Bobbi Goff_Portfolio by BoJoGo

BOBBI JO GOFF // SELECTED WORKS

AUTHOR/DESIGNER Bobbi Goff PHOTOGRAPHY Sandy Goff & Bobbi Goff PRINTER/BINDER Chum’s Design and Print, SF © Bobbi Jo Goff, 2013

This portfolio is dedicated to those who take a chance on their passion.

C ON T EN T S

00_ INTRODUCTION

01_ CELLAR NO. EIGHT

09 23

02_ LOGITECH

03_ NEVILLE BRODY PAINT

04_ THE PORTLANDIC REPUBLIC

05_ LADIES CHOICE

65 79

07_ ZERO HOUR

08_ SEPIA

93 1 13

10_ JAVA JUNGLE

13_ COLOPHON

06_ STAR OLIVE OIL

09_ DAY OF THE DEAD

123 1 31

11_ TYPOGRAPHY POSTERS

1 34

12_ ACKNOWLEDGMENTS

1 37

00_

I employ a type of design process that strives to find beauty in unexpected information and outcomes. I run with “happy accidents” and find ways to make what might seem “slightly quirky” work in a design. I call this process Design Serendipity.

[06]

INTRODUCTION

IN T RODUC T I O N

[07]

01_

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CELL AR N° EIGHT

DECONSTRUCTED

PACKAGE DESIGN

DE CONSTRUC T ED It was through the sketching of the numeral ‘eight’ on grid paper that the visual was discovered, revealing the connection to the intricate breakdown and formulas of wine-making.

PROJECT CATEGORY CLASS INSTRUCTOR

The goal of this project was to redesign the labels of an existing winery in order to connect to a more specific audience and elevate the visual quality of the wine. Through this new label design, I had hoped to achieve a more sophisticated and reputable design that would stand out on the shelves and reestablish Cellar Nº8 as a long-standing gem of the Sonoma County wineries. I strove to bring in the history behind the winery, reaching its Italian roots. The finished pieces consisted of an affordable chardonnay and cabernet sauvignon, and a premium bottle of cabernet sauvignon with an accompanying gift box. Cellar Nº8 Wine Labels Package Design Package Design 3 Thomas McNulty

01 02 03 04 05 06 07 08 09 10

[09]

11 12 13

cellar nยบ ei8ht 2009

CABERNET SAUVIGNON sonoma county ALC. 13.9% BY VOL

cellar nยบ ei8ht

CABERNET SAUVIGNON Experience the rich aromas of chocolate and spice open to the flavors[10]of dark cherry with a hint of black pepper.

CELL AR N° EIGHT

DECONSTRUCTED

PACKAGE DESIGN

W INER Y B A C KGR OUND : C EL L A R N ° E IGH T

Founded in 1887 by Italian immigrant, Andrea Sbarboro with the goal to duplicate life as it was in the old country. Asti Winery, home of Cellar Nº8 Wines, is located in Sonoma County, CA on a vast 1,620 acres. During the Prohibition years, from 1919–1933, the winery continued producing wine by producing altar wine for churches through a loophole in the law. Asti Winery gained much popularity and recognition over the years, even being the #2 tourist attraction in California in the 1960s, only second to Disneyland. Cellar Nº8 Wines is now handcrafted by winemaker Paul Rydquist, and continues to offer authentic, rich tastes with a modern image.

[11]

cellar nยบ ei8ht 2009

CABERNET SAUVIGNON sonoma county ALC. 13.9% BY VOL

cellar nยบ ei8ht 2010

CHARDONNAY sonoma county ALC. 13.7% BY VOL

CABERNET SAUVIGNON

CHARDONNAY

[12]

CELL AR N° EIGHT

DECONSTRUCTED

PACKAGE DESIGN

cellar nº ei8ht Experience the rich aromas of chocolate and spice open to the flavors of dark cherry with a hint of black pepper. This cabernet sauvignon is silky on the palate with notes of vanilla, nutmeg and clove VINTED AND BOTTLED BY ASTI WINERY / SONOMA COUNTY, CA

SAUVIGNON 2009/ CABERNET sonoma county

750ML

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS. CONTAINS SULFITES

ALC. 13.9% BY VOL

[13]

[14]

CELL AR N° EIGHT

PACKAGE DESIGN

[15]

DECONSTRUCTED

[16]

CELL AR N° EIGHT

PACKAGE DESIGN

[17]

DD EC ON EC OSNTSRTURCUT E CDT E D

[18]

CELL AR N° EIGHT

PACKAGE DESIGN

[19]

DECONSTRUCTED

[02]

[03]

D EC O N S T R U C T E D

01_

[22]

LOGITECH G-S ERIES

GAMING LIFE

PACKAGE DESIGN

G A MING LIF E An in-depth interview with professional gamers led our group to realize the importance of the primary keys: WASD. It was through quick sketches of these keys that the keyboard “cross” was born.

A group project consisting of six members, our objective was to design new packaging for Logitech’s upcoming G-Series product release. Four products were provided, including a high-tier mouse and keyboard, primarily intended for sale in the United States and Europe, and a lowtier mouse and keyboard, intended for sale in Asia. Our team created three sets of high- and low-tier packaging, with each geared towards its intended audience. Our group thoughtfully incorporated a modern gaming feel, connecting to our audience through technological design elements. The goal was to venture away from Logitech’s business identity, redefining their sub-brand G-Series. Key design elements pinpointed product features and encouraged brand loyalty.

PROJECT CATEGORY CLASS INSTRUCTOR

Logitech G-Series Gaming Equipment Package Design Package Design 3 Thomas McNulty

01 02 03 04 05 06 07 08 09 10

[23]

11 12 13

[02]

[03]

CH SS LLOOGGI ITTEE C H G G--SSEERRI EI E

DESIGN // PACKAGE PAC K AG E D E S I G N

GA NG GMAIM I NLGI FLEI F E

[02]

LOGITECH G-S ERIES

PACKAGE DESIGN

[03]

GAMING LIFE

[30]

LOGITECH G-S ERIES

PACKAGE DESIGN

[31]

GAMING LIFE

[32]

LOGITECH G-S ERIES

PACKAGE DESIGN

[33]

GAMING LIFE

[34]

LOGITECH G-S ERIES

PACKAGE DESIGN

[35]

GAMING LIFE

CH SS LLOOGGI ITTEE C H G G--SSEERRI EI E

DESIGN // PACKAGE PAC K AG E D E S I G N

GA NG GMAIM I NLGI FLEI F E

0 3_

[38]

N E V I L L E B R O DY PA I N T L I N E

EXPRESSION

PACKAGE DESIGN

EXP RES S ION It was only when experimenting with the two letters, “I” and “E” that the angular and somewhat abstract solutions for the cans’ descriptions was revealed, thus creating an unintentional, yet fitting relation to the style of Brody.

PROJECT CATEGORY CLASS INSTRUCTOR

The objective of this project involved creating a graphic designer-inspired paint series. The line Texture by Neville Brody offered designer colors in interior paint, exterior paint and spray paint. Sizes are quarts and gallons. Gathering influence from the designs of Neville Brody, the labels played with color, shapes, unique design elements with interesting and approachable layouts.

Neville Brody: Texture Paint Line Package Design Package Design 2 Thomas McNulty

01 02 03 04 05 06 07 08 09 10

[39]

11 12 13

[02]

LOGITECH G-SERIES

PAC K AG E D E S I G N

[03]

GAMING LIFE

[02]

LOGITECH G-SERIES

PAC K AG E D E S I G N

[03]

GAMING LIFE

[44]

N E V I L L E B R O DY PA I N T L I N E

PACKAGE DESIGN

[45]

EXPRESSION

[46]

N E V I L L E B R O DY PA I N T L I N E

PACKAGE DESIGN

[47]

EXPRESSION

0 4_

[48]

THE PORTL ANDIC REPUBLIC

ONE REPUBLIC

IDENTITY DESIGN

ONE R E P U B LIC Rough sketches of the Oregon trees led to the unique republic seal of The Portlandic Republic, with a loose, organic representation of a tree that summed up the creative and natural nature of the community.

The idea behind this project revolved around the hypothetical situation of the United States parting amicably into several individual republics. The project consisted of creating the identity of a created republic, called The Portlandic Republic, complete with a seal, website homepage, a poster series and prospectus. With the goal to recruit potential community members, the identity system gathers influence from the vibrant colors of Northwest Oregon and the natural appeal of forestry and culture. Creative elements were incorporated to express the unique and welcoming community.

PROJECT CATEGORY CLASS INSTRUCTOR

The Portlandic Republic Identity Design Identity 3 Gordon Mortensen

01 02 03 04 05 06 07 08 09 10

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11 12 13

[50]

TH AN ND L ILCI C TH E EPPOORRTTLL A D IICC RREEPPUUBB

// IDENTITY I D EDESIGN NTIT Y DESIGN

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OO NE R ERPEUPBU L IBCL I C NE

[52]

THE PORTLANDIC REPUBLIC

IDENTIT Y DESIGN

[03]

ONE REPUBLIC

[54]

THE PORTL ANDIC REPUBLIC

ONE REPUBLIC

IDENTITY DESIGN

The Portlandic Republic | Home http://www.portlandic-republic.org/

THE

LIC UB

LANDIC RE RT P O

[YOUR VALUES. YOUR REPUBLIC.]

HOME | ABOUT } CONTACT

ES. YOUR R

U EP

01 WHO WE ARE

02 WHAT WE’RE ABOUT

03 ATTRACTIONS

04 PROSPECTUS

05 MEDIA

OUR REPUBLIC

» A BRIEF SUMMARY » MAP » FROM THE MAYOR

THE PORTLANDIC REPUBLIC INCLUDES THE CITIES OF PORTLAND, GRESHAM, HILLSBORO, AND BEAVERTON (FORMERLY NW OREGON.)

[55]

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THE PORTL ANDIC REPUBLIC

IDENTITY DESIGN

[57]

ONE REPUBLIC

After the United States made the decision to split into separate republics, a unique republic formed in Northwest Oregon, where democratic ideals united the citizens of Portland, Beaverton, Gresham, and Hillsboro.

your values.

The primary audience for The Portlandic Republic’s goal to create their unique identity are open-minded men and women, ages 25-40, who hold liberal values and ideals. These are college-educated individuals, outspoken and confident while remaining compassionate and socially-responsible. They are cultured and politically aware and active. This audience holds distinct and specific values, encouraging equality and acceptance. They are familyoriented, most married with children. Members are supportive of gay rights and equality for women. They support small businesses and the regulation of government programs, like welfare. They fight for individual freedoms including religious tolerances without judgment.

DI LAN C REP RT

THE

IC BL U

PROSPECTUS | 2013

your republic.

LUE

S. YOUR

THE PORTLANDIC REPUBLIC THE PORTLANDIC REPUBLIC / 01

The Portlandic Republic is made up of four cities located in Northwest Oregon. These cities include Portland, Hillsboro, Beaverton and Gresham. The area borders on Washington, and runs near the west coast. Surrounded by volcanoes, the location offers incredible views and an enjoyable climate.

The Portlandic Republic: Located in Oregon.

the location. washington HILLSBORO BEAVERTON

PORTLAND GRESHAM The Portlandic Republic offers several attractions and events for members of the community, as well as tourists and visitors. With beautiful scenery and nature surrounding the area, roses decorate the town regularly. Educational and interesting, many large museums freckle the cities, including the OMSI, the Portland Rose Festival, the Oregon Zoo, the Portland Japanese Garden, the Oregon Brewers Festival, among others.

THE PORTLANDIC REPUBLIC / 04

oregon [58]

THE PORTL ANDIC REPUBLIC

ONE REPUBLIC

IDENTITY DESIGN

“Changing the world, one word at a time.” WORDS FROM

your leader. As the leader of The Portlandic Republic, I am proud to represent such a positive and passionate republic, filled with a close-knit community who embrace one another with open arms. Amidst the separation of The United States of America, we have joined together to combine our love of art, our appreciation of our world and environment, and our respect of the lives of everyone in our midst. Many of my books are about experiencing the beautiful things in life with a sense of humor and a drive to impact the ripples of life. Education is key, as it is important to remain current in the important issues that surround us regularly. Life often throws curve balls, and we recognize that having a positive environment that offers support and respect is vital to getting through any troubles presented. We welcome any person who would like to join our community, explore our values and ideals, and perhaps bring their own into the mix. We wish to have every member feel comfortable and accepted, regardless of if some disagree with their thoughts or actions. The primary goal is to understand the rights of each individual, and respect them as a person.

Bob Welch is a renowned author and inspirational speaker who hails from Oregon. Strongly connected with the values and ideals of The Portlandic Republic, he was chosen as the respected leader.

Sincerely,

Bob Welch Bob Welch Chief Leader THE PORTLANDIC REPUBLIC / 02

THE

LIC UB

LANDIC RE RT P O

the republic.

78%

of the population is MARRIED or LIVING with their partner.

E ES. YOUR R

THE PORTLANDIC REPUBLIC

NEARBY VOLCANOES

PRIMARY ISSUES/BELIEFS

WOMENS’ RIGHTS GAY RIGHTS ENVIRONMENTAL ISSUES

Mt Adams

Mt Saint Helens

BUSINESS/JOB SUCCESS

NOTABLE ACHIEVEMENTS GREENEST CITY IN THE WORLD 4th LARGEST SCHOOL DISTRICT

Mt Hood

10th LARGEST ART DESTINATION

THE PORTLANDIC REPUBLIC / 06

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www.portlandic-republic.org

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THE PORTL ANDIC REPUBLIC

IDENTITY DESIGN

[61]

ONE REPUBLIC

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THE PORTL ANDIC REPUBLIC

IDENTITY DESIGN

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ONE REPUBLIC

0 5_

cont

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L ADIES CHOICE

FOR A CAUSE

IDENTITY DESIGN

FOR A C A U SE The idea behind this report developed from quick, initial sketches that soon transformed into an abstract representation of female ovaries, leading to the overall mood.

The goal of this project was to create an annual report promoting an often misunderstood social organization. The fabricated pro-choice group, called Ladies Choice, uses a feminine, yet confident look to express their values and objectives. The finished annual report offers a clean and organized layout with soft colors and elements, while maintaining a clear and direct image to effectively communicate with the target audience. The use of photographs and illustrations enhance the design and add personal qualities to the piece.

PROJECT CATEGORY CLASS INSTRUCTOR

Ladies Choice Annual Report Identity Design Identity 3 Gordon Mortensen

01 02 03 04 05 06 07 08 09 10

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11 12 13

[68]

L ADIES CHOICE

IDENTITY DESIGN

[69]

FOR A CAUSE

PRO-CHOICE IS PRO-LIFE.

Ladies Choice San Francisco, CA www.ladieschoice.org

A VO I CE behind the choice ANNUAL REPORT 2012

to our shareholders

“

”

As I reflect on the past year, I am proud of our team and their numerous accomplishments, grateful for the dedication and tireless efforts that have made these achievements possible, and sharply focused on continuing our outstanding success and support. This report details the struggles we continue to face and highlights the progress achieved by pro-choice administration who courageously stand up for women’s health and reproductive rights. Reproductive health is changing, so protecting the right and access to safe and legal abortion remains of up-most importance.

Much progress has been made, not only with spreading knowledge and support, but also with multi-year donations and grants that allow us to continue our mission. Working with national pro-health teams has helped shape a highly comprehensive reproductive rights movement. We have gained support and financial assistance from political leaders and activists to change and maintain laws pertaining to women’s health. Ladies Choice’s financial health remains strong, with 90 cents of every dollar raised going directly to our comprehensive programmatic work.

004

[ INVOLVEMENT ]

sex education With a high number of teen pregnancy, sexually transmitted diseases (STDs), and HIV/AIDS infections, the importance of sex education is vital. Many opponents strongly disapprove of education programs that inform teens about birth control and safe sex, and instead only support “abstinence-only” programs. Studies have shown that young adults that are taught through the abstinence-only programs are less likely to use contraception and protect themselves when they become sexually active.

[ INVOLVEMENT ]

abortion Abortions, legalized with the Roe vs. Wade decision in 1973, has been a continuing issue of the pro-choice movement. Ladies Choice supports women’s right to make a personal decision regarding safe and legal abortions. We are not pro-abortion; we simply support and understand a women’s choice to have the procedure if it is right for her. This means defeating attacks in Congress and the states, and separating myths from facts. Ladies Choice does not promote late-term abortions, but we do support safe abortions when a woman’s health is at stake.

If mainstream media won’t represent women, we are going to build our own channels.

As we move forward, we must continue to band together and research innovations with excellence and strong advocacy efforts. Because of your generosity, countless women will have the knowledge, resources and support to make their own informed decisions regarding their reproductive rights. On their behalf, I cannot thank you enough.

MY MIND

MY BODY

IlyseHogue Very best regards,

MY CHOICE

Ilyse Hogue

005

006

the opposition: the pro-life campaign

"Abstinence-until-marriage" programs do not succeed due to the fact that they teach not alternative to abstinence, making adolescents vulnerable to health consequences. Studies have revealed that these programs do not prevent young adults from having sex, so when teens do become sexuallyactive, they lack the education and knowledge to protect themselves and make wise personal decisions. Due to a lack of information and false claims, one in four teenage girls has a sexually transmitted disease and nearly onethird of young women get pregnant before the age of 20.

Pro-Life organizations, also known as Anti-Abortion, support bans on abortions and fight against sex education and birth control availability. They believe life begins at conception, and maintain that a fetus is "a human on life support."

our efforts Ladies Choice supports sex education programs that teach the facts about sex and staying safe. While abstiIn addition to parents teaching their childrennence aboutcan sex certainly at home,be schools included in the program, it should also inform their students about the facts of not bothbeabstinence and should the primary focus, nor the only proposed birth control. With accurate information, teens are more likely to refrain solution. In addition, young adults should be provided from sex or practice safe sex. Teens should with also resources have access to birth con-and access contraception. to learn more trol methods if they need it to prevent unplanned pregnancies and STDs.

Information regarding sex, STDs, birth control, abortion and family planning should be presented to everyone. Many people have stated they "don’t know who to ask."

011

recent success stories

/01

Ladies Choice works tirelessly to protect the rights of women and their choices for their health and their bodies. Working towards maintaining the right to safe and legal abortions, affordable birth control, and protection against harassment from aggressive prolife supporters.

/03

/05

In August of 2011, women were granted the right to get prescription birth control from any pharmacy every time, as well as insurance plans beginning to cover birth control without a copay.

In March 2010, In late March of 2010, the U.S. Congress finished passing The Affordable Care Act, or ACA, mandated that insurance companies must cover women's family planning care without a co-pay or deductible.

financial highlights Thanks to the support of our members, donors, partners and supporters, Ladies Choice's financial health has remained strong in fiscal year 2012. We continue to work to honor the investments our supporters make through financial responsibility, accomplished through short- and long-term goals.

/02 We worked to protect choice in the states, with notable success in California, Colorado, North Dakota, Oregon, and South Dakota. In South Dakota, two abortion bans were rejected, keeping abortion legal and safe.

fig 01 / Expenses

$583,603 {TOTAL FOR FISCAL YEAR}

/04 In California and Oregon, three parental-notification mandates were rejected, allowing teenagers in detrimental home environments to get abortions without parental consent.

In Colorado, citizens voted against “personhood” measures, claiming legal protection for fertilized eggs.

Young Women's Project Access + Equity Energies Management Fundraising

016

012

010

017

$260,279 $167,790 $133,126 $155,677 $166,831

018

year end summary

fig 02 / Statements of Operations Support And Revenue

[Operating Revenue and Support]

Members and Donors Special events

fig 01 / Expenses Statements of Operations

$583,603 {TOTAL FOR FISCAL YEAR}

Grants and contributions

Young Women's Project Access + Equity Energies Management Fundraising

$260,279 $167,790 $133,126 $155,677 $166,831

FISCAL YEAR 2012

Contributions from

FISCAL YEAR 2012 17,574

Enterprise activities

4,195

Special events

3,254

Net Investment income

3,415

Volunteer

3,061

Educational programs

1,360

Information center/cross profit

4,861

Other Total Revenue

590 $38,319

8.5%

3.6% 1.5% 45.9% OTHER

ENTERPRISE ACTIVITIES

SPECIAL EVENTS

8.0%

Interest and Other Income

GRANTS AND CONTRIBUTIONS

Net Unrealized Gains Total Revenue and Other Income

8.0%

VOLUNTEER

12.7%

EDUCATIONAL PROGRAMS

10.9%

INFORMATION CENTER GROSS PROFIT

018

019

[70]

020

890,000 1,130,000 1,198,000

Nonprofits and Other Organizations

NET INVESTMENT INCOME

2,780,000

Foundations Governments

227,000 567,000 2,505,000 $9,593,000

19 / FINANCIAL HIGHLIGHTS 21 / YEAR END SUMMARY

FOR A CAUSE

IDENTITY DESIGN

our mission A look into the goals and values of the pro-choice movement reveal that the life and health of women are at the heart of our organization.

07 / INVOLVEMENT: ABORTION 09 / INVOLVEMENT: BIRTH CONTROL 11 / INVOLVEMENT: SEX EDUCATION 13 / OPPOSITION STUDY 15 / THE FACTS 17 / SUCCESS STORIES

01 03

contents } 03 / INTRODUCTION MISSION STATEMENT 05 / LETTER TO SHAREHOLDERS

L ADIES CHOICE

23 / IN CLOSING

Ladies Choice, a pro-choice movement, is a non-profit organization committed to protecting every woman’s right to make personal decisions regarding her reproductive choices. We strive to provide the necessary information and education required for women to make informed decisions about their health and their life. Their protection should be guaranteed, with support to all legal choices and options. These matters are highly important, encompassing issues such as preventing unintended pregnancies through comprehensive sex education and readilyavailable birth control, maintaining access to safe, legal abortions, and offering support to women who choose to carry their pregnancies to term.

We continuously work to fight against negative stigma and misconceptions of pro-choice supporters being “monsters,” “murderers,” or even simply “pro-abortion.” We support women, their families, and their right to make their own decisions about their bodies without judgment or interference from political figures and aggressive opposition.

003

[ INVOLVEMENT ]

Anti-choice politicians and groups want to outlaw abortion regardless of the woman’s situation. Their proposed bans prevent safe abortion methods without exception to a woman’s health, such as a doctor deciding that going forward with a pregnancy will endanger her health.

birth control Birth control comprises all methods to prevent the risk of pregnancy. Birth control can be detrimental to any woman who is sexually active but not ready have a child or would incur health-risks through a pregnancy. There are various options available through prescription or over the counter. These methods allow a woman to start a family if and when she is ready. It has been established that 98% of women use birth control at some point in their lives.

Unregulated women’s health centers, known as "crisis pregnancy centers” (CPCs) have exploded in recent years, putting many young women’s lives in danger through the use of false and misleading information. Studies have found that many promote the fallacies that birth control and abortion increase the risk of infertility and breast cancer and condoms are ineffective in reducing pregnancy and STDs.

our efforts

Emergency Contraception (EC) can prevent pregnancy if used up to five days after sex. This is an important option for rape/incest survivors. Sadly, it is unavailable in many pharmacies or not prescribed by doctors (ER or personal physician.) It does not cause abortion or affect a current pregnancy, as is often thought.

our efforts

Birth Control Pills

Ladies Choice works for the support for young women to seek abortion without parental permission in detrimental situations, such as homes where physical or mental abuse has taken place. An example of this would be a teenager who has been raped by a parental figure. With politics put before a young woman’s health and safety, serious consequences can ensue, including illegal or self-induced abortion, family violence, and even suicide.

Shot

The movement originally emanated from the Catholic Church and is associated with several Christian religious groups and often allied by the Republican Party. Members of the pro-life movement promote a reversal of the Roe v. Wade decision and fight for legislative changes and constitutional amendments that prohibit abortion.

/03

Many cases have risen in recent years of pro-life campaigners resorting to violence to push their beliefs, including murder, bombing, arson, death threats, kidnapping, assault, harassment and stalking. The recipients are often doctors, their families and patients. One example occurred In May of 2009 when Dr. George Tiller was murdered inside his church in Kansas for performing legal adoption services.

Implant

Patch

008

009

the facts

/ abortion

14,000

The truth is in the numbers. It's clear to see the impact safe and legal abortion, comprehensive sex education, and access to birth control has on our nation when you look at the facts.

EVERY

2OF

The United States pro-life movement is a social and political movement that opposes elective abortion and supports its legal prohibition and restriction. Advocates argue that a human fetus, and a human embryo, is a person and has a right to life. A very small amount of Pro-Life supporters consider exceptional circumstance abortions, such as incest, rape, severe fetal defects or when the woman’s health is at risk. Most, however, fight for a complete ban on abortions, regardless of the reasoning.

/02

CONTROL METHODS

IUD

Ladies Choice believes a pharmacy should never refuse to fill a woman’s prescription for birth control. We push towards the affordability of birth control low-income women, as well as arguing that if an insurance company covers prescription drugs, it should cover prescription birth control as well.

Male/Female Condoms

COMMON BIRTH

Diaphragm

007

/01

Issues surrounding birth control continue to be substantial, with groups working to deny access to many women, restrict insurance coverage, and refusing to educate women on the birth control methods available. Recent concerns have risen regarding pharmacies refusing to fill a woman's birth control prescription based on personal beliefs.

100

The number of women who have abortions due to rape or incest every year.

The risk of death associated with childbirth is 10 TIMES as high as that associated with abortion.

013

64% of these women have had at least one previous abortion

19% become pregnant yearly. of sexually-active teens

women have an abortion each year

55% of these women have had at least one previous birth

78%

are unplanned.

014

015

year end summary fig 02 / Statements of Operations Support And Revenue

[Operating Revenue and Support]

FISCAL YEAR 2012

Contributions from 2,780,000

Special events

890,000

Foundations

1,130,000

Governments

Statements of Operations Grants and contributions

FISCAL YEAR 2012 17,574

Enterprise activities

4,195

Special events

3,254

Net Investment income

3,415

Volunteer

3,061

Educational programs

1,360

Information center/cross profit

4,861

Other Total Revenue

590 $38,319

8.5%

3.6% 1.5% 45.9% OTHER

ENTERPRISE ACTIVITIES

SPECIAL EVENTS

8.0%

1,198,000

Nonprofits and Other Organizations Interest and Other Income

GRANTS AND CONTRIBUTIONS

Net Unrealized Gains

Prepaid Expenses and Other Assets Contributions, Bequests, and Other Receivables

1,543,522

990,523

18,280,015

16,005,528

8,246,057

12,029,501

6,246,057

12,029,501

$231,847,932

$231,267,912

Total Assets

Accounts payable and accrued expenses

12.7%

EDUCATIONAL PROGRAMS

2011 23,757,952

169,208,742

155,633,042

420,055

435,229

1,543,522

990,523

18,280,015

16,005,528

8,246,057

12,029,501

Property and Equipment

6,246,057

12,029,501

$231,847,932

$231,267,912

9,173,559

Annuities and interests

1,621,141

1,555,632

1,621,141

1,555,632

Accrued post-retirement benefit obligation Total Liabilities

420,055

425,229

11,660,327

7,757,700

$31,332,333

$26,161,712

020

021

in closing

“

2012 23,212,413

9,970,003

Accrued severance obligation Deferred compensation liability

10.9%

Redeemed Securities Total Assets

435,229

Liabilities

04 Accrued Interest Receivable

2011 23,757,952 155,633,042

420,055

Property and Equipment

$9,593,000

Prepaid Expenses and Other Assets

2012 23,212,413 169,208,742

Redeemed Securities

8.0%

I have met thousands and thousands of prochoice men and women. I have never met anyone who is pro-abortion.

Consolidated Balance Sheet

Investments

Accrued Interest Receivable Contributions, Bequests, and Other Receivables

VOLUNTEER

019

Cash and cash equivalents

Investments

227,000

INFORMATION CENTER GROSS PROFIT

Assets

Cash and cash equivalents

567,000 2,505,000

Total Revenue and Other Income

NET INVESTMENT INCOME

Consolidated Balance Sheet Assets

Members and Donors

”

—Hillary Clinton

We close this year with pride in the success the pro-choice movement has achieved, as well as the strong perseverance of our supporters and members. The battle is a continuous one, but we stand strong for women, their families and our community. We maintain hope and confidence that one day, a woman will be respected to make her own decisions regarding her reproductive health.

Liabilities Accounts payable and accrued expenses

9,970,003

9,173,559

Annuities and interests

1,621,141

1,555,632

Accrued severance obligation

1,621,141

1,555,632

Deferred compensation liability Accrued post-retirement benefit obligation Total Liabilities

420,055

425,229

11,660,327

7,757,700

$31,332,333

$26,161,712

Ladies Choice is a non-profit organization. For further information, please visit our website at www.ladieschoice.org.

021

022

023

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L ADIES CHOICE

IDENTITY DESIGN

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FOR A CAUSE

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LADIES CHOICE

IDENTIT Y DESIGN

[03]

F O R A C AU S E

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LA I CI E L AD DIIEESS CCHHOO CE

// IDENTITY I D EDESIGN NTIT Y DESIGN

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F OFRO R A C U AU SE SE AAC

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S TA R O L I V E O I L

INFUSION

PACKAGE DESIGN

INF U S ION The striped background was originally unintentional, but through an interesting misclick in the design program, a strong personality was revealed, expressing the layers of flavor in the olive oils and the diversity of the brand.

The objective behind the Star Olive Oil set was to create a design that connects through each label while still maintaining a unique personality and image. The brand is represented through typographic solutions, and the infusion of flavors is visualized by the textured background. The bottles have a crisp and modern appeal, expressing a strong and fresh brand and a solid product. The vibrant colors chosen demand attention and instigate interest from consumers.

PROJECT CATEGORY CLASS INSTRUCTOR

Star Olive Oil Package Design Package Design 2 Thomas McNulty

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S TA R O L I V E O I L

PACKAGE DESIGN

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INFUSION

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S TA R O L I V E O I L

PAC K AG E D E S I G N

[03]

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ZERO HOUR

TO THE W IRE

MOBILE APPLICATION

TO T HE W IRE The need for this app became clear through stress in our daily lives, leading to the need to break down or projects and tasks. Piles of filled post-it notes and gridded paper encouraged the development of the application.

This project’s objective was to create a functional mobile application that aided in the planning of projects, helping users break down their projects to ensure they are completed by the deadline. The final application is an easy, user-friendly interface with customizable features and a simple clean layout. The colors are approachable and calming, with recognizable buttons and options to assist the audience.

PROJECT CATEGORY CLASS INSTRUCTOR

Zero Hour Mobile Application Mobile and Web Design Graphic Design 3 Jenny Ji

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ZERO HOUR

M O B I L E A P P L I C AT I O N

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TO T H E W I R E

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S E P I A R E TA I L S T O R E

A UNIQUE STYLE

PACKAGE DESIGN

SEPI A RE TAIL ST O RE The store’s identity was influenced by the very quirky products that they sold, and the design layout developed from fabric swatches that spoke to the brand.

The goal of this project was to create a retail store, which included designing the store environmental layout and developing three brand extensions and their product lines. Sepia is a unique, creative retail store in San Francisco specializing in home decor, office decor and gifts. With a store accessing a specific niche and target audience, the brand identity offered a modern, playful family of products that explore color, style and photography, expressing the personality of the parent brand.

PROJECT CATEGORY CLASS INSTRUCTOR

Sepia Retail Store Package Design Package Design 4 Thomas McNulty

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S E P I A R E TA I L S T O R E

A UNIQUE STYLE

PACKAGE DESIGN

NO T ED : OF F IC E DEC OR

Noted, Sepia’s office decor line is primarily smaller items, such as pens, pencils, cases, journals, office supplies, bags and so on. The packaging consists of enclosed boxes or slip covers labels. The image is professional, simple and clear with a hint of playful.

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A UNIQUE ST YLE

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S E P I A R E TA I L S T O R E

PACKAGE DESIGN

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A UNIQUE STYLE

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S E P I A R E TA I L S T O R E

A UNIQUE STYLE

PACKAGE DESIGN

T HE NOOK : HOME DEC OR

The Nook is Sepia’s line of home decor, specializing in items to improve and decorate one’s living environment, enhancing their surroundings while revealing their personality. The products are quirky and interesting with packaging that conveys a modern look.

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S E P I A R E TA I L S T O R E

PACKAGE DESIGN

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A UNIQUE STYLE

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A UNIQUE ST YLE

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S E P I A R E TA I L S T O R E

Â&#x160;

A UNIQUE STYLE

PACKAGE DESIGN

L AV I S H : GIF T I T EM S

The brand extension of Sepia that specializes in unique gifts and gift-wrapping items is called Lavish. This line is playful and inviting with unusual products perfect for that individualistic person in your life, as well as items enhancing the gift-giving process. Gift tags, wrapping paper, gift bags, and other items are available.

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A UNIQUE ST YLE

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S E P I A R E TA I L S T O R E

PACKAGE DESIGN

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A UNIQUE STYLE

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D AY O F T H E D E A D E V E N T

DÍ A DE LOS MUERTOS

IDENTITY DESIGN

DÍA DE L O S MUER T O S The initial sketches completed while researching the event’s history wound up being the stars of the event pieces, consisting of handdrawn image of iconic characters that have represented the celebration for years.

With the goal to create an identity for a Day of the Dead, or Día de los Muertos, event, this project was meant to connect with the mood behind the celebration, reaching a target audience while drawing in new patrons. Drawing upon the artistic and creative image behind the widely celebrated event, visuals and type expressed a hand-done quality with expressive and relevant colors. The history of the celebration provided inspiration and design influence.

PROJECT CATEGORY CLASS INSTRUCTOR

Day of the Dead Event Identity Design Identity 2 Gordon Mortensen

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D AY O F T H E D E A D E V E N T

IDENTITY DESIGN

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DÍ A DE LOS MUERTOS

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THE PORTLANDIC REPUBLIC

IDENTIT Y DESIGN

[03]

ONE REPUBLIC

CONTENTS 02

History of El Día de los Muertos

The SF Celebration: Festival of Altars

Event Logo

Event Brand: Colors

Event Brand: Assets

Poster

Website

Closing

EL DÍA DE LOS MUERTOS THE FESTIVAL OF ALTARS

BOBBI GOFF FALL 2012 IDENTITY 2

Festival of Altars: Event Logo

Festival of Altars: Event Brand

 Branding Assets

The logo for the Festival of Altars event is inspired by the Mexican art tradition of cut paper, with the focal point being on the Día de los Muertos well-known skeleton symbol, dancing in celebration of the festival, surrounded by the candles placed on the altars.

The festival brand is expressed through the vibrant colors of red, green, yellow and black. The symbols used for any publication or signage consist of a marigold (the established flower,) a skull, the Christian cross and a candle.

 Logo Design

día·de·los·muertos D

ACCEPTABLE SPACE AROUND THE LOGO IS EQUIVALENT TO THE SIZE OF THE LETTER “D” OF THE WORD “DĺA.”

04 El Día de los Muertos

The Festival of Altars 05

Festival of Altars: Event Website

06 El Día de los Muertos

Closing

Día de los Muertos | San Francisco 2013 http://www.diadelosmuertossf.com/

The Marigold Project Presents:

HISTORY

EVENT DETAILS

THE RULES

GALLERY

FESTIVAL OF ALTARS día·de·los·muertos

SAN FRANCISCO 2013

The Mexican holiday returns to the Bay with the annual celebration in the Mission District. November 2, 2013, 6pm to 11pm Free to the public Community and personal atars Music, dancing, art, activities

 Homepage Design The event website is intended to provide background and information to people who are interested in the holiday and the festival. The website provides links to social networking sites, as well as contact information for and questions or comments.

 Many Thanks

GALLERY /

View images of previous festivals frozen in time

LOCATION /

Join us at Garfield Park in the historic Mission District of San Francisco [map and directions]

THE RULES /

Simple guidelines to make this event a positive one for all

THE HISTORY /

Learn about the meaning behind the Mexican holiday Día de los Muertos

10 El Día de los Muertos

The Festival of Altars 11

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10 El Día de los Muertos

D AY O F T H E D E A D E V E N T

DÍ A DE LOS MUERTOS

IDENTITY DESIGN

El Día de los Muertos

 San Francisco: Festival of Altars San Francisco, CA has a well-versed Hispanic community, centralized in the Mission District, where Mexican culture is celebrated and treasured. El Día de los Muertos is a revered holiday, with many celebrations throughout the city. Celebrated since the early 1970s, The Festival of Altars, presented by The Marigold Project and held in the popular Garfield Square Park in the Mission, is an annual expansive gathering on November 1st. The celebration, taking place from 6pm to 11pm with a walking procession at 7pm, offers community and personal altars, live music, dancing, art, performances and activities for all. There is no admission, and it is proud to be a family-friendly event with no alcohol permitted.

 The History A national Mexican holiday, El Día de los Muertos, translated as The Day of the Dead in English, is a world-wide celebrated event connected to the Catholic All Saint’s day. Claiming the dates of November 1st and 2nd, this event consists of a large gathering of people, joined to pay homage and love for the souls of deceased loved ones. Altars are created in homes and on gravesites to encourage the visit of loved ones who had passed, and to offer prayers of the living. Stemming from the Aztec festival dedicated to the goddess Mictecacitratl, communities rejoice through traditions of altars, dancing, art, music and prayer. Altars and graves are decorated with Christian crosses, photos and statues of the Virgin Mary, photos of the dead, candles and offerings. The gatherings bring many together, with some cultures having parades with masks and signs honoring the dead.

02 El Día de los Muertos

The Festival of Altars 03

Festival of Altars: Event Poster Nov. 2nd 6p –11p día·de·los·muertos

PMS 199 C

PMS 7741 C

 The Poster Posters are an important asset to the Day of the Dead celebration, informing and inviting all interested in sharing the spirit of the event with others. The posters will be displayed in stores, street displays, bus stops, and public transportation.

PMS 3965 C

PMS BLACK 6 C

 Brand Colors and Symbols

Í A D E L O S M U E RT O S EL DFESTIVAL OF ALTARS Garfield Square | SF

The Festival of Altars 07

08 El Día de los Muertos

Poster Size: 18”x24”

The Festival of Altars 09

The Festival of Altars 11

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D AY O F T H E D E A D E V E N T

DÍ A DE LOS MUERTOS

IDENTITY DESIGN

Día de los Muertos | San Francisco 2013 http://www.diadelosmuertossf.com/

The Marigold Project Presents:

HISTORY

EVENT DETAILS

THE RULES

GALLERY

FESTIVAL OF ALTARS día·de·los·muertos

SAN FRANCISCO 2013

GALLERY /

View images of previous festivals frozen in time

LOCATION /

Join us at Garfield Park in the historic Mission District of San Francisco [map and directions]

THE RULES /

Simple guidelines to make this event a positive one for all

THE HISTORY /

Learn about the meaning behind the Mexican holiday Día de los Muertos

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J AVA J U N G L E R E B R A N D

THE JUNGLE

IDENTITY DESIGN

T HE J UNGL E With the intention of creating a logotype revolving around the letter “J” the solution incorporating the abstract coffee mug shape was discovered, creating an exciting read.

Often a great brand is not expressed to its full potential due to an out-of-date or uninteresting image. This was the case with a unique and fun little coffee shop, located in Reno, NV, called Java Jungle. The location and atmosphere is interesting and exciting, with plenty to do and see. Their former logo was lacking the impact of this establishment, instead giving unprofessional feeling. The rebrand was completed in order to bring their image to a more impactful level, creating a strong first read, while better connecting to their target audience. The new logo and image are sleek, while still maintaining their creative, funky vibe.

PROJECT CATEGORY CLASS INSTRUCTOR

Java Jungle Rebrand Identity Design Identity 1 Steven Waldron

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Our Root s. OLD

Java Jungle P (775) 329.4484 246 West 1st Street Reno, NV 89501-1254 www.javajunglevino.com

01 Who we are. A local Coffee House and Art Gallery 02 What we offer. Coffee, espresso, gourmet sandwiches, weekly and monthly events (art, poetry and music) and free WiFi NEW

03 Where we come from. One of Reno, Nevada’s oldest independent coffee houses, we are located in downtown Reno along the Truckee River. “The Jungle,” as we are affectionately called by customers, is a favorite spot among locals.

JAVA JUNGLE

OUR ROOTS

JAVA JUNGLE

Java Jungle Logo.

01 Print/Screen Logo // Color This logo is to be used for full color print material, including publications, advertising, billboards, posters, flyers and product packaging. Also appropriate for web design, presentations, and banners. 02 Print Logo // Black&White This logo is to be used for B&W print material, including publications, advertising, billboards, posters, flyers and product packaging.

JAVA JUNGLE

Logo Struc tur e.

01 The deal between elements This is the appropriate spacing between elements. This is not to be changed, squished, squewed, stretched, warped, or poked at.

JAVA JUNGLE

JAVA JUNGLE X

JAVA JUNGLE LOGO

JAVA JUNGLE

It’s all abou t Typ e.

01 Our Typeface: Bell Gothic Std Black (JAVA: 13.71pt) Bell Gothic Std Light (JUNGLE: 15.14pt)

02 Pairing Serif Typeface:

01 Colors of Choice! Red/Gold and Black/Grey

Perpetua Regular

IT’S ALL ABOUT TYPE

JAVA JUNGLE

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JAVA JUNGLE

RED Pantone DS 78-1 U CMYK: 10, 100, 100, 15 RGB: 189, 27, 33

BLACK Pantone DS 327-1 U CMYK: 35, 0, 0, 100 RGB: 0, 24, 34

GOLD Pantone DS 48-8 U CMYK: 10, 20, 35, 20 RGB: 189, 167, 140

GREY Pantone DS 325-6 U CMYK: 0, 0, 0, 40 RGB: 167, 169, 172

D AY O F T H E D E A D E V E N T

DÍ A DE LOS MUERTOS

IDENTITY DESIGN

A guide to Java Jungle.

The Mission.

01 Why we do it! Java Jungle strives to inspire creativity and community in Downtown Reno, Nevada by providing the ultimate coffeehouse experience, complete with superior coffee, gourmet food, and an artistic environment.

04 The Mission 06 Our Roots 08 Behind the Design 10 Jungle Friends

JAVA JUNGLE

12 Java Jungle Logo 14 Logo Structure 15 Logo Space 16 Logo No-Nos 18 It’s All About Type 20 Jungle Colors 22 Brand Extensions 04

JAVA JUNGLE

THE MISSION

Jungle Friends.

Behind the Design.

01 Remember These Words! Creative, Artistic, Intellectual, Young Professional, High-Quality, Friendly, Modern, Urban, Innovative

02 CHASE: The Young Professional 1 Recently graduated from college and is working toward establishing a career

01 AIDEN: The Aspiring Artist 1 Paints in oils and acrylics on self-made canvases

02 Why Redesign? We’ll tell you! The redesign falls more in line with Java Jungle’s style and personality. We serve gourmet drinks and eats in a welcoming, hip atmosphere. The design needed to reflect the modern style with abstract curves and simplified lines. Solution: the J-Mug!

2 Shops at Whole Foods and Trader Joe’s - mostly Vegetarian but cheats with fish occasionally

2 Loves networking at art events and happy hour at the local bar

3 Dresses in trendy clothes, but purchases them at thrift stores

3 Reads daily blogs and local magazines

4 Inspired by artists such as Picasso, Matisse, Dali, and Pollock

4 Watches the news every night to stay current on world events

5 Enjoys people-watching

5 Has a gym membership, but only goes once or twice a week

6 Does her best work at night, usually sleeps in late 7 Loves any form of self-expression; she currently has 6 tattoos that she designed herself

BEHIND THE DESIGN

03 CHASE: The Trendy Socialite 1 Wears name brand clothing and only the current styles

04 AVA: The Busy College Student 1 Taking a full-load at the state college, studying business and sociology

2 Shops at Whole Foods, Trader Joe’s, and farmers markets

2 A high-achieving student, relies on caffeine to complete her assignments on time and study for exams

3 Writes a daily blog about his thoughts on life, events, and people 4 Highly social, has a large group of friends and often leads the group 5 Smokes cigarettes in social settings, but is planning on quitting next month

6 Stops for coffee every morning on his way to work

6 Loves music, never without his iPod, downloads new music at least once a week; Attempting to learn guitar

7 Registered to vote, always researches candidates before voting

7 Very charismatic, makes friends easily and is skilled at reading people

JAVA JUNGLE

X JAVA

JAVA JUNGLE

JUNGLE

X X

4 Prefers outings with her friends to coffee shops and local events to partying at clubs and bars 5 Volunteers at her local homeless shelter, can greet the patrons by name 6 Works part-time as a server at a small family-owned restaurant 7 Often chooses comfort over style

2 Mother of a five-year-old daughter and married to a young businessman 3 Enjoys current music and art 4 Occasionally drinks a glass of wine 5 Loves to socialize with other moms, often enjoys casual meetings over coffee or lunch 6 Cooks as a means of stress release, loves to experiment with new recipes 7 Enjoys reading stories and doing art with her daughter when she gets home from school

JUNGLE FRIENDS

LOGO NO-NOS

Logo No -No’s.

01 The deal around elements This is the appropriate spacing around the logo design. Think of the logo as being in a bubble; other elements may float around the bubble, but they may not enter the bubble.

JAVA JUNGLE

3 Inspired by non-fiction short stories about social issues

05 SARAH: The Mom/Writer 1 Writes short stories, has won a few contests and has been published four times

JAVA JUNGLE

Logo Space.

X JAVA JUNGLE

JAVA JUNGLE

01 Never mess with the Logo. Ever. No Stretching, Squishing, Moving, Enlarging, Overlapping, or Changing the Colors.

JAVA JUNGLE

X X

LOGO SPACE

JAVA JUNGLE

Jungle Ex tensions.

Jungle Color s. THE JUNGLE DEC 2011

WHITNEY MEYER BAND The local rockers share news about their inspiration for their upcoming album

02 Be aware of the background! The background must compliment the logo. Wild colors are forbidden, and, as much as we love the holidays, so are things like this:

BATTLE OF THE BREW

01 MAGAZINE “The Jungle” - Monthly Coffee/Tea/Dessert recipes and ideas Coffeehouse news Upcoming events Artist info/news People to note

JAVA JUNGLE

JUNGLE COLORS

JAVA JUNGLE PRESENTS THE SAM GOSTEN COLLECTION

INSPIRING EX AMPLES OF LOCAL ARTISTS GI V ING BACK

02 ARTIST PROMOTION “java Jungle Presents” CDs of performers Calendars of showing artists Postcards of showing artists Posters/Paintings of showing artists

03 TEA HOUSE Organic and Unique Teas Gallery of local artist’ work Music/Performance art Teas to sell Tea supplies to sell

JUNGLE EXTENSIONS

JAVA JUNGLE

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J AVA J U N G L E R E B R A N D

IDENTITY DESIGN

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THE JUNGLE

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THE PORTLANDIC REPUBLIC

IDENTIT Y DESIGN

[03]

ONE REPUBLIC

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E X P E R I M E N TA L T Y P O G R A P H Y

E X P E R I M E N TA L T Y P E

TYPOGRAPHY

EXP ERIMEN TA L T YP E It wasn’t until I attempted to print out the layouts on clear paper that I discovered interesting results that occurred due to slight smudging of printer ink, a delicate bleed of letters onto each page and the intricate shadows and reflections.

PROJECT CATEGORY CLASS INSTRUCTOR

This poster series was driven by the goal of expressing the meaning behind the words through type alone. The emotions behind the words were expressed through distressed font choices and interesting layout arrangements. The impact formed with each poster was pushed even further through the incorporation of a three-dimensional, textured experimentation.

Experimental Typography Posters Typography Typography 4 Lian Ng

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E X P E R I M E N TA L T Y P E

TYPOGRAPHY

V EHEMEN T: EMO T ION T HR OUGH T Y P E

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ve·he·ment (adj.) _ zealous; ardent; impassioned _ characterized by rancor or anger; violent _ strongly emotional; intense or passionate _ marked by great energy or exertion; strenuous

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ACKNOWLEDGMENTS

Many thanks to my family, friends and instructors who supported me through this journey.

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COLOP HON

C OL OP HON TYPEFACE: HEADINGS Advent Pro Regular TYPEFACE: TEXT Akzidenz-Grotesk BQ Regular INTERIOR PAPER Finch 80lbs Text SOFTWARE Adobe InDesign CS6

Adobe Illustrator CS6 Adobe Photoshop CS6

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