UIDELINES
BRAND IDENTITY G
02
LOGO USAGE LOGO OVERVIEW There are two formats of the 100% me logo available. The Primary version is to be used wherever possible, while the Landscape format can be used as a substitute when space is an issue. The 100% me + UK Anti-Doping lockup is to be used in the first instance where possible on all corporate materials. The 100% me logo may be used on its own should the visual asthetic support it. Primary format
The 100% me + UK Anti-Doping logo is used as an endorsement, the solo 100% me logo is used as a statement.
CLEAR ZONE To give the logo presence over other elements in a layout, the clear zone is the minimum area that should always be kept free around all sides of the logo. The clear zone is based on the height of the numerals 100 within the logo. Please ensure that no other graphics or text elements fall within this area.
Landscape format
x x
x
x x
x
MINIMUM SIZE To avoid the logo becoming too small and illegible, a minimum size has been set up. It should not be smaller than 20mm in height for the primary format, and 7mm in height for the landscape format. Please make sure to use the best production process available to ensure the best quality reproduction of the logo. If you are unsure about the size and reproduction quality, please contact Communications.
20mm
7mm
03
LOGO INDEX PRIMARY – FULL COLOUR
LANDSCAPE – FULL COLOUR
PRINT/CMYK
Reproduction:
Reproduction:
File Name:
UKAD_100pcME_P_cmyk.eps
PRINT/CMYK
File Name:
UKAD_100pcME_L_cmyk.eps
SCREEN/RGB UKAD_100pcME_P_rgb.jpg SCREEN USE ONLY – on white background SCREEN/RGB UKAD_100pcME_P_rgb.png SCREEN USE ONLY – with transparent background
SCREEN/RGB UKAD_100pcME_L_rgb.jpg SCREEN USE ONLY – on white background SCREEN/RGB UKAD_100pcME_L_rgb.png SCREEN USE ONLY – with transparent background
PRIMARY – PANTONE®
LANDSCAPE – PANTONE®
Reproduction:
PRINT/1col
Pantone® 1795 C
File Name:
Reproduction:
UKAD_100pcME_P_pan1795c.eps
PRINT/1col
Pantone® 1795 C
File Name:
UKAD_100pcME_L_pan1795c.eps
PRIMARY – BLACK
LANDSCAPE – BLACK
PRINT/Black
Reproduction:
Reproduction:
File Name:
UKAD_100pcME_P_black.eps
PRINT/Black
File Name:
UKAD_100pcME_L_black.eps
04
LOGO & STRAPLINE The 100% me brand is supported by the strapeline ‘pure sport true talent’. Pure sport true talent reflects the values of 100% me. It recognises that trust, dedication, determination, commitment and respect are values congruent with being a true, clean athlete.
RT O P S E PURE TALENT TRU
PRIMARY LOGO - POSITIVE LANDSCAPE WITH STRAPLINE
PORTT S E R U P E TALEN TRU PRIMARY LOGO - POSITIVE STACKED WITH STRAPLINE
RT O P S E PURE TALENT TRU
PRIMARY LOGO - NEGATIVE LANDSCAPE WITH STRAPLINE
PORTT S E R U P E TALEN TRU PRIMARY LOGO - NEGTIVE STACKED WITH STRAPLINE
05
COLOUR
100% M
E RED
C/100
M/25
Y/00 K
/50 R /00 G
LG
TE
HI
W 00
C/ 0Y
/0
M 0
/0
0K 25
R/
Y
C/
20
M/
15 Y
/15
K/0
0
R/2
G/
20
5C
4B
/20
2
Pa n
ton
55
/2
5G 5
25
B/
Supporting colours can be used to help bring the brand in line with the imagery it is associated with (eg, a flash of colour from a sports top). Supporting colour should be used as a highlight, not a replacement for red/white.
RE
04
/0
The cool grey is used as a secondary colour to balance the strong colour palette.
128 P anton e
速 179
CO O
100% me uses a bright dominant red to celebrate clean sport, while capturing the energy and passion involved.
/83 B/
e速
75
41C
TYPOGRAPHY HEADLINE
ABCDEFGH012345 100% me ABCDCEFGHIJKLMNOPQRSTUVWXYZ abcdcefghijklmnopqrstuvwxyz 1234567890 ITC Avant Garde Gothic Demi
Body Copy AaBbCcDd012345 100% me ABCDCEFGHIJKLMNOPQRSTUVWXYZ abcdcefghijklmnopqrstuvwxyz 1234567890 ITC Avant Garde Gothic Book
ABCDCEFGHIJKLMNOPQRSTUVWXYZ abcdcefghijklmnopqrstuvwxyz 1234567890 ITC Avant Garde Gothic Demi
Web use
AaBbCcDd012345 100% me ABCDCEFGHIJKLMNOPQRSTUVWXYZ abcdcefghijklmnopqrstuvwxyz 1234567890 Arial
06
SUPERGRAPHIC
The 100% me supergraphic has been developed to support the principles 100% me stand for. The shards of colour represent the dynamisism and youthful energy within sport. The graphic can be used as a standalone design as well as being incorporated into selected imagery to act as a supportive element around the athlete. The fragmented shapes represent the spontaneous action of sport. The graphic is designed to be aspirational and inspirational, 100% me is proud to be associated with you.
07
PRINT EXAMPLES
The 100% me graphic can be used with imagery in different strengths to create a range of collateral while keeping the 100% me brand visible. Full bleed image and busy graphics. This example of a poster uses a bold statement with minimal text for a maximum effect.
08
PRINT EXAMPLES
Example of a double-page brochure spread.
09
PRINT EXAMPLES
Text-heavy spread. Simple imagery, the graphics can be arraged to generate an area to display the copy, keeping it legible and easy to read.
10
11
WEB EXAMPLES
Web banner
Facebook advert
POWERPOINT TEMPLATE
12
APPAREL
13
IMAGE LIBRARY
UK Anti-Doping maintain an ever-developing image library containing imagery of 100% me athletes from beginner to elite level.
14
CONTACT For any enquires regarding the 100% me brand please do not hesitate to contact: Caroline Hale Communications Manager D: +44 (0) 20 7766 7361 | M: 07553 370024 caroline.hale@ukad.org.uk Lisa Grant Marketing Communications Officer D: +44 (0) 20 7766 7359 lisa.grant@ukad.org.uk
15