Bold Leads - 4 Steps to Using Real Estate Social Marketing to Your Advantage
Bold Leads - 4 Steps to Using Real Estate Social Marketing to Your Advantage In another sense, I think that these tools can also become a huge distraction. When agents or brokers start to look at these sites as the end all be all to their marketing campaign, they may be extremely disappointed when things don't pan out as expected.
Bold Leads - 4 Steps to Using Real Estate Social Marketing to Your Advantage First of all, the idea is not to just drive traffic to your social media sites. Your number one goal should be to capture leads and entice visitors to visit again in the future. These websites provide a perfect opportunity to build rapport, offer great information, and get people interacting with you and one another.
Bold Leads - 4 Steps to Using Real Estate Social Marketing to Your Advantage Along with the first point, it is crucial that you build a quality profile/landing page that tells your audience exactly who you are, what you can offer them, and how to get it. Include links to your main real estate marketing blog, lead capture elements and free reports. Again, do this with a specific purpose in mind.
Bold Leads - 4 Steps to Using Real Estate Social Marketing to Your Advantage For sites like Twitter, it's important to offer your audience variety. So instead of posting dozens of messages that just link back to your blog every time you update it, try throwing in some motivational quotes, links to new sources or something funny. Don't be robotic about this stuff.
Bold Leads - 4 Steps to Using Real Estate Social Marketing to Your Advantage What's the first thing you think of when I mention social media? More than likely one or all of these top 3 platforms immediately came to mind: Facebook, Twitter and LinkedIn (and not just because I mentioned Twitter above). But as powerful as these 3 sources are, there are many others sites to choose from.
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