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TYPE SYSTEM

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LOGO DO'S & DON'TS

LOGO DO'S & DON'TS

Playfair Display Regular should be used for all headers on a large scale, 3-6x that of the body copy font size (all caps or case sensitive dependent on layout and use of additional copy).

Athelas Regular should also be used for all other copy (body, lists etc).

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Photograph Signature Regular is the accent font and it is to be used sparingly to covey important messaging. This font can also be used for subheaders to add some movement. It represents the fluid motion of nature and is an unexpected pop of fun.

Sub Header

Main Header

Body text. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation.

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