CMI boiMAGazine Survey Results

Page 1

10th Annual LGBT Community Survey - 2016 Type: BOI magazine 201 Date: 7/28/2016 Filter Using: 10th Annual LGBT Community Survey - 2016 Copy for reporting.CMID (CMID) = "105" OR 10th Annual LGBT Community Survey - 2016 Copy for reporting.50a (BOI magazine) = Selected Only Includes Completed Responses Number of Responses Analyzed: 227

Do you identify as...? Please mark all that apply. (Respondents were allowed to choose multiple responses) Response

20%

40%

60%

80%

Lesbian or Gay Woman Gay Man Bisexual Woman Bisexual Man Transgender Queer Questioning Trans Man Trans Woman Intersex Non-binary Pansexual Asexual Gender Queer Gender Fluid Same Gender Loving Heterosexual / Straight Man Heterosexual / Straight Woman Other

100%

Frequency

11.5% 78.4% 4.4% 8.8% 3.5% 15.4% 0.4% 2.6% 1.8% 1.3% 0.9% 5.3% 1.3% 4.4% 3.5% 11.5%

26 178 10 20 8 35 1 6 4 3 2 12 3 10 8 26

0.9%

2

0.4%

1

3.5%

Count

8

Valid Responses Total Responses

227 227

In which year were you born? (Respondents could only choose a single response) Response

1933 1937 1941 1942 1945 1947 1948 1949 1950 1951 1952 1953 1954 1955 1956 1957 1958 1959 1960 1961 1962 1963 1964 1965 1966 1967 1968 1969 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1986 1987 1988 1989 1990 1991 1992 1994 1995 1996

20%

40%

60%

80%

100%

0.4% 0.4% 0.4% 0.9% 0.4% 1.3% 0.9% 1.8% 1.8% 0.4% 1.8% 1.8% 2.6% 1.8% 0.9% 3.1% 1.3% 4.0% 1.8% 1.3% 3.5% 0.4% 1.3% 2.6% 2.6% 1.3% 2.6% 1.3% 5.3% 6.2% 2.6% 2.6% 1.8% 1.8% 2.2% 2.2% 1.3% 0.4% 3.5% 1.3% 1.8% 1.3% 2.2% 0.9% 2.2% 3.1% 2.6% 2.2% 1.8% 1.8% 0.9% 0.9% 0.9%

Frequency

1 1 1 2 1 3 2 4 4 1 4 4 6 4 2 7 3 9 4 3 8 1 3 6 6 3 6 3 12 14 6 6 4 4 5 5 3 1 8 3 4 3 5 2 5 7 6 5 4 4 2 2 2

Count


1976 1977 1978 1979 1980 1981 1982 1983 1984 1986 1987 1988 1989 1990 1991 1992 1994 1995 1996 1997 1998

2.2% 2.2% 1.3% 0.4% 3.5% 1.3% 1.8% 1.3% 2.2% 0.9% 2.2% 3.1% 2.6% 2.2% 1.8% 1.8% 0.9% 0.9% 0.9% 0.4% 0.9%

5 5 3 1 8 3 4 3 5 2 5 7 6 5 4 4 2 2 2 1 2

Mean Standard Deviation Valid Responses Total Responses

52.220 13.902 227 227

Which of the following best describes your current employment situation? Please mark all that apply. (Respondents were allowed to choose multiple responses) Response

20%

40%

60%

80%

Employed full-time Employed part time (one or more jobs) Self-employed or business owner Unemployed Student Retired Disabled Other / none of above

100 %

Frequency

57.7%

131

10.6%

24

16.3%

37

3.5% 7.5% 10.6% 6.2% 0.9%

8 17 24 14 2

Valid Responses Total Responses

Count

227 227

You indicated that you are employed full-time or part-time. Are you in a position that controls budgets or purchasing decisions for your company? (Respondents could only choose a single response) Response

20%

40%

60%

80%

Yes No Not sure

100 %

Frequency

46.4% 52.5% 1.1% Mean Standard Deviation Valid Responses Total Responses

Count

83 94 2 1.547 0.521 179 179

Which of the following best describes your current relationship status? Please mark all that apply. (Respondents were allowed to choose multiple responses) Response

Single / not in a relationship Legally married Civil union or registered domestic partner In a relationship and living with partner (no legal status) In a relationship but not living with partner (dating) Engaged Widow / Widower Divorced from same-sex spouse Divorced from opposite-sex spouse Prefer not to answer

20%

40%

60%

80%

100 %

Frequency

47.1%

107

16.7%

38

1.8%

4

20.7%

47

11.5%

26

1.3% 2.2%

3 5

0.4%

1

1.3%

3

0.4% Valid Responses Total Responses

1 227 227

Count


You indicated that you are in a relationship. Are you in a same-sex relationship or an opposite-sex relationship? (Respondents could only choose a single response) Response

20%

40%

60%

80%

Opposite-sex relationship Same-sex relationship Other

100 %

Frequency

20.0% 66.7% 13.3%

Count

3 10 2

Mean Standard Deviation Valid Responses Total Responses

1.933 0.594 15 15

You indicated that you are legally married. How long ago did you get married? (Respondents could only choose a single response) Response

20%

40%

60%

80%

Less than a year 1 - 2 years ago 3 - 5 years ago 6+ years ago

100 %

Frequency

15.8% 36.8% 34.2% 13.2%

Count

6 14 13 5

Mean Standard Deviation Valid Responses Total Responses

2.447 0.921 38 38

In which country do you live? (After the U.S. & Canada, countries are listed alphabetically.) (Respondents could only choose a single response) Response

20%

United States Canada Brazil Czech Republic Germany Netherlands St. Helena United Kingdom Vietnam

40%

60%

80%

100%

Frequency

93.8% 2.2% 0.9%

0.0%

Mean Standard Deviation

0 1.3%

Count

213 5 2 0.4% 0.4% 0.4% 1 1 0.4%

6.846 33.845

Valid Responses

227

Total Responses

227

In which state do you live? (Respondents could only choose a single response) Response

Alabama Arizona California Colorado Connecticut District of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Kansas Maryland Massachusetts Michigan Minnesota Missouri Nebraska Nevada New Jersey New York North Carolina Ohio Oregon Pennsylvania Rhode Island Texas Utah Virginia Washington Wisconsin

20%

40%

60%

80%

100 %

Frequency

0.5% 1.4% 4.2% 0.9% 0.5% 1.4% 5.2% 3.8% 0.5% 0.5% 48.8% 1.9% 0.5% 1.9% 0.5% 1.9% 0.5% 0.9% 0.5% 0.5% 1.4% 6.6% 0.9% 3.3% 0.5% 0.5% 0.5% 1.9% 0.9% 1.4% 0.9% 4.7% Mean Standard Deviation Valid Responses Total Responses

1 3 9 2 1 3 11 8 1 1 104 4 1 4 1 4 1 2 1 1 3 14 2 7 1 1 1 4 2 3 2 10 19.742 12.606 213 213

Count


Ohio Oregon Pennsylvania Rhode Island Texas Utah Virginia Washington Wisconsin

3.3% 0.5% 0.5% 0.5% 1.9% 0.9% 1.4% 0.9% 4.7%

7 1 1 1 4 2 3 2 10

Mean Standard Deviation Valid Responses Total Responses

19.742 12.606 213 213

What type of environment best describes the place in which you live? (Respondents could only choose a single response) Response

20%

40%

60%

80%

Urban / big city Medium sized city Small city / small town Suburb Rural area

100 %

Frequency

57.3% 15.4% 10.1% 13.7% 3.5% Mean Standard Deviation Valid Responses Total Responses

Count

130 35 23 31 8 1.907 1.239 227 227

Do you have children? (Mark all that apply.) (Respondents were allowed to choose multiple responses) Response

20%

40%

60%

80%

Yes, I have children under age 18 living in my home. Yes, I have children under age 18 not living in my home. Yes, I have children over age 18. No Prefer not to answer

100%

Frequency

2.6%

6

0.9%

2

9.3%

21

87.2% 0.4% Valid Responses Total Responses

Count

198 1 227 227

Do you want to have children in the future? (Mark all that apply.) (Respondents were allowed to choose multiple responses) Response

20%

40%

60%

80%

Yes, I hope to have children in the next three years. Yes, I hope to have children four or more years from now. No Unsure

100 %

Frequency

Count

7.7%

15

19.0%

37

54.4% 20.5% Valid Responses Total Responses

106 40 195 197

On a 5-point scale, how would you rate your current financial situation? (Respondents could only choose a single response) Response

5 – Very Positive, I’m doing great financially 4 – Positive, Financially doing better than most 3 – Neutral, I’m doing alright financially but just breaking even 2- Negative, I’m falling behind financially 1 – Very Negative, I am struggling to make financial ends meet

20%

40%

60%

80%

100 %

Frequency

16.3%

37

37.4%

85

33.5%

76

7.9%

18

4.8%

11

Mean Standard Deviation Valid Responses Total Responses

2.476 1.015 227 227

Count


Have you (or you and your partner) purchased any of the following major items during the past 12 months? (Please mark all that apply.) (Respondents were allowed to choose multiple responses) Response

20%

40%

60%

100 %

80%

Purchased (or leased) a new automobile Major piece of furniture (U.S. $500 or more) Major home remodel Purchased a new primary home or condo Purchased a vacation home or timeshare Audio or visual electronics for home (U.S. $500 or more) A new suit, dress or expensive clothing item (U.S. $500 or more) None of the above

Frequency

Count

21.6%

49

29.5%

67

11.9%

27

4.8%

11

4.0%

9

32.6%

74

26.9%

61

38.3%

87

Valid Responses Total Responses

227 227

Have you purchased any of the following experiences during the past 12 months? (Please mark all that apply.) (Respondents were allowed to choose multiple responses) Response

20%

40%

60%

80%

100%

Tickets to a live theater production Tickets to a headliner music concert Tickets to a cultural performance (e.g. ballet, opera, symphony) Tickets to a non-profit fundraising event of U.S. $100 or more Salon services or spa treatments Short vacation of 1 to 3 nights away Longer vacation of 4+ night away None of the above

Frequency

Count

59.9%

136

44.9%

102

49.8%

113

30.8%

70

45.8%

104

67.4%

153

56.8%

129

8.8%

20

Valid Responses Total Responses

227 227

In the past 12 months, about how many of the following travel products did you purchase in the following categories? (Respondents could only choose a single response for each topic) 0 Total round-trip airline tickets

Total nights in hotels

Total rental car reservations (count 1 per trip)

Total

1-4

5-9

10-14

15-19

20+

Total

Count

59

105

31

14

2

9

220

% by Row

26.8%

47.7%

14.1%

6.4%

0.9%

4.1%

100.0%

Count

43

60

38

29

16

32

218

% by Row

19.7%

27.5%

17.4%

13.3%

7.3%

14.7%

100.0%

Count

100

86

13

10

2

5

216

46.3%

39.8%

6.0%

4.6%

0.9%

2.3%

100.0%

202

251

82

53

20

46

654

30.9%

38.4%

12.5%

8.1%

3.1%

7.0%

100.0%

% by Row Count % by Row

In the past 7 days, how many meals did you eat out in the following categories? (Breakfast) (Respondents were limited to brief text responses) Response

0 1 2 3 4 5 6 7 or more Other Responses

20%

40%

60%

80%

100 %

Frequency

39.2% 28.6% 11.5% 8.4% 4.8% 4.0% 0.9% 2.6% 0.0% Valid Responses Total Responses

89 65 26 19 11 9 2 6 0 227 227

Count

Mean

Std Dev

2.191

1.170

3.050

1.680

1.810

1.064

N/A

N/A


%

0 1 2 3 4 5 6 7 or more Other Responses

39.2% 28.6% 11.5% 8.4% 4.8% 4.0% 0.9% 2.6% 0.0% Valid Responses Total Responses

89 65 26 19 11 9 2 6 0 227 227

In the past 7 days, how many meals did you eat out in the following categories? (Lunch) (Respondents were limited to brief text responses) Response

20%

40%

60%

80%

0 1 2 3 4 5 6 7 or more

100%

Frequency

15.0% 15.0% 22.0% 19.8% 9.3% 7.5% 3.1% 8.4% Valid Responses

Count

34 34 50 45 21 17 7 19 227

In the past 7 days, how many meals did you eat out in the following categories? (Dinner) (Respondents were limited to brief text responses) Response

20%

40%

60%

80%

0 1 2 3 4 5 6 7 or more

100%

Frequency

9.7% 15.4% 25.6% 17.2% 17.6% 5.3% 2.6% 6.6% Valid Responses Total Responses

Count

22 35 58 39 40 12 6 15 227 227

In the past 7 days, how many meals did you eat out in the following categories? (Coffee Out) (Respondents were limited to brief text responses) Response

20%

40%

60%

80%

0 1 2 3 4 5 6 7 or more

100%

Frequency

34.8% 11.0% 18.5% 6.6% 7.5% 6.2% 3.5% 11.9% Total Responses

Count

79 25 42 15 17 14 8 27 227

How much have you spent on all meals and drinks at restaurants, fast food, cafes, etc. in the past 7 days? Include all personal funds spent, even if you paid for others. If someone else paid for a meal, do not include that amount. (Respondents could only choose a single response) Response

20%

40%

60%

80%

$0 $1 to $24 $25 to $49 $50 to $74 $75 to $99 $100 to $149 $150 to $199 $200 to $299 $300 to $399 $400 to $499 $500 or more

100 %

Frequency

1.4% 6.5% 10.6% 12.9% 11.1% 21.7% 12.0% 12.4% 5.1% 5.1% 1.4% Mean Standard Deviation Valid Responses Total Responses

Count

3 14 23 28 24 47 26 27 11 11 3 5.779 2.272 217 217

About how many total alcohol drinks have you consumed of each kind in the past 7 days in a home, at a restaurant and/or a bar? (Respondents could only choose a single response for each topic) Beer Light beer Wine Brandy Gin Vodka Scotch Whiskey Bourbon

Count % by Row Count % by Row Count % by Row Count % by Row Count % by Row Count % by Row Count % by Row Count % by Row Count % by Row

0 119 54.6% 154 79.4% 102 47.7% 183 94.3% 168 84.4% 116 56.9% 183 93.4% 158 79.8% 166 86.0%

1-4 71 32.6% 32 16.5% 79 36.9% 7 3.6% 26 13.1% 61 29.9% 12 6.1% 27 13.6% 23 11.9%

5-9 19 8.7% 5 2.6% 23 10.7% 4 2.1% 3 1.5% 19 9.3% 0 0.0% 9 4.5% 1 0.5%

10+ 9 4.1% 3 1.5% 10 4.7% 0 0.0% 2 1.0% 8 3.9% 1 0.5% 4 2.0% 3 1.6%

Total 218 100.0% 194 100.0% 214 100.0% 194 100.0% 199 100.0% 204 100.0% 196 100.0% 198 100.0% 193 100.0%

Mean 1.624

Std Dev 0.812

1.263

0.583

1.724

0.836

1.077

0.336

1.191

0.496

1.603

0.815

1.077

0.319

1.288

0.647

1.176

0.500


Beer Light beer Wine Brandy Gin Vodka Scotch Whiskey Bourbon Rum Tequila Total

Count % by Row Count % by Row Count % by Row Count % by Row Count % by Row Count % by Row Count % by Row Count % by Row Count % by Row Count % by Row Count % by Row Count % by Row

0 119 54.6% 154 79.4% 102 47.7% 183 94.3% 168 84.4% 116 56.9% 183 93.4% 158 79.8% 166 86.0% 152 76.8% 146 75.3% 1647 74.8%

1-4 71 32.6% 32 16.5% 79 36.9% 7 3.6% 26 13.1% 61 29.9% 12 6.1% 27 13.6% 23 11.9% 33 16.7% 40 20.6% 411 18.7%

5-9 19 8.7% 5 2.6% 23 10.7% 4 2.1% 3 1.5% 19 9.3% 0 0.0% 9 4.5% 1 0.5% 11 5.6% 4 2.1% 98 4.5%

10+ 9 4.1% 3 1.5% 10 4.7% 0 0.0% 2 1.0% 8 3.9% 1 0.5% 4 2.0% 3 1.6% 2 1.0% 4 2.1% 46 2.1%

Total 218 100.0% 194 100.0% 214 100.0% 194 100.0% 199 100.0% 204 100.0% 196 100.0% 198 100.0% 193 100.0% 198 100.0% 194 100.0% 2202 100.0%

Mean 1.624

Std Dev 0.812

1.263

0.583

1.724

0.836

1.077

0.336

1.191

0.496

1.603

0.815

1.077

0.319

1.288

0.647

1.176

0.500

1.308

0.622

1.309

0.617

N/A

N/A

In the past 12 months, about how much have you spent on new clothing for yourself? (Respondents could only choose a single response) Response

20%

40%

60%

80%

$0 $1 to $99 $100 to $499 $500 to $999 $1,000 to $1,999 $2,000 to $2,999 $3,000 or more

100 %

Frequency

3.2% 12.0% 38.7% 27.6% 9.7% 4.6% 4.1% Mean Standard Deviation Valid Responses Total Responses

Count

7 26 84 60 21 10 9 3.590 1.285 217 217

In the past 30 days, have you read any of the following print media...? (Please mark all that apply.) (Respondents were allowed to choose multiple responses) Response

20%

40%

60%

80%

LGBT publications/ newspapers for my city or region LGBT national magazines

100 %

Frequency

84.3%

Count

161

56.5%

108

Valid Responses Total Responses

191 227

For local LGBT newspapers, typically, how many people read your copy of that newspaper? Please include yourself in the total. (Respondents could only choose a single response) Response

20%

40%

60%

80%

1 (Just myself) 2 (myself and one other person) 3 (Myself and 2 other people) 4+ (Myself and 3 or more other people)

100%

Frequency

52.8%

85

36.0%

58

7.5%

12

3.7%

6

Mean Standard Deviation Valid Responses Total Responses

Count

1.621 0.782 161 161

For national LGBT magazines, typically, how many people read your copy of that magazine? Please include yourself in the total. (Respondents could only choose a single response) Response

1 (Just myself) 2 (myself and one other person) 3 (Myself and 2 other people) 4+ (Myself and 3 or more other people) Not Answered

20%

40%

60%

80%

100 %

Frequency

44.9%

48

39.3%

42

8.4%

9

7.5%

8 1

Mean Standard Deviation Valid Responses Total Responses

1.785 0.890 107 108

Count


Has your interaction with LGBT media (newspapers, websites, etc.) changed over the past 12 months? (Respondents could only choose a single response for each topic) Increased Reading local LGBT newspapers and magazines Reading LGBT national magazines Visiting LGBT websites / blogs Reading LGBT email newsletters Using LGBT dating mobile apps Using LGBT (all other; nondating) mobile apps

Count % by Row Count % by Row Count % by Row Count % by Row Count % by Row Count

Total

% by Row Count % by Row

Same

Decreased

Total

Mean

47

147

31

225

20.9% 38 17.0% 89 40.3% 59 26.8% 64 29.9%

65.3% 149 66.8% 110 49.8% 137 62.3% 103 48.1%

13.8% 36 16.1% 22 10.0% 24 10.9% 47 22.0%

100.0% 223 100.0% 221 100.0% 220 100.0% 214 100.0%

Std Dev

1.929

0.586

1.991

0.577

1.697

0.642

1.841

0.595

1.921

0.717

35

149

30

214

1.977

0.552

16.4% 332

69.6% 795

14.0% 190

100.0% 1317

N/A

N/A

25.2%

60.4%

14.4%

100.0%

In the past 12 months, have you viewed or participated in any of the following? (Please mark all that apply.) (Respondents were allowed to choose multiple responses) Response

20%

40%

60%

80%

Watched a film with majority LGBT characters Watched an LGBT-inclusive TV show Attended an LGBT film festival Attended an LGBT organization fund-raiser, gala, etc. Attended LGBT pride event(s) Attended/participated in an LGBT sports activity Donated to LGBT organization(s) Volunteered at LGBT organization(s) Visited a bar / nightclub for the LGBT community Visited an neighborhood because it is LGBT-popular None of the above

100 %

Frequency

69.6%

158

74.4%

169

17.2%

39

42.7%

97

67.0%

152

14.1%

32

52.0%

118

32.2%

73

75.3%

171

58.1%

132

3.5%

8

Valid Responses Total Responses

Count

227 227

Of the following, what might motivate you to attend and participate in an LGBT event featuring sports and culture, which attracts people from all over the world? Please limit your choices to those that are most important to you. Do not check all. (Respondents were allowed to choose multiple responses) Response

Event held in a destination or city I enjoy visiting Event held in a new destination or city I have always wanted to visit Travel with partner Travel with friends Meet people from other places who participate in my sport Meet people from other places who participate in cultural events Gain better awareness of the global LGBT community Develop a better sense of LGBT life in other places A chance to use sport or culture to impact human rights To be in touch with a diverse group of individuals Interact with members of another gender in my sport activity Build confidence in other areas of my life It makes me physically strong Build a positive self image Protect myself against physically homophobic attacks None of the above

20%

40%

60%

80%

100 %

Frequency

52.9%

120

48.9%

111

41.9% 51.1%

95 116

18.5%

42

39.6%

90

31.3%

71

33.5%

76

19.8%

45

32.6%

74

6.6%

15

18.1%

41

14.1% 21.6%

32 49

11.0%

25

10.1% Valid Responses Total Responses

23 227 227

Count


Develop a better sense of LGBT life in other places A chance to use sport or culture to impact human rights To be in touch with a diverse group of individuals Interact with members of another gender in my sport activity Build confidence in other areas of my life It makes me physically strong Build a positive self image Protect myself against physically homophobic attacks None of the above

33.5%

76

19.8%

45

32.6%

74

6.6%

15

18.1%

41

14.1% 21.6%

32 49

11.0%

25

10.1%

23

Valid Responses Total Responses

227 227

Which category best describes your total household income before taxes? (Respondents could only choose a single response) Response

20%

40%

60%

100 %

80%

Under $25,000 $25,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100,000 to $149,999 $150,000 to $249,999 $250,000 or more Prefer not to answer

Frequency

9.2% 21.7% 17.5% 18.0% 15.2% 4.1% 8.3% 6.0%

Count

20 47 38 39 33 9 18 13

Mean Standard Deviation Valid Responses Total Responses

3.839 1.971 217 217

Please specify your ethnic or cultural background. (Please choose the one that best applies.) (Respondents could only choose a single response) Response

Arab/Middle Eastern Asian / of Asian descent Black / of African descent Latin(o/a) or of Hispanic descent Native North American White / of European descent (non-Hispanic) Mixed ethnicity Other Prefer not to answer

20%

40%

60%

80%

100%

Frequency

0.4% 2.6% 10.1%

1 6 23

13.2%

30

0.4%

1

64.8%

147

5.7% 0.9% 1.8%

13 2 4

Mean Standard Deviation Valid Responses Total Responses

6.890 2.212 227 227

Count


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