IDENTITY GUIDELINE May, 2018
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IDENTITY GUIDE 1. Logo 2. Variations 3. Typography 4. Color palettes 5. Pattern 6. Shapes
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APPLICATION 22 1. Letter & Envelope 23 2. Business card 24 3. Brochure 25 4. Bottle label 26 5. Website 27 6. Facebook banner 7. ExteriorIDENTITY & Interior 3 TOOLKIT | ALIAS Nootropic 28
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PROMISE Top-tier ingredients from a company whose founders practice what they preach, and unique product offerings with highly promising cognitive benefits. ALIAS stands for the you that you can be! A more focused you, a more creative you, a more successful you!
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IDENTITY GUIDE
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Logo Our logo is the key visual element that indentifies us. The corporate logo is presented through the use of color as well as shape and form, The main color of the corporation is green which represents healthy, creative and energtic.
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ALIAS Nootropic logo is based on letter "A " because it is easy to remember and simple to understand. "A " means grade A and also a symbol of arrow direceting up. It symbolizes that after using ALIAS's cognitive products, students and working class are able to get smarter and more successful. The leaf in the center of pictorial mark reprecents that ALIAS Nootropic focuses on nature ingredient and offer consumers better lives.
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Variations
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Please DO
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Please DON'T
Stretch
Gradient
Seperate apart
Change color
Use another fonts
Fill the pattern
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Typography
Amplitide has a modern and clean appearance which is legiable on print, web and mobile interfaces.
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Aa
Aa
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdeghijklm nopqrstuvwxyz 01234567889 !?@#$%^&*(){}+_/><
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdeghijklm nopqrstuvwxyz 01234567889 !?@#$%^&*(){}+_/><
Aa
Aa
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdeghijklm nopqrstuvwxyz 01234567889 !?@#$%^&*(){}+_/><
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdeghijklm nopqrstuvwxyz 01234567889 !?@#$%^&*(){}+_/><
Amplitude-Regular AmplitudeCond-Regular
AmplitudeComp-Bold
Archer Bold
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Color Palettes Green is primary color for ALIAS. The first palette brings out health and energy of the brand. The logo appears in white on a dark color background in web and print. The bottom palette only use in background color.
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C63 M24 Y100 K6 R108 G147 B61 PMS 7490C HEX #6f922d
C72 M50 Y100 K56 R47 G62 B26 PMS 5747C HEX # 2f3e19
C10 M0 Y20 K0 R229 G240 B212 PMS 7485C HEX #e5f0d4
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Pattern The pattern is one of primary elements for ALIAS's identity. Please do not cut out the top and the bottom parts of each logo in the pattern.
Shape The square is only used in pictorial mark of logo when the the logotype does not appear.
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APPLICATION
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Letter
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Envelope
Business card
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Brochure
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Bottle label
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Website
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Facebook banner
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Exterior
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Interior
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Release | May, 2018 Designer | Bo-Chen Chen Contact | sake9209@gmail.com
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