boiMAG.com "Ask Chad"

Business Marketing Q&A

Dear Chad, What are cookies used for and is my website collecting them, if so, how do I get access and use them? From, Sylvester

Hello Sylvester, When a site uses cookies (a file) or “cookie,” it’s saved on your device which creates a unique ID to represent you as a user. The website tracks this information so it can tell that you have already visited the site before. Cookies can help with load speed of a site when you revisit it, and also helps the system better collect data that is relevant to your purchasing decisions and behaviors. Accepting cookies on a website will give you the best intended user experience, while declining cookies could potentially interfere with your use of the site. You can view all cookies that a website has on a browser from the menu on the top right corner of the browser by going to settings, then to advanced settings, then content settings. From this menu go to cookies and then click to see the specific cookies for the site data you are inquiring about. Dear Chad, I have a jewelry store in a high traffic area but haven’t received a lot of foot traffic lately. Any suggestions on how I can reel them in again? From, Adrianna

Dear Chad, I’ve ran a few target ads on Facebook and haven’t been too happy with the results. What other forms of advertising do your recommend? From, Matt

Hello Matt, Make sure you understand that the “budgeting” and the “areas” your Facebook ads are targeting are working for-you and not against-you. You should ask yourself, am I too selective in my audience? Your reach is important, however you want to ensure you are reaching actual qualified customers that are interested in your product or service. The ad you are displaying can also have a large impact on this. Look at your offer, do you fell that it is it enticing, is it something you would be excited about from a consumer perspective? Keep in mind it can take several impressions and repetition before a buying decision is made. In addition to social media advertising, I recommend having a strong SEO (Search Engine Optimization) presence. This is something your business will need to budget for ongoing as a monthly expense and something that will take time, but can put you leaps and bounds ahead of your competitors, and help you reach an even larger customer base. Dependent on the business and industry we recommend developing a custom SEO strategy plan in addition to a small allocation of PPC (Pay Per Click) advertising on Google to ensure your business is effectively seen by as many potential customers as possible.

Dear Chad, I have a jewelry store in a high traffic area but haven’t received a lot of foot traffic lately. Any suggestions on how I can reel them in again? From, Adriannna

Hello Adrianna, Have you looked into e-commerce store for your business? This would be an additional way to bring in revenue if your foot traffic is slow. This last year has changed how individuals receive their goods, and more now than ever customers are comfortable with shopping online. You have to look at both sides of your business and set your shop up for success both digitally and also at your brick and mortar. With vibrant signage that entices potential customers to visit your online store you have a much higher opportunity to gain business at a later date which is likely more convent to your customers schedule. Everyone is in a rush these days and we all want everything now. Having a physical presence can be seen as an asset to those considering to purchase your products and allow for that instant gratification of a purchase but having an e-commerce presence will be the key to your businesses ongoing and continued success..

Chad Brittian is an experienced industry professional and CEO of NVS Design, Inc. To consult Chad for any of your business needs, call 877-578-2045 (Ext. 700) or email him at chad@nvsdesigns.com. www.2nvs.com

To submit your question to Ask Chad, email him at: AskChad@boiMAG.com