5 minute read
Sales in Healthcare
from REP OCT 21
How Qualified Web Traffic Improves Sales in Healthcare
By Scott Adams
Content marketing is creating online content that
leads to sales. However, it’s pointless without a return on investment (ROI). That means you want to be making more money from sales than you are putting into marketing. Here is the basic strategy of content marketing, known as the sales funnel: ʯ Attract web traffic ʯ Turn the traffic into leads ʯ Convert the leads into sales
However, qualified web traffic, or visitors who are likely to turn a sale, takes out the middle step – giving you a straight line from your web traffic to sales. This means less work for you and more sales for your team.
The Benefit of Website Traffic for Medical Suppliers
Your website traffic is the people visiting your site. Your goal is to make a sale from that traffic. You can generate this traffic by creating content that ranks well in searches, shows up through paid ads, or shares on social media.
The problem is, not everyone who visits your site ends with a sale. You could spend thousands of dollars to gain traffic, but if none of that traffic includes healthcare companies, the traffic is pointless. It would be equal to owning a pet store, but only non-pet owners visit your store.
Web traffic isn’t enough for generating sales. But, by customizing your content and marketing techniques, you can rank higher for people who may make a purchase instead of ranking highly in general searches. These potential leads are called qualified web traffic.
Gain Qualified Web Traffic
Here are three ways to customize your content and gain qualified web traffic that double your sales.
No. 1: Create Lead-Specific Content. Your content is at the top of your marketing funnel. It’s what attracts leads to your website. If you want only to attract qualified traffic versus all traffic, gear your content towards your audience. You can target your content by addressing a specific audience (like this article addresses medical suppliers), using relevant market research, and covering healthcare trends. This strategy appeals to the interests of your target audience and positions you as an expert in their field.
No. 2: Optimize Your Content for Healthcare Profes-
sionals. When you optimize your web content, you can target a specific audience. For example, if you want healthcare professionals to find your website in their searches, create headlines and content using standard healthcare search terms. Regular SEO research tells you common searches. You may gain a large amount of traffic by using standard search terms. But, by taking the extra time to know what healthcare professionals specifically want and need, you can narrow your search focus to qualified leads.
No. 3: Link to Relevant Articles. Whenever you create web content, use links to gain exposure both in searches and within other sites. For example, healthcare providers will learn to associate your brand with healthcare supplies by linking to other relevant medical websites. Nearly 74% of websites will receive a reciprocal link. So with that in mind, when you link to those popular websites, you are leading qualified traffic back to your site through those reciprocal links.
To read the full article (which includes more ways to gain web traffic), visit https:// sharemovingmedia.com/how-qualified-web-traffic-improves-sales-in-healthcare.
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Keeping catheters secure is critical to nurses and their patients.
Proper catheter securement reduces the risk of infection, protects healthcare workers from the risk of accidental needlestick, and increases patient comfort and satisfaction.
Clinical guidelines support the use of sutureless catheter securement devices like Dale Hold-n-Place Catheter Securement to help keep catheters in place.
A report from the U.S. Centers for Disease Control and Prevention says: “Catheter stabilization is recognized as an intervention to decrease the risk for phlebitis, catheter migration and dislodgement, and may be advantageous in preventing CRBSIs (catheter-related bloodstream infections).” 1 The report also notes that using a sutureless securement device mitigates the risk of sharps injury to the healthcare provider.
The Occupational Safety and Health Administration (OSHA) suggests that sutureless securement devices can be a safe alternative to sutures or tape. Its fact sheet on securing medical catheters states: “Appropriate products and effective work practices are essential to provide increased catheter stability. Such products and work practices may reduce catheter dislodgment and the necessity of reinsertion with its associated needlestick risk.” 2
Dale Hold-n-Place Catheter Securement is designed specifically to keep the catheter positioned at the optimal insertion angle and to accommodate each patient. It provides superior securement for both horizontal and vertical line pulls.
In addition to its health and safety benefits, Dale Hold-n-Place can significantly improve patient comfort and satisfaction. It offers a soft, flexible design with no hard plastic parts. Hypoallergenic, breathable material is gentle on the skin and contains no latex, reducing the risk of allergic reactions and skin irritation. In addition, it allows visibility to the insertion site.
The issues associated with improperly secured catheters can increase nursing time and disrupt the caregiving process. Dale Hold-n-Place can help to improve the patient experience while enabling nurses to focus their attention on optimal patient care.
Dale Hold-n-Place can help:
ʯReduce infection risk ʯ Protect against accidental needlestick ʯ Increase patient comfort and satisfaction ʯ Meets the Infusion
Nurses Society guidelines for an
Adhesive Securement
Device (ASD) ʯ CDC and OSHA guidelines support the use of sutureless catheter securement devices like
Dale Hold-n-Place
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1 O’Grady, N., Alexander, M., Burns L., et al. Guidelines for the Prevention of Intravascular Catheter-Related Infections. Centers for Disease Control and Prevention, U.S. Department of Health and Human Services: 2011. 2 U.S. Occupational Safety and Health Administration (OSHA): OSHA Fact Sheet: Securing Medical Catheters. 2004.
Dale and Hold-n-Place are registered trademarks of Dale Medical Products, Inc. ©2020 Dale Medical Products, Inc. All rights reserved.
