> Leadership
How to Build a Better Executive Team for Your Organization By Lori Noga, DMD, Founder and CEO of Tranquility Dental Wellness
Editor’s Note: Dr. Lori Noga is the founder and CEO of Tranquility Dental Wellness in western Washington state. The concept of “Experience Affordable Luxury” began with a vision to take the fear out of dentistry by removing barriers patients see and feel.
My vision has always been to live to my highest potential and to help other people live to be the best version of themselves. The more we grow our dental group, the opportunity for developing our people to their fullest grows exponentially and compounds our impact on our team, our patients, and the industry.
As I began to build my executive team in recent years, my biggest challenge was not knowing what I didn’t know. (Spoiler alert, this seems to remain my biggest challenge, no matter what size we grow to!) I was trying to off load much of the tactical operations I was responsible for daily and move toward a visionary role, but I often found myself trying to figure out ‘how,’ rather than WHO could help me grow and who could successfully and expeditiously offload various pieces of the business from my plate and make room for me to continue moving toward being a better leader and CEO. But to better understand the roles I was hiring for, I needed to ask some basic questions: > What’s the greatest need for the business? > What is my biggest weakness and/or the thing that gives me the most anxiety? > What is the skillset required for this next hire? (Ideally, it’s someone who LOVES those things that I am not good at or bring me anxiety.) > Where is this hire going to have the most impact? > Will this hire help increase revenue or decrease expenses?
20 NOVEMBER/DECEMBER 2021 • DENTAL GROUP PRACTICE
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