CJ STRATTE New CEO was 30 Years in the Making

from Boerne Business Monthly – April 2023

wCreating Custom Yard Games for a Whole Lot of Fun!

““I feel like I have been preparing for this my whole life,” said CJ Stratte, the newly appointed President/CEO of On The Move, Inc. “I grew up in this business. I remember traveling with my family to different trade shows, helping set up, speaking with members of the different industries we serve, listening to different interactions, and being mesmerized by the marketing booths. Little did I know that all those experiences were preparing me to one day run the company that my family has worked so hard to build.”

On The Move, Inc. was started by Stratte’s grandfather, Maurice Westerdale in Dearborn, Michigan in 1992 and relocated to Boerne in 1995. A retired product engineer for Ford Motor Company, Westerdale got into the storage facility industry and recognized the need for a commercial truck lease program for self-managed local rental trucks, allowing the owner/operator to set their own rates and advertise their company at the same time. The ingenuity of Maury evolved into a turnkey truck lease program that launched On The Move, Inc. into the fourth-largest truck rental fleet in the United States. Although the original target market for rental truck leasing was the self-storage industry, other industries began to discover the advantages of On The Move, Inc. Today, their truck leasing program not only serves the self-storage industry but the moving industry, rental stores, real estate professionals, apartment communities, caterers, and contractors. Throughout its thirty-plus years in business, the company has always made decisions or created products with the mindset of ‘what can we do to make the experience better for our customer?’ “On The Move has always done a phenomenal job of this, and now it is continued on page 18 continued from page 17 my job to think about what the next thirty years will look like for the company. I can assure you that thinking about the customer first will always be my mentality,” said Stratte.

It is this customer-focused environment that has led On The Move, Inc. to diversify its business in so many ways. In addition to the Rental Truck Program, the company offers an insurance licensing program, software programs to help their customers flawlessly run their storage facilities and truck leasing programs, commercial insurance, food trucks, golf cart leasing, and even used vehicle sales.

On The Move, Inc. even holds the patent on a food truck design that they designed and engineered. Their design offers an unparalleled mobile kitchen experience for culinary entrepreneurs and their customers. According to CJ, “Most food trucks are too narrow. Ours is built with the slide-out concept that many RVs have, making it wider and easier for a chef to have space to cook, while someone else can be working the counter. The slide-out drops down so that the cashier can be eye-level with the customer and is even low enough that it is accessible to wheelchairs.”

“Something new for us is that we will now be offering a golf cart leasing program as well. Whether you are an individual or a larger business that needs several golf carts, we can get you set up with lease payments to make this a more affordable option. We offer all sorts of sizes and can even lift them or apply custom graphics,” added Stratte.

The graphics department at On The Move, Inc. is top-of-the-line and offers professional designers that work with the clients to bring their vision to life on the rental trucks, food trucks, and yes – even the golf carts! “We are dedicated to providing you with the highest quality workmanship and attention to detail. We pride ourselves on our ability to listen to our client’s needs and then work closely with them to create a design that best matches their brand identity,” said CJ.

As Stratte looks towards the future of On The Move, Inc. she is excited to continue to build the brand that has been entrusted to her by her family. “We have built an amazing team here. All of our staff share the vision of making On The Move the best company it can be for our customers. To me, this is not just a business, but a family. So many of our clients have been with us for ten, twenty, or even thirty years. Some of my closest friends originated from meeting within this industry, many of them even share stories like mine, and are now running their family businesses. I think about where some of the businesses started and what they have grown into. I think about where On The Move started and where we are now. Every day, I pull up and see the first truck we ever sold here at our headquarters. I think how the truck that my grandfather spent years developing, the Aerocell model that we supply today, there are now over 10,000 vehicles across America and Canada. It really has been a privilege to be a part of it all, and an honor to lead this company into the future.”

APRIL 20

GBCC RIBBON CUTTING CIBOLO CENTER FOR CONSERVATION’S 35TH ANNIVERSARY

1:30pm to 2:00pm

133 Herff Road – Boerne

GBCC RIBBON CUTTING TOOTIE PIE CO.’S 2 YEAR ANNIVERSARY

3:00pm to 3:30pm

1445 S Main St. – Boerne

MEN’S NIGHT AT FREE ROAM BREWERY

6:00pm to 8:00pm at Free Roam Brewing Company

The brewery is inviting men out to the beer garden once a month for some brews and inspirational speeches from a variety of guest speakers.

LIVE! AT THE LIBRARY:

JAY BOY ADAMS BAND

7:00pm to 9:00pm at Patrick Heath Public Library Amphitheater

This program is free and open to the public. Since it’s held at the Amphitheater, please bring a blanket or lawn chair with you.

APRIL 22

TEXAS CORVETTE ASSOCIATION 30TH ANNUAL OPEN CAR SHOW

Main Plaza Park

TCA Open Car Show on the square in downtown Boerne that will feature over 450 Corvettes, muscle cars, and classic cars and trucks for all over the state of Texas and beyond.

APRIL 22-23

SPRING CRAFT FAIR