A Hub for Collaboration

Repertoire: Midmark is a provider of medical, dental and veterinary equipment and technologies. Repertoire readers are particularly interested in the medical venue in the Experience Center. Can you describe it?

Forsthoefel: In the medical venue, our customers see how technology, design and workflow come together to create better healthcare experiences for patients and staff. The venue is comprised of 12 rooms focusing on the following workflows:

1. Better BP® (Blood Pressure): Patient positioning during blood pressure acquisition can make all the difference for consistent, repeatable measurements. The Better BP exam space focuses on how technology and connectivity come together to improve blood pressure capture.

2. ADA: Since the inception of the Americans with Disabilities Act (ADA), accessibility has become a legal requirement. More importantly, accessible design is instrumental in providing better care to all patients regardless of disability. In this room, we explore how spatial layout in the exam space comes together with equipment and technology to create a safer, more accessible care experience.

3. Patient + Staff Safety: The facility and equipment design features in this room focus on helping ensure a safer space for all.

4. Instrument Processing: The Centers for Disease Control and Prevention (CDC) outlines five critical steps of instrument processing. Following these best practices helps keep patients and staff safe and maximizes the efficiency of the instrument processing operation.

5. Lab: Infection prevention is an important part of the clinic lab. The lab workflow can be used for testing, packing and shipping for same-day or overnight results.

6. Podiatry: Taking an evidence-based-design approach when establishing or renovating the podiatry space elevates the strategic importance of equipment, room layout and design decisions. This approach can help our customers and their design partners create care environments conducive to achieving better outcomes through enhanced patient/caregiver experience, standardization and interaction.

7. In-Office Procedures: The number of in-office medical procedures is increasing. This general procedure room was designed to enable physicians to better meet patient demands and contain procedure costs.

8. Dermatology: We have reengineered the dermatology room to combine three key activities effectively in one space – consultation, counseling and procedures. A seamless, flexible and efficient design can help enhance the caregiver-patient relationship and ultimately improve outcomes.

9. Diagnostics + Connectivity: Midmark’s connected diagnostic devices and software solutions support adherence to clinical standards for intended clinical outcomes. Midmark Diagnostic Devices work seamlessly with many of today’s top EMR systems to help improve workflow, save time and eliminate manual transcription errors.

10. Dual Access: The culture in today’s healthcare delivery systems is shifting to a lean, integrated care model to help improve collaboration between healthcare providers, medical technicians, schedulers and patients. The use of two entry points improves workflow by providing separate flow paths for the patient and clinicians.

11. Dedicated Zones: This workflow design provides clear separation between the care zone for caregiver interaction and the family/visitor zone with guest seating.

12. Midmark RTLS: The Midmark real-time locating system, or Midmark RTLS, gathers automated, accurate data to improve the experience between patient and caregiver. All Experience Center guests receive an RTLS badge upon entry. The entire facility is outfitted with RTLS sensors, with the medical venue and the RTLS rooms being more heavily sensed for higher accuracy.

Repertoire: Describe the visitors you typically host at the Experience Center.

Brian Vierra: Typically we host a cross-functional group of stakeholders representing key personas in the client’s organization. They collaborate early in the planning and design process – often two to three years in advance of the clinic opening. This group includes clinical operations, facilities, architect/design, process improvement, quality, clinical leadership, procurement, IT and more.

Repertoire: How long does the typical visit last?

Vierra: The Midmark Experience Trip is typically two days with a one-night stay at Hotel Versailles, owned by Renaissance Corporation, a subsidiary of Midmark Corporation. This provides ample time for travel to and from western Ohio and a productive educational schedule.

Repertoire: Do you offer a routine “schedule of events” for Experience Center visitors?

Nate Williams: Every trip has its unique itinerary to best meet the customer’s distinct project needs and branding expectations, and to facilitate a collective learning environment for the team. We balance classroom learning with interactive product demonstrations, create collaborative design sessions with our design team, and provide a factory tour so customers can understand the importance we place on quality.

Each customer’s buying journey is different and we do our best to educate customers on industry trends to reframe their thinking about exam room design, provide a vision for what the risk to their business could be when designing around disparate product categories, highlight how their peers are approaching design to reach operational goals, and showcase how Midmark products help support their desired workflows in a mobile, flexible and connected environment.