DOCTORA Salud, Psicología & Vida
ANA MEDIA KIT
2011
Mission Statement A BILINGUAL EXPERIENCE… The Mission of Doctora Ana, Salud, Psicología & Vida is to offer bilingual information via a multimedia experience including print, digital mobile and a blog, to enrich, engage and entertain the Hispanic families with topics of health, lifestyle, wellness, and psychology.
TARGET AUDIENCE INFLUENCER: Hispanic women & her family 18-54 age group Hispanic men 28-54 age-group
FACTS ABOUT OUR AUDIENCE • Purchasing power of Hispanics is expected to reach 1.3 trillion in 2011. • Hispanics are the web’s fastest growing population. (source: AOL Latino cyberstudy 2010)
• 51% of English-speaking Hispanics access the internet on their cell phones compared to 31% of Whites. 47% of Hispanics send or receive e-mail on their cell phones compared to 30% of whites.
(Pew Internet study 2010)
• Hispanics use mobile data services at a greater rate than any other group. A study that measured
• Hispanics are trendsetters and early adapters of
both English and Spanish-speaking respondents,
new technology. (source: AOL Latino cyberstudy 2010)
Hispanics were found to use mobile data services,
• Spanish-speaking Hispanics are online.
including internet access, at a greater rate than any
• Hispanics are over-indexed in the use of text
other ethnicity in five of six categories measured.
message. (SMS)
(Nielsen study 2010)
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Building a Community blog & SOCIAL MEDIA • Doctora Ana, Salud, Psicología & Vida blogging community is made up of experts in the fields of medicine, mental health and psychology from the United States and other parts of the world. • Bilingual blog with postings in Spanish and English. • Blog is the website for the magazine. • Blog is an important resource of information creating awareness on topics of health, psychology and wellness. • Blog creates awareness by listing photos of victims of human trafficking. • Blog addresses Hispanic health disparities and calls to action for improving the quality of life and health of Hispanic families.
http://DoctoraAna.net/blogs/
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About Dr. Ana Nogales
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na Nogales, Ph.D. is a clinical psychologist, founder of Nogales Psychological Counseling, Inc., and Clinical Director of the nonprofit that she founded, Casa de la Familia, established for victims of crime such as rape, sexual assault, child sexual and physical abuse, human trafficking and domestic violence. She practices in Los Angeles, Riverside and Orange Counties, supervising a clinical program of sixty bilingual/bi-cultural mental health professionals.
“My magazine fills a void in the Hispanic community by providing much-needed information and resources so that families can improve their lifestyle. My goal is for the print edition to be available at physicians waiting rooms and for the blog to serve as a catalyst for change in our community.”
The renowned psychologist is the founder and publisher of Doctora Ana, Salud, Psicología & Vida magazine (Health, Psychology & Life) with a focus on psychology, health and wellness topics for the entire Hispanic family.
Dr. Ana Nogales Dr. Nogales is the author of several books, her newest release is Latina Power Using your 7 Strengths to Say No to Abusive Relationships, A Latina Power Workbook. Her previous books include Parents Who Cheat: How Children and Adults Are Affected When Their Parents Are Unfaithful
DOCTORA Salud, Psicología & Vida
(HCI Books), Latina Power! Using the Seven Strengths You Already Have to Create Success You Deserve (Simon & Schuster) and Dr. Ana Nogales’ Book of Love, Sex and Relationships, A Guide for Hispanic Couples (Broadway Books). Dr. Nogales is a frequent commentator on Univision and Telemundo. Her Web TV show, El Show de la Doctora Ana, is coming to her website in Mid 2011. Her new web show is on its way to having the success of her former own talk show, which was broadcasted daily for 2 years on Channel 22 in Los Angeles, California. She is also sought as a writer for various publications and blogs, including psychologytoday.com. An accomplished playwright, her most recent play, Don’t Call Me Baby! deals with the explosive issue of human trafficking. She also wrote the play “DE SABIOS Y LOCOS”, a play intended to eliminate the stigma of mental illness. Dr. Nogales’ innovative high school curriculum LaTEENa Power! - 7 Inner Strengths for Creating Success will be offered in schools and community groups throughout the country.
PSYCHOLOGIST, RADIO AND TV HOSTESS, PLAYWRIGHT, AUTHOR, COLUMNIST
ANA
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Editorial Profile
A trusted source of BILINGUAL information for the Hispanic family • Doctora Ana, Salud, Psicología & Vida is a national digital and print Spanish-language magazine focusing in the areas of health, psychology and wellness with English-language articles posted in the magazine blog reaching an important bilingual audience. • Cultural sensitivity: Appealing to bilingual Hispanics. Bloggers from the United States and from around the world will contribute with their postings in the areas of medicine, mental health, psychology and wellness. • Glossy magazine will be distributed quarterly via digital (phase 1) and print issues (phase 2) and covers relevant content focusing on the Hispanic culture.
• Print magazine will be available for $3.99 in newsstands by the Fall of 2011 as well as available in physician’s waiting rooms. • Complimentary copies will be distributed at waiting rooms in medical centers, physician’s offices, dental offices, psychologists and family therapists, mental health centers, chiropractor’s and other related medical fields. Distribution at beauty salons and community organizations. •
Doctora Ana, Salud, Psicología & Vida has all the ingredients for success, a renowned founder who is a clinical psychologist, book author and playwright, top editorial content and a committed team of professionals.
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Our Readers OUR proposal:
Hispanic HEALTH DISPARITIES
Doctora Ana, Salud, Psicología & Vida provides Hispanic families with access to important health-related articles and resources for information to help reduce the number of health disparities within the Hispanic community.
THE PROBLEM:
Health disparities among minorities are prevalent in the U.S. and across the globe.
• 10.4% of people 20 years or older have been diagnosed with diabetes.
• The obesity rate in the U.S. is at 28.3% • Approximately 12.5% of Hispanic women 18 and older smoke. • An estimated one out of every four Hispanic men and one out of every three Hispanic women will suffer from heart disease or strokes. • More than 27% of deaths among Hispanic men and one-third of the deaths among Hispanic women are attributed to heart disease and strokes. • 22% of Hispanic women between the
Through our multimedia offerings, we will provide: ages of 20-74 have high blood pressure. • Nearly half of Hispanic women in the U.S. between the ages of 20-74 have total blood cholesterol. • The Hispanic community accounted for 17% of new HIV infections in the U.S.. Troubling statistics on youth: • 53% of Hispanic teenage girls become mothers before the age of 20- nearly twice the national average. • One in three Hispanic teens has experienced domestic violence. • The attempted suicide rate is twice the rate of non-Hispanic teens- 15% (References: US National Library of Medicine/ National Institute of Health/ The National Institute of Mental Health/ Office of Minority Health & Health Disparities/ Center of Disease Control/ National Council of La Raza/ Substance Abuse and Mental Health Services Administration/ American Psychiatric Association)
• Access: Permanent sections on health, psychology, and nutrition in every issue as well as in the magazine blog. • Education: Lifestyle changes, prevention, and early intervention to create awareness and access to a healthier community. • Call to action: Motivation and options for readiness to act with relevant articles explained in simple and practical terms. • Results: Better quality of life and state of health.
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Circulation PHASE 1: DIGITAL MAGAZINE AND BLOG Digital Magazine Will Reach Over 150,000 Online Readers
Digital editions: A powerful advertising tool • Cross-promoted with magazine blog Http://DoctorAna.net/blogs/
• Total page flips and page views • Total unique readers • PDF Downloads requested • Tell a friend forms sent • Tracks the number of social networks articles are sent to. • Track visits from
PHASE 2: PRINT ISSUE Complimentary copies will be distributed at waiting rooms in medical centers, physician’s offices, dental offices, psychologist and family therapists, mental health centers, chiropractor’s and other related medical fields. Distribution at beauty salons and community organizations. Print issue will be available at major retail stores, newsstands and Hispanic supermarkets.
country/region/city. • Real time tracking makes it easier for advertisers to measure ROI. • Magazine links will be shared with health and community organizations. • Magazine links will be shared with national, local and state women’s groups. • Promoted via social media and magazine blog.
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Editorial Calendar Spring 2011
Summer 2011
• Mental Health & Hispanics • Health disparities • Pets and allergies • Starting an exercise routine • Book Review: Love, Sex and Relationships: A guide for the Hispanic couple • Fashion & Personality • Healthy recipes • Makeup tips & self-esteem • Image makeover • Legal: Divorce and your rights • Improve your self-esteem • Parkinson’s & Alzheimer
• Going back to school special • Moms: finding a balance in your life • Family outdoor activities • Communicating with your kids • Bully’s and how to avoid them • Peer pressure in schools • Book Review: LaTEENa Power: 7 Inner strengths for creating success • Nutrition: Omega-3 rich foods • Family snacks • Infidelity and its consequences • Legal: Divorce and your rights
In every issue:
Fall 2011 • Cancer: Early Detection • Domestic Violence Awareness • Hispanic Role Models in Medicine • Hispanic Heritage Month Feature • Book Review: Parents Who Cheat • Culture and tradition • Exercise: weights • Depression • Diabetes in Adults • What to ask your doctor • Cold and Flu • Winter blues
Spirituality Love and Relationships Recovery from addictions
Letters to the Editor
Family and children Natural medicines Hollywood profile
Science News
Hispanic celebrities
wellness beauty fashion 7
Letter from the Publisher Welcome!
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or many years my colleagues, patients and audience have asked me to publish my thoughts and advice so that it could reach a greater number of people. As a result, I have written many books on specific topics, for the general consumer and professionals, and I was in direct contact with audiences through my television and radio shows. Now I have a new way of reaching out to all of you: welcome to my magazine. It is a tall order, one that can only be accomplished by inviting experts in different areas to share with the readers their knowledge in informative and entertaining columns, articles and special features. The project was not as easy as I originally thought it would be, and it has taken me some time to launch. But like always, nothing is impossible when you are surrounded by professionals in the field. Love for this project was also a key ingredient for making it happen.
Dr. Ana Nogales
Welcome to the first issue Doctora Ana, Salud, PsicologĂa & Vida, a new magazine for the Hispanic family. A magazine with a conceptual model in mind, with precise and easy to understand articles, written so that readers can enjoy the content, advice and information, and be useful to women and men of all ages, that are interested in growing as human beings, as a family, as a society and with the intention that we can all enjoy a better life. I hope to accomplish all these goals and I welcome you to enjoy the life you deserve!
Ana L. Nogales, Ph.D. Psychologist PSY 11317 Casa de la Familia, President and Clinical Director ALMA (Association for Latino Mental Health Awareness), President
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Mechanical Specs Print Sizes
Deadlines
Trim Size:
Issue
Space Reservation
Spring 2011 Summer 2011 Fall 2011
March 31, 2011 May 31, 2011 August 31, 2011
8.25 X 10.875 (keep live matter 0.5” from gutter and edges)
2-page spread Wide 16.5” High 10.875” Bleed: Wide 16.75” High 11.125”
Full-page ad
Wide 8.25” High 10.875” Bleed area width 8.5” Bleed area height 11.125”
Half page horizontal width 7” X height 4.875”
1/3 page vertical width 2.25” X height 9.75”
1/4 vertical
width 4.625” X height 4.875”
Files Due April 8, 2011 June 17, 2011 September 9, 2011
Requirements Please provide high resolution Adobe Acrobat .pdf files trapped, knockout all elements, all images must be CMYK and 300 dpi. (MAC format) Please mail CD-ROM including a hard copy (color output) of ad to: Nogales Enterprises Inc Att: Doctora Ana Magazine 1650 E. 4th Street Suite 101 Santa Ana, CA 92701 For advertising or sponsorship inquiries please contact: Andrea Coulson Director of Marketing/Sales 213-663-1700 Acoulson@DoctoraAna.net All artwork must be created at the proper size (100%) \ If ad bleeds, extend a minimum of 1/8” beyond trim. \All ads must include a color printout to ensure correct reproduction in magazine. \All elements must be placed at 100% of size \Do not apply style attributes to basic fonts \ Include and/or embed all fonts, images/scans, logos and artwork \Single page ads should be built to 100% of size (true type fonts may cause unexpected reproduction problems at press time) \DIGITAL MAGAZINES: Please make sure links in ads are hyperlinked to maximized readers clicks.
MAGAZINE SPECS Business card width 3.5” X height 2”
Trim size: 8.25 X 10.875 Perfect bound Web offset printing Gloss cover
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Rates
DOCTORA Salud, Psicología & Vida Size: Full Page Double Spread ½ Page ⅓ Page Covers: 2nd cover 3rd cover 4th cover
ANA
4C $15,000 $25,000 $7,500 $5,000
B/W $12,500 $23,500 $6,200 $4,200
Rich Media/Video Bonus Bonus $500 N/A
$20,500 $22,000 $24,000
N/A N/A N/A
Bonus
Sponsorship (left side of cover in digital magazine)
$40,000 per issue
*Includes one full page ad in interior pages under sponsorship left side of cover in digital magazine includes one full page ad in interior pages. Please view digital magazine for a sample of an ad placement on the left side of the cover. For information please contact Andrea Coulson, Marketing and Sales at Acoulson@DoctoraAna.net *Digital editions rates are based on 150,000 readers per digital issue
Extend the power of your BRAND with video or podcast RICH MEDIA placement for digital editions & mobile applications • Sponsorship left side of cover in digital magazine Includes one full page ad in interior pages $40,000 per issue
• Have a 30 second commercial made for TV? Ideal for placing in your ad (MP4 format required) •Have a radio commercial? Ideal
$500 per ad
$300 per ad
ADVERTISE AND DONATE TO A HUMANITARIAN CAUSE: A percentage of the profits of advertising sales will be donated to Casa de la Familia, a non-profit organization that offers psychological counseling and/or psychiatric treatment to victims and their families to help them cope with being a victim or a witness to a crime. For more information about the organization, please visit www.casadelafamilia.org
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