Bo/David Williford Integrated Marketing Communications Student
What I’ve done and where you will find it Text for Table of contents will be this color and font And Will Be like a list with page numbers and leading periods so its easy to follow. is green too loud here?
The Story behind the man.... and his portfolio I was born and raised caring for cattle in the pineywoods of deep East Texas. I have spent the last five years of my life learning to care for consumers in terms of strong, strategic and bold communications. I have put together this portfolio to show potential employers and clients that I can wear many hats in integrated marketing communications and..... I look good in them all.
Education in short Texas A&M University
2010-2014 B.S. Agricultural Communciations and Journalism Emphasis: Radio Broadcast, Meat Science, Consumer Psychology Designations: Undergraduate Research Scholar, Co-founder of Farmers Fight
University of Arkansas
2015- 2016 (expected) M.S. Agricultural Communications, Education and Technology Emphasis: Market Research, International Aid (Bangladesh), Campaign Management Designation: Teaching Assistant Graphic Design, Research Assistant
Experience in short Texas Department of Agriculture
Marketing Intern: Trade and Business Development I evaluated processes, designed promotion pieces, scheduled and executed special events.
Nottoc Marketing
Mobile Marketing Associate I worked as a traveling consultant to a national campaign and achieved over 80,000 impressions in ten weeks.
USAID Volunteer: Farmer to Farmer
Taught social media, classroom management and agriculture extension seminars at the International University of Business, Agriculture and Technology in Dhaka, Bangladesh.
InfoGraphics
Similiar Values: Photographers and Interior Designers
Strategy Lead Used research to guide the development of the six month campaign.
Logo Developer Assisted the creative lead by developing 12 logo samples as part of the branding portion of the campaign. Liason to the Client Conducted all communciation with the client.
Four Print Ads Art School Partnership Plan Two Banner Ads Press Releases
90 Days of Facebook Rotation 60 Unique Pins on Pinterest Map of Industry Leaders on Social Media Employee Guide to Social Media
Purchases
Research Planner Planned the type of research and oversaw the collection of data.
The Strategy My Team Developed Based on the Consumer Buying Stages
Website
Team Leader As team leader I led five undergraduate students.
Research Conducted: Online Surveys (300+ Participants]
Engagement
My Roles
Awareness
The project included market research, strategic plannuning using digital and social medias.
Client Outline
Engagement
As part of a capstone course at the University of Arkansas, I led five undergraduate students through the process of developing a national brand, online presence, and increasing awareness of the product lines.
The client was searching to create return purchases on their website.
Awareness
Artify Direct Branding Campaign
Title of a Project Description of a project and more information and more information and then..... My roles on the project.... and i'll keep listing them and more information and more information all the way down to the bottom.
QUICK FACTS!
Some pages could hav relevant quick facts