Bold Leads - 5 Mistakes Real Estate Agents Make When Using Adwords
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Bold Leads - 5 Mistakes Real Estate Agents Make When Using Adwords How can you skip the common Google Adwords mistakes that most Realtors make to yield more seller leads and industry leading ROI on your real estate marketing? With 90% of consumers choosing the web first to search for real estate assistance, and many Realtors finding it difficult to keep up with blogging and other SEO tactics, using Google Adwords to boost lead generation just makes sense.
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Bold Leads - 5 Mistakes Real Estate Agents Make When Using Adwords 1. Enrolling the Wrong Help Real estate agents can set up and manage their own Google Adwords campaigns. However, in effort to maximize time and earnings it often makes sense to delegate and outsource. Unfortunately, as with SEO, many Realtors end up falling for BIG promises.
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Bold Leads - 5 Mistakes Real Estate Agents Make When Using Adwords 2. Poor Keyword Selection
Google Adwords is keyword driven. That makes keywords a make or break point, and the pivot point between success and failure. One of the biggest mistakes real estate agents make when taking the DIY approach to PPC is simply not using enough keywords.
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Bold Leads - 5 Mistakes Real Estate Agents Make When Using Adwords 3. Not Enough Ads In order to maximize lead flow, and ensure consistency of inbound real estate seller leads with the lowest cost per click, and highest ROI, roll out more ads. More ads keep highly targeted leads coming in for less. So as with keywords, keep adding more ads each week.
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Bold Leads - 5 Mistakes Real Estate Agents Make When Using Adwords 4. Ignoring Quality Scores Google’s Quality Scores are the secret keys to unlocking better PPC advertising ROI and ad placement. By optimizing ads, URLs, and content for higher quality scores Realtors can get more seller real estate seller leads for less.
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Bold Leads - 5 Mistakes Real Estate Agents Make When Using Adwords 5. Failing to Customize Contact Funnels
There are two sides to this. The first is optimizing contact methods to suit targeted clients. The second is customizing lead funnels to your own personal preferences. Perhaps you hate email, or are absolutely horrific at social media follow up, but are great at answering the phone.
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