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Growing Your Practice to $5 Million and Beyond
“We cannot become what we want by remaining what we are.” – Max de Pree
Growth is hard. In our practices, I’ve found that once we approached the $5 million mark, that’s when it became critically important to hire and reposition the right people and utilize the right processes to keep everything moving forward. Without a clear vision, scaling your practice will likely be more challenging with each passing day. I believe that through failure we learn our greatest lessons. In this spirit, I would like to share a little bit about my professional journey.
I’m still a newbie in the world of practice ownership as I bought our first two general dental practices (while being seven months pregnant with boy No. 2) the summer of 2018. Prior to this, I operated in a
16
two-doctor, boutique private periodontal practice, working four and a half days a week. I hit the ground running before ever seeing my first patient at this office. I Google Mapped every general dentist
MARCH/APRIL 2022 • DENTIST ENTREPRENEUR ORGANIZATION
BY DR. WHITNEY D. WEINER
within 20 miles and visited 300 offices in the first four months to drop off goodie bags and introduce myself as the new specialist in town. This was humbling as it was a rarity I was even allowed to pass by the front desk and meet a doctor. During my time at this office, I grew the company top line tremendously, built many relationships, and launched a successful study club. I was periodontist by day, mom and wife by night. I gave it all I had every day. I floated that world and had a partnership deal that did not work out, which turned out to be a huge blessing. After my partnership deal fell apart, I took six months off (thanks
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