2 minute read
Marketing best practices for healthcare companies
Cut Through the Noise
Marketing is a must for any company that not only
wants to keep its head above water but wants to thrive in any economy. But like the economy, marketing best practices don’t remain static. There is ebb and flow, depending on: ʯ The age of your target market ʯ World events ʯ The goals of your customers
To ensure you get the growth you want and avoid wasting time and money on ineffective marketing techniques, we’re sharing tips in healthcare marketing. These tips will help you stay at the top of your customer’s minds and attract new ideal customers.
The advertising and marketing tactics of the 1950s and 1960s are not as effective in the 21st century. But even the tactics of the past few years can prove to be ineffective and make your company seem outdated, which is why it’s vital to stay up to date on the latest marketing trends.
No. 1: Focus on Quality Rather Than Quantity
Yes, posting often is helpful. It can move your content up the Google chain and help put your content in front of your audience more often on social media.
However, if you post sub-par content just to post often, you risk your reputation. Potential customers might think that if healthcare suppliers are not willing to post quality content, why would they make quality physician office supplies, equipment, or PPE products?
Taking care to create quality blog posts, videos, and social media posts that are educational, informative, and appeal to your customer’s wants and needs can make your content stand out.
No. 2: Address the Changes/Advances in the Healthcare System
Each year, we hear of incredible innovations like AI assisting (or completely performing) with certain medical procedures, as well as technology that helps doctors and their teams educate patients in-office. Or next-generation applications like Infervision, which utilizes AI to help radiologists/doctors diagnose lung conditions faster, including cancer and COVID-19. Downloads of apps like this are expected to reach nearly 300 billion by 2023.
Your customers are interested in this technology. They know that utilizing it in their practices or hospitals can help them improve patient care and even see more patients each day.
Blogs, videos, or social media posts about the advancements in healthcare can help you attract attention. Plus, you can impress your customers by providing useful, educational information about the technology they’re interested in, especially if it’s in easily digestible increments.
No. 3: Utilize Videos
According to Hubspot.com, 97% of marketers state that video posts help them explain their products in a way that’s easier for their audience to understand.
Another benefit of video is that many people are visual learners. Reading blogs is helpful but when they see videos, they’re more likely to retain the information. Video is also a fast way to show the benefits or superiority of your products.
Keeping yourself and your marketing team up to date on the latest marketing practices can help improve your visibility. It will take some time and effort to learn the latest best practices – but ultimately, it will be worth it!
Share Moving Media is a full-service media company that works with medical and healthcare suppliers.
