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Using Marketing to Drive Productivity for Your Dental Practice Engage your existing audience while reaching a new one. : By Alyssa Keefer
dental groups across the United States and Canada, with one goal in mind: helping practices win with marketing initiatives.
The challenges facing dental practices
For a lot of business owners, marketing is merely seen as an expense. Something that you can pour thousands of dollars into without the immediate results you think you should see. Marketing should be seen as an investment into the success and prosperity of your business. With a comprehensive marketing plan in place, your organization is prepared to engage your existing audience while reaching a new one. Except for practicing dentistry, I have worked my way through every position in a dental office to understand the day-to-day operations of a dental practice. With this unique perspective, I understand the dynamic challenges and needs that dental practices face each day. I am a marketing manager for
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SEPTEMBER/OCTOBER 2021 • DENTAL GROUP PRACTICE
The perception that marketing is an unnecessary expense isn’t exclusive to dentistry. In every industry, business owners are wary of the effectiveness of marketing campaigns. With dentistry, it can be even harder to connect with your audience without a marketing strategy. For example, many people are actively afraid of the dentist. Not having a marketing plan in place will only work to further perpetuate these fears. On the other hand, you likely don’t have the time to even think about what your marketing efforts look like. Many dentists are focused on nailing down the right PPE protocols for your team, improving patient safety, how to engage your team, and making sure that you have the finances to cover everything. One of the biggest marketing challenges dentists face is the perspective of the patient. Without a patient-first mindset in your approach to marketing, your messaging will lack empathy and understanding for the challenges your patients are facing. You need to show your patients that you have the solutions they
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