MARKETING MINUTE
The Best and Brightest Draw inspiration from the best ads and commercials of 2021 Between a pandemic and the world struggling to get back to “normal,” ads and commercials in 2021 have
transformed through the year. While savvy marketers remained focused on the overall strategy and audience targeting, creatives needed to deliver a memorable ad experience with more prospective buyers consuming media faster than ever before.
From all industries ranging from healthcare to industrial, the global crisis shaped a new digital experience for consumers to stay connected and connect with brands across multiple platforms and media types. It’s even affected the advertising trends and budget spending on new channels, with 44% of marketers stating that they’ve completely changed their channel approach in 2021. In this post, you’ll discover the top ads and commercials in 2021 to help you determine your future strategy. This past year brought new trends and debuted a fresh collection of campaigns to excite and convert consumers into customers. After all, 37% of brands have increased their TV ad spend since 2019, and it shows no signs of slowing down next year. Ready to boost your creative strategy next year? Let’s dive in.
The Biggest Ad and Commercial Trends to Watch Developing ads and commercials isn’t a nice-to-have for healthcare businesses. With more people consuming video content and ad campaigns than ever before, it’s one of the best ways to build awareness and credibility with potential customers. Before diving into the latest and most significant campaigns, it’s essential to understand how trends this year impacted the creative strategy and drove improved results. 44
February 2022
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Here are the top trends brands took advantage of in 2021: ʯ Programmatic and AI advertising: Using realtime data, you can connect with hyper-targeted consumers across multiple channels based on their patterns and behaviors. ʯ Going green: Highlighting your environmental impact
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and sustainability practices show consumers that you care about the greater good. Mobile-first: Designing your campaigns for the 9:6 vertical ratio encourages more engagement on digital and social platforms. User-generated content: Leveraging your customers to create campaigns on
