Recommendation to use Descriptive and Predictive analytics?
Organizations know there is value in data and analytics, but struggle with understanding different analytics capabilities they can leverage and when to use them. The answer lies in building a portfolio of analytics capabilities to address the gamut of business needs.
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Use descriptive analytics to better understand historical performance, alert you to events, spot trends, and monitor the performance of models and actions.
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Use diagnostic analytics to visualize and interact with the data, discover relationships, and explain why you are observing outcomes, events or trends.
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Use predictive analytics to answer questions about the future or to determine the likelihood of unknown outcomes, such as anticipating customer/system behavior or classifying events.
Source: Gartner