MARKETING MINUTE
Sales Strategy for 2022: Offer Advanced Demonstrations of Complex Products As a medical supplier, you sell medical supplies to improve the lives of patients. You work hard to provide hospi-
tals, doctors, and other healthcare organizations with the critical supplies and tools they need to care for patients. Whether you are a seasoned medical sales representative or new to the role, you should always be ready to learn new strategies. The following sales strategy can help you improve your medical sales as you look towards 2022 and the incredible progress of the healthcare industry.
to carry around. Modern technology can help you get past this roadblock. Consider using some of these advanced visualization options: ʯ Medical Animation: A medical animation can show healthcare professionals a detailed view of how your product works, even on a cellular level. It can show off the inner workings of a product. This gives information to your clients that they might not know even if they are holding the product in their hands.
ʯ Augmented Reality: Augmented Reality (AR)
Offer Advanced Demonstrations of Complex Products Some of the medical supplies you sell are complicated. Offering your potential customers a brochure or one sheet for these products will not give them adequate information. These types of materials will not effectively demonstrate all the product’s features, and they have the potential to include outdated information. To improve your chances of making a sale, you want hospitals and physicians to visualize your products in their facilities. If they can’t imagine this, you will have a harder time closing the sale. Showing off your products, and even letting your clients experience them for themselves, is one of the most effective selling strategies. Unfortunately, some of your most valuable equipment is large, expensive, and not practical 48
January 2022
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is when digital objects are superimposed on top of real-world objects. It is used in everyday apps, such as with chatting filters that make your face look like an animal. In a medical setting, AR is interactive and can be used with a smartphone, tablet, or virtual reality headset. In a demonstration, AR can show digital details and facts on top of a real-world view.
ʯ Virtual Reality: Virtual Reality (VR) is similar to AR, except all the images are digital. A VR demonstration of a medical product allows physicians and other medical personnel to try out the product for themselves. Advanced visualizations like this are a powerful tool that can help bring products to life. Doctors and hospitals can see a clear image of how your products will work in their facility. To read about five other sales strategies, visit 6 Strategies that Work to Sell Medical Supplies in 2022 – Share Moving Media.
