> Emerging Group Spotlight
Audacious Service Today’s Dental is committed to providing patients with the best possible care, and making the world a better, healthier place.
On the first day of Dr. Brent Rising’s freshman year of dental school, his professor had the class write down a mission statement for themselves. His assignment was to answer the question “why are you going into dentistry?” His professor collected the responses from the class, holding on to them until his class graduated. On the day they graduated, they would receive these responses to show what might have changed over the years they spent in school. Dr. Rising responded to this assignment saying that he wanted to have a good, successful career in dentistry and that he wanted to use dentistry to give back to the underprivileged and underserved.
Certainly, a lot of these responses would have changed during dental school. Like any other higher educational experience, you emerge a vastly different person than when you started. Not for Dr. Rising. His mission has never wavered. To this day, Dr. Rising leads Today’s Dental with that same vision and mission to bring dentistry to the people who need it most. How do they accomplish this mission? By establishing a culture built around helping those in need and setting BHAGs (big hairy audacious goals).
Finding a culture match Today’s Dental is a dental group based out of Nebraska, with locations throughout metropolitan Omaha. In 2010, Dr. Rising joined the team at Today’s Dental as an associate. After a couple of years working with the owner, he purchased the practice in 2012. With his purchase, he inherited a reputation of excellent patient care held for 30 years. In 2015, Today’s Dental went from a solo practice to a group practice. Since then, Dr. Rising has added six locations through acquisitions, de novos, and even somewhere in between the two. After several years of building out the brand for Today’s Dental, Dr. Rising has discovered exactly what he is looking for when it comes to adding locations and new team members. Company culture is such a huge topic of conversation these days,
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DENTAL GROUP PRACTICE • JULY/AUGUST 2021
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