SMART SELLING
Leveraging Technology with a Personal Touch Take your sales meeting to the next level By Sharon Cohen, HIDA Communications Director In early 2020, we all started to hunker down in
our home offices while healthcare facilities pivoted to take on the tsunami of COVID-19. The routine day of a sales rep was turned upside down when travel stopped and onsite client visits disappeared. Sales reps often feel like customers are family, but suddenly there was a disconnection when “home” wasn’t accessible. Thankfully, six months or so into our brave new world, there are bright spots. Technology combined with sales rep savvy has not only come to the rescue – it’s taken many relationships to the next level.
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November 2020
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