EGP March April 21

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> Leadership

Take your shoes off In the group practice space, a common challenge is merging a new acquisition’s culture into your own. To make this easier, think of culture like a fine china shop. Be respectful, take off your shoes, and maneuver carefully and sensitively as you don’t want to break anything. Sure, you can move things around, but make sure to wear gloves so you don’t leave any damaging marks.

Discover your “Why” Establish who you are, what you stand for, your purpose, and your “Why.” Lack of a clear foundation will result in a company taking on the culture of its people rather than the people taking on the culture of the company. When you identify a strong foundation, you will attract the kind of people who fit with your culture and exemplify your core values.

Company Culture 5 core areas of culture you might be missing By Sarah Ruberg

In work society today, people are putting much more value in a company’s culture than ever before. This is seen during interviewing, where almost all of our interviewees ask, “What is your company culture like?” Individuals are looking for a place where they feel a sense of belonging and are willing to make compromises for it. Some are willing to take a reduction in salary if they feel as though they’ve found a company with a good culture that they want to grow with. Beyond hiring, having a strong company culture can play a large part in reducing team turnover, boosting morale, improving workplace productivity and creating a positive and healthy working environment! At SMC, we’ve identified five core areas of culture to focus on that will help your team tremendously.

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MARCH/APRIL 2021 • EFFICIENCY IN GROUP PRACTICE

Find unicorns At SMC, we refer to these ideal culture fit individuals as “unicorns” and the team loves it! Defining this culture and the individuals makes it more real and fun for everyone, so sprinkle it in! Incorporate it into your day-to-day and even into your recruiting and onboarding systems. Make sure that job postings and interview style reflect your culture and it will be sure to be a big hit.

Show, don’t tell Most importantly, culture comes from the top down. Even if you have the “sparkliest” and most “unicornesque” person on your team acting as a Culture Ambassador, if the

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