What's In a Name?

Tbreweries – most of which offer up some oh-so-fun and incredibly interesting names for their signature selection of brews. That being said, did you ever wonder how some of these local beers got their names? Well, we sure did so we set out to ask these local brewers the stories and the process behind a few of their favorites. This month we feature Kinematic Brewing Company which is located just on the outskirts of Comfort, Texas.

Brewer and co-owner, Jon Beaumont, is the mastermind behind the beers and their names at Kinematic Brewing Co. If you have ever chatted with Jon for any length of time, you know how passionate he is about beer and many other things in life, including music, art, history and literature. As he brews, Beaumont keeps a log of all the typical things like temperatures, times, etc. However he also writes down anything he thinks about or is inspired by during the process – things like words, songs, poems, etc.

The beers don’t get named until after they are brewed and tasted. According to Jon, “It is only after the beer is finished that it tells me what it wants to be named.” The folks at Kinematic admit that might sound a bit odd, but they insist that everything from their name and logo to the beers they brew have a lot of thought and meaning behind them. According to Jon’s wife, Jaime, “I often tell people that Jon takes longer to name a beer than he did our children!”

Currently, Beaumont is working on a series of IPAs inspired by the Tibetan Book of the Dead. The first in the series, Water Sinking Into Fire, is currently on tap. The second one, Fire Sinking Into Air, has been brewed and will be making its debut very soon! Although the names in this current series have some serious depth to them, you will find more lightheartedly named beers, such as one of Kinematic’s fan favorites, Working Class Playwright ESB, which was named after one of their favorite Monty Python skits!

Jon and Jaime are proud to say that truly everything at Kinematic has thought and purpose behind it. They invite guests to stop in and experience everything the brewery has to offer and to never be afraid to ask, “What’s in the name?”