> DEO Summer Summit Recap
Dental Group Growth Through You, Team and Business Leadership, team, culture, and marketing the main topics of the recent 2021 DEO Virtual Summer Summit : BY LAURA BOWLES
It was an amazing time of connections and sharing ideas with over 400 attendees at The 2021 DEO Virtual Summer Summit, “Dental Group Growth Through You, Team and Business” on June 11-12. It’s the premier annual event, where the best in group dentistry, budding dental-entrepreneurs, and DSO leaders gather and gain actionable intel. The Summit included four panels, six ask-the-expert sessions,
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three peer topic discussions, seven speakers and more!
Gary Vaynerchuk: “Everything is marketing” The Summit kicked off with gutpunching inspiration and motivation from the one and only serial entrepreneur, Gary Vaynerchuk, CEO of VaynerMedia. Speaking to dentist entrepreneurs for the first time, he challenged everyone to truly think
JULY/AUGUST 2021 • DENTAL GROUP PRACTICE
outside the box and not let fear get in the way. Here’s just some of what Gary shared with attendees: “Don’t just play defense. Social media is word of mouth on steroids. Hire fast, fire faster, promote fastest! Give, give, give, and karma will kick in. Humility is the key to scale. Everything is marketing; there is nothing else.” His session was a great launching pad for the rest of the value-packed Summit!
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