EGP March April 21

Page 42

> Leadership

Generational Growth With two daughters on her staff, Dr. Robin Reich’s group practice blends the best of career and family. By Daniel Beaird

Dr. Robin Reich wanted to be a dentist since high school. It was the health care path she thought provided the best lifestyle for a career and family. After graduating from the University of Michigan, she received her D.D.S. from the University of Detroit School of Dentistry. She has been a practicing dentist in the Atlanta area since 1984.

Dr. Robin Reich

40 MARCH/APRIL 2021 • EFFICIENCY IN GROUP PRACTICE

“It was a straight-line path from high school to undergrad to dental school,” Dr. Reich said. Starting her dental career, she saw the upside and downside of working for a corporation. “Working as an associate is a good experience for anyone. It shows you what’s good and bad about working under that setup,” Dr. Reich explained. Then after dividing and sharing responsibilities with a partner for five years, Dr. Reich broke away to hang her own shingle. Today, Reich Dental Center consists of five dentists, including two of Dr. Reich’s daughters. Another daughter is an orthodontist in the Atlanta area. “My daughters’ encouragement is the reason behind growing the office,” Dr. Reich said. With a supply chain management degree from Lehigh University and an industrial engineering degree from Georgia Tech, Dr. Reich’s daughters originally worked for a large consulting firm and in medical offices before attending the Dental College of Georgia at Augusta University (formerly the Medical College of Georgia) and receiving their D.M.D. degrees. Dr. Reich’s daughters – Dr. Stacey Reich Wingad and Dr. Megan Reich Rihan – inspired her to expand Reich Dental Center. They saw a void in the dental community and in

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