> Publisher’s Note
Supporting Your Journey By Jake Puhl
Welcome to 2022! This issue marks the official rebrand of DEO Magazine. With a full year under our belt publishing the magazine, we’ve got a solid foundation of how to glean insights from the thought leaders in dental entrepreneurship and deliver them to our ever-growing community of like-minded leaders. We believe this brand name will help us reach a wider audience with best practices, engaging interviews, and education in the group space as The DEO continues to come alongside dentists and executives to help them fulfill their future visions. The DEO continues to find ways to support dental leaders on their growth journeys. To that end, in 2021, we announced that The DEO acquired both Traction for Dental and joyFull People. Traction for Dental was the only Certified EOS® Implementation business focused solely on multi-location dental companies, while its sister company, joyFULL People, serves the industry with simple, 24/7 online curriculum for finding, managing, and growing millennial dental teams. As I said at the time of the acquisition, many of our fastest-growing member businesses were already working with Traction for Dental, and many more were preparing to. We serve the same unique market in two totally symbiotic ways, so growing into one company was inevitable and exciting. We believe the combined businesses will bring massive new value to growth-focused, entrepreneurial dental leaders. And we’re thrilled to have the innovators behind those businesses, Dr. Eric Roman and Josey Sewell, on board as partners at The DEO. In fact, for this issue’s cover story, Eric and Josey help us take a deep dive into best practices for hiring, recruiting, and retaining associates/staff in a chaotic marketplace. Indeed, the January-February issue is jam-packed with tips and tricks from topics such as creating a culture of excellence, improving your HR department and strategy, navigating job offers for potential team members, the secret to onboarding top-flight talent and much, much more. Cheers! Jake Puhl
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JANUARY/FEBRUARY 2022 • DENTIST ENTREPRENEUR ORGANIZATION
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