Just Drink CAMPAIGN DESIGN just Drink is a brand selling 4 flavors of liqueur to female . Lots of young females like to drink cocktail rather than beer and wine in Taiwan. I used color pencil to design their packaing which can makes females feel closed to this product and the brand.
Females love colorful, cute, tiny things. Glass bottles can let different liqueur show their color of flavors. Besides, I choose simple image makes female easily understand what flavor they are.
app icon design In chinese, this word means “a few drink �. I combined goblet and drip with the word .
invitation design I design a pattern of several kinds of goblets by color pencils on the invitation and make shape of invitation like a bottle of liqueur.
app design (ingredient) This category introduces ingredient of liqueur which makes female realize what they drink.
menu
(liqueur) This page can order every liqueur you want.
(how) Teach you how to make cocktail by yourself.
(share) You can share what you make in “how” with your friends and upload your unique cocktailʼs photos let the others know.
2015 Taipei Roaming Festival PROJECT
MARKETING PLANNING & DESIGN
It was a proposal to plan how to promote whole Taipei city by new media such as social media, app and web in a course of new media marketing. I made a main concept that attender can take mass tranportation(such as MRT or U-BIKE which is Taipei bike share program) to 23 districts and more realize Taipei city.
Character- roaming baby design Roaming baby, the mascot of 2015 Taipei Roaming Festival project that is designed to make this festival more fun and postive to visit the taipei city.
sticker design on LINE LINE is the most popular message apps in Taiwan. Everyone text and share news with family , friends and lover on LINE everyday. I promote the activity by everyone using sticker to everyone.
app design Log in by your facebook account and scan the mascot in taipei train station. you will enter the game !
NOW, share your status with friends on facebook ! You need to choose a game “we” plan or ”store”plan.
You will get a mission which you have to complete it.
promotion design
poster design I combined chinese words with roaming-baby to promote the activity more fun.
flag ad design Flag ad is quite important when the city held an activity that hope resident can join it with their friends.
award design you will get some awards if you completed all of mission .
EYE FASION BRANDING DESIGN First sight plays an important role in social life. Recently, there are more and more males will make up in their normal life in Asia. Make- up is gradually not only belong to females but also to the males. The most important concept of EYE FASHION is “eye”.Products in EYE FASHION empasize maleʼs basic make-up like bb cream, brow powder and so on.
main color
C100 M92 Y42 K43 R13 G28 B72
C07 M0 Y86 K0 R250 G236 B34
poster design The brandʼs main concept is “eyes”. What we look the world is through our eyes. I use a photo of manʼs eye to look through the logo watch viewer(maybe you). This poster try to comunicate with males that you can make up in your everyday life and “take the make-up(EYE FASHION) to everywhere you would go to” just like take a suitcase to anywhere.
gift bag& card design
app design This app is designed for the lots of lazy males that they can just browse and buy products easily on the internet.