients, which then translates into more dentistry.
How evidence-based dentistry works It starts with establishing standard operating procedures for your practice. How do you get your organization all on the same page? How do you make it all consistent? When Starbucks opened in 1971, it was run by three people who knew nothing about coffee. At the beginning, they only sold coffee beans. It took them years to figure out how to implement systems that ensure their customers get a consistent coffee drink, regardless of who serves them. When you see Starbucks now, it looks
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