Nookie Swim

NTHE NOOKIE STORY Aussie Boss girl and swimwear aficionado — Nikita Sernack — is the founder and creative director behind the luxury label – Nookie. A label classified for its flawless fit and flattering garments, the international reputation spans far past just fit, but rather is designed to enchant, empower, and offer adventure in every creation. This ambitious Aussie and OG #NookieGirl talks with Bode about her journey into the fashion world, and more specifically, her affair with swimwear — aka Nookie Beach. By Sydnie Cutler

Beginning her professional career on the fast track to law school it seems Nikita Sernack’s creative allure just could not be ignored. “My grandfather was in the rag trade, so it has come full circle and perhaps [fashion] was always written in the stars for me,” shares Sernack. Now residing in the vibrant and cosmopolitan shores of Bondi Beach, the dive into swimwear was a natural fit. With a heart to empower women and a love for creativity and beach culture, the motif maven was destined to find her calling. “Nookie Beach was born at the iconic Bondi Beach steeped in a desire to create the ultimate beach to bar attire to our community and beyond,” reveals the founder. The label has now gained a mass following and an army of loyal nookie girls around the world. sun shimmering on the ocean and the snakeskin and rib both have that shimmering quality too,” beams Sernack. “I am inspired by this daily as I am so lucky to see the ocean where I live.” The ‘Lolita lurex’ in Navy is the designers’ summer go-to as “the subtle shimmer of the fabric and the beautiful color is so stunning.”

Women all over the world are following suit, powerless against the allure of Nookie’s apparel pieces because the brand exemplifies what it means to be a confident, bold, and adventurous woman. “[The Nookie girl] loves a little glamour and isn’t afraid to shine,” heartens Sernack. “Nookie is a brand that speaks to special moments in a wom“Do: honor your shape and find the balance an’s life — be that graduation, between comfort, practicality and expression. prom, birthdays, weddings, red carpet events, Valentine’s Don’t: subscribe to rules.” day, baby showers, etc. We aspire to make garments that Proudly classified as a born and bred coastal Sydney girl, Sernack was when our customers zip up, they fit like a glove, shoulders go back, a regular Bondi beachgoer and lover of the outdoors. It was the beau- and the woman feels strong, sexy, empowered and shines bright with ty and cultural richness under the sun that sparked Sernack’s interest confidence. Our swim is an extension of this, and all our creations are to create swim and resort wear. The designer was driven by her desire designed with this intention in mind.” Further navigating the fashion to incorporate her intrinsic lifestyle and creative aesthetic within the world, Sernack gladly shed some light on the “Do’s” and Don’ts” of brand. Nookie Beach was created out of a passion for women to feel swimwear. “Do: honor your shape and find the balance between comeffortlessly confident and sexy in the most natural state of fashion. fort, practicality and expression. Don’t: subscribe to rules.” “We truly honor the female form and celebrate curves in both our swimwear and dresses,” admires Sernack. “The secret is always in the Straight from the expertise of one of swimwear’s leading ladies, fit as the fit inspires confidence and the confidence is always the secret what can we look forward to this season? “For your fashion to further ingredient and never out of style.” More than a glamorous line of at- elevate your experience and enjoyment of life! Shine bright!” reveals tire and summer’s favorite uniform, Nookie is a feeling. It is a culture. the designer; and “maybe some retro inspired fabrications in modern silhouettes. You’ll have to wait and see,” further teased Sernack. Each garment is designed for every woman’s stature and build. “In Before heading back to the iconic shores of Bondi Beach or to her designing, proportion and balance is paramount to create a flatter- neighborhood basketball court or ju jitsu mat, this swimwear maven ing silhouette,” shares the designer. “I think classic shapes earn the offers these parting words: “The best advice I have been given is to ‘classic’ title as they have both stood the test of time and retain the stay true to myself and this extends to the brand. We honor Nookie essence of style. A classic triangle will always be in style and flatters a for who she is and aspire to make her the greatest expression of that. variety of body shapes. Of course, there are specific differences that My advice is to know what your contribution is and be true to that relate to different cultures; however, we do find our classic silhouettes value. With Nookie, we want to make our girls feel strong, confident, are the best sellers worldwide.” What really makes this brand stand and empowered to shine. It is a feeling that anchors into every design out among a sea of swimwear is how the collection captures the and business decision we make. Happy summer!” magic bliss when the sun hits the water. “The lurex styles mimics the

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