Bold Leads - How to Write a Property Description
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Bold Leads - How to Write a Property Description A property description is made up of two parts, key features and property details. The key features section is your opportunity to tell potential tenants about the key selling points of your property
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Bold Leads - How to Write a Property Description Key features Tenants will first and foremost be interested in the practical information about your property. This information should be contained within the "key features" description of your listing, and may include: • • • •
Number of bedrooms Number of bathrooms/ensuites Parking arrangements, garage, driveway etc Size of garden/outside space
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Bold Leads - How to Write a Property Description You should consider any particularly good features of your property. Remember that potential tenants are going to glance at the key features of your house description, and then decide whether they want to read on.
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Bold Leads - How to Write a Property Description It is also important to include items in the key features which will be appealing to your target audience. A good way to do this is to imagine your ideal tenant, and think about what would be important to them.
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Bold Leads - How to Write a Property Description Other things which you might mention within the "key features" or the property description include: • Double glazing • Security features, eg. Alarm • Type of cooking facilities - gas/electric oven and/or hob • Type of house - Detached/semi/terraced • Design of house - bungalow/2 storey
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