Serving Our Customers

By Jake Puhl

When I hear the term, “standing on the shoulders of giants,” one of the first individuals that comes to

mind is Dr. Rick Workman. He’s one of the founding members of the group dentistry world that we’re prospering in. When you hear what he had to go through to get here today, you realize how lucky we are lucky to have somebody of his integrity and resiliency leading group dentistry for the past four decades. This month’s cover story is devoted to Dr. Workman’s legacy (and continued success) at Heartland Dental.

This issue’s focus is on associates. As group dentistry grows, collectively we need to continue to improve at serving our ultimate customer – the dentist. In this issue, we’ve gathered best practices, thought leaders and examples of what groups in the industry are doing to continue to serve at a high level and elevate the industry.

We’re also excited to look to the future. When we acquired Efficiency in Group Practice, our goal was to continue to evolve dentistry by delivering important news, stories and education to your mailbox and inbox. We saw the opportunity to increase impact, not just through the DEO, but by using these pages to bring forward the incredible people within the DEO community. You’ll notice a big change in our issue as we are rebranding this publication from Efficiency in Group Practice to Dental Group Practice. While we’re changing our name, we’re not changing our passion. We feel this rebrand better encompasses the stories we are telling, and we’re excited to roll out even more exciting changes in the months to come! For now, here’s a sneak peek of our new logo.

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Thanks for reading this issue of Dental Group Practice!

Jake Puhl