Bold Magazine - 20 & 21 March 2022 - EN by Bold Optical Fair

THE INDEPENDENT OPTICAL FAIR

SPRING 2022

ENGLISH VERSION

Online

INTERVIEW

Blake Kuwahara “ DISTINCTIVE BUT

UNDERSTATED, ARTISTIC

New location

YET WEARABLE”

INTERVIEW

Steve McQueen

TAETS: ART & EVENT PARK

IN ZAANDAM

“ THE KING OF COOL, NOT JUST AN EYEWEAR BRAND

THE NETHERLANDS

BUT A LIFESTYLE”

INTERVIEW

l.a.Eyeworks

“ THE UNSURPASSED THRILL OF MAKING SOMETHING AND STILL WEARING IT YEARS LATER”

Work

EFFICIENT AND COME TO BOLD

See you!

20+21 MARCH

THE LVMH EYEWEAR EXPERT THÉLIOS DESIGNS, PRODUCES AND DISTRIBUTES SUNGLASSES AND OPTICAL FRAMES FOR SOME OF THE MOST PRESTIGIOUS LVMH MAISONS. WITH ITS MANIFATTURA, LOCATED IN LONGARONE, ITALY, THÉLIOS BLENDS THE DISTINCT IDENTITY OF EACH MAISON WITH ITALIAN CRAFTSMANSHIP TO CREATE EXCEPTIONAL LUXURY EYEWEAR. THÉLIOS OPERATES A HIGHLY SELECTIVE DISTRIBUTION NETWORK WITH A DIRECT COMMERCIAL PRESENCE IN ALL MAJOR MARKETS.

Contents

Bold bag FREE AT THE ENTRANCE!

SPRING 2022

04 Editorial 06 General information 08 New location 10 Bold Workshops 14 Pand 41 - Ground floor 24 ZEISS VISION CARE 28 Looking back: 13 & 14 June 2021

NEW LOCATION TAETS ART & EVENT PARK PAGE 08

30 Pand 41 - First floor 48 Interview: Blake Kuwahara 54 Pand 43 - Ground floor 60 Column: Through my eyes!

INTERVIEW:

Blake Kuwahara

90 Interview: Steve McQueen 94 Pand 43 - First floor 112 Interview: l.a.Eyeworks

PAGE 48

116 Participants overview

Steve McQueen

INTERVIEW:

l.a.Eyeworks PAGE 112

AC LOOKING B

K ON

1 2 0 2 e n u 13 & 14 JPAGE 28

Workshops

VISIT US ON SUNDAY OR MONDAY

(WORKSHOPS ARE ONLY IN DUTCH)

BOLD OPTICAL FAIR | SPRING 2022 |

PAGE 90

BOLD OPTICAL FAIR | SPRING 2022 |

Pand 41

3 4 d n a P

IT'S ALLOWED AGAIN! Many opticians yearn to visit a fair 'the old-fashioned way', without admission tests or obligatory walking directions, and where you can view new collections and new brands without worrying, talk to suppliers or network with your fellow opticians and of course enjoy the freedom and inspiration. We are finally allowed again! A lot has happened in the world in those two years. Many industries have had a hard time and some companies have had to pull the plug. Fortunately, the economy is recovering miraculously fast. We will have to support the companies that have been hit hardest in order to keep our society beautiful. Going away for the weekend or on holiday more often, go to a restaurant or a pub and visit the cultural and event sector. There are worse things to do, aren't there? The retail sector has also had a hard time, but fortunately money is being spent there again. Often at bargain prices because the stock or 'old' collection has to be sold quickly. Still, some branches have been lucky in those two years, especially producers of medical equipment, food producers, webshops, DIY stores and garden centres and of course the essential sector: optics. It is often extremely busy in many optical stores and a lot of glasses are sold. Time is short, unfortunately there are also too few hands on the shop floor to do anything about it. The shortage of staff in almost all industries causes a (sometimes too) high workload in many optical stores. As a result, work is often left unfinished and there is often no time to receive representatives to supplement the collections. Fortunately, the necessary items can often be ordered online. But real entrepreneurs still want to stay up-to-date with all the developments in the market. Also, there is often a need for new brands to distinguish you as an entrepreneur from your competitors. Online it is quite difficult to find the right brand you are looking for. That is why physical fairs remain of great importance for optics entrepreneurs. The chance to see or buy many brands in

BOLD OPTICAL FAIR

two days, to experience the quality, to speak with the representatives or the designers remains essential in our industry. Essential to grow or stay ahead of the rapidly changing supply and demand in the world. Therefore we believe that the renewed Dutch optics fair Bold Optical Fair is an added value for you, nice to visit in the Netherlands a well organized fair where many beautiful high-end, commercial but also special brands will be present. In the field of glass and equipment you can also experience the latest innovations and developments. At Bold you will mainly find brands in the mid and high segments. We have been looking for a new spacious location in the Netherlands and came across the amazingly beautiful Taets Art & Event Park, which is situated in the middle of the Randstad and houses more than 600 independent opticians. For some opticians it will now be closer than Nijkerk, for some a bit further. But let's face it, the Netherlands is not that big and if there is a nice fair abroad, we drive there too. So we will provide a very well-organised fair that you will not want to miss and all that just for you. So come to Bold, a new stylish location with large open exhibition areas with beautiful brands that are happy to welcome you on 20 & 21 March 2022. For the Dutch optician, the new location is easily accessible by car. You can park for free in a large parking lot directly in front of the main entrance. For visitors from abroad, Bold is easy to reach within half an hour from Schiphol Airport and from Amsterdam Central Station. For opticians from Belgium and from the border area of Germany, Zaandam is also easy to drive to. We hope to see you soon!

With kind regards, Terressa & Walter

BOLD OPTICAL FAIR | SPRING 2022 |

After two years of general measures and restrictions due to the Corona pandemic with partial and hard lockdowns, quarantine obligations, home working advice, emergency support and of course the wellknown phrase: 'wash your hands a lot - keep 1.5 metres away - wear a mouth mask', (almost) everything is allowed to go back to the way it used to be. Back to the old normal.

Editorial

GENERAL information Address

TAETS ART & EVENT PARK HEMKADE 16 HEMBRUGTERREIN 1506 PR ZAANDAM, THE NETHERLANDS

Opening hours SUNDAY 20 MARCH: 09.30 - 18.00 H. MONDAY 21 MARCH: 09.30 - 18.00 H.

PARKING: You can park for free at Taets Art & Event Park. From the parking lot, walk to the entrance where Bold hostesses will welcome you and assist you further. ENTRANCE: Bold Optical Fair is open to all invitees and interested parties from the optical industry. We ask you to register in advance via our ticket system: (www.bold-opticalfair.nl). The ticket on your smartphone will be scanned by our Bold hostesses at the entrance, you do not need to print the ticket. Here you will also receive a map with the participant overview. LUNCH & DRINKS: For the visitors there is the possibility to buy a sandwich at noon at the central bar in PAND 43. Furthermore, Bold is treating you (as you are used to) to your first drink! Additional drinks can be purchased at the bar. Only pin payments are possible.

BOLD OPTICAL FAIR | SPRING 2022 |

LIFT: We would like to inform you that in both locations (Building 41 and Building 43) there is unfortunately no elevator to get to the first floor.

More information

IF YOU WANT MORE INFORMATION ABOUT THE PARTICIPATING BRANDS, PLEASE CHECK OUR WEBSITE WWW.BOLD-OPTICALFAIR.COM

Bold Budget At Bold, there is always a familiar face for many opticians who need spectacles in the lower price segment for their customers, as second spectacles or budget spectacles. You will find Wu Zhong Ou in the glass passageway. From the main entrance, turn left twice.

BOLD BOLD BUDGET BUDGET

PAND PAND 43 43 INGANG INGANG

BOLD OPTICAL FAIR | SPRING 2022 |

41 41 PAND PAND

NEW

location TAETS Art & Event Park

AMSTERDAM

AIRPORT

GERMANY

BELGIUM

BOLD OPTICAL FAIR | SPRING 2022 |

TAETS ART & EVENT PARK HEMKADE 16 HEMBRUGTERREIN 1506 PR ZAANDAM, THE NETHERLANDS.

On the edge of Amsterdam

THE HISTORIC HEMBRUG AREA IS PART OF THE UNESCO WORLD HERITAGE SITE 'THE DEFENCE LINE OF AMSTERDAM'

TAETS ARTS & EVENT PARK: Taets Art and Event Park is a unique location located in special national monuments at the North Sea Canal on the outskirts of Amsterdam. Taets is located at the historic Hembrug area, part of the Unesco World Heritage site 'The defenceline of Amsterdam' and one of the leading cultural centers of the city. This spectacular location offers both neoclassical buildings on the waterfront, as well as unpolished raw industrial heritage and green areas.

BOLD OPTICAL FAIR | SPRING 2022 |

NEW LOCATION FOR BOLD The monumental neoclassical buildings on the Hembrugterrein will soon be the new decor of the 11th edition where the renewed Bold will take place at Taets Art & Event Park in Zaandam. Directly situated at the North Sea Canal under the smoke of Amsterdam it gives the location an atmospheric ambiance. Close to Amsterdam and Schiphol Airport. There are also plenty of hotels in the area.

BOLD WORKSHOP LET'S GET TO WORK...

NOTE: ONLY AVAILABLE IN DUTCH

SOMETHING DIFFERENT! Especially for opticians and opticians' employees, two professional top experts will provide fun and inspiring workshops on both days during the upcoming Bold. Don't miss it! 4 times a day Hilde Quirijnen on Sunday and Marije Gerdes on Monday will give a workshop of 20 minutes that will make you full of new ideas, inspiration and motivation ready for the coming season. Check out which workshop suits you best and sign up. Duration 20 minutes, sign up at the entrance!

BOLD OPTICAL FAIR | SPRING 2022 |

The workshops start on Sunday and Monday: 11.00, 13.00, 14.00 and 16.00. You will find the workshops in the presentation room on the first floor of Pand 43.

TIME:

Workshops 11.00 H 13.00 H 14.00 H 16.00 H

Fun to ! to do

M WITH YOUR TEA S OR COLLEAGUE

Binding & fascinat

Increase sales

TH CAN BE DONE AT BER OF AS LONG THE NUM LOWS IT PARTICIPANTS AL

Workshops

BOLD OPTICAL FAIR

HILDE QUIRIJNEN

SUNDAY 20 MARCH

Only the best for your team My name is Hilde Quirijnen, nice to meet you! Since 2020 I am the owner of the first recruitment agency for the

optical industry in Belgium. Through my years of experience in the optical industry, an eye clinic and as a recruiter I know better than anyone where the pain points are for you as an entrepreneur. It is my mission to help the optical industry to grow by finding your ideal employee and to bind him to you. Once you have found your ideal employee you will of course want to keep them. I like to help you get the best out of your team. WORKSHOP Staff shortage, it probably wakes you up sometimes. Attracting new people is very difficult and therefore it is even more important to keep your talented employees interested.

MARIJE GERDES

After all, they determine the success of your business! On Sunday 20 March, during the Bold workshop, I'll be happy to tell you all about how you can keep your employees engaged and interested. I will show you why communication and challenges are the key to success. You can sign up at the entrance of Bold (maximum 25 people per session). Will I see you then?

CONTACT hilde@eyematch.be +32(0)472538309 www.eyematch.be

Workshops

BOLD OPTICAL FAIR

MONDAY 21 MARCH

Surprise your customer and increase sales! glasses are her specialty. Meanwhile, she is active for over 17 years as an image consultant and trainer in the field of image and glasses. WORKSHOP The world never stands still. As an optician you keep developing. Are you ready for a surprising way of advising? Do you want to take the skills of your sales staff and opticians to the next level? Do you want to inspire your team and increase your turnover? There is a brand new method to underpin your eyewear advice in 4 steps. Developed for you by the Eyewear Stylist. You still pick out the right glasses by feeling. Then you show the customer the difference with the help of handy and practical tools. The client no longer has

to try on 20 pairs of glasses before he or she realizes that the first one was the best. Come to the workshops during Bold on March 21 and experience it for yourself: • Give substantiated eyeglass advice in 4 steps. • The client will immediately see what you mean. • Your eyewear advice is professional and efficient. • Give each customer attention, no matter how busy it is. That's how easy it is to continue to stand out as an optical store! CONTACT De Brillenstylist +31(0)641553512 marije@debrillenstylist.nl www.debrillenstylist.nl

BOLD OPTICAL FAIR | SPRING 2022 |

The eyewear stylist, that's Marije Gerdes. She provides styling days and sales trainings at independent opticians in the Netherlands and Belgium. She teaches you to look at your client in a surprising way and to substantiate your glasses advice. She followed the training for optician in Rotterdam and contact lenses in Zwolle. Thanks to her years of experience in the optics industry,

BOLD OPTICAL FAIR | SPRING 2022 |

PAND

BOLD OPTICAL FAIR | SPRING 2022 |

THE CLASSIC PAND 41 IS ONE OF THE OLDEST AND BEST PRESERVED BUILDINGS OF THE HEMBRUG AREA: THE OFFICERS QUARTER. WITH THE GALLERY ON THE FIRST FLOOR, THE THEATRE ON THE SECOND FLOOR, IT IS A LOCATION BEAUTIFULLY SITUATED AT THE AMSTERDAM-NORTH SEA CANAL.

PAND A

A05

TRAP NAAR EERSTE ETAGE

DAMES TOILET

HEREN TOILET

A01

Gallery

BOLD OPTICAL FAIR | SPRING 2022 |

ENTRANCE THE GALLERY IS WHERE TAETS OPENED ITS DOORS IN 2005. THE CHIC LIGHT SPACE WITH CONTEMPORARY ART IS SITUATED DIRECTLY AT THE NORTH SEA CHANEL. WHEN THE WEATHER IS NICE YOU CAN ENJOY THE TERRACE ALONG THE WATER. IN THE EVENING YOU CAN WATCH THE SUN GO DOWN BEHIND THE NORTH SEA CHANEL.

B03

GROUND FLOOR

A04

A01: A01: A01: A01: A02: A02: A02: A03: A03: A04:

FICTION BY L.A.EYEWORKS L.A.EYEWORKS MASUNAGA MASUNAGA | K L.G.R BEVEL OPTICLIP® ROLF SPECTACLES MONOCEROS ZEISS VISION CARE

BOLD OPTICAL FAIR | SPRING 2022 |

Participants Ground floor

A03

BAR

A02

PRIVE

PAND 41

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FICTION BY L.A.EYEWORKS

by the house of l.a.Eyeworks FICTION is off to a great start in Europe with the launch of its debut collection in Fall 2019. For l.a.Eyeworks fans among

us, it will not have escaped our notice that the FICTION collection is designed under the creative direction of desig-

ners Gai Gherardi and Barbara McReynolds of l.a.Eyeworks. They characterize originality with innovative designs and production techniques. The contemporary frames are made from fine sustainable bio-acetates and stainless steel. Less lavish than big sister l.a.Eyeworks, Fiction is the ideal collection that offers accessibility in both price, color and design.

CONTACT Magali Occhiali: +32(0)498126012 sales agent Magali Somers info@magali-occhiali.com laeyeworks.com

PAND

A01

L.A.EYEWORKS

Uncensored visions

Barbara McReynolds & Gai Gherardi

Original, often iconic and quirky; these are the frames of l.a.Eyeworks. Celebrated for their bold shapes, imaginative use of materials, and expressive use of color. From their intuition, designers and opticians McReynolds and Gherardi sketch the limited edition collection, where the frames do

not follow fashion fads but are designed to celebrate the diversity of faces and uniqueness of the individual.

CONTACT Magali Occhiali: +32(0)498126012 sales agent Magali Somers info@magali-occhiali.com laeyeworks.com

BOLD OPTICAL FAIR | SPRING 2022 |

‘We design eyewear to celebrate the diversity of faces and the uniqueness of individuals. The glasses we make are sparks of our imagination. You complete these thoughts and bring the dreams of l.a.Eyeworks into being.’

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A01

MASUNAGA

Details matter MASUNAGA OPTICAL is one of Japan's largest, most authentic, and leading

eyewear manufacturers. With a history dating back to the year 1905, the

company is at the forefront of Fukui Prefecture as a hotbed of eyewear production. Masunaga Optical is a prime example of traditional Japanese expertise; it is the only company in Japan to have all facets of manufacturing in-house: from the processing of raw materials, to the production, coloring, and finishing of the frames. This guarantees quality down to the smallest detail. Sneak preview SS22: STRATOS CONTACT STYLE22 info@style22.eu - style22.eu +31 (0)76 2059029

PAND 41

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MASUNAGA | K三

Perfection does exist

BOLD OPTICAL FAIR | SPRING 2022 |

Masunaga's craftsmanship is highly regarded worldwide and widely recognised for its traditional expertise.

A number of international eyewear brands entrust Masunaga to manufacture their high-end eyewear. This is also

how the long-standing collaboration with the now-deceased world-famous fashion designer Kenzo Takada came about. The collection, which will be continued, will be given a new name in spring 2022: . Again, a combination of Japanese expertise and fashion, resulting in contemporary designs with elegant details such as the detailed engravings on the frame and the special ear tips. An eye for detail and a finish approaching perfection. Sneak preview SS22: GENJI

CONTACT STYLE22 info@style22.eu - style22.eu +31(0)762059029

PAND 41

A02

L.G.R

Inspired by africa, handmade in italy L.G.R, the luxury eyewear brand founded by Luca Gnecchi Ruscone, introduces the Palmerie Collection: a collection of three new models available in optical and sun. The Palmerie Collection is inspired by the atmospheres and nuances of the African deserts. The frames, made of 10 mm thick Italian acetate of the highest quality, enhance everyone's character and personality through their distinct shape. Palmerie Collection sunglasses are characterized by new light-colored gradient lenses. The inside of the

temples show new symbols such as running Giraffes and our signature quote: "Inspired by Africa, Handmade in Italy". With this collection also a new color has been introduced, namely light dotted Havana on the temples combined with shiny black on the front. Of course all frames are completely handmade in Italy.

CONTACT Magali Occhiali: +32(0)498126012 sales agent Tine Van der Haegen info@magali-occhiali.com - lgrworld.com

PAND 41

A02

BEVEL

Bold sensibilities. Classic styles. Our collection includes a debut for an 8mm capsule collection, pink and purple, and some new petites for which our customers know and (really?) love us. Also, a big chunky shape in 3mm titanium is a shout out to those at the other end of the size spectrum. The drama series Peaky Blinders was the inspiration for our frame names. The characters brought out so many different emotions, weaknesses and strengths that moved us during the series. We are all done with trite

messages about Covid. So......... Stay young. Stay well. Be evel.

CONTACT Magali Occhiali: +32(0)498126012 sales agent Tine Van der Haegen info@magali-occhiali.com bevelspecs.com

BOLD OPTICAL FAIR | SPRING 2022 |

HOPE & GLORY? We try not to get too serious about eyewear, and have always taken a rather humorous or even self- deprecating attitude towards our view of the brand and the industry. We love what we do, believe in what we do, but understand that we're not going to change the world either.

PAND 41

A02

OPTICLIP

Extra turnover on top of your regular sales Original OptiClip® is the lightweight solar clip tailored to any design, with endless possibilities and a choice of 10 colors; doubling or rhodium plating is also possible as well as various glass options. Affordable for the customer, profitable for you OptiClip® sun clips offer you additional sales opportunities on top of the regular sunglasses sales, since you can offer your customer - in addition to prescription sunglasses - an extra product that fits perfectly on any frame. If the order is received by us by Tuesday at the latest, we will send it back to you on Friday.

In short, with OptiClip you broaden your range, increase your service, increase traffic to your optician and increase your turnover.

CONTACT OptiClip BV +31(0)765208844 info@opticlip.nl opticlip.nl

PAND

A03

ROLF SPECTACLES

Innovations, production technology and design

Founder and visionary Roland Wolf has already surprised the international eyewear market with several innovations related to his core product, starting with materials and moving on to

this is evidenced by numerous awards, including the Silmo d'Or, the German Design Award, the Green Design Award, the Red Dot Award and the Muse Design Award. But despite the international recognition and accolades, the creative company continues to produce in the brand's home base, by hand and using natural resources, staying true to the company's pillars: creating products that respect yesterday, work for today, and are prepared for tomorrow.

production technology and design. The eyewear designer combines his love of nature with timeless styles and innovative technology. The success of

CONTACT Sebastiaan Overeem: +31(0)683943928 Sebastiaan.Overeem@rolf-spectacles.com www.rolf-spectacles.com

BOLD OPTICAL FAIR | SPRING 2022 |

ROLF Spectacles was founded in 2009 in the heart of the Tyrolean Alps in Austria. Having become known for its unique wooden eyewear, the family-owned company has now added to its offering with eyewear made from titanium, stone, horn and plant -based materials - all without the use of screws, requiring no maintenance. In 2019, ROLF employed 39 people at its facility in Weißenbach in the Tyrol region of Austria, and shipped its eyewear to more than 50 countries around the world.

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MONOCEROS

Timeless elegance in horn Monoceros - eyewear made of horn at the highest possible level. Take a piece of horn, a groundbreaking

invention and a brilliant design. The result: the brand new MONOCEROS horned glasses from ROLF Spectacles.

"Horned glasses" have long been synonymous with nerds, betters and slowpokes. Today, horned glasses are celebrating their Renaissance. CONTACT Sebastiaan Overeem: +31(0)683943928 Sebastiaan.Overeem@rolf-spectacles.com www.rolf-spectacles.com

TEF MAGAZINE - AMAZING EYEWEAR

! NOW

G ET I T

The Holy Grail of Eyewear design THE HOLY GRAIL OF EYEWEAR DESIGN is a unique oversized coffee table book about great independent eyewear brands, featuring stories from amazing designers, architects, artisans, and journalists about true eyewear design. This 300-page hardback features the best independent brands in our industry.

It is the perfect gift for any eye care professional or eyewear fashionista! Order for only 55 euro at: theeyewearforum.com/product/amazing-eyewear/ or buy a copy on Bold. of technical eyewear specifications, and lists some of the best independent eyewear brands in the world,

BOLD OPTICAL FAIR | SPRING 2022 |

This beautiful hardback includes several stories from different eyewear designers about their design philosophy, insights from opticians about how truly "independent" eyewear can make a difference in your store, a broad knowledge base

both established and little known, but all designed with passion without the need to be backed by an international fashion house.

ZEISS VISION C ZEISS VISION CARE

BOLD OPTICAL FAIR | SPRING 2022 |

A04

PAND

Pioneers in optics ZEISS VISION CARE

175

YEARS ZEISS 2022 is a special year for ZEISS. 175 years ago, ZEISS was founded by Carl Zeiss in Jena. A good time to look back at the successful past and look ahead to how ZEISS is shaping the future of optics together with its partners.

Despite the many changes the world has undergone in the past 175 years, one thing has remained the same: together, we push the limits of our imagination. With a passion for excellence, we create value for our customers and inspire the world to see in new ways.

BOLD OPTICAL FAIR | SPRING 2022 |

Since ZEISS was founded 175 years ago, curiosity, passion and precision have inspired us, our customers and our partners. Together, we have succeeded time and again in opening up new perspectives, turning great challenges into great opportunities and making the impossible possible.

CONSTANT INNOVATIONS The innovative strength of ZEISS stems from the fact that the company is owned by the Carl Zeiss Foundation, which ensures that all profits are kept within the company and a significant proportion of these are invested in Research & Development. The introduction of Punktal® in 1912, a revolutionary precision lens that would become the basis for all modern lenses, was just the beginning. Consumer needs lead to the innovations that ZEISS brings to market every year. These innovations are now a fixture in the portfolio. Digital lenses (2014), DriveSafe lenses (2015), EnergizeMe lenses (2017), UVProtectTM Technology (2018), VISUFIT 1000 (2019) and SmartLife lenses (2020) are excellent examples.

Virtual Try-On @Home (2021) is the latest platform from ZEISS which offers your customer an omnichannel experience by combining a unique digital customer journey with your fitting and consulting expertise. Your customer gets the best of both worlds. ZEISS VIRTUAL TRY-ON @HOME The omnichannel experience begins in-store with the creation of a personal 3D avatar using ZEISS VISUFIT 1000. The nine cameras take a 180° image of the customer's face with a single shot. The Avatar is then used for virtual fitting of frames in-store or from another location using ZEISS Virtual Try-on @Home. Here, various frames are selected from a virtual catalog. Artificial Intelligence provides the initial recommendation of suitable frames based on facial characteristics. The highly accurate centering is performed by the eye care professional in-store or after the customer has selected a frame online using the Avatar.

BOLD OPTICAL FAIR | SPRING 2022 |

VIRTUAL CENTERING OPENS A NEW DOOR TO E-COMMERCE For optical pioneers, ZEISS has created a new path to digital customer approach and marketing opportunities: The ZEISS VISUFIT 1000 platform is based on 3D digital centering and

VIRTUAL TRY-ON @HOME

Pioneers in optics ZEISS VISION CARE

enables distinctive services such as frame comparison, virtual centering and virtual fitting of frames in 3D. Turn every consumer in your store into an Avatar and approach this customer digitally with your collection. The e-mail address of yesterday is the Avatar of today. The more Avatars you collect now, the broader the target group you will soon be able to reach digitally. The platform overcomes the barriers between online and offline and puts customers on a unique omnichannel journey. Discover this new way of approaching your customer commercially. OFFER AN OUTSTANDING SERVICE, EVEN AT HOME With the new web-based app ZEISS Virtual Try-on @ Home, you can offer your customer the opportunity to try on frames and choose their favorite frame in his or her own environment. Customers can share their favorite frames with family and friends and make a choice at the touch of a button. In this way they can try on a new pair of glasses when and where it suits them and have a unique digital experience, even with a 2nd or 3rd pair. You extend your opening hours, as it were. You remain in the lead. You determine which customers you offer Virtual Try-On @Home and which frames you show.

ZEISS VISUFIT 1000

You extend your services and show that in this digital age you are meeting the needs of your customers, who are always on the move and on the go. Your glasses sales and additional glasses sales continue when your store is closed and at the same time you continue to provide your customer with your outstanding service, expertise and expert advice.

Then visit ZEISS during the Bold Optical Fair or contact the Customer Care Center on +31 (0)76 3035444. You will then be put you in direct contact with your Sales & Product Advisor.

BOLD OPTICAL FAIR | SPRING 2022 |

HAVE WE SPARKED YOUR INTEREST?

2021 2021 202 FLASHBACK JUNE 13 & 14 2021

BOLD OPTICAL FAIR | SPRING 2022 |

Editie 10

BOLD OPTICAL FAIR | SPRING 2022 |

ON ESTATE THE SALENTEIN

PAND B

B03

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Theatre

BOLD OPTICAL FAIR | SPRING 2022 |

B01

THE THEATRE IS THE STATELY SPACIOUS ROOM ON THE FIRST FLOOR OF PAND 41. WITH THE ORIGINAL STAGE, CLASSIC CEILING AND ANTIQUE WOODEN FLOOR, THE ORIGINAL STYLE OF THE OFFICER'S QUARTERS HAS BEEN PRESERVED. NOTE: UNFORTUNATELY, THIS VENUE DOES NOT HAVE A PASSENGER ELEVATOR TO GET TO THE SECOND FLOOR.

41 BAR

B02

FIRST FLOOR

B02: B02: B02: B02: B02: B02: B02: B03: B03: B03: B03: B04: B04: B04:

THÉLIOS: DIOR THÉLIOS: LOEWE THÉLIOS: FENDI THÉLIOS: CELINE THÉLIOS: FRED THÉLIOS: STELLA MCCARTNEY THÉLIOS: GIVENCHY RETROSUPERFUTURE MARNI EQUE.M ANY DI MÜNICH CUTLER AND GROSS BLAKE KUWAHARA PAUL SMITH EYEWEAR

BOLD OPTICAL FAIR | SPRING 2022 |

Participants First floor

PRIVE

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Haute Couture 3D

PAND 41

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TAVAT

Beauty, elegance and finesse TAVAT Eyewear is built on the principles of independence, impeccable quality and timeless design. TAVAT's eyewear and sunglasses are made for the modern man and woman interested in design and functionality, but also seeking refined elegance. For every lifestyle, TAVAT pursues the highest quality standards. The optical collection excels in the beauty, elegance and finesse for which Italians are known, and in the sunglasses line TAVAT combines ultimate visual quality with the ideal design to best protect eyes. Like TAVAT, do you also love American design with Italian quality?

CONTACT NESPRAL SPECTACLES Alvaro Fernandez Nespral: +31(0)621265872 nespral.spectacles@gmail.com en.tavat-eyewear.com

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JOHN DALIA

Our glasses, your jewelry

For John Dalia, your glasses should remain an object of elegance. Your glasses should be a source of pride, a sign of your individuality. It is time for this accessory to become something to be envied again. A true luxury product. In the same way as a jeweler would, all our creations and their constituent parts are assembled by hand using ancient knowledge, the most modern techniques and the best available materials. We offer a product that is

simply elegant and of high quality, like a unique jewel. John Dalia's design vision expresses a blend of simplicity, timelessness and constancy. John personally watches over the creation of the sketches and prototypes and controls the entire design process through to the final product.

CONTACT NESPRAL SPECTACLES Alvaro Fernandez Nespral: +31(0)621265872 nespral.spectacles@gmail.com johndalia.com

BOLD OPTICAL FAIR | SPRING 2022 |

Glasses have not always been a fashion accessory that distracts from its natural style. Originally formed in metal by master craftsmen, or sculpted by artisans from the natural polymers horn and tortoise shell, eyeglasses were precious objects.

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EYEVAN 7285

Japanese works of art In 1972, EYEVAN started with a concept of "eyewear to dress as a fashion item" and in 1985 it made a sensational world debut. EYEVAN is known for its timeless design and when we look at handwritten drawings or archives of EYEVAN, we can see the true craftsmanship of Japan and the creativity and enthusiasm of the design team of those days. In 2013, about 40 years after its launch, a new design team reconstructed the EYEVAN 7285 brand based on the archives of EYEVAN and expressed what they find absolutely beautiful.

eyewear. For example, the tempels come from French cutlery from the 1940s, the metal frame comes from the structure of eye test equipment from the 1970s, and the parts are inspired by arabesque patterns of ancient Japanese tempels. EYEVAN 7285's products are made through the combination of craftsman's handiwork and state-of-the-art machinery in Sabae, Fukui prefecture. Many of his designs seem simple at first glance, actually artistic. It can be said that they are more like works of art than industrial products.

The design sources are EYEVAN's archives, all kinds of things like vintage glasses, telescopes, hand mirrors and old tools that our original design team collected and artifacts like building

CONTACT NESPRAL SPECTACLES Alvaro Fernandez Nespral: +31(0)621265872 nespral.spectacles@gmail.com eyevan7285.com

structures and products from nature that the designers saw. These numerous design sources are combined and transformed into the products as

PAND 41

B01

KLENZE & BAUM

Robust & fearless

BOLD OPTICAL FAIR | SPRING 2022 |

KLENZE & BAUM is the sunscreen in the Maldives, dreaded adversary of bad luck, new old love, the reset button of reality, the dawn after all-night partying, make-believe sex in a pool locker room, the courage to do what was forbidden when you were young, and a

that we offer a 5-year warranty on the hinges of our VOYOU and SUMO collections. Say goodbye to frames that break at the slightest shock and hello to a fearless life. As a manufacturer, we are committed to creating products that last. In this way, we set the example for sustainability and against the throwaway society. We are fully committed to the idea of Slow Fashion: "Buy less, choose well, make it last." Munich eyewear manufacturer in the heart of Munich's Glockenbachviertel located on the corner of two streets - Klenze and Baum Street. Here we produce 3D printed, custom-made frames that are so robust

CONTACT NESPRAL SPECTACLES Alvaro Fernandez Nespral: +31(0)621265872 nespral.spectacles@gmail.com www.klenzebaum.com

PAND 41

B02

GUESS

A global lifestyle brand GUESS has been part of Marcolin's portfolio of brands since 2013. The optical frames and sunglasses are

contemporary styles dressed up with on trend applications. The collection embodies the brand's core values, with fashion forward silhouettes and bold combinations. Classic GUESS shapes are given a modern twist with bright colors and reflective, mirrored hues, so they grab attention all season long. Pilot sunglasses remain a highlight each season and are the perfect classic style for both men and women. Both sunglasses and optics have styles for him and her, and there are also varieties available for children and teens. They are looking for easy-to-wear

frames with a fashionable attitude at accessible prices, identifying with the essence of the brand: adventurous, daring and confident.

CONTACT +31(0)703624888 www.marcolin.com

PAND 41

B02

ADIDAS - SPORT

Winner's mentality constant research into innovative designs, based on a vision of inclusive and sustainable sport. This research has led to a collection of frames that

are extremely reliable and can perform at any level, with maximum ventilation, lightness, protection, fit and grip. Different types of lenses easily adapt to any activity, climate, light and visibility and are studied to provide the best results for any style and activity.

CONTACT +31(0)703624888 www.marcolin.com

BOLD OPTICAL FAIR | SPRING 2022 |

The Adidas Sport eyewear collection was created to inspire this winner's mentality through styles crafted in the outstanding technological tradition and

The world of independent eyewear is always on the move. And even though some designs never go out of style, each year a multitude of true designers will amaze me with “amazing” eyewear shapes and striking colour combinations. Not dictated by a licensor that also creates bags and fragrances, but purely independent design that comes from their soul, inspired by what they see in everyday life, or what flows directly from their veins.

In this publication I want to share my passion for great eyewear design, show you some great independent brands and hopefully inspire you too. Because great glasses can be used to hide from the world. But I use mine to stand out!

Amazing Eyewear - The Holy Grail on Eyewear Design, celebrates true independent eyewear design. Eyewear that is driven by passionate designers that create their own pieces of art, their own trends, in limited productions and sold only to the best optical stores in the world.

Maarten Weidema Retired eyewear designer and passionate publisher of TEF Magazine.

The last 250 books are available at this edition of Bold Optical Fair or at TEFmagazine.com

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B02

GANT

Contemporary & Fashionable In addition to clothing, watches, footwear, eyewear and home furnishings of the GANT brand are designed and marketed by licensees. The brand's high-quality craftsmanship is reflected in the GANT eyewear collection, both in optical and sunglass models. GANT has been part of Marcolin's portfolio of brands since 2013.

The GANT eyewear collection offers an exclusive selection of contemporary and fashionable styles mixed with timeless classics. Definitive shapes and rich colors inspired by vintage accents are combined to create a collection of optical and sunglass frames for both men and women that are on trend without being too fashion forward.

Subtle branding and logo details ensure that each style remains authentic to its all-American heritage with a touch of European sophistication. CONTACT +31(0)703624888 www.marcolin.com

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B02

MAX MARA The new S/S 2022 Max Mara Eyewear collection follows the path of elegance through quality and stylistic innovation. The House, which this year celebrates its 70th anniversary as a leading brand in the fashion industry, continues its evolutionary path with renewed enthusiasm, steering femininity towards a more conscious, determined and sophisticated lifestyle. The fascination of a long tradition and the vision of an influential role in the dynamic realm of eyewear lead the partnership between Max Mara and Marcolin to the creation of a collection that combines stylistic research with high quality materials and passion with advanced technical expertise. This collection gives life to sunglasses and optical frames that transform glamour

into the quintessence of beauty. Max Mara's chic identity translates into sophisticated silhouettes with fine elements and details that stem from a shared aesthetic with icons of the art world, reinterpreted by a brand that channels the essence of luxury into a modern expression of personality. CONTACT +31(0)703624888 www.marcolin.com

BOLD OPTICAL FAIR | SPRING 2022 |

Modern expression of personality

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B02

BARTON PERREIRA

Sheer Magnolia & Sunrise Bay Barton Perreira has released a new collection, adding nine new sunglasses and optical frames to the luxury eyewear brand's catalog. In the latest collection, designer and co-founder

Patty Perreira introduces new colors and remains authentic to the Barton Perreira mission of designing timeless, elegant, understated luxury eyewear. Barton Perreira collaborates with the finest eyewear manufacturers and Japan's leading artisans, who embrace a culture of excellence and master of craft, combining centuries-old techniques with modern technology. Barton Perreira continues to prioritize quality, fit and design to create uncompromising products. The new collection is influenced by decades past, but also has a 21st-century spirit. Perreira's two new colors tap into romance and nostalgia: Sheer Magnolia is a delicate blush pink and

Sunrise Bay is a turquoise blue reminiscent of the Caribbean Sea. The signature Barton Perreira colors recur throughout the collection, including Heroine Chic, a vintage Tokyo Tortoise, Aubergine and Tea Rose Gradients, and Sulcata Tortoise, an acetate with stripes in various shades of rich brown. CONTACT +31(0)703624888 www.marcolin.com

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B02

MONCLER LUNETTES

BOLD OPTICAL FAIR | SPRING 2022 |

Authenticity and high quality

Since 1952, Moncler has been breaking customs, habits and cultures with just one garment, the down jacket; a jacket that has always managed to change shape and yet stay true to itself. A pioneer in equipping people with an adventurous spirit, Moncler, which first combined technological research with the expertise of mountain climbers, is today a ready-to-wear and accessories brand for men, women and children. The name Moncler comes from the abbreviation of Monestier-de-Clermont, the mountain village near Grenoble, France where the brand was founded. Born in the mountains, but living in the city, the brand's philosophy is rooted in innovation, performance and style.Inspiration sources for Moncler Lunettes, which reflect the

brand's values: excellence, high quality and aesthetic functionality. In early October 2016, Marcolin launched an exclusive Capsule Collection of six Moncler Lunettes styles. During Mido 2017, the full eyewear collection was presented and it is still growing today. In recent years, the brand has cohe-

rently shown all its development potential and will show its very latest collection in Spring '22.

CONTACT +31(0)703624888 www.marcolin.com

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B02

TOD'S

Contemporary take on Italian good taste Innovation, research and passion are the sources of inspiration for the new Tod's eyewear collection. A new perspective translates a continuum of unmistakable elements into details that speak to the stylistic evolution of the brand. Craftsmanship, expertise and attention to fine detail are the tools Tod's uses to transform ideas into iconic products. The art of braiding strips of leather, the creation of harmonious silhouettes and the unique personalization of frames give life to modern and sophisticated sunglasses and optical frames. A deep knowledge of luxury and a contemporary take on Italian good taste become role models that reinvent the experience of elegance. The Timeless "T" logo on the frames is a precious detail that identifies the

brand's accessory collections, but also a signature element that personifies a collection that tells of a journey through style, accompanied by functionality, design and quality. A path that reveals a new horizon in beauty, a place where personality takes shape.

CONTACT +31(0)703624888 www.marcolin.com

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B02

TOM FORD

Powerful modernity and glamorous allure reflect both vintage and current references. Ford's defining aesthetic found its roots during his youth in the 1970s. That decade continues to influence his work in designs such as the oversized, angular Jacquetta and the Fonda, with soft angles that put a new spin on "round." Eccentricity can be found in the Wyatt, a hip update of the 1950s-inspired cat-eye frame. An alternative, modernist sensibility is

expressed in different ways in the bold geometry of the Renee and in the minimalist Oscar, a lightweight, flat frame with folding temples that easily fits in a breast pocket. Tom Ford Eyewear combines Ford's masterful hands-on design with Made-in-Italy craftsmanship. Luxurious materials and the signature, slender "T" logo add sophistication to even the most flamboyant shapes. The optical eyewear utilizes innovative Blue Block lens technology that improves visual comfort and reduces eye strain often resulting from prolonged screen work. CONTACT +31(0)703624888 www.marcolin.com

BOLD OPTICAL FAIR | SPRING 2022 |

Tom Ford believes in the power of eyewear - the first accessory to stand out. His Spring/Summer 2022 collection offers high style and high functionality, while providing the diversity needed to accommodate the diverse moods and personalities of the Tom Ford customer. Classic motifs receive subtle style upgrades; the iconic infinity crossbridge, for example, enhances the leading pilot. More fashionable frames

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Met de Virtuele Brillenwinkel 2.0 in de etalage en op de website kunnen voorbijgangers en bezoekers (zonne)brillen virtueel opzetten. Zelfs via je advertenties in de krant is dit mogelijk. En de ‘real life’ monturen liggen natuurlijk klaar in de winkel!

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Ervaar de Virtuele Brillenwinkel 2.0 zelf tijdens de Bold Optical Fair! Stand C10, pand 43

PAND 41

B02

SWAROVSKI

A jewel for everyone After a successful global rebrand last spring, Swarovski is ready to expand beyond the confines of a specific category. In Collection II, its latest iteration, creative director Giovanna

Engelbert plays with wonders beyond jewelry to fully deliver on the brand's promise of a crystal lifestyle. As part of this broader offering, Swarovski is proud to reinvigorate its eyewear offering with new pieces inspired by key jewelry families. "By expanding Collection II beyond the jewelry world, we can enhance the sense of wonder for our customers with even more brilliant pieces that allow them to fully express themselves. As with everything we create, these new eyewear pieces are designed to complement any look and can be mixed and matched with jewelry and fashion to support any style experiment, in any wardrobe." - Giovanna Engelbert, creative director

CONTACT +31(0)703624888 www.marcolin.com

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B02

WEB EYEWEAR

Inspired by travel and exploration motifs

The Web Eyewear collection explores the new season with a dynamic spirit, moving from the charm of the past to the discovery of new perspectives. The brand explores new silhouettes, hues and materials to transform its vision into a unique experience. Vintage inspirations and design elements give life to a collection that moderni-

while classic aviator silhouettes enter into a dialogue with modernity thanks to Web's ever-evolving stylistic research and great attention to subtle nuances.

CONTACT +31(0)703624888 www.marcolin.com

BOLD OPTICAL FAIR | SPRING 2022 |

zes shapes with elaborate profiles and reshapes eyewear with bold colors. The iconic "torchon" detail, which is the quintessence of the brand's heritage, becomes both an aesthetic and functional element central to the new sunglasses and optical frames. The fronts take on new lines and are embellished with crystal embellishments and bright hues,

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B03

RETROSUPERFUTURE

Impeccable attention to detail RETROSUPERFUTURE is a leading brand that produces outstanding contemporary eyewear. Founded in Italy in 2007 by Daniel Beckerman, RETROSUPERFUTURE has become

built an impressive collection, which currently consists of a long list of timeless yet cutting edge shapes. From the beginning, RETROSUPER FUTURE's goal was to develop high quality eyewear, with a distinctive design at an affordable price. RETROSUPERFUTURE eyewear is entirely handmade in Italy and produced by some of the world's best eyewear manufacturers, known for their experimentation with new production techniques, finishes, materials and detailing. very popular for its eclectic collection of colorful acetate sunglasses. Starting from a classic, sleek silhouette, RETROSUPERFUTURE has gradually

CONTACT NVDL Eyewear Info@nvdleyewear.nl Instagram: NVDL Eyewear

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MARNI

Iconic pieces with everyday style an eclectic aesthetic vision that combines quirky details with everyday, relaxed wearability. Rigorously handcrafted in Italy, this season's collection offers a unique set of sunglasses with a striking design: unexpected shapes, bold color combinations and refined details. For the second season in a row, Marni and RSF join forces to present a fresh and exciting new collection for authentic contemporary style. Marni is a luxury brand with three decades of experience and is known for its experimental and unorthodox approach to design. This season's eyewear collection, featuring eight new shapes, brings Marni's avant-garde identity to the forefront, with each piece telling a unique story.

CONTACT NVDL Eyewear Info@nvdleyewear.nl Instagram: NVDL Eyewear

BOLD OPTICAL FAIR | SPRING 2022 |

For the upcoming Spring/Summer 2022 season, Marni launches its second collection of exclusive eyewear designed in collaboration with RETROSUPERFUTURE. Representing the iconic style of the Italian fashion brand, Marni by RSF sunglasses are characterized by

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B03

EQUE.M

Bold and Fearless Each Eque.M piece is the accumulation of the finest Japanese craftsmanship, which can only be found in Fukui, Japan. Bold and fearless as our virtue,

and an unwavering attention to detail, each craftsman takes pride in each meticulous creation, in pursuit of beauty and functionality. Our acetate finishes that bring out the brilliant colors and our signature brilliant shine take considerably more time than the average procedure. Our metal creations require the use of the purest titanium, refined in Japan, which with its intricate designs, is lauded by critics and fans from around the world. The passion of each artisan, the pursuit of the next "Bold and Fearless," and love for every fan we encounter, is the story behind each piece. Handmade in Japan by Eque.M. The promise of eternal passion for excellence and craftsmanship.

CONTACT NVDL Eyewear Info@nvdleyewear.nl Instagram: NVDL Eyewear

PAND 41

B03

ANY DI MÜNICH

Love in every detail

Already during her fashion studies, Anne developed the idea of a versatile high-end collection related to design and comfort. In 2015 she was finally able to realize her dream with ANY DI - the start of her first own collection. The My Life collection. Inspired by the idea of creating an elegant, high-quality handbag for every woman in every life situation, she also developed the de-

sign-patented strap system for limitless carrying options. Her hands-on, downto-earth philosophy is what makes her so successful."

CONTACT NVDL Eyewear Info@nvdleyewear.nl Instagram: NVDL Eyewear

BOLD OPTICAL FAIR | SPRING 2022 |

"ANY DI" is THE brand for innovative Eyewear Accessories and Bags, with high quality materials and functional Design, combined with the Love in every detail! The goal of each collection is to design elegant and timeless bags that adapt effortlessly to the challenges of everyday life. With design-patented products such as the ANY DI SunCover.

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B04

CUTLER AND GROSS

Original vintage from London You can tell from some things from a far distance the true meaning of quality and design (and especially the right mix) Cutler and Gross is such a collection. This collection (C&G) is so beautiful in design and beautifully produced! Original vintage from the 70's and the vintage of the future in 1 collection! Slowly we see changing demand for beautiful acetate growing after 2 years of mostly metal in the market. In addition, there is a loyal fan base that has always remained true to the love of this style. The market is again demanding a different take on acetate, of distinctive quality and value for money. Kingsman By Cutler and Gross. The prequel to the 2 Kingsman films that preceded it last years. Disney has

bought the rights since a year, and wants to make a hefty series with this one. This brutal and Tarentino-like version of James Bond is attracting crowds. Cutler & Gross London, has been making the beautiful and now famous glasses from the film since the beginning. Now available as a mini collection, with now all 12 models that are worn in all movies (multiple sizes and colors available). All models feature the Kingsman logo.

CONTACT London Eyes Club Nathan Mooij: +31(0)617900547 info@nathanmooij.com www.londoneyesclub.com

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B04

BLAKE KUWAHARA

Rare distinction! Blake Kuwahara already surprised everyone with his unique frame-inframe concept, and now surprises everyone with his beautiful Grey Lable, in which he subtly uses the human anatomy and joints as inspiration for the hinges and shape.

BOLD OPTICAL FAIR | SPRING 2022 |

Not for nothing multiple Silmo-D'or winner and nominee this Blake! Rare and distinctive! Handmade in Japan.

CONTACT London Eyes Club Nathan Mooij: +31(0)617900547 info@nathanmooij.com www.londoneyesclub.com

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PAUL SMITH EYEWEAR

Commercial design mixed with British fashion "I have always had a tremendous admiration for Cutler & Gross, and they are personal friends of mine. The attention to detail and expertise that Graham and Tony practice is still absolutely crucial to the company and what they are doing in the present, it was a pleasure to work with them." - Paul Smith

This upcoming BOLDshow features the entire new Paul Smith Eyewear collection. All sunglasses and frames, completely designed by Paul, and made by the good friends of Cutler & Gross. This guarantees commercial design in Paul's color palette mixed with British fashion. After being away for a while,

following Luxottica's adventure, there is new life in the London collection. And how! All glasses are custom-made and designed by Paul Smith. Beautiful details and the many technical ways in which the famous signature stripes are applied will amaze you, as the techniques are rare in this price range. Come see the collection and order.

CONTACT London Eyes Club Nathan Mooij: +31(0)617900547 info@nathanmooij.com www.londoneyesclub.com

DO YOU HAVE THEM YET!

BOLD TICKETS

Order them now! GO TO: WWW.BOLD-OPTICALFAIR.COM

BOLD OPTICAL FAIR | SPRING 2022 |

We are pleased to invite you to the 11th edition of Bold Optical Fair. Order your free tickets now through our website. Choose below from morning or afternoon tickets and which day you want to visit us. You do not need to print the tickets, they will be scanned from your smartphone.

INTERVIEW BLAKE KUWAHARA

BLAKE KUWAHARA

BOLD OPTICAL FAIR | SPRING 2022 |

TEKST: MAARTEN WEIDEMA

Hi Blake, we have known each other for years and I consider you a personal friend, but could you introduce yourself a little to readers who may not yet know you? Thank you. Likewise. I grew up in a creative family - my mother and grandmother were both artists, but I followed a more academic path and received my first degree in psychobiology from the University of California, Los Angeles (UCLA) and my doctorate in optometry from the University of California, Berkeley (CAL). While in college, I was still able to nurture my creative side by interning with an interior designer and working as a creative director for a CAL and UCLA publication. After working in private practice for 3 years, I realized that I no longer wanted to spend 8 hours a day in a dark room seeing patients and needed a more creative outlet. It just so happened that an LA-based eyewear company, Wilshire Designs/Liz Claiborne Optics, was looking for a creative director. Although I had a passion for eyewear, I had no hands-on experience designing eyewear. The owner of the company, Dick Haft, thought I had the aesthetic basics and that he could teach me the technical aspects of design. I took a risk by leaving my practice to start a whole new career, and they took a big risk with me! Dick also gave me the opportunity to start my own brand, KATA Eyewear. I really owe my entry into the design side of our industry to him. You were born and raised in Los Angeles, a city "notorious" for its amazing eyewear designers. Did you connect with them from the beginning? I knew Alex Vance of BADA because we shared the same European agent, and Gai Gherardi and Barbara McReynolds of LA Eyeworks were among our first accounts. I'm getting a day older myself, but this goes all the way back to 1992! You studied optometry, so your connection to the optical industry is obvious, but for some reason you liked being at the front of the store more than working in the lab in the back. Was that because of the glasses, the people or both? I loved working with my patients, but the constraints of sitting in a dark exam room most of the day and a tight patient schedule were not for me. Of course, I was more attracted to the fashion/sales side of our practice than the clinical side.

Interview

BLAKE KUWAHARA Why did you decide to start designing eyewear yourself? When I found out I wanted to pursue a different career path, I explored everything from interior design to window design. It was pure luck that I came across the ad from Wilshire Designs that made me start designing eyewear. Does your background as an optometrist still influence your design work? Absolutely. I am very pragmatic when designing, because at the end of the day, frames contain prescription lenses and need to fit properly. I want to make sure my eyewear is ergonomically correct, has the right fit values and optical centering, and is well designed and balanced. This is just as important to me as the aesthetic side. Eyewear can't just look good, it has to fit well.

I see a strong Japanese influence in your eyewear designs. Can you tell me how Japanese culture influences your work? I am 4th generation Japanese-American. My great-grandparents emigrated from Japan to the US at the turn of the last century. My mother's parents were both born in the US.

Although I grew up in Los Angeles, I think there is still a strong Japanese sensibility in my aesthetic. I appreciate things that have a "soul," that are handmade, and that are well put together. Japanese also tend to be very precise and understated. I think that frugality in design also influences my work.

Your "frame-in-a-frame" design is exceptional. What inspired you to make that and how difficult is it to get such an intricate construction produced? Many of my friends are in the creative field: architects, photographers, designers of all kinds. We all have a creative side to what we do professionally, but we also have a business side. We were looking for glasses that fit both sides. One day I was shopping and saw an antique Chinese wooden stool encased in a clear block of plastic. It was a "stool-in-a-stool." I thought this was brilliant. Taking something familiar and making it fresh and new by changing the outside. I thought this was a perfect way to express my concept.

BOLD OPTICAL FAIR | SPRING 2022 |

You've done great work with Kata and several licensed brands like John Varvatos and Carolina Herrera. Do you still design for other brands or are you just focused on Blake Kuwahara now. In addition to Blake Kuwahara Eyewear, I have a separate design firm, Focus Group West. We are a design collective and have been together for 12 years. Besides me, there are two other eyewear designers, two graphic designers, two architects, two public relations agents and two project managers. We do everything from creating brands (the design concept, product design, marketing, etc.) to discreet projects such as logos, displays and retail spaces. As Blake Kuwahara Eyewear grows, we become more selective in taking on new external projects, but we continue to design for others.

The manufacturing process was extremely difficult to master for a number of reasons. The front piece and tempels were made from two separate components: The inner form and the outer form. We have to make sure that there are no air bubbles and no separation between the two forms. Also, acetate with different colors and textures has different shrinkage rates, so we need to calculate that when combining two different materials. Certain colors may also bleed when combined. The curing time to ensure stability is already more than two months. So there are a lot of factors just in making this collection!

What material do you prefer to work with? Each material has different advantages and disadvantages. At KATA, I worked mainly with metal and injection molding. When I launched Blake Kuwahara Eyewear, I wanted to explore how I could bring something different with handmade acetate. How do your eyewear designs stand out from other brands? I think the true mark of a brand is that you can identify it without a logo. I like to think that we have created a unique aesthetic that is recognizable at first glance and that you can recognize even blindfolded by touching and feeling our frames. My overall aesthetic is distinctive but understated, artful yet wearable. What is your creative process? Whenever I see something that piques my interest, I take a picture of it and put it in a folder on my phone. This could be something from a magazine, or something I come across while traveling or at a flea market. When it's time to put together a collection, I flip through my folders and start combining ideas. From there, the rough sketches are turned into design drawings and then technical CAD drawings before being turned into prototypes.

What inspires you while designing. Is it technology, architecture, materials or more personally driven, like a face shape or the personality of the potential wearer? It's a combination of all those things. There are practical considerations like size and shape to make sure the collection is well-rounded. There is also an intuitive component that comes into play, as I am designing more than a year before launch. So it's not about what someone wants now, but what they will want a year from now. And there's the personal component of what me and my friends want to wear! After more than three decades of designing, do you recognize a particular trend in your own work? Or are you constantly reinventing yourself? People have said that they see my "fingerprints" on my work, regardless of the brand or when it was designed. I take that as a compliment. I like to think that there is an overarching aesthetic and through-line in what I design. That said, I also like to explore new ideas and concepts that may have nothing to do with what I have done before. Blake Kuwahara Eyewear's Grey Label collection is a good example. It has a very different concept and construction, yet there is still design continuity with my core collection.

BOLD OPTICAL FAIR | SPRING 2022 |

After all your adventures with so many brands and your own brand name, do you see any other projects in the future? There are always things I think about in terms of new concepts and brand extensions. But I have to think about the time and energy it takes to achieve output for new initiatives instead of enjoying other things in life. It's about prioritizing what's important at this stage of my life and balancing that with other pursuits outside of business.

Everywhere I go, I always seem to run into you. Is travel an important part of your life? As I'm sure with you, travel was definitely a big part of my life before COVID! I think most people involved in the design side of our business would agree. I was in Asia every 4-6 weeks and in Europe every two months and traveling domestically in between. During the pandemic, that pretty much stopped.

Interview

BLAKE KUWAHARA

getting on a bike and riding through the neighborhoods of Paris. It was a totally different experience. Tokyo is also very special to me because of its culture, food, architecture and vintage clothing stores. Interestingly, I used to hate Bangkok because I found it too chaotic, but I have embraced that now. I really miss the street food and antique markets there.

I read that you see Paris in a different way now after going there with your partner. I had the same thing when I was there with my fiancé, even though I visited about 20 Silmos. You're from LA yourself, but what other cities have a special place in your heart. It's always best to see a city through the eyes of someone who lives there. I've never been one to visit all the "touristy" spots and I prefer remote places. My first date with Patrick was

What do you do when you're not at work? Before the pandemic, traveling took up most of my free time. Now that I'm spending more time at home, I've started cooking and taking advantage of all the great hiking trails right outside my house. As much as I enjoy nesting, I can't wait to travel again! Cooking is also my hobby, so I'll definitely be coming to Sausalito sometime to cook for you, thanks for your time Blake and see you in New York!

BOLD OPTICAL FAIR | SPRING 2022 |

What do I always hear about you and the flea markets? Is that your "Happy Place"? Wow, do you even know that! Yes, I love a good market! Wherever and whenever I traveled, I always found a flea market to go to on the weekends. I usually don't go with a particular thing in mind to find. I just enjoy wandering them. I am attracted to things that have "soul", patina and a story. Flea markets are definitely my weakness!

I saw some pictures of your house in Sausalito, it looked amazing! Did you do most of the interior design yourself? Can you tell me anything about that project? I split my time between LA (West Hollywood) and San Francisco (Sausalito.) My home in West Hollywood is mid-century modern and in a tall building above bustling Sunset Boulevard. My house in Sausalito is very different. It was built in 1930 and has a Mediterranean aesthetic. I was only the second owner and when I bought the property, it needed a lot of work. It has been a slow process, but a labor of love. The design intent was to keep the overall charm and aesthetic of the original house, but modernize it. The downstairs is a bit more industrial with cement floors and exposed beams. The house has a beautiful view of San Francisco Bay and is very quiet. It's where most of my flea market finds end up!

PAND

BOLD OPTICAL FAIR | SPRING 2022 |

INDUSTRIAL AND ELEGANT, BUILDING 43 WAS THE CENTRAL STEEL WAREHOUSE IN THE 19TH CENTURY. THE ORIGINAL STEEL STRUCTURE STILL CHARACTERIZES THE BUILDING.

BOLD OPTICAL FAIR | SPRING 2022 |

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BOLD OPTICAL FAIR | SPRING 2022 |

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PRIVE TRAP NAAR DE EERSTE ETAGE

GROUND FLOOR

C01: C01: C01: C01: C01: C02: C02: C02: C02: ALPHA: C03: C03: C04: C04: C04: C05:

BREF EXALTO GLASKLAR OXIBIS DILEM FRANÇOIS PINTON I SPAX IMAGO JOHN LENNON STEVE MCQUEEN GOUVERNEUR GOUV/AU COLIBRIS HISTOIRE DE VOIR PIERRE EYEWEAR HELDEN

C06: MONKEYGLASSES C06: TREE SPECTACLES C06: MOVITRA C07: MOSCOT C08: CHARMOSSAS C08: SEHSTOFF BRAVO: ETNIA BARCELONA BRAVO: ALLPOETS BRAVO: LOOL BRAVO: THE READERS C09: HERZBLUT EYEWEAR C09: KRAFTHERZ EYEWEAR C10: LOOKIZI C11: ANA HICKMANN C11: HICKMANN EYEWEAR C11: FOR ART'S SAKE

C11: GRAFIX C11: PHILIPPE V C12: TOP VISION GROUP C13: KALEOS COLLECTION C13: LAIBACH & YORK C13: KIRK & KIRK C14: BARUCH EYEWEAR C14: FREUDENHAUS C14: ALBERT I'MSTEIN C14: VIOROU C15: AMERICAN OPTICAL C15: ALF C15: FRANK CUSTOM C16: LAFONT C17: VOOR'T OPTIEK CHARLIE: VM L'ATELIER

THE EVENT AREA IS A SPECTACULAR AND ELEGANT OPEN SPACE. THE CAST IRON PILLARS, NATURAL STONE FLOOR AND WOOD BEAMED CEILING CREATE A UNIQUE INDUSTRIAL AND CHIC AMBIANCE.

BOLD OPTICAL FAIR | SPRING 2022 |

Participants Ground floor

Stay the night

Ultiem ontspannen bij Inntel Hotels. Overnachten met korting Kom na uw bezoek aan Bold Optical Fair volledig tot rust achter de iconische gevel van Inntel Hotels Amsterdam Zaandam. De moderne kamers van dit 4-sterrenhotel zijn luxe ingericht met een knipoog naar de historie van de Zaanstreek. Kom volledig tot rust in het wellness centre met zwembad of geniet van culinaire verwennerij in Puur Saen. Bezoekers van Bold Optical Fair verblijven van 19 t/m 21 maart met 10% korting. Deze code is geldig voor de Smaak Deluxe Kamer: • Badkamer met douche in bad • 2 aparte bedden • Gratis toegang tot het wellness centre Boek jouw verblijf met de code Bold-family

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CENTRALE LOCATIE

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RESTAURANT PUUR SAEN

 UNIEK DESIGN

 WELLNESS CENTRE

www.inntelhotelsamsterdamzaandam.nl

PAND 43

C01

BREF

Eco Friendly! OUR DNA: A French eyewear manufacturer that, together with passionate local partners, idolizes design and is uncompromising when it comes to quality. OUR DESIRE: To produce a frame collection production, which is fully ECO worthy. inks, with certified partners. OUR ECO PHILOSOPHY • less environmentally damaging coatings and varnishes; • sustainable means of production; • resource conservation; • less waste; • recycling of stainless steel and acetate residues; • packaging and advertising made from recycled materials, vegetable-based

OUR CARBON FOOTPRINT: Designed in Morbier (JURA) by an inspiring, creative and professional team. Produced within a 30 km radius with local partners. OUR MATERIALS: • Recycled, natural, reusable • Bio-natural and biodegradable acetate

made from wood, natural plasticizers and recyclable material. Acetate, normally made from cotton, is now made from wood residue. This avoids excessive use of fossil fuels and water resources. (To grow one kilo of cotton requires 27,000 liters of water). • 86% recycled stainless steel.This is what makes it possible maximum. With this we guarantee a frame that is, flexibility, high quality and high wearing comfort. • MEM nose pads, phthalate free acetate, no toxic plasticizers.(Pcb's ) of allergy free.

CONTACT EYES 2 BE: +31(0)522452103 info@eyes2be.nl - www.eyes2be.nl

PAND

C01

EXALTO

In-house craftsmanship and know-how

Exalto offers the male spectacle wearer a reliable and highperformance product, with excellent wearing comfort.

CONTACT EYES 2 BE: +31(0)522452103 info@eyes2be.nl - www.eyes2be.nl

BOLD OPTICAL FAIR | SPRING 2022 |

The Exalto brand stands for innovation and technology. Exalto has won several times the Silmo d'Or, this is the most prestigious award in the optical industry. Exalto has the craftsmanship and know-how in house to use the most innovative materials and techniques resulting in a collection of unprecedented quality and design.

PAND 43

C01

GLASKLAR

A real eye-catcher in your store The GLASKLAR glasses spray concept is a simple yet very effective marketing tool, the system creates customer loyalty and can also be used for direct mail campaigns. By means of the Glasklar refill system

you give the customer the opportunity to fill up the Glasklar glasses spray in your shop. The Glasklar concept is environmentally friendly and cost-saving and is also a real eye-catcher in your shop.

CONTACT EYES 2 BE: +31(0)522452103 info@eyes2be.nl - www.eyes2be.nl

PAND 43

C01

OXIBIS

A colorful fashionable collection

BOLD OPTICAL FAIR | SPRING 2022 |

The Oxibis collection is a colorful fashionable collection in which color and design are central. Oxibis frames are produced in the French Jura region. The Jura is the birthplace of the French frame industry. The various types of metal used in the Oxibis collection are all pre-treated with xxxxxx (the secret) to create a stable surface, which is necessary for perfect adhesion of the

lacquer. The lacquer used in many trendy colors in the Oxibis collection is nickel free. The Oxibis collection therefore guarantees quality and a lot of comfort.

CONTACT EYES 2 BE: +31(0)522452103 info@eyes2be.nl - www.eyes2be.nl

PAND 43

C01

DILEM

Adaptable to any occasion Dilem is a patented spring exchange system from the French Jura, and part of the Oxibis Group. The unique feature of this system, besides the fashionable

front pieces, is the interchangeable springs. There are currently over 750 different springs available. The desire of every eyeglass wearer is to have

glasses that can be adapted to any occasion or situation. Dilem offers this possibility with the choice of 120 frames and many spring designs. CONTACT EYES 2 BE: +31(0)522452103 info@eyes2be.nl - www.eyes2be.nl

PAND 43

C02

FRANÇOIS PINTON

A mix of iconic and glamorous styles the leading stores in Paris such as Maison Meyrowitz. Robert François Pinton, friends with movie stars such as Marlene Dietrich and Cary Grant, understood better than anyone what these stars were looking for. After World War II, François befriended numerous personalities such as Marcel Pagnol, and Sacha Guitry from the "Tout-Paris" society. He was inspired by them and designed his first exclusive eyewear collections for the international elite in 1953. With the mythical model "Jacky O" a handmade frame for Jackie Kennedy Onassis, the attention of the international elite was a fact. The brand "la Maison François Pinton was not only popular with movie stars but also with the Royalty.

To this day, the excellent craftsmanship of the French eyewear industry is still reflected in the frames and sunglasses collections of this iconic brand. CONTACT EYES 2 BE: +31(0)522452103 info@eyes2be.nl - www.eyes2be.nl

BOLD OPTICAL FAIR | SPRING 2022 |

The success story of François Pinton eyewear began in Paris during the illustrious 1920s. Robert François Pinton, a gifted artistic jeweler, was employed by the prestigious Maison Meyrowitz. The high society of the time was looking for recognition and acknowledgement and sought it in

through my eyes

Third Christmas Day, back to reality. The leftover Christmas wreaths tipped over the fence, the Christmas tree has gone to the pruning waste. I open the laptop and next to me on the table a box of mouth caps is staring at me in a somewhat bored way. Mouth caps and columns, impossible, I hear next to me. It is not possible to write a column on mouth caps without polarizing and kicking nobody in the ass. I like the idea of kicking, but I like the adage - everything is completely impossible until you try it.

BOLD OPTICAL FAIR | SPRING 2022 |

Because if mouthguards have taught me one thing, it's that contact lenses are a welcome solution for the most avid glasses wearers. Because contact lenses and fogging? But somewhere it also presented unforeseen opportunities, because someone once taught me that glasses are the first thing people look at as soon as one is worn, and that very part is under pressure now with a mouthguard society. The past year taught me to look again at faces, structures and mouth caps.

Mouth caps appear to conceal a great deal of expression, whether it is a playful smile, sarcasm, bitter anger, or excitement. Although eyes speak, aren't they leading in expression and from that point of view, and non-fogging lenses? Those also added quite little in the end. Last year, each face was a new blank canvas, unformed by lines and free of expression. It taught me to create expression by letting frames speak. To let color dominate, to let the lines play freely, it created new clients with a renewed self-image. However, it also taught me that my

Ferdinand Faber, Optician, lover of life, beard bearer since 2013, father, and pleasantly tatted. Want to read more from Ferdinand? Visit www.opticienmetbaard.com for more blogs.

WE WOULD LIKE TO SEE YOU LOVE TO SEE YOU THIS YEAR!

collections were not nearly enough, it just wasn't quite enough. I am personally looking forward to this year's BOLD, I will be there with empty canvases in my head. I am going to look at where architecture meets the wearability of a frame, how the colors move on the countless tables covered with white carpets. The current collections as we have them now need a 2022 update. We need that we want to start looking at faces differently, with or without a hood on. It is important to realize that in the coming years we will determine how we shape people's expression. After all, glasses really do determine that first impression, not that mouth mask. This year at BOLD 2022, with so many suppliers you can indulge yourself, prepare your collections for 2022 and surprise your customers. We look forward to seeing you this year! Today the tenth column for BOLD, from fall in 2017, to spring in 2022. One was already cool in 2017, let alone a dozen. A dozen full of peaks and valleys, the euphoria of seeing it posted, the stress eating binges when the writing didn't come naturally (my goodness the bitterballs still come up when I think back). Anyway, three thanks! Kind regards, Ferdinand

PAND 43

C02

I SPAX

Sleek linear designs i-Spax is for the lovers of pure, reduced designs and interesting technical innovations. i-Spax accentuates clean and modern design in stainless steel, titanium, acetate and new nickel-free materials. The basic idea for the collection is simplicity and purism.

CONTACT EYES 2 BE: +31(0)522452103 info@eyes2be.nl - www.eyes2be.nl

PAND 43

C02

IMAGO

With an eye on the latest trends

CONTACT EYES 2 BE +31(0)522452103 info@eyes2be.nl www.eyes2be.nl

BOLD OPTICAL FAIR | SPRING 2022 |

IMAGO is Latin and means form, idea, image, vision, silhouette. The core values used in the design and manufacture of the collection. The IMAGO collection emphasizes elaborate details and up-to-date sometimes bold colors. IMAGO distinguishes itself with modern, detailed and colorful frames manufactured with the latest trends in mind.

PAND 43

C02

JOHN LENNON

The spirit of John Lennon is back John Lennon's glasses are a true icon. The typical round glasses of John Lennon have become a true legend throughout the world. "The Original" has been the source of inspiration for the designers for the John Lennon collection which consists not only of round glasses but also includes many panto, oval and even rectangular models. The spirit of John Lennon can be found in this retro collection which has an eye for color and detail. The sunglasses collection reflects the atmosphere of the time when John Lennon and the Beatles achieved their success. This retro modern style is trendy and very successful.

CONTACT EYES 2 BE: +31(0)522452103 info@eyes2be.nl - www.eyes2be.nl

PAND 43

ALPHA

STEVE MCQUEEN

'King of Cool '

BOLD OPTICAL FAIR | SPRING 2022 |

One of the most influential movie stars of all time, Steve McQueen was known as the King of Cool', due to his quirky reputation, carefree behavior and casual attitude. He rose to the top of his fame in the 1960s and remains a fashion icon today. Steve McQueen eyewear is the

result of a strong human bond, complemented by shared passions. This adventure brings together car and motorcycle collectors, free spirits and movie lovers. All these elements combine to create a chic and elegant eyewear collection that evokes the classic spirit of the 60s and 70s, inspired by Steve McQueen's timeless style. THE SMQ COLLECTION Offers thirty-one high-quality designs that embody understated elegance with a simultaneously casual and vintage vibe. With 4 complementary ranges and

its refined details, the frames recall the actor's free personality and his masculine signature: refined, sensitive and relaxed. CONTACT Walterr Eyewear Walter van Waas: +31(0)616678376 info@walterr.nl - www.walterr.nl

PAND 43

C03

GOUVERNEUR

Original and timeless masterpieces Gouverneur Audigier is a manufacturer of today's most delicate and beautiful frames, made in one of the oldest working French factories still in existence. The company was founded in 1878 by Clement Gouverneur. The small factory is located in the town of Morez in the Jura region, the French capital of the

eyewear industry. Some of the machines are as old as the company itself - and are still in use. Developed and produced in the factory that has been around for 145 years. That's why the frames are original and iconic masterpieces. Passion and uncompromising care for detail are of timeless value to the frames, which is the difference between good and extraordinary frames. There is a great appreciation for the beauty of the original masterpieces,

made of bronze refined with noble materials such as 21.5 carat gold and platinum. CONTACT Walterr Eyewear Walter van Waas: +31(0)616678376 info@walterr.nl - www.walterr.nl

PAND 43

C03

GOUV/AU

Neo classic models in modern design

The collection is derived from the more expensive Gouverneur line but in a modern version; neoclassical models with hip colors and trendy clip-ons for trendsetters, hipsters and for those who just want to wear beautiful glasses with a little style and class. The Minipuce is already a direct hit in the popular beach resorts of Cannes, Saint Tropez and Ibiza! CONTACT Walterr Eyewear Walter van Waas: +31(0)616678376 info@walterr.nl - www.walterr.nl

BOLD OPTICAL FAIR | SPRING 2022 |

GOUV/AU: The oldest French eyewear manufacturer, Gouverneur Audigier, has been producing their newest brand GOUV/AU since 2014.

Luxury Eyewear by Shane Baum | www.leisure-society.com |

leisuresociety_

PAND 43

C04

COLIBRIS

Great glasses for small faces We at ColibriS specialize in designing fashionable eyeglass frames for the narrow to very narrow faces. We orient ourselves on the "golden section" of the face and ensure a good fit and comfort. Meanwhile, we can look back on 21 years of experience and we are very pleased that from our first idea a nice and diverse collection has grown. ColibriS is a family business from Lübeck in Northern Germany. Our frames are produced traditionally in Germany and Italy. The focus of the recent collection is on clarity, straightforwardness and lightness. This is achieved through fine acetate frames, fine metal frames and a combination line. ColibriS is seen by many opticians as a promising brand that already belongs to the top 5 best-selling collections.

CONTACT Walterr Eyewear: +31(0)616678376 - info@walterr.nl - www.Walterr.nl

PAND 43

C04

HISTOIRE DE VOIR

Silmo D'or winner 2021

Initially Stephane was an optician, but he did not like the technical and paramedical side of the profession. So he started sketching glasses designs to work as a designer for a large manufacturer. Until the day when, in the shoemaker's workshop of one of his friends, he discovered a hard, thick leather that is normally used to make the soles. He then decided to replace the traditional plastic eyeglass frames with leather sections. It resulted in extraordinary eyewear, completely

handmade, flexible and ultra-light. When we wear them, we don't even feel them. Stephane started his own brand in 1993 and opened his own Histoire de Voir atelier in Paris, and began designing eyewear in infinite variations in leather of all colors, patent leather or metallized. Also in

crocodile and python leather and always with a playful detail, such as interchangeable feathers, or a cap with an integrated mask. CONTACT New International Vision hdv@histoire-de-voir.com

BOLD OPTICAL FAIR | SPRING 2022 |

Stylish, elegant and extravagant eyewear in unusual designs made of leather acetate. Founded in 1993 by Stephane Sarnin in Paris, Histoire de Voir is considered a progressive label in the world of fashion and glamour.

PAND 43

C04

PIERRE EYEWEAR

Createur Pur Sang The expertise of French manufacturing in the international eyewear market is supported by Pierre Eyewear. The mark is: "100% certified, handmade in France". No production work in a big factory but craftsmanship in a workshop with 8

craftsmen who still understand the craft of "eyewear making". Patience and perseverance are two of Pierre's characteristics. From his childhood, fashion and design have been absolute passions. For practical reasons, he went to business school and

graduated at the age of 21. Then the attraction to innovation and change drew him to the United States. During his ten-year stay there, he discovered the eyewear world and participated in the development of the collections of Lacoste, L'Amy and Nina Ricci. Upon returning to France, his own creative and entrepreneurial spirit led him to the idea of designing himself. He had a new goal in mind: to liberate his personal inspiration and create his own collection. Now over 14 years on, his collections are worn all over the world and his frames are recognizable in terms of design and quality.

CONTACT Walterr Eyewear - Walter van Waas: +31(0)616678376 info@walterr.nl - www.walterr.nl

PAND 43

C05

HELDEN

BOLD OPTICAL FAIR | SPRING 2022 |

No Nonsense and full of character

between raw and refined. The models consist of 18 colors per model. Four of these colors (made from the Japanese acetate plates) will also be available in a polished version. Due to the more unique manufacturing process of this new line, the polishing is largely done by hand. Also, on the upcoming Bold, we have a new shape in 13 colors added. And three shapes in a numbered edition of 27 pieces named after JIMI, JIM, AMY and JANIS.So please stop by our booth in Building 43 to see everything with your own eyes!

Heroes is a collection for those who love a design that stands on its own. A certain style and the recognizable proportions of good products are timeless: A classic in optics fashion remains a classic in optics fashion. All good things last. Just like heroes, they also last forever. Earlier I had the opportunity to debut at Bold with the 8mm collection. Last Bold with the aluminum line. This edition I am introducing my 4mm acetate collection that is bursting with character in addition to its thinness. The 6mm acetate plates (Japanese or high density Italian) are milled back to 4mm, where the functional arch at the nose can be made in it without heat. Very cool about this process is that very

tight lines can be maintained in the rawer edition, here the CNC lines are still visible and the frames are post-treated by sandblasting for a perfect mix

CONTACT Joey Diekman: +31(0)620020595 info@heldenoptical.com www.heldenoptical.com

PAND 43

C06

MONKEYGLASSES

Looking good while doing good A sustainable collection from Denmark with frames & sunglasses made of cotton acetate and stainless steel exclusively for independent opticians. Packaging and cases made of recycled paper and they even support a good cause: Savetheorangutan.org, an organization that protects orangutans and their habitat in Borneo. "Look good while doing good" applies to these green eyewear and from the leftover materials, "recycled black acetate"

& accessories are made: Zero Waste! Monkeyglasses offers a versatile collection in the middle segment with favorable prices and conditions.

CONTACT Eyewear Trends & Recruitment Barbara Rietveld: +31(0)641209774 info@eyeweartrends.nl www.monkeyglasses.com

PAND 43

C06

TREE SPECTACLES

Techniques from architecture Progressive italian design using high quality materials, that's what Tree Spectacles stands for. A family business that works with heart & soul on developments. The new collection in Japanese titanium was inspired by techniques from architecture.

CONTACT Eyewear Trends & Recruitment Barbara Rietveld: +31(0)641209774 info@eyeweartrends.nl www.treespectacles.com

BOLD OPTICAL FAIR | SPRING 2022 |

The designer has chosen elegant shapes, faceted edges in block titanium and stylish colors. Tree Spectacles offers a versatile collection in both acetate and japanese titanium. Exclusively for independent opticians, with favorable prices and conditions.

uncensored visions PAND 41 | BOOTH A01 | APPOINTMENTS: +32 498 126012 | INFO@MAGALI-OCCHIALI.COM

PAND 43

C06

MOVITRA

The best protection for your glasses We decided to join forces and combine our creativity to bring an intuition to life and meet a need that had never been identified before. And so our brand was born. Movitra was born from the meeting of three creative minds, three professionals and friends: Filippo, Giuseppe and Diego.

It's like walking on a straight road with no surprises and suddenly a detour brings unknowns, new possibilities and unexpected scenarios on your path. Movitra gets its name from the Latin "Movere", meaning movement, and "Vitra", meaning glass. So a lens that moves, fluid, dynamic, like a stream of water that cannot be stopped, like passion and the courage to dare. Movitra was born in 2016 in an apartment in Milan, on a day that seems like any other. But even before that, it was born on a beach, on a sunny afternoon. A woman bends down to pick up her child and her glasses fall to the floor, with the lenses facing the ground. Irreparable scratches.For many, it is

yet another situation; for the woman, it is an annoyance that must be remedied. For the founders of Movitra, it is the fuse that sets in motion a beautiful journey.

CONTACT Eyewear Trends & Recruitment Barbara Rietveld: +31(0)641209774 info@eyeweartrends.nl www.movitra.it

PAND 43

C07

MOSCOT MOSCOT is a New York City founded company known worldwide for its iconic eyewear - The MOSCOT Originals and MOSCOT Spirit collection. MOSCOT uses all its inspiration and its undeniably refined aesthetic, with over 100 years of eyewear expertise and unparalleled craftsmanship, to create timeless eyewear. While recognized as a global fashion brand, MOSCOT remains, at heart, a neighborhood optical store.

Each MOSCOT eyeglass is available as corrective eyeglasses or sunglasses, with or without prescription, and is customizable in a variety of models, lens-color combinations and sizes. With more than 100 years of eyewear expertise, MOSCOT carefully inspects each frame for quality control in its own laboratories, housed in its own New York City stores, before distributing eyewear to customers around the world.

All MOSCOT eyeglasses are handcrafted using the highest quality materials, genuine hardware and hinges that are riveted through the spring and front piece to ensure the strongest connection possible.

CONTACT MOSCOT Stephane Toorenburg: +31(0)646627406 stephane.toorenburg@moscot.com www.moscot.com

BOLD OPTICAL FAIR | SPRING 2022 |

From the heart of New York City!

PAND 43

C08

CHARMOSSAS

Spanish passion and temperament Charmossas, a fresh colorful eyewear brand from Barcelona, Spain. After four years of successfully designing for another internationally renowned well-known Spanish brand, young Portuguese designer Carla Isabel Pires decided eight years ago that it was time

to spread her own wings. In Barcelona, her adventure began and she started her first collection. Meanwhile, her glasses are sold well all over the world and her collection has evolved into a mature commercial and beautiful collection. Tough and seductive frames for men and women. Charmossas is not afraid of bold color combinations. Fresh, bright colors with fun accents give you the feeling of freedom, fun and passion.

CONTACT Walterr Eyewear info@walterr.nl www.walterr.nl

PAND 43

C08

SEHSTOFF

Unique properties and water saving northwestern Austria. With our decorative rivets, we also preserve the traditional metalsmith culture from Ennstal. The material properties of our linen frames not only exceed our

expectations, but also 100% promote traditional handicraft in the workshop. It is a pleasure for us to shape the tradition of Austrian eyewear production in the coming decades with creativity and service. Our material is resource-saving in terms of water consumption in production, organic, vegan, anti-allergic and heat-resistant. With Bold Optical Fair, we begin our journey into the great world of optics and we look forward to every visit. We extend a warm welcome to all opticians. CONTACT Walterr Eyewear info@walterr.nl www.walterr.nl

BOLD OPTICAL FAIR | SPRING 2022 |

The world's first linen glasses made with TCR technology. Linen has been used daily for more than 6,000 years and is still processed today by our farmers from the Mühlviertel in

PAND 43

ETNIA BARCELONA

BRAVO

Be an artist Etnia Barcelona is an independent eyewear brand born in 2001. All collections are developed from scratch by the

brand's design team, which controls the entire creation process. If there is anything that sets Etnia Barcelona apart, it is the contribution of color in each of its designs, making it the brand with the most color references within the eyewear industry. Moreover, each pair of glasses is made with high-quality natural materials, such as Mazzucchelli's natural acetate and Barberini's mineral lenses. The company has offices in Barcelona, Miami, Vancouver and Hong Kong and is present in more than 60 countries, with 14,000 points of sale around the world. Moreover, it already has its first Flagship Store, located in the emblematic Born district of Barcelona, a spectacular 7-story space dedicated to eyewear

culture that brings together the best of the brand. #BeAnartist is the ethos of Etnia Barcelona, an invitation to express yourself freely through design. Etnia Barcelona evokes color, art and culture, but above all it is connected to the city that has seen it emerge and grow. Barcelona represents a lifestyle open to the world, a pure matter of attitude.

CONTACT Etnia Eyewear Culture Hans Blommestijn: +31(0)681490276 Hans@77salessolutions.nl Martine Peeters: +31(0)628649763 martine@eyewant.one www.etniabarcelona.com

PAND 43

BRAVO

ALLPOETS

Eyewear that changes the world

Those who dare to break the rules, those who are willing to fight for equality and diversity, for freedom and justice, for a better world. Because there is no limit. We have to change the way we live and consume. If something has always been done a certain way, it does not mean it is the right way. Allpoets is a commitment to

our future. Because the moment is NOW. The world is ours and we are the world's. We need to be aware, respectful and learn to live together. Proudly, Allpoets presents its first collection, based on concepts such as sustainable consumption and ethical production. Each product of Allpoets eyewear is designed for people looking for top quality at an affordable price. A timeless collection of minimalist basics consisting of 42 different models in acetate and metal. All 32 correction frames and 20 sunglasses are ISCC certified and form a modern

collection of BIO eyewear. Each Allpoets frame is made of CRT acetate (Carbon Renewed Technology), created by the Mazzuchelli - Eastman collaboration.

CONTACT Etnia Eyewear Culture Mireille Immerzeel: +31(0)618995174 mireille.immerzeel@etnia.es www.allpoets.com

BOLD OPTICAL FAIR | SPRING 2022 |

On a planet headed for ecological disaster and with growing social injustice, Allpoets is the voice that does not lose hope and takes action, with the intention and desire to be part of the change. A poet is anyone brave enough to raise their voice to change the world. To be a poet is to rebel. Not conforming. We are all poets.

PAND 43

BRAVO

LOOL

Built to last A project created with the goal of creating the best screwless hinge. Since its inception, Lool has developed itself as a multidisciplinary design studio where different profiles work together with a common goal. Once we reached our goal of creating the best

screwless hinge, we focused on designing and producing functional, creative, lightweight frames. The brand name evolved from the shape of our first disassembled screwless glasses. Great product designers have inspired us and led the way to a unique, beautiful and functional product. We use "BUILT" to refer to the manufacture of frames and create an analogy with the architecture of buildings. The shapes and concepts of contemporary architecture inspire us to define the shapes and models of our collections. This is our way of being sustainable, working with the best raw materials in order to increase the longevity of our frames. We believe that every designed product should have a long life.

CONTACT Etnia Eyewear Culture Mireille Immerzeel: +31(0)618995174 mireille.immerzeel@etnia.es www.looleyewear.com

PAND 43

BRAVO

THE READERS

Intellectual wealth

BOLD OPTICAL FAIR | SPRING 2022 |

The Readers is a brand of reading glasses and blue light filter glasses, made of biological material. A durable, design-oriented and high quality product to make reading easier for everyone.

All models are offered in a wide variety of colors, inspired by the colors of Scottish tartan. The brand believes in culture and in the intellectual value of restless and independent people. For this reason, unique and contemporary eyewear was created for readers of any type of media in any situation. Giving people the power to cultivate their intellectual wealth through the acquisition of knowledge. The frames are made of bio-acetate and are biodegradable. The Readers' frames

are responsibly made from cotton fibers and vegetable plasticizers, allowing them to degrade in less than 1 year. It is a more natural version of standard acetate, but just as durable, comfortable and high quality.

CONTACT Etnia Eyewear Culture Mireille Immerzeel: +31(0)618995174 mireille.immerzeel@etnia.es www.thereaders.com

PAND 43

C09

HERZBLUT EYEWEAR

Always unique. By no means boring. Because age limits don't always suit older women, HERZBLUT develops eyewear designs, which blow up established conventions, yet are super wearable. On every occasion. The designs represent clarity, confidence and a sense of style. We believe that what really defines women is the period she lives in. Not her generation.

WALTERR EYEWEAR INFO- WALTERR.NL +31(0)616678376

CONTACT Herzblut Eyewear ch@herzblut-eyewear.de +49(0)803130454-0 herzblut-eyewear.de

BOLD OPTICAL FAIR | SPRING 2022 |

HERZBLUT eyewear presents newly interpreted classics, bold designs and shapes, as well as fresh colors, innovative compositions in acetate or high-quality stainless steel. Many but not obvious details accompany the designs, let yourself be enthused by HERZBLUT eyewear - 'with passion for ladies only'-.

BEZOEK ONZE STAND PAND 43 STAND C06

Mod. Midas, Mod. Vedra

& RECRUITMENT

Barbara Rietveld +31(0)6 41 20 97 74 www.eyeweartrends.nl

PARTNER VOOR DE ZELFSTANDIGE OPTICIEN

PAND 43

C09

KRAFTHERZ EYEWEAR

Puristic and striking - at eye level CRAFT / POWER- a physical element; strength is needed, to perform work that requires energy. HERZ / HEART- as a driving engine, it assures humanity of

the basic care of all vital parts. Moreover, it gives us ardent passion for many different things. The KRAFTHERZ eyewear collection combines striking designs with purist restraint; distinctive expression, even if they are not very colorful or with lots of decoration. Both the beta titanium frames and the acetate frames - equipped with an integrated spring hinge from Redtenbacher - guarantee the highest wearing comfort and robustness. KRAFTHERZ eyewear: a collection for adventurers, powerhouses, as well as free spirits, all of whom stand up clearly & explicitly for their rough edges.

CONTACT Herzblut Eyewear ch@herzblut-eyewear.de +49(0)803130454-0 www.kraftherz-eyewear.de

PAND 43

C10

LOOKIZI

Virtual Eyewear Store 2.0 HOW COOL IS THIS! FROM NOW ON CUSTOMERS CAN TRY ON, OR RATHER WEAR, YOUR GLASSES FROM THE COMFORT OF THEIR ARMCHAIR! BECAUSE THEY ARE INDISTINGUISHABLE FROM THE REAL THING.

mer has security and you have an appointment! Want to know more about the possibilities and costs of Virtual Eyewear Store 2.0?

Place a QR code in your ads or next to the glasses in your window (on a card or digital screen) and your virtual glasses

store is open 24/7. Put these glasses and many others on your nose and experience what we mean! The "real life" frames just come from your collection and are of course ready in the store! And you can also reserve them in advance. Your potential custo-

BOLD OPTICAL FAIR | SPRING 2022 |

CONTACT Lookizi Sven Krijgsman: +31(0)104363263 info@lookizi.nl - www.lookizi.nl

BV Cert. 11726409

Model FRIDA: gemaakt in de Jura, bestaat uit 86% gerecycled metaal.

PAND 43

C11

ANA HICKMANN

Dopamine shot with happy colors For this summer, color is a dominant factor in the entire Ana Hickmann Eyewear collection. It's a dopamine shot with cheerful color and hue

patterns. Focused on an #letsparty mood inspired styling in invigorating shades of blue, flaming red and dark olive green, emerged as a fresh way to

update occasion wear, with contemporary styles but in fashionable shapes. Highly functional, but also extremely elegant and transforms this collection from safe to exciting. Presenting the new Duo Fashion in bright, vibrant colors with a range of different shapes. The whole collection is a tribute to the well-being of ladies, not only visually but also mentally. It is important to feel good and look good.

CONTACT Paul van der beek - Go Eyewear Paul.vanderbeek@googlemail.com +49(0)15222967959

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C11

HICKMANN EYEWEAR

Bold and Feminine Break the rules! Don't care about prejudice • Be wild, be happy! • Be disruptive, dare to be daring! The collection features bold and feminine shapes designed for the confident, fashionable woman.

CONTACT Paul van der beek - Go Eyewear Paul.vanderbeek@googlemail.com +49(0)15222967959

BOLD OPTICAL FAIR | SPRING 2022 |

Captivating and aggressive frame shapes are showcased in Hickmann Eyewear's new 2022 Collection.

PAND 43

C11

FOR ART'S SAKE

Airy Approach to Luxury Founded in 2016, For Art's Sake is one of the largest and most exciting eyewear brands to come out of London. Loved for its bold details and airy approach to luxury, FAS lives by the phrase 'Designed to Delight' -

seen in everything. From our striking art deco-inspired stores to our blue velvet packaging to the charities we support (with every purchase, we donate a pair of glasses to someone in need through Restoring

Vision and plant a tree with Trees for the Future). CONTACT Paul van der Beek +49(0)15222967959 Paul.vanderbeek@googlemail.com

PAND 43

C11

GRAFIX

Create your own private label Grafix "titanium's finest" Made in Germany. Grafix offers with their exclusive 3D scan program the possibility to offer eyewear in all sizes all sizes, and then also in 12 colors.

BOLD OPTICAL FAIR | SPRING 2022 |

And on top, if you want to, this can be your own private label to enrich your store.

CONTACT Paul van der Beek Paul.vanderbeek@googlemail.com +49(0)15222967959

PAND 43

C11

PHILIPPE V

Vision is the art of seeing the invisible A father, surfer, diver and avid ocean lover, Philippe Vergez is first and foremost a creative mind and specializes in designing cutting-edge products and building stylish and iconic brands that resonate with people. With over two

decades of international experience in Europe, Japan, Asia and North America, Philippe has contributed to the product design and development of international brands as well as some of the world's leading designer labels. Philippe has the privilege of being included as one of the 10 best designers according to Sunglasses Magazine USA. His designs have already adorned many famous faces and protected beautiful eyes. Committed to the highest quality of craftsmanship and material, these handcrafted frames are made using traditional production methods that guarantee a high-quality and durable end result. Philippe V eyewear with Italian acetate, German hinges and metal parts and custom organic lenses produced by French company Essilor.

CONTACT Paul van der Beek Paul.vanderbeek@googlemail.com +49(0)15222967959

PAND 43

C12

TOP VISION GROUP

Optimal experience and perfect finish

Simplicity, functionality and elegance is the design language for this new range. We have created sophisticated eyewear theaters that allow you to share the story, design, and uniqueness of your frames. Everything is alive, evolving, growing, renewing constantly, so why should your store always remain unchanged? The average store remodels every 15 years, even though it has been proven that adjusting your store concept can

increase your sales by 10 to 15%! What if you could do that much more often?We have created an in-store solution that is flexible and dynamic allowing you to exhibit your identity in a fresh and state-of-the-art way. A beautiful presentation system to "let your glasses shine", carefully developed to give your collection all the attention it needs.

CONTACT WWW.TOPVISIONINSTORE.NL Top Vision Group Rob de Wolf & Francis Peters +31(0)235176677 info@topvisiongroup.com www.topvisiongroup.com

BOLD OPTICAL FAIR | SPRING 2022 |

In this new decade, we are launching a completely new in-store system. The Carré shelving units. A minimalist, distinctive and versatile range for horizontal glasses presentations with unmatched lighting.

Design Eyewear Group / info.nl@designeyeweargroup.com / 079 59 38 770/ kilsgaard-eyewear.dk

PAND 43

C13

KALEOS COLLECTION

Intuitiveness in Know-How Kaleos reinvents the concept of modern eyewear every time, combining design, fashion and luxury. Fashion, innovation and quality are the values that inspire and guide Kaleos, but it is the recreational structure of the brand that sets it apart and ensures its success. Thanks to her wealth of experience in fashion, creative director Claudia Brotons brings the knowledge, intuition and "savoir faire" that a luxury brand like Kaleos represents. With Claudia at the creative helm and with her guidance, the technical team at Kaleos Studio, in collaboration with the world's leading

manufacturers, designs pieces, assemblies, unique acetates and exclusive lens colors for the brand.Every 6 months they perform a creative and logistical miracle by bringing a new collection of surprising, eclectic designs to market, setting

trends and transcending preconceptions of style. Top quality pieces with complex constructions, each taking over a year and a half to complete. Unique eyewear that combines contemporary taste with functionality; assembled and shaped by hand. Since 2013, Kaleos has single-handedly redefined eyewear as an accessory thanks to its unbeatable level of quality and meticulous attention to detail. Kaleos can be found in selected opticians and concept stores in over 20 countries. CONTACT Elly van den berg: +31(0)626642050 info@jazz-eyefashion.com

PAND

C13

LAIBACH & YORK

Superior eyewear from Slovenia

ZERO-WASTE We are a ZERO-WASTE company, which means we use every bit of material. We turn what would be waste for another company into beautiful business card holders, accessories, jewelry and more. All of our frames are handmade in Slovenia.

CONTACT Elly van den berg: +31(0)626642050 - info@jazz-eyefashion.com

BOLD OPTICAL FAIR | SPRING 2022 |

Founded in 2013 by an industrial designer and optician, LAIBACH & YORK has been in the business of manufacturing eyewear for prominent clients for many years. Ergonomically designed for superior weight distribution. Well-cured Italian cellulose acetate. Quadruple polished for a beautiful glass-like finish. Over 100 different colors.

PAND 43

C14

BARUCH EYEWEAR

Subtle with a twinkle This collection stands for sophisticated colorful Design, Lightweight, Durability, Comfort and Luxury. The designs are minimalistic where a large group of wearers will feel comfortable. The collection consists of ladies' frames in different - also narrow - sizes, men's frames in different - also large - sizes and unisex frames. The target group for this collection can thus be called very

front is made of titanium and the springs of Beta-titanium which makes the frame weigh only 9.3 grams. The ear tips are made of non-allergic material which is an added advantage for spectacle wearers with sensitive skin.

broad. Per frame there is a choice of 6 colors including solid colors and combined colors with a subtle transition from the outside spring through to the upper part of the front. In a subtle way this gives a twinkle during the head movements of the wearer. The frames are made of Japanese titanium, i.e. the

The frames are handmade in Germany. By using high quality, durable and lightweight materials, using beautiful color palettes and having an excellent fit, these frames definitely belong to a luxury collection for your customers.

CONTACT Creatief Brillen Corrie Blotenburg: +31(0)318482500 info@barucheyewear.com www.barucheyewear.com

PAND 43

C14

FREUDENHAUS

Part of your personality

BOLD OPTICAL FAIR | SPRING 2022 |

What makes glasses perfect for you? Some say, glasses should be technically perfect, and they are right. Others say, glasses should be fashionable, trendy, cool, stylish and chic. Of course, this is also true! But for us, this is not enough. We want more. We believe that glasses become a part of your personality. So we say, "Love your glasses - as you love yourself!" Our customers can look in the mirror... and fall in love with themselves with glasses from Freudenhaus.

CONTACT CREATIEF BRILLEN info@creatiefbrillen.nl +31(0)318482500 www.creatiefbrillen.nl

PAND 43

C14

ALBERT I'MSTEIN

Daring & Unique Albert I'mStein - genius eyewear from Poland. We pride ourselves on original design, quality of finishing, which takes place in Korea, and high quality materials Titanium or Titanium combination with high quality acetate. We want to offer quality and good design to the widest possible audience who are

looking for creative, original perspectives and want to stand out from the crowd. To be bold and unique. Albert I'mStein is a reflection of an individual's character, not defined by age or gender. Be confident, be smart; Be spontaneous and treat reality with a grain of salt!

CONTACT CREATIEF BRILLEN info@creatiefbrillen.nl +31(0)318482500 www.creatiefbrillen.nl

PAND 43

C14

VIOROU The origin of "VioRou" is "Du violet au rouge", which translates in French to "from violet to red". This means: the seven colors that humans perceive, which is also directly the concept of VioRou; seven color glasses.

One sees seven colors on the visible light spectrum. Each color makes you think of something. For example, violet is seen as the color of nobility and red is the color of passion.Every person is unique, every face is different. And this face you can change with color. Color can change the image of a person. Whether this is a good image, a bad image, an image that the person wants to give or maybe an image that the person least expects. A frame represents the central point of your face. VioRou believes that a frame is an essential part of creating different faces, expressions and character traits, but at the same time serves as an item used for people to take a step outside of their current

self. VioRou's frames were born out of a desire to brighten up eyeglass wearers and to use color eyeglasses to change and try new styles. CONTACT CREATIEF BRILLEN info@creatiefbrillen.nl +31(0)318482500 www.creatiefbrillen.nl

BOLD OPTICAL FAIR | SPRING 2022 |

Du Violet au rouge

PAND 43

C15

AMERICAN OPTICAL

The first sunglasses on the moon AO's revival is one of the big global reboots in 2021! When Chicago-based Europa Eyewear, one of the largest distribution and manufacturing companies in the U.S., acquired American Optical in 2019, they already had a plan to bring all production back to the U.S. and give AO's 187-year history ample space in their planned portfolio. Check out newly developed classic styles from AO's archives, such as the Original Pilot - the first sunglasses on the moon, the Saratoga - known as John F. Kennedy's sunglasses and many more. All 100% handmade in the USA.

CONTACT WOLF CONTINENTAL GMBH - info@wolf-continental.com +49(0)2431806580 - www.wolf-continental.com

PAND 43

C15

ALF

Discreet and elegant

BOLD OPTICAL FAIR | SPRING 2022 |

The ALF (Atelier Lunetterie de Francais) design is inspired by famous design classics from the 60s, 70s and 80s - all crafted in Japanese Acetate and produced in France! Each model is flattering in finish and design!

CONTACT WOLF CONTINENTAL GMBH info@wolf-continental.com +49(0)2431806580 www.wolf-continental.com

PAND 43

C15

FRANK CUSTOM

Innovations from South Korea Frank Custom is an owner-managed company with its own factory in South Korea. Frank Bae has been manufacturing eyewear for 20 years and has been developing the Frank Custom brand for five years with a young team - which we distribute from our own warehouse in Germany, Austria, Switzerland and the Netherlands. The eyewear is not only designed down to the smallest detail in our own design language, but also produced in-house with all relevant innovations and development steps. The collection is divided into 2 areas: The evolving lifestyle section eyewear made of titanium, titanium combinations and acetate / sun & rimless - and a line that is easy to sell made of the fine material Ultem - a material from the

aerospace industry - which works fantastically well due to its shapes, colours and lightness. CONTACT WOLF CONTINENTAL GMBH info@wolf-continental.com +49(0)2431806580 www.wolf-continental.com

PAND 43

C16

LAFONT

The roots of Lafont are in the city of love, Paris. In 1923 Louis Lafont opened his first optician shop, through the years followed by 5 opticians shops under the leadership of his son Philippe Lafont who, together with his wife Laurence, designed their first collection

in 1979. 42 Years later and 3 generations later, the collection shines as never before. The 2 sons of Philippe and Laurence, Thomas (designer) and Matthieu (director) continue to write history from the capital of fashion. The Parisian design and French production in Morbier / Jura ensures that the collection is distributed in 40 countries worldwide. The French lifestyle, the Parisian elegance and discreet luxury, together with technical knowledge and quality materials are the essence of Lafont. Lafont designs 5 collections: for women and men, optical and sunglasses, vintage réédition and Issy&là for youth and a frivolous children's collection called Lafont Enfant.

• Lafont Paris is 100% a family business • 3rd generation is today successfully at the helm • OFG (Origine France Garantie) = French quality label with production in Morbier / Jura • Headquarters in Paris

CONTACT GFC Lafont Paris gfc@gfc-lafont.com www.lafont.com

BOLD OPTICAL FAIR | SPRING 2022 |

Paris to the max!

PAND 43

C17

VOOR'T OPTIEK

Problem-solving professionals We would like to introduce ourselves. We were founded in 2012 to focus on unburdening the entrepreneur within optics, optometry and ophthalmology. We have sufficient specialist technical knowledge to provide service and maintenance of a wide variety of optical instruments and machines within the optics sector. We can also call ourselves suppliers of optical instruments.

providing our service, we also place a high value on innovation. This means that we have recently developed and produced our own Voort Optics unit. A completely new concept will also

become available here for measuring customers who are dependent on a wheelchair. This wheelchair unit will be available around the summer of 2022.

Are you curious about this development? Feel free to take a look on our website:voortoptiek.nl/ instruments/furniture/ Or stop by at Bold!

With our variety of A-class instruments, both new and second-hand, we make it possible for you to provide your customers with the best measurements. In addition to supplying instruments and

CONTACT Voort Optical Service B.V. info@voortoptiek.nl +31(0)255757777 www.voortoptiek.nl

PAND 43

VM L'ATELIER

CHARLIE

French Revolution innovation must influence the style. Aesthetics must sublimate technical function. Without the function, the aesthetic loses its legitimacy. And mutually.

Vanessa and Mehdi draw their strength from their synergy. Where a woman with a spontaneous personality lets her intuition guide her, the creative and thoughtful man does the creative and thoughtful man takes a step back and contemplates his creative process. A touch of freshness and sensitivity that gives glasses a unique style. An original work generated by two converging visions. Technological

Haute Couture 3D

They follow this philosophy and present a new collection: VM L'Atelier: an Haute Couture collection of 3D printed eyewear made with the latest high-definition technology of the 3D industry.

CONTACT Walterr Eyewear Walter van Waas: +31(0)616678376 info@walterr.nl - www.walterr.nl

BOLD OPTICAL FAIR | SPRING 2022 |

After a high-profile launch at Alain Mikli, Vanessa and Mehdi created their distribution company in 2010 to market their designs. Their products are distributed to optical shops that love challenges and innovation.

STEVE MCQUEE STEVE MCQUEEN

GILLES MACALUSO

BOLD OPTICAL FAIR | SPRING 2022 |

TEKST: MAARTEN WEIDEMA

Hello Gilles, tell us about yourself and your current role at Steve McQueen Eyewear! After graduating in optics, I started working as an optician but soon became an agent for well-known designer brands. In 2004, I founded my own company specialising in the distribution of designer collections. Twelve years later, in 2016, I founded MMC'Eyewear to develop and distribute my own collections. Nowadays, with the Steve McQueen Eyewear brand, I try to focus more on design. What inspired you to choose the "king of cool" as the namesake for this eyewear collection? My business partner and friend Pierre joined me in 2018 with the goal of developing MMC'Eyewear through brands with a strong universe and image. Pierre and I are undisputed fans of SMQ and fans of vintage cars and motorbikes and finally motorsport fans, so when we asked ourselves what men generally like or what they would like to look like, the name of Steve McQueen came across as a no-brainer. We can say that many people around the world love his lifestyle. It is still so relevant today. But first of all, this adventure was a strong company enriched by shared passions and then came the idea of an eyewear collection dedicated to "The King of Cool". Steve McQueen Eyewear is not just an eyewear brand, it is a state of mind. Steve McQueen is such an iconic name and great personality that it must be very difficult to match eyewear styles with such a character. How did you come up with these cool styles? Steve McQueen Eyewear is not just an eyewear collection, it's a real state of mind. The frames are not just frames, they are the incarnation of Steve McQueen. Each model bears a name as a tribute to SMQ's life: a place, a memory, something important in his life, sometimes just a small detail unknown to most. Pierre and I are very happy to work on a universe of and about someone we are passionate about. I put myself in Steve McQueen's life to create something that he would love and be proud to wear. Creating a Steve McQueen frame is like a journey through his life. There is nothing more gratifying for fans like us.

Interview

STEVE MCQUEEN

I read that the collection is also based on the values of friendship, family and simplicity. How can we see this in the frame designs? Friendship is the basis of history. Family is the value we want to preserve through our design and simplicity, because we know that simplicity is timeless like Steve McQueen was. We make the frames with the same spirit, sincerity in design and quality of material we choose. People who are passionate about the cars understand the details that you can't necessarily see at first, but that characterise beautiful models. We want to make the wearer happy because they understand that it takes time to develop such a detailed product with such specific and high quality materials. We also want to make sure that people who wear our frames feel good and proud of them. Each model is reviewed and approved by Steve's son Chad McQueen before going into production. Steve was known as a big car enthusiast; can we find car-inspired parts as well? All of our eyewear designs are based on Steve McQueen's car and motorbike designs. The hinge is a specific design derived from the curves of the Porsche Speedster 356. The end tips

also have small details - they are shaped like the tank of the Triumph Bonneville T100. In addition, some frames have a specific colour, such as the Cool or the Indian-SP which are green like the 1968 Ford Mustang in Bullitt, or the Liberty-SP in slate grey, like the Porsche 911.

Is the McQueen family still involved in this new adventure? Yes, fully. Chad has created the Steve McQueen brand to be involved in all projects, including his father's image. Before 2019, the name Steve McQueen was not a brand and Steve McQueen's heirs had signed partnerships for some of the products Steve used to wear. To control the exploitation of Steve McQueen's image as much as possible, his son Chad decided to file the trademark SMQ (Steve McQueen). Fortunately, we have a very good relationship with his family, so we are happy to work with them and show them any new purpose we have for the eyewear. Everything is validated by the family. Can you tell me what makes these frames stand out from the rest? You know, we like to say that our brand is built on a timeless life icon, and I truly believe that when you put SMQ glasses on your face, you feel special. Thanks to all the great feedback we have about the quality, I can also say that that makes all the difference. Steve McQueen is an attitude, be proud of what you are, because you are making the right choice. The quality of the details and the fit of our products are key. That is impor-

BOLD OPTICAL FAIR | SPRING 2022 |

Steve was known as a rebel, but your frame designs show more of his casual side. Is there still rebellion to be found in this collection? Of course there is! We made the choice to design something chic, elegant and vintage, and each piece is a tribute to his rebellious side, his passion for racing. For example, the hinge is the Porsche Speedster design, the end tips have a Triumph Bonneville tank design. These specific materials are our own creation. The new collection for 2022 will be more rebellious, with thicker acetate, original colours and frames that exude Rebel, Race, Passion, but still elegant and easy to wear. In this spirit, Steve McQueen's style, the clothes, the glasses, the cars or the motorbike he got are not crazy at all, but chic and elegant with a perfect finish.

tant for people who buy a product for themselves, and not just to show to someone else. What makes the difference with these types of products is the ability to understand the product through the information that the opticians can provide to their customers. Therefore, the strategy of distribution of this collection is also very important.

How did you realise to create a female collection as well, inspired by this uber-male style icon? I can say that this collection already appeals to women and suits them as well as men. It is for women who can borrow her husband's watch or shirt.

BOLD OPTICAL FAIR | SPRING 2022 |

Can you tell a bit more about the production and quality of this collection? The collection was developed and conceptualised in Europe with significant authenticity in reference to Steve McQueen. Each piece is designed and produced specifically for the brand. The hinges, the screws, the nose pads and even the end tips. The brand started with just one line and now, in 2022, we are proud to offer four lines. We have chosen to carefully select every material that makes up a pair of glasses, right down to the screws. Everything is meticulously handmade and allows for the creation of light and pleasantly wearable

models, thanks to a perfect fit, which gives a unique feeling of freedom. Details that can be found in this collection include; the detailed star-shaped brass rivet on the right spring; COMOTEC-specific self-locking brass Torx screws, for a more masculine and mechanical design; a titanium plate in the tips. And SMQ branding on the top of the spring ends.

The glasses are all named after cities. What makes these cities special? Not all, but some indeed. They are all cities where Steve McQueen spent a lot of free time with his family. He usually had a house in each of the cities that are the most famous today. For the others, like Slater, it is the city where he grew up, raised by his uncle Claude. What's more, in the new Luxe collection you'll find the Beech Grove model, the town where he was born. You have already launched 20 styles. What are your plans for the near future? The launch of all our new lines, such as Signature, Iconic and Luxe coming out in 2022 and why not a sunglasses collection?!

Interview

STEVE MCQUEEN

What is the ideal customer for this line of frames? I am not sure if there is an ideal customer, because the fact is that Steve McQueen is a truly popular and timeless icon. This collection is for car and motorbike collectors, free spirits and film buffs. The models can be worn by people who are looking for something chic and elegant but with a strong story and high quality and the models can also be worn by women. Finally, Steve McQueen Eyewear is the result of a strong human bond complemented by common passions and it is for anyone who shares all these points. This collection was launched by MMC'Eyewear. Can you tell us a bit more about their work? MMC'Eyewear was founded in 2016 and signed its first licence with Sunchild Eyewear, a brand for children and teenagers. Today, you can find our frames and sunglasses at more than 600 retailers around the world. We have a wonderful development project for MMC'Eyewear. Our goal is to develop and offer collections for independent opticians who are looking for the right and genuine collections with a strong image. What inspired you to change your job as an eyewear representative to making eyewear yourself? I don't see it as a change, but as an evolution. I have been passionate about the optical market since I met it! I have always been curious and passionate about new and different things, and I had the chance to work in different areas of this industry, and the opportunity to meet different and interesting people who inspired me and helped me to understand this world better.

Do you design with a CAD program or do you prefer to draw by hand? I work with a designer who does the technical drawings. But we often start with a sketch of an object that will inspire glasses. What do you like to do when you're not at work?Ik love to travel with my family and meet new meet new people, discover new places and other discovering different cultures.

BOLD OPTICAL FAIR | SPRING 2022 |

What material do you prefer to work with when creating an eyewear design? I love the possibilities that acetate can offer us for design and colors, it offers so many great options.

PAND D06

D07

D08 D09

D05

D04 D03

D10

BOLD WORKSHOPS

D11

STARTS AT: 11.00, 13.00, 14.00 & 4:00 PM.

PRIVE

D02

HEREN TOILET

BOLD OPTICAL FAIR | SPRING 2022 |

DAMES TOILET

D01

FIRST FLOOR

PRIVE

ON THE SECOND FLOOR OF PAND 43, UNDER THE MAGISTERIAL WOODEN CEILING, IS THE MEETING AREA. THE MEETING AREA CONSISTS OF EIGHT MEETING ROOMS WITH DIFFERENT CAPACITIES.

BRETT C-ZONE HENRY JULLIËN MONOQOOL FORMULE 1 EYEWEAR KILSGAARD FACE A FACE ALIUM WOODYS EYEWEAR HAFFMANS & NEUMEISTER LEISURE SOCIETY LUNETTERIE GÉNÉRALE VERONIKA WILDGRUBER EMMANUELLE KHANH OLIVER GOLDSMITH SALT. EYESHAKER BARONG BARONG DITA DITA LANCIER DITA EPILUXURY THOM BROWNE DIFFUSER TOKYO

IN THIS LOCATION THERE IS UNFORTUNATELY NO ELEVATOR TO GET TO THE FIRST FLOOR. THE SECOND FLOOR TO THE FIRST FLOOR.

BOLD OPTICAL FAIR | SPRING 2022 |

Participants First Floor

D01: D01: D01: D01: D02: D03: D03: D03: D04: D05: D05: D06: D06: D07: D07: D07: D07: D07: D10: D10: D10: D11: D11:

PERFECT FIT

MIRARI HINGE

WATERSAVING

Linen, in combination with

Innovative hinge where perfect

From the raw material, flax

organic additives, has special

balance and pressure distribution

cultivation with rainwater inflow,

properties whereby fitting and

is achieved. Graceful and practical

to the linen textile, the production

shaping into the perfect fit is an

for intensive use for the discerning

is water-saving. We save 10,000

easy and simple process.

eyeglass wearer. And easy to

liters of water on 1 kilogram of

replace if needed within seconds.

linen compared to 1 kilogram of cotton, intended for the production of eyewear. Our proprietary TCR® technology also matches this water consumption.

WALTERR EYEWEAR

infowalterr.nl www.walterr.nl

PAND 43

D01

BRETT

Neo Heroes Brett was inspired by a legendary 1970s TV series called "The Persuaders". British gentleman Roger Moore and his co-star, American bad boy Tony Curtis,

form a charismatic and contrasting duo who have all kinds of adventures! This contrast is reflected in Brett's frames. There are models that are thin and classic when viewed from the front, but massive and tough when viewed from the side. This is also reflected in the materials, such as acetate, block titanium or even combinations of these materials!

CONTACT Ode Frames info@ode-frames.nl +31(0)162404070

PAND 43

D01

C-ZONE

Show who you are sometimes combined with another material. The designs are creative and focused on comfort. The letter C in C-Zone stands for: Cool = is trendy and fashionable Colour = a very colourful collection Comfort = low weight and silicone nose pads. The technical finishing is phenomenal! The materials used are durable and light, and the dyes guarantee that the glasses do not cause allergies. By working with several specialised partners, it is possible to bring together the best of both worlds. This not only results in beautiful and comfortable design spectacles, but also in attractive prices.

CONTACT Ode Frames info@ode-frames.nl +31(0)162404070

BOLD OPTICAL FAIR | SPRING 2022 |

C-Zone frames are designed in the Netherlands and manufactured in South Korea. The basic material is high-grade stainless steel and is

PAND 43

D01

HENRY JULLIËN

Stylish and elegant Henry Jullien is one of the oldest French eyewear manufacturers based in the Jura region. The Jura has always been the centre of optics in France. At Henry Jullien, everything about the glasses is made in-house. They are the only company in the world that still makes spectacles from durable waltz

doublé. This requires a special technique, but Henry Julliën has been mastering this since 1921. This is how they became known all over the world and how they still are. Henry Julliën is also well known in the Netherlands, partly due to the extremely long durability and chic appearance. Since a few decades, glasses are made of nanoflex. This material was developed for space travel but is now also widely used in surgery. Pins and screws to connect bones are often made of this material. The reason: the material does not cause any allergic reactions. This makes it very suitable for glasses. It is also extremely lightweight. This guarantees high wearer comfort and a long service life.

CONTACT Ode Frames info@ode-frames.nl +31(0)162404070

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MONOQOOL

Comfortable innovation

BOLD OPTICAL FAIR | SPRING 2022 |

Printing frames with the latest 3D technology. That opens up possibilities that have never been possible before. Monoqool makes it happen, and how! Not only the production technique is innovative, but the design process is too. Designing for 3D requires a totally

different approach than for traditionally made eyewear. Layer by layer, the total product must be defined. If the design of one such layer is not correct, something will go wrong. To make sure that your new glasses are perfect, the first hundred glasses are extensively tested for strength, durability and quality as standard. The colour is applied later. The substances used for this are all (including FDA) approved for use in the food industry. The process of applying the colour is so precise that it is carried out by an external company that specialises in this. With a Danish design that is created using various techniques from around the world, you have a special frame. Beautiful spectacles with a story.

CONTACT Ode Frames info@ode-frames.nl +31(0)162404070

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KILSGAARD EYEWEAR

Honesty is timeless In times of change and always looking for what is to come, we see a need to focus. To focus on true care to respect uncompromising choices - to always

stay true. Although much has changed over the years, great design has not. It is still about a relentless attention to detail and an interest in working with

your materials - getting out what is absolutely essential. For us, good design is honesty. We do not see the need to embellish what is already there. We see strength in reduction - letting raw materials and minimalist choices speak for themselves. Creating products where nothing is left to chance. That kind of honesty in design is timeless. Just like our frames.

CONTACT DESIGN EYEWEAR GROUP INTERNATIONAL Emanuel Scheper: +31(0)653251005 info.nl@designeyeweargroup.com www.designeyeweargroup.com

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FACE A FACE

Light is color, color is light The designs tell a story about the way light changes throughout the day: WITTY represents the first rays of dawn, ZENIT is the midday sun, NEONN a glowing halo, and so on. Light permeates each model through cut-outs and illuminations, bringing these eyewear designs to life. A quirky elegance for a groundbreaking collection: FACE À FACE challenges you to play with light and colour.

CONTACT DESIGN EYEWEAR GROUP INTERNATIONAL Emanuel Scheper: +31(0)653251005 info.nl@designeyeweargroup.com www.designeyeweargroup.com

BOLD OPTICAL FAIR | SPRING 2022 |

In the colour laboratory of FACE À FACE, light becomes an element to shape, lending its poetry and creative signature. The talented team of FACE À FACE designers explores the poetry of light and colour, producing creations that are inspired both by design and by the sun's daily path across the sky.

OURBS

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ALIUM

Top elegance and technical details The ALIUM collection, the perfect combination of performance and elegance, is a jewel of technical precision. It is an avant-garde and dynamic masculine range, which uses materials selected for their sturdiness and technical characteristics, and relies on new manufacturing techniques supported by French craftsmanship: 3D printing, hinges with exclusive mechanics, sleek lines and flashy colours. Dare to show attitude, style and performance with ALIUM.

CONTACT DESIGN EYEWEAR GROUP INTERNATIONAL Emanuel Scheper: + 31(0)653251005 info.nl@designeyeweargroup.com www.designeyeweargroup.com

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WOODYS EYEWEAR Design, quality and authenticity. These are our watchwords. We don't just design frames, we create experiences. Because we know it's more than an accessory, we work hard to deliver comfortable and highly durable designer frames without compromising on design, colour, style and sophistication. Woodys Eyewear is a young, fresh and urban brand made by and for people who feel special and unique, and who don't like to follow trends. Design runs through our veins, so we play with shapes, materials and textures to create unique frames with a lot of character and sophistication. All without losing sight of our roots: Wood. Our frames are designed at home in Barcelona. According to the strictest

quality standards, resulting in a unique, innovative, fresh and durable product. We are the result of perseverance, energy and innovation, driven by creativity and quality. We create original stories that give meaning to our collections and design fashionable eyewear that leaves a lasting impressi-

on. We design eyewear for all those who want to break with the established rules and who decide to go their own way. CONTACT Tarek Nijenhuis: +31(0)646900595 tarek@1713brillen.nl woodyseyewear.com

BOLD OPTICAL FAIR | SPRING 2022 |

Different from the rest

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HAFFMANS & NEUMEISTER

Timeless and quietly powerful aesthetic

Haffmans & Neumeister manufactures all of its eyewear in-house using cutting-edge technologies and sustainable, customised methods. Each frame is hand-finished with impeccable precision and care and

is made from adjustable ultra-thin stainless steel and glossy acetate, ensuring a consistent and perfect fit. Ultralight, Ultralight+ and the new Bold Collection: Bold is primarily an acetate collection. However, all our collections use the stainless steel skeleton as a base. The question is how much is added to that skeleton. It is simply how a cappuccino, cortado, flat white and latte are all coffee with milk, but it is the ratio of coffee to milk that defines them. This is similar to how our collections are defined now: the ratio of stainless steel to acetate. Bold is more milk for espresso, Ultralight+ just a little less, while Ultralight is the pure bang-for-your-mouth espresso.

CONTACT Eye Eye Caramba Lars Gerrits: +31(0)643123934 lars@eyeeyecaramba.com

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LEISURE SOCIETY

Absolute relaxation Driven by lifelong convictions and not brand strategy, Leisure Society is an extension of founder, designer and CDFA member Shane Baum's perspective on what life should be about; spending time with friends and family, and enjoying moments of absolute relaxation. Starting with eyewear that encompassed Baum's ideals of creating products with inherent value led him to produce the most sophisticated eyewear you'll find in the industry. The Leisure Society collection offers an authentic approach to traditionally inspired designs, using state-of-the-art technology combined with artisanal construction techniques. The collection centres around heritage; the creation of an object with the

intention of longevity. The collection is manufactured from the highest quality materials available: 12K, 18K and 24K gold-coated titanium, the highest quality acetate possible and the very best polarizing CR-39 and Nylon sun lenses with anti-reflective UGR12™, Diamond Cast™ and hydrophobic and oleophobic coatings. CONTACT Eye Eye Caramba Lars Gerrits: +31(0)643123934 lars@eyeeyecaramba.com

BOLD OPTICAL FAIR | SPRING 2022 |

Haffmans & Neumeister, a Berlin-based eyewear brand with a dedicated focus on minimalism and timelessness, invests in the informed marriage of conceptual design, meticulous craftsmanship and unparalleled materials. Each collection launches frames that are both aspirational and accessible, with styles characterised by a timeless and quietly powerful aesthetic.

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New location TAETS: ART & EVENT PARK IN ZAANDAM, THE NETHERLANDS

BOLD OPTICAL FAIR | SPRING 2022 |

ORDER YOUR FREE TICKETS NOW!

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LUNETTERIE GÉNÉRALE

Tribute to the Bon Vivant Lunetterie Générale designs timeless eyewear that follows you everywhere. In this quest to revive the vintage repertoire, we use only precious materials and

custom-made components to create uncompromising eyewear that is meant to last a lifetime. Our aesthetic is a great tribute to the Bon Vivant in each of us. A cheerful and distinctive person who strives for greatness through his authentic way of life, but who also inspires people to discover their 'force de caractère'. Great adventures begin with exceptional eyewear. All spectacles are handmade in Japan. Quality control is carried out under the watchful eye of our eyewear master, who ensures that the highest standards are met at all 232 production steps in more than 8 specialised workshops. Founder Julien Couture's clear passion for

design and marketing is largely influenced by classic cinema and vintage collectibles. His creative style is characterised by the use of art deco graphic elements, pure lines, all with a unique harmony of colours and vibrant materials. The self-taught designer loves photography on film, marble, thrift shops, the colour yellow, moustaches and the 70s. CONTACT Eye Eye Caramba Lars Gerrits: +31(0)643123934 lars@eyeeyecaramba.com

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VERONIKA WILDGRUBER

Veronika Wildgruber is a versatile designer based in Berlin. In addition to her eyewear collection, she designs for the French luxury brand Hermès and works with international interior and furniture companies. The Collection; Strong, independent and distinctive. Through research and experimentation, this collection

combines individual elements to create a new and multilayered aesthetic. Intersecting lines create gaps; different thicknesses evoke a sense of depth. Bold material combinations alongside delicate colour tone transitions result in an unexpected three-dimensionality. Inspired by the future, architecture and geometry. Veronika Wildgruber Eyewear first appeared in 2010 with four handmade frames, created in collaboration with French lunetier Jacques Durand. After their first presentation at the Silmo show, they immediately won the Silmo d'Or jury prize. Encouraged by this response, the first series production was launched in 2012. In 2017, it was again awarded the precious Silmo d'Or for Best Design Sunglasses.

The collection follows a central theme that is recognisable from the start. It is reinvented and translated into different materials and processed to different levels, while establishing an unmistakable formal coherence.

CONTACT Eye Eye Caramba Lars Gerrits: +31(0)643123934 lars@eyeeyecaramba.com

BOLD OPTICAL FAIR | SPRING 2022 |

Strong, independent and distinctive

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EMMANUELLE KHANH

Contemporary glamorous styles Born in Paris, Emmanuelle Khanh enters the fashion world in the late 1950s as a model for fashion houses such as Balenciaga and Givenchy. In the early 1960s she becomes interested in

styling/design and quickly embodies the avant-garde street style of the French New Wave. Her collections reflect the active, emancipated woman.In 1972, Emmanuelle Khanh launches a

collection of eyewear. To get the best, she starts working with the traditional workshops of Oyonnax (Jura, France) and proposes a line of oversized frames, which immediately becomes iconic. With Emmanuelle Khanh, eyewear became fully a fashion accessory, the signature of a bold style, at once daring and elegant.After her death in 2017, her legacy was passed on to designer Eva Gaume, who recreated that iconic EK universe with contemporary glamorous styles, including the first collection of eyewear for men. CONTACT FRMS Nick Simons: +31(0)621481986 frmsbynick@gmail.com

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OLIVER GOLDSMITH

Epic eyewear designs

BOLD OPTICAL FAIR | SPRING 2022 |

Founded in London in 1926, Oliver Goldsmith has enjoyed a long career and has the honour of providing frames for some of the world's most iconic spectacle wearers, including Audrey Hepburn, Michael Caine and Grace Kelly.

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OG ICONS is a sunglasses collection of exact replicas from the private archive of vintage Goldsmith glasses and dates back to the 1950s. Each OG ICON is reproduced exactly as it was designed. Nothing has been changed or modified.

If you were to find a vintage OG frame and compare it to an OG ICON made today, they would be identical. OG DECADES is a sunglasses collection that celebrates the epic journey of eyewear design and innovation that has taken place over the last 90 years. Each style in the collection is a carefully researched representation of what was happening in eyewear and lifestyles at the time. The frames are named after the decade they represent.

CONTACT FRMS Nick Simons: +31(0)621481986 frmsbynick@gmail.com

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SALT.

Most coveted sunglasses from the West Coast Salt. is a high-end optics brand from Los Angeles dedicated to perfecting fit. Salt. uses the highest quality materials and timeless design. Salt is inspired by the infinite natural beauties. Salt's acclaimed patented polarisation filter makes it one of the most coveted sunglasses on the West Coast.

CONTACT FRMS - Nick Simons +31(0)621481986 frmsbynick@gmail.com

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EYESHAKER

A product not to be missed been running an eyewear shop in Rosental, Styria, since 1996. We are two brothers - Martin, the optometrist and eyewear designer, and Andreas, a former professional athlete driven by his love of fashion and design. Through daily contact with customers and constant contact with spectacles, we

realised that there was no product on the market that cleaned and maintained spectacles to our satisfaction. EYESHAKER is the solution! A product that no household or work environment should be without. Finally it is possible to clean our beloved glasses the way we want to. From now on, the frame and the lenses are free of dirt and permanently cared for. So goodbye, dirty nostrils, blurred and scratched lenses, sticky frames and silicone parts that are doomed to dissolve - there is no more excuse! CONTACT FRMS Nick Simons: +31(0)621481986 frmsbynick@gmail.com

BOLD OPTICAL FAIR | SPRING 2022 |

We are a real family business and there is one passion that has characterised us for a long time: eyewear. We have

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BARONG BARONG

Unique due to the natural materials Barong Barong creates unique handmade jewellery for men and women. We have been doing this since 2003 under the brand name Barong Barong, but we go back many years to do this with our

Indonesian roots. By creating distinctive designs and combinations we make it possible to express your identity. We strive for a world that is interconnected, where there is no room for judgement. Barong Barong is a close-knit family business with roots in Indonesia. We still use materials and traditional craftsmanship that are rooted here. All our items have a unique touch due to the natural materials used and the traditional handmade way our products are made. We only use high quality materials to ensure a product that lasts. Our materials range from premium quality silk, 925 Sterling Silver, 18K gold plated metal, semi-precious stones and exclusive durable leathers. Each item is made with a passion for detail.

CONTACT FRMS Nick Simons: +31(0)621481986 frmsbynick@gmail.com

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DITA

Daring & discreet luxury

You cannot literally see the teams of designers, research and development, or the number of months it takes to perfect a single DITA frame. But you will always feel its presence when you hold it in your hands. That is why DITA's design and production standards are considered a benchmark against which other luxury eyewear brands are measured. Founded in 1995, DITA has reinvented eyewear by transcending convention to create discreet luxury with products ranging from bold character frames to

partners at the highest levels of production, DITA's expertise is exceptional and the company has built a coveted reputation as a true leader in optical innovation. DITA has had the unique pleasure of serving the world's most demanding customers, challenging the old guard and forging unique relationships within culture, style, sport and entertainment; making the brand's position as individual as the product it creates.

new interpretations of timeless shapes through innovative technology. With over 20 years of experience in design and

CONTACT NVDL Eyewear Info@nvdleyewear.nl Instagram: NVDL Eyewear

BOLD OPTICAL FAIR | SPRING 2022 |

DITA. CATEGORY OF ONE. FOR MORE THAN 20 YEARS WE HAVE FOCUSED ON ONE THING: PERFECTING THE ART OF EYEWEAR MAKING. WE ARE NOT A FASHION HOUSE LICENSE. WE SPECIALIZE

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DITA LANCIER

Optimal visibility Advanced lens technology for land, sea and air. Take a test drive with DITA yourself and see the world in all its possibilities. DITA Advanced Lens Technology provides an exceptional experience for many environments.

ENHANCED COLOR. See the world in a full spectrum of brilliant vivid color, enhanced for Land, Sea and Sky. HIGH DEFINITION DETAIL. Experience ultra high definition detail, that make clear what is obscure to the naked eye. OPTIMAL VISIBILITY. Superior brightness, contrast and depth for optimal viewing in most environments. RULE THE ROAD FOR YOU. The DITA Country lens meets the reality of everyday activities by drastically reducing blinding glare dramatically while fully

preserving natural depth perception. NAVIGATE WITH CLARITY. The DITA-Zee lens features fully integrated polarization technology that eliminates most reflections on the surface without the contrast on and around open water. MASTER THE ALTITUDE. The DITA-Air lens enhances contrast and color for maximum visual precision and minimal distortion at any altitude. CONTACT NVDL Eyewear Info@nvdleyewear.nl Instagram: NVDL Eyewear

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DITA EPILUXURY

Yearning for the real

BOLD OPTICAL FAIR | SPRING 2022 |

There are countless luxury eyewear brands, but there is only one Epiluxury eyewear brand in the world. The great luxury houses of the past have traded their soul for revenue in a decision to imitate, rather than innovate.

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Epi-luxury, above-luxury, that which is true to five essential tenets in a personal and meaningful way has all but disappeared. We exist to revive its power.

This distortion of values has led to an absence of passion and integrity in an industry in which products are designed precisely to elicit that. Under the constant pressure to buy, throw away and buy more, one is full yet ultimately unsatisfied, overwhelmed yet yearning. Again craving the real.

THE FIVE FUNDAMENTAL PRINCIPLES of EpiluxuryFunctional performanceTechnical technology Artisan craftsmanshipTimeless designPersonal exclusivity

CONTACT NVDL Eyewear Info@nvdleyewear.nl Instagram: NVDL Eyewear

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THOM BROWNE

American self-confidence Thom Browne is a fashion icon because he fascinates. His collections have transformed classic design with each new season and showcase radical new interpretations of traditional forms. An alternative to existing bespoke ideas, the Thom Browne Collection is eyewear for someone whose fashion sense is finely honed but never predictable. Thom Browne's aesthetic is inspired by a time of true American confidence yet that inspiration leads to something entirely modern and original. We believe that the frames you choose should have a story to tell. MASTER MACHINERY: It takes countless master craftsmen with decades of experience months to perfect a single Thom Browne frame.

TITANIUM PRODUCTION: Thom Browne uses one of the highest grades of Beta-Titanium, which is thin, durable and extremely flexible. Our Beta-Titanium is 1/3 the weight of steel. ACETATE FINISHING: Our acetate frames use a proprietary tumbling process to achieve their beautiful finish. Thom Browne uses the highest quality acetate available. JAPANESE QUALITY: We finish all of our frames in Japan. Not because we can, but because we have to. The level of detail on our frames requires the highest level of quality and that quality is found in Japan.

CONTACT NVDL Eyewear Info@nvdleyewear.nl Instagram: NVDL Eyewear

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DIFFUSER TOKYO

For men with taste

The founder of the DIFFUSER brand, Masaki Hirose, questioned this situation and developed a line of attractive eyewear accessories designed for men with discerning tastes.

CONTACT NVDL Eyewear Info@nvdleyewear.nl Instagram: NVDL Eyewear

BOLD OPTICAL FAIR | SPRING 2022 |

Eyewear has become an increasingly important fashion item. There are however, too many unattractive, non-fashionable items in the eyewear accessory market. Most items are for the female wearer and the choice for men is very limited.

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INTERVIEW L.A.EYEWORKS

GAI GHERARDI

BOLD OPTICAL FAIR | SPRING 2022 |

TEXT: MAARTEN WEIDEMA

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In the eyewear industry, the name Gai is a true institution and needs little introduction, but describe yourself to us briefly, and more importantly, do you have pets or are your glasses your babies? Thanks for the compliment, but darn it, I was just trying to disrupt the institution and not become part of it! No kidding, I am an epicurean and have never lost my curiosity about the world. I grew up largely in the seaside town of Huntington Beach, where Barbara and I became best friends in high school before we began our journey as opticians. These days, I live happily with Rhonda, my partner for life, and I have five California desert tortoises, three of which I hatched from the eggs of my two elders whom I adopted over 35 years ago. You know we love names at l.a.Eyeworks, and they are Curly, Blanca, Box Car, Jumby and Millicent. How funny!!! I know a few of those models yes, but wasn't aware they were named after your turtles. l.a.Eyeworks is a real family business, almost a tribe. Can you tell us how that is part of the brand identity and how it has helped you grow? The old thinking was "never hire your family and friends" and ours was "always hire your family and friends!" Trying to separate business and lives just didn't work for us as a construct. But there are many layers to building a sense of kinship. l.a.Eyeworks attracts like-minded people to its doors more often than not because of the sensitivity of our mission. Home is a place where you can feel safe to be your true self without judgement, and we've done our best to provide that feeling of safety, both for our clients and for all the amazing l.a.Eyeworkers who have made us what we are today over the

Interview

L.A.EYEWORKS

the venue. It is the heart of l.a.Eyeworks in so many ways and we lovingly call it the 'mother ship' because it has given us everything!

Your first creations were existing ugly frames, which you adapted in order to offer the public something unique. Can you tell us something about this time and how people reacted to it? Hahaha! Maybe they were ugly in the context of what was considered 'fashion eyewear' in 1979, and that's exactly what we reacted against. We were done with oversized, oversized, logo-laden, gender-specific, boring-coloured eyewear! We turned to our penchant for archetypes to start a new conversation - think glasses by Shuron, Gaspari, AO, and the health insurance company. We brought them to the present by painting, milling and sandblasting them, along with the addition of beautiful lenses. Our modifications made the frames gender-neutral. The idea of giving a man and a woman the same frames and seeing a transformation on both was so liberating. Barbara might say that we forced our sensibility to exist, but I think we also discovered that people were starving for a paradigm shift. Can you tell us about your first shop on Melrose Avenue? Is that still the same location as now? Yes, we still have our original shop at 7407 Melrose Avenue. I think that building deserves a historical plaque right now! When we opened in 1979, the street was mostly occupied by furniture repair shops and electronics suppliers. But the rent was cheap and for some reason it just felt right. Little did we know that over the next decade Melrose would become the equivalent of Kings Road as the epicentre of West Coast punk and new wave music, fashion and culture. As the street gained international fame, our shop became a crossroads for so many different and wonderful people. And I have to say that one of the great things about that time is that it felt like an awakening of sorts, where everyone was doing what everyone else was doing and supporting it. The popularity of Melrose has gone down and up over the years, but we continue to love

Can you tell me about the project you are most most proud of and why. Barbara and I wanted to be of service to people, and the glasses became the medium through which we could work toward that mission. l.a.Eyeworks is our way of giving ourselves so we can share that gift with others.

BOLD OPTICAL FAIR | SPRING 2022 |

years. Moreover, it is our daily practice to enjoy the ridiculous and the absurd - and no one wants to leave a fun party, right?

If I'm ever in LA I'll definitely walk in there to see if that feeling is still there. Is it still like before? Very much so, because our customers remain dedicated and curious about our perspective. And let's face it, with some of our customers we go back three, sometimes four and probably five generations. We have built a deep trust with people that what we offer is given with genuine encouragement.... and most likely a punch line of course.

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You have "framed" some of the biggest names in Hollywood, can you give away some names? Of course, but I have to say that celebrities are not an end game for us. Many people we consider to be celebrities heroes, in fact - are not in the public eye. They are architects, chefs, civil rights advocates, costume designers, and so on. If you really want to get us excited, send then just send the nerdy book reviewer from the local public radio station whose dry wit and passion for literature we adore. That said, we have been honored to collaborate with more than a host of iconic people, including Elizabeth Taylor, Miles Davis, Tina Turner, Cher, Divine, David Hockney, Isaac Julien, Bette Midler, Michael Jackson, Bob Dylan, Tilda Swinton, RuPaul, Ariana Grande and of course Sir Elton John who has shown such support and enthusiasm for our work. Out of that list of names, was there a special person or passing that really stood out? There are so many moments that seemed to be "business as usual" at the time that have become dear and meaningful in retrospect. It was always great fun chatting with Carrie Fisher, and I remember the day she put a manuscript on the counter and asked me what I thought of the title that she had come up with for her book: 'Postcards from the Edge'.

When did you start creating your own line of eyewear and how did that come about? Like many other stories in retail and design, when we couldn't find what we wanted to sell, we decided to make one ourselves. Around 1980-81 we we found out where the factories were in the Jura region of France and we made our first drawing, flew to Europe and knocked on the door of a factory. This year l.a.Eyeworks turned 40, congratulations! Do you still get the same kick out of it when it comes to design and running the stores? 42 years actually (and we're already dreaming about 50, at the very least!). Although I don't run the stores like I used to, I still run them creatively, and our original store on Melrose is a special and stimulating touchstone to this day. My father built the u-shaped sales counter that is still there, and every time I set foot in the store, the amount of energy is the same as it was on day one. The possibilities still seem endless. What is the most enjoyable part of your job? The unsurpassable thrill of making something and seeing it worn, worn and worn, by someone years later. Even the abstract idea of someone living their life and seeing what they see in something I made is still incredibly moving. This is why I always say that I have the most incredible gig in the world in front of me.

BOLD OPTICAL FAIR | SPRING 2022 |

In those 42 years, you must have designed a lot of styles. Is there any eyewear design that is still your favorite? When you've created so many designs, it's almost impossible to pick a favorite. But the one that often comes to mind first is BURBANK.

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Yes!!! that was a great design, and its time also so far ahead of its time! How do you come up with such a cool design? Does it start with a face, a personality, an architectural shape? It's like a swell in the ocean that gathers to form a wave, and for me that wave is made of all those things: faces, music, the way a dog walks, an angle of light, a dance movement, the colors of donuts , street fashion and so on.

Interview

L.A.EYEWORKS

But despite your colourful collections, your famous ads are all in black and white. Why is that? The campaign was created to show how glasses can enhance the unique beauty of each face. Making the portraits in black and white was a playful way of taking the idea of the glamorous Hollywood headshot and turning it around by showing outrageous creatures like Divine, Nina Hagen and Iggy Pop. In the same way that our frame designs did not require the approval of fashion or trend, we wanted to interrogate common perceptions of attractiveness, fame and style. Interestingly, four decades later, we have discovered that Greg Gorman's incredible mastery of black and white photography has given each portrait a sublime kind of timelessness.

Do you still design all the frames yourself, or do you have a team helping you? I still design all the frames, and still with an analogue pencil in my hand. You work mainly with acetate, why? Because the possibilities for expressive colours are so great! For me, l.a.Eyeworks is all about colour. Do you have a favourite? My guess is red or pink. Elvis Costello has a song called "How Deep is the Red", and indeed, red is a powerful and memorable marker that Barbara and I love (on the other hand, we have a long-running affair with yellow).

You are a member of Eyewear Designers of the Council of Fashion Designers of America (edCFDA) along with some great designers and friends of both of us, like Selima, Blake and Christian. What does that entail and what is your common goal? I love being part of this group of amazing talents, and yes, best friends. The edCFDA was founded with ambitious ideas in mind. Firstly, we want to elevate eyewear design to its own desirable and noteworthy category in the mainstream fashion dialogue. Secondly, we want to cash in on the substantial imprimatur of the CFDA for the benefit of the optical industry. Finally, we want the edCFDA to function as an incubator and promoter of emerging talent in eyewear design. What do you do when you're not working? Play! By that I mean travelling, looking at art, seeing as much live music and performances as possible. And then I feel like a fish in water! Yes, music and performances are what I miss the most in this strange period, let's hope that will be possible again soon and we can see each other again to enjoy you and your beautiful designs!

BOLD OPTICAL FAIR | SPRING 2022 |

" EVEN THE ABSTRACT IDEA OF SOMEONE LIVING THEIR LIFE AND SEEING WHAT THEY SEE IN SOMETHING I MADE IS STILL INCREDIBLY MOVING."

You recently launched a new brand called Fiction, can you tell us anything about it? What can we expect to see? Since its launch in spring 2019, FICTION has been a very interesting experiment to build and develop a collection based on a construction paradigm with a unique hinge-and-spring configuration, on which multiple material variations, from sophisticated to graphic, can be hung.

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BREF EXALTO GLASKLAR OXIBIS DILEM FRANÇOIS PINTON I SPAX IMAGO JOHN LENNON STEVE MCQUEEN GOUVERNEUR GOUV/AU COLIBRIS HISTOIRE DE VOIR PIERRE EYEWEAR HELDEN

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BRAVO

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ENTRANCE

BAR

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BOLD OPTICAL FAIR | SPRING 2022 |

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CHARLIE

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PRIVE TRAP NAAR DE EERSTE ETAGE

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First floor D06

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BOLD WORKSHOPS

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Workshops

BOLD OPTICAL FAIR

HILDE QUIRIJNEN SUNDAY, MARCH 20

" ONLY THE BEST FOR YOUR TEAM"

MARIJE GERDES MONDAY, MARCH 21

" SURPRISE YOUR CUSTOMER AND INCREASE SALES!" PRIVE

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HEREN TOILET

REGISTRATION CAN BE DONE AT THE ENTRANCE OF BOLD

DAMES TOILET

PRIVE

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WORKSHOPS START AT: 11.00, 13.00, 14.00 & 16:00 H.

COLOPHON This is a free publication of Bold Optical Fair, created especially for the 11 edition of Bold. No part of this publication may be copied or otherwise used without the permission of Bold Optical Fair. Bold Optical Fair cannot be held responsible for any inaccuracies and/or typographical errors. Contact: info@bold-opticalfair.nl Terressa Binnendijk: +31 (0)6 234 245 08 Walter van Waas: +31(0)6 16 678 376

BOLD OPTICAL FAIR | SPRING 2022 |

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www.stevemcqueen-eyewear.com

All rights in the name and image of STEVE MCQUEEN are used with permission of Chadwick McQueen and The Terry McQueen Testamentary Trust / Greenlight.

stevemcqueeneyewear.com

Bold Magazine - 20 & 21 March 2022 - EN

Articles inside

Editorial

General information

Interview: Blake Kuwahara

Interview: l.a.Eyeworks

Interview: Steve McQueen

New location