REP January 2022

Page 44

TRENDS

How Providers’ Needs Have Changed One GPO executive explains how today’s suppliers can compete with the challenges brought on by the pandemic. By Pete Mercer

John Pritchard, Share Moving Media

Understanding and meeting the needs of the customer has never been so complex, especially for the healthcare

industry. We are continuing to see an unprecedented level of challenges at every front in healthcare: staffing, capacity, burnout, quality of care, and supply. How can today’s suppliers possibly compete with the challenges brought on by the pandemic?

Rand Ballard, chief customer officer at Vizient, Inc., recently spoke at Share Moving Media’s Healthcare Supply Chain and Distribution Summit, sharing his insights on how customer needs have changed, how to meet those needs, and what characteristics providers are looking for in suppliers. 42

January 2022

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Vizient is the nation’s leading healthcare performance improvement company, serving more than half of the healthcare organizations across the United States. Vizient partners with a variety of healthcare organizations, ranging from large integrated delivery networks and academic medical

centers to community hospitals, pediatric facilities, and non-acute providers. Describing Vizient’s reach, Ballard explained, “We have 55% of all acute care hospitals, 67% of all integrated delivery networks, 98% of all Academic Medical Centers, and 98% of all standalone children’s hospitals.”


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