Your Source For Buy One Get One Deals!
Grow
With Bogo!
Franchise Opportunities
About Us In The Beginning: Our inaugural issue of Bogo Magazine® was launched in July of 2010 targeting North Orange County in Orlando, Florida. 15,000 small, mini-glossy coupon magazines that advertised Buy One Get One coupons from local retailers were distributed in-street at over 300 locations around Orlando. Going Postal: In May of 2011, Bogo Magazine® increased its circulation to 25,000 and took part in a new mailing program offered by the USPS called Every Door Direct Mail. This new mailing program offered simplified addressing, and direct delivery to each individual post office, making direct mail an affordable and lucrative delivery option. In-street distribution continued as well, with contracted distributors such as 7-11, Winn-Dixie, CVS and Kmart. Ignition of recognition: In January of 2012, Bogo Magazine® received an “Excellence in Achievement” Company award from the United States Post Office “Postal Customer Council” and then in April of the same year, Bogo Magazine was awarded the prestigious “Innovation and Technology” award by the USPS at the National Postal Forum. Here We Grow: February of 2012 a new territory is added to the Orlando market targeting South Seminole County, increasing circulation from 25,000 to 50,000 magazines per month. Calling on the Feds: In April of 2012, Bogo Magazine® was awarded a registered federal trademark. Here We Grow, Again: June of 2012 Bogo Magazine entered negotiations for the sale of the Orlando territories and completed the first franchise sale to the Orlando Pennysaver. Moving Forward: Our next step starts with YOU! Franchising opportunities are now available nationwide and we are looking for the right partners to grow our franchise. If you have a sales background along with a passion for advertising and marketing (specifically, print media) we would love to speak with you in more detail.
Sound good? Review our franchise packet, complete our confidential franchise questionnaire and we’ll get started!
Just 5 Easy Steps: 1. Fill out the confidential questionnaire and email it or fax it to our office; E: franchise@bogomagazine.com F: 407-218-7333 2. We will mail you a Franchise Disclosure Document (FDD) and you will fax us the receipt. 3. We will have a detailed discussion with you in regard to most aspects of running and operating a Bogo Magazine® franchise. 4. We will take 14 days to discuss and review the FDD prior to entering the agreement. 5. You will sign and execute the FDD and we will begin the pre-opening obligations and training program for your Bogo Magazine® territory.
Why Bogo Magazine®?
...Our Appeal Rises, As The Economy Dips.
Rise! Coupon Use Is On The Coupon use is on the rise as consumers grow more and more conscientious of their spending and habits. • In 2008, 86% of consumers used coupons or discount codes1. • A 2011 Redpulm Purse String Survey discovered that ninety-six percent of consumers said they would still use coupons if they struck it big in the lottery. This reflects the value-oriented mind set that took root at the onset of the recession. This learned behavior was shared by shoppers whether their annual income was $20,000 or over $150,0002.
Redemption Growth for Coupon Types in 2009 36%
31%
39%
48%
51%
Internet
30% 27%
69%
Direct Mail 263%
Magazine Pop Up
Instant Redeemable
Electronic Checkout
Free-‐standing insert Digital Promotions Shelf Pad
In Store Advertisement
1 The Nielson Company Homescan. upc-coded purchase: 52 weeks ending 12/26/09. All outlets 2 Redplum.com Purse String Survey, July 2011 Chart statistics: http://www.ilovecouponmonth.com/statistics/
In This Economy...
But the Bogo Magazine® model doesn’t just address the consumer need for coupons, it also capitalizes on the two largest means for redemption growth among all coupon types, Internet and Direct Mail. According to a 2009 survey, coupon distribution based off usage found Internet and Direct Mail coupons significant leaders in redemptions among all coupon types.
bogo (bo-go): Acronym; Buy one get one. To buy an item at regular price and receive one item of equal or lesser value.
It’s An Appealing Little Publication! Our brand and company culture sets us apart from other coupon business models. The Bogo Magazine® brand is well received by our readers and clients alike. Readers connect with our brand, as the acronym BOGO is becoming more popular in today’s economy through popular marketing initiatives and promotion. Our branding is superior by creating a product and company culture that is unparalleled in the world of direct couponing with: • • • • •
High quality design and production Consistent exposure through direct mail, convenient retail distributors, internet and social networking Monthly “Bogo Bug” contest to involve readers and create loyal readership Game page to increase dwell time and interactivity with our readers Smart phone app for easy and convenient accessibility
Training & Support In-House Training: We know how crucial your first year is for any new business owner. We strive to prepare you for running a successful Bogo Magazine® from the start, shortening the learning curve that other small business encounter within the first year of operating a business. Our training is designed to build upon your current experience, whether you’ve run your own home-based business, always worked for others, or are entering the workforce for the first time. Soon after we award you with your Bogo Magazine® franchise, you will spend one week at our corporate headquarters in Central Florida. During the week, you will spend your time meeting and training with our superb team of experts. Once you leave the facility to embark on your new career, you’ll have a plan for success. Field Training: After your in-house training, a member of our training department will spend one week at your location. Our trainer will assist you in the areas of sales strategies, territory management, financial modeling and various other aspects of your business operation during field training. When our trainer leaves, they will give you a plan of action that details areas of strength and those needing improvement. Our trainers follow up with you after in-house training to assist you in addressing any areas needing improvement and to make sure you have all the tools necessary for independent success. Mentoring Program: As a Bogo Magazine® franchise owner, you will automatically be enrolled in the Bogo Magazine® 12 month* mentoring program. During this period, a specialized Bogo Magazine® sales coach will work with you to establish your own professional daily, weekly and monthly objectives. Think of it as having your own private business consultant with your best interests as a top priority! In addition to developing your goals and objectives, your Bogo Magazine® field trainer will help you establish the discipline you need to run a successful ad sales business. As you gain confidence and become independently successful at running your business, you may become a mentor to help other new franchisees in their new ventures. Bogo Magazine® manages its’ mentors through its National Mentoring Committee, a body that consistently evaluates those it entrusts to pass on valuable lessons to other franchisees. Performance qualifications, as well as guidelines for personal interaction and enthusiasm, determine whether an exceptional franchise is qualified to become a “mentor.” Annual Convention: Our annual conference is an event that no one wants to miss! We always hold it in the winter, but in a warm destination. For 3 days, the entire Bogo Magazine® group travels to an East or West coast resort for an enthusiastic combination of work and play, because there’s nothing like the energy of successful people gathered in the same place. This meeting is an opportunity to review successes and challenges, network with fellow franchisees, and develop your awareness of the next level of customer service, sales and franchisee benefits. Breakout sessions, seminars, roundtable discussions, luncheons and informal meetings offer plenty of time to connect faces with names, and ideas with executions. All the events and activities during our annual conference are provided as an opportunity to grow your own small business. We hold an awards ceremony to encourage and reward the great success stories within the Bogo Magazine® group as well as reward members of our performance sales clubs. These sales clubs measure performance and allow you the opportunity to achieve silver, gold and platinum status based on your achievements.
Investment Costs Financial Requirements: The estimated initial investment of starting a Bogo Magazine® franchise can range from $100,000 to $115,000. Initial Investment Includes: 1. Franchise Fee: $25,000 2. Territory Fee(s): $15,000/territory* *Territories are approximately 150,000 – 350,000 households. Each territory can range from 4-10 zip codes depending on local/city zoning.
Start-up Costs: Here are the initial investment estimates to get your Bogo Magazine® franchise:
Monthy Operating Expenses: The estimated monthly operating expenses for a Bogo Magazine® franchise range from $8,000 to $10,000*. One of the advantages to the Bogo Magazine® business model is that we have narrowed your operting expenses to four monthly payables. Monthly operating expenses include the following: • Design/Production • Printing • Postage/Delivery • Monthly Royalities (6% of gross revenue) *Figures based on the minimum page count of 24 pages
IMPORTANT: All numbers are approximate values based on prior experience and are subject to cahnge
Bogo Magazine FAQ’s What types of opportunities exist with Bogo Magazine®? Bogo Magazine® offers single-territory and area development opportunities for qualified prospective franchisees to sell advertising to local businesses and distribute a free monthly magazine full of offers to the general public with direct mail and in-street distribution. Is prior publishing experience required? No prior publishing experience is required for our franchise opportunities. In fact, the Bogo Magazine® corporate office handles all publishing aspects for you. What geographic areas are available for franchising a Bogo Magazine®? Please contact Bogo Magazine® for current geographic opportunities. Franchises are being offered in every state. What is the estimated total investment to start a Bogo Magazine® franchise? The total investment may range from $100,000 to $115,000 Does Bogo Magazine® provide financing? No, however we can put you in touch with resources at the appropriate time. We will consider a payment plan option for the initial franchising fee, however, in utilizing this option you will forfeit the 12 month mentoring program resource. Does Bogo Magazine® allow partnerships within the franchise system? Yes. We will consider combined applications from partners and evaluate the group’s ability to meet financial and operational standards. Once I sign a franchise agreement, how long will it take to publish my first magazine? The typical time frame is between 2 and 4 months. Will I have a protected Bogo Magazine® territory? Yes, each franchise receives a protected territory. What type of training will I receive prior to starting? All franchisees, along with key management personnel, will attend a comprehensive 5-day training program at Bogo Magazine® corporate office in Central Florida. This program will cover operational, marketing and management training, and will provide the knowledge needed to operate the Bogo Magazine® business systems. What type of support will I receive? You will receive field training through our Certified Bogo Magazine® Development Program in addition to our annual Bogo Magazine® Franchise Conventions. Furthermore, on-going support and a 12-month coaching program will help you plan and deploy the elements needed to drive the growth of your business. The Bogo Magazine® Mentor Program is included with upfront territory fee investment only. Am I required to operate my Bogo Magazine®? Bogo Magazine® requires a full-time commitment from its franchisees. You are required to publish a monthly coupon magazine within your territory via direct mail and in-street distribution to your readers. As far as the day-to-day management of your franchise, you can hire qualified personnel to run those operations, however, as the franchise owner it is your responsibility to ensure the workings of your business to meet your monthly obligations to the corporate office. What is the Return-On-Investment for a Bogo Magazine® franchise? Your actual return-on-investment will depend on a number of factors, including individual market conditions, territory location, your dedication to the business and your ability to follow the operating systems. As you continue through our process, we suggest that you use our FDD, along with information that you’ll gather from existing franchisees, as your best resource regarding a return-on-investment. How do I start the process of exploring opportunities with Bogo Magazine®? Please fill out and submit your information on our contact page to learn more about our opportunity. We will contact you directly to go over any details and questions you may have. What is the franchise fee? The franchise fee is $25,000 for the initial franchise agreement. The territory fee is $15,000/territory for approximately 150,000 350,000 households, which can range from 4-10 zip codes depending on city zoning. Will Bogo Magazine® provide me assistance with finding a location? Yes, you will work directly with members of our franchisee support team throughout the process.
Contact For More Info:
Chad Shea, Franchise Director 393 Centerpointe Cir. Ste 1427 | Altamonte Springs, FL 32701 C: 407.865.4956 | O: 407.842.1232 | F: 407.218.7333 cshea@bogomagazine.com