EMRY EY MR
BROOKE OSLON SPRING 1.30-3.30 2013
EMRY MERCHANDISE PLAN Target Customer Upper-Mid, Young / Middle Age Family Mix A Collection of mobile urbanities, Bohemian Mix represents the nation’s most liberal lifestyles. Its residents are ethnically diverse, a progressive mix of young singles, couples and families ranging from student to professionals. They live in funky row houses and apartments. The Bohemian mixers are the early adopters who are quick to check out the latest movie, nightclub, technology, art museum and microbrew. A hard working Woman, she loves fashion and is playful with her sense of style. Although she loves fashion she doesn’t have all the money in the world to spend on it, but loves to invest in her nice pieces. She works anywhere from an of�ice job in the city, to a hip job in fashion, and makes roughly 30,000-60,000 a year. A successful young woman who loves to hit the town, and is always looking for the next hot thing!
Key Competitors -Elizabeth &James: Price Points $100-$1000 This cool girl label, can work for multiply types of woman. From the girly girl, to the punker girl, this brand is very diverse in its electric style. With simple lines, and boyish silhouettes, Elizabeth and James represent a life style of your typical boho chich girl! -Alexander Wang- $100- $1000 A super stylish contemporary brand that makes every girl feels cool. These clothes have a sense of style, and sophistication about them. Cleanly tailored, with some sort of pop, Wang always knows how to make a girl feel so chic and stylish weather she is shopping during the day or out on the town by night! -Marc Jacobs- $100-$1000 Marc Jacobs is a contemporary like worn by man of the same girls, and a top competitor with these companies as will. With a funky vibe, and loud colors it allows woman to see funky and fresh, without going overboard.
CUSTOMER
EMRY
GROUP 1
FABRIC COLOR TRIM PAGE FABRIC
COLOR STORY 1
COLOR STORY 2
GARBADINE 80% WOOL 20% SILK
BLACK
WHITE
JERSEY KNIT 100% SILK
Faux Leather
CHIFFON 100% SILK
TAN
BLACK
PEACHY PINK
PEBBLE
COLOR STORY 3
MAUVE
CHARCOAL
MAUVE
WHITE
LIME
CREAM
TRIM: GOLD STUDS
JACKET BUTTONS
CROPPED BLAZER WITH SHALL COLLAR AND PLEATED BACK DETAIL.
BLAZER WITH LEATHER SLEEVES AND BODICE. RUSHED GARADINE SHOULDERS, GARBADINE FRONT RIM.
GARBADINE 80% WOOL 20% SILK
BLACK
WHITE
MAUVE
STRAIGHT LEG TROUSERS. LEATHER STRIP DOWN SIDE SEAM.
HIGH WAISTED, WIDE LEGGED PANT WITH CF/CB PLEATS, STUD EMBELLISHMENTS, AND CHIFFON STRIP DOWN SIDE SEAM.
GARBADINE 80% WOOL 20% SILK
BLACK
WHITE
MAUVE
HIGH WAISTED SKIRT WITH LEATHER BAND ACROSS HIPS, STUDS, AND PLEATED CHIFFON DRAPPING.
GARBADINE DRESS WITH LEATHER CONTRAST AND PLEATED SLEEVES AND HIP DETAIL.
HIGH WAISTED SKIRT WITH PLEATED LAYERS.
GARBADINE 80% WOOL 20% SILK
BLACK
WHITE
MAUVE
PRINCESS SEAM KIMONO TOP WITH OPEN CAGED BACKAND STUD DEATIALING, BACK ZIPPER.
INVISIBLE BUTTON UP, COLD SHOULDER BLOUSE, WITH STUDED COLLAR AND LOW BACK HEM.
CHIFFON 100% SILK
PEACHY PINK
LIME
CREAM
LEATHER BUSIER WITH PEPLUM SKIRT, STUD EMBELLISHED, AND FRONT CROSS OVER PLEATS.
Faux Leather
BLACK
WHITE
MAUVE
COWL BACK TANK.
KNIT TANK TOP.
JERSEY KNIT 100% SILK
TAN
PEBBLE
CHARCOAL
EMRY SIMPLICITY
GROUP 2
FABRIC COLOR TRIM PAGE FABRIC
GARBADINE 80% WOOL 20% SILK
JERSEY KNIT 100% SILK
CHIFFON 100% SILK
COLOR STORY 1
OFF WHITE
COLOR STORY 2
MINT GREEN
PERL BLUE
WHITE
ORANGE DREAM
COOL BLUE
TRIM: metal zippers
SQUARE BUTTONS
COLOR STORY 3
BEIGE
LIGHT GREY
KISS ME PINK
KIMONO JACKET WITH SADDLE, BAG SLEEVE DETAIL, NO CLOSURE IN FRONT.
BLAZER WITH POINTED PRINCESS SEAMS, AND STRAPSACROSS BACK .
GARBADINE 80% WOOL 20% SILK
OFF WHITE
MINT GREEN
BEIGE
CREASED TROUSER WITH DRAPED POCKETS.
CUFFED TROUSER, NO WAISTBAND, AND POINTED POCKETS
PENCIL SKIRT WITH SIDE DETAIL STICHING.
GARBADINE 80% WOOL 20% SILK
OFF WHITE
MINT GREEN
BEIGE
GARBADINE DRESS, CHIFFON SLEEVES, AND COLLAR, COLOR BLOCKED
GARBADINE 80% WOOL 20% SILK
OFF WHITE
MINT GREEN
BEIGE
PLEATED KNIT DRESS, CROSS OVER FRONT, STABILITY STRAP IN BACK.
JERSEY KNIT 100% SILK
PERL BLUE
WHITE
LIGHT GREY
TANK WITH STITCHED TUCKS.
CROP TOP, ZIPPER UP CB, SHORT SLEEVES.
FLOWY HIGH WAISTED SHORTS WITH SHAPPED POCKETS.
CHIFFON 100% SILK
ORANGE DREAM
COOL BLUE
KISS ME PINK
KNIT LONG SLEEVED TOP WITH CONTRAST CHIFFON SRIPES.
V-NECK T-SHIRT.
JERSEY KNIT 100% SILK
PERL BLUE
WHITE
LIGHT GREY
group 3
EMRY RUFFLE
FABRIC COLOR TRIM PAGE FABRIC
COLOR STORY 1
COLOR STORY 2
COLOR STORY 3
TWILL 100% COTTON
CORAL
WHITE
SEA BLUE
QUILTED JAQUARD 85% COTTON 15% VISCOSE
CORAL
WHITE
SEA BLUE
LILAC
BABY BLUE
CLIP DOT CHIFFON 100% SILK
JERSEY KNIT 100% SILK
PALE PINK
PALE GREEN
CREAM
WHITE
TRIM: PEARLS
JACKET BUTTONS
BLAZER, CIRCLE CUFFS, PRINCESS SEAMS, NOTCH COLLAR, AND HIGH BACK HEM.
BLAZER WITH PRINCESS SEAMS, DOUBLE SHALL COLLAR AND WELT POCKETS.
TWILL 100% COTTON
CORAL
WHITE
SEA BLUE
QUILTED JAQUARD 85% COTTON 15% VISCOSE
CORAL
WHITE
SEA BLUE
BOOT LEG TROUSER WITH WAISTBAND.
SKINNY TROUSER WITH CONTRAST CHIFFON BOTTOM.
DRAWSRING SHORT WITH BIAS HEM.
TWILL 100% COTTON
CORAL
WHITE
SEA BLUE
QUILTED JAQUARD 85% COTTON 15% VISCOSE
CORAL
WHITE
SEA BLUE
BLOUSE, BUTTON UP BACK, RUFFLE NECKLINE, SMALL PEPLUM AT WAIST, LONG CUFFS, PEARL BUTTONS.
RUFFLE CHIFFON TOP WITH BOW TIE A CB.
CLIP DOT CHIFFON 100% SILK
PALE PINK
LILAC
BABY BLUE
BABY DOLL TOP WITH PEARL TRIM AND RUFFLES.
DRESS WITH FULL RUFFLE SKIRT AND DRAPEY TOP AND SPAGETTI SRAPS.
CLIP DOT CHIFFON 100% SILK
PALE PINK
LILAC
BABY BLUE
RAW EDGE RAGLAN TOP.
RAZOR BACK TANK.
LONG SLEEVED TOP WITH COWLBACK AND FLOWY YOKE..
JERSEY KNIT 100% SILK
CREAM
PALE GREEN
WHITE
GROUP 4
EMRY
RETRO TRIP
JUNIORS
FABRIC COLOR TRIM PAGE FABRIC
DENIM 77% Cotton 20% Polyester 3% spandex
draypy rayon 100% rayon
NOVELTY KNIT 50% COTTON 50% VISCOSE
Lining: tricot 50% acetate %50 polyester
COLOR STORY 1
moracan wash
just peachy
ivory
ivory
COLOR STORY 2
light wash
teal grey
light tan
light tan
TRIM: metal zippers
metal buttons
overall buckles
BODY CONSSIOUS DRESS WITH PRINCESS SEAMS, SIDE SEAM CUTOUTS, AND FRONT POCKETS.
JEAN VEST WIH YOKE, FRONT POCKETS, DOUBLE PRINCESS SEAMS, AND POPPED COLLAR.
DENIM 77% Cotton 20% Polyester 3% spandex
moracan wash
light wash
OVERALLS, OPEN BACK, CUFFED HEM.
CUTOFF SHORTS, WITH POCKET BAGS SHOWING
DENIM 77% Cotton 20% Polyester 3% spandex
moracan wash
light wash
SHIRT WITH HI-LOW HEM, AND COWL BACK.
TANK TOP WITH PLEAED FRONT AND BOW.
TOP WIH LONG SIDE SEAMS, OPEN BACK, AND RUFFLE ALONG BACK HEM.
draypy rayon 100% rayon
just peachy
teal grey
TOP WITH TIE FRONT AND LOOSE FLOWY SLEEVES.
FLARE LINED PANTS
draypy rayon 100% rayon
just peachy
teal grey
DRESS WITH FLARE SLEEVES, AND LINING WIH LOW BACK.
HIGH WAISTED SHORTS WITH WAISTBAND.
TANK WITH LOW NECKLINE AT CF.
NOVELTY KNIT 50% COTTON 50% VISCOSE
ivory
light tan