DIVIRSITY ALL WORK CAPSULE COLLECTION PORTFOLIO E19CC BOLUWATIFE OKE YEAR 3 BA FASHION HERIOT-WATT UNIVERSITY APRIL 2017
INTRODUCTION
INDEX About Title Concept Design Statement Customer Profile Collection Boards 3D Development Design Development Final Line Up Creative Illustration Photoshoot of Garments Made
ABOUT
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PERSONAL INFORAMATION Boluwatife Lagos BA
Oke Nigrain fashion Boluwatifeoke75@yahoo.com Mztyfe Mztyfe tyfeswardrobe.wordpress.com Boluwatif Oke @Mztyfe Mztyfe
Hello,
I am Boluwatife Oke, new generation designer from Nigeria 23 years old. I decided to follow my heart, moving London and started to study in fashion at west London college (Heriot-Watt university) which has provided me with a foundation of creativity almost 4 years of working in fashion. I am a creative, hard-working and resistant person who is not afraid of challenges and always ready to do her best. my work is a reflection of me, with might and main that is why every bit of me is my designs.my designs are alway a fusion of several contrasting inspirations which at the first glance do not fit together I enjoy mixing tradition with modernity. If I have a chance to create or produce something I want to make it meaningful - make people think about my work. the work that I can share my experience, represents who I am and telling my experience, represents who I am and telling a story by saying nothing or writing any words every collection I design, every garment I made. Each one has its own story, my work is creating an art piece.
ABOUT
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IDENTIFY AS MAN
AS A BLACK AN
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CONCEPT
CONCEPT
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statement
Diversity Project: Identity as a Black Man Identify of a black man, I choose this topic because today we all judge people on what they wear. The black lives matter campaign has been criticised by some black civil rights leaders who have criticised the tactics, some critics accuse Black Lives Matter of being antipolice, and question the statistics provided by BLM activists regarding the rate at which black people are discriminated against, there have been many reactions to the black lives matter movement however I feel that sometimes there are stereotypical images of young black men that insight a fear of gang mentality and that what is worn is representative of a negative feeling or symbolic of a scare inducing reaction, this is predominantly expressed in the image of the ‘hoodie’. This garment has been vilified even though it also resonates a varsity college attire/uniform. I am particularly inspired by this garment as inspiration to create a new fashion collection that uses the image and detailing to inspire an urban but contemporary aesthetic that is positive. In the news, today people are dying based what are they put on and more importantly what this represents or connects you to in the street. It is not easy to see people dying for some ridiculous things; such as what they are wearing, by connecting to a tribe or gang they may belong to. People from the same cultures are killing each other. This is no new phenomenon but like in the ‘Fresh dressed’ documentary. People have since the 1970’s for example in New York’s poverty stricken areas adopted clothing and fashion as a symbol of belonging to a social group and solidifying ones identity. In this world, we criticise people, judge and assume that sometimes how a person looks equates to how they may behave. Dying just because of what you are wearing amazes me. The documentary called ‘Fresh Dressed’, highlighted that in some neighbourhoods in New York you could be killed just because of material things you were wearing, some group of guys noted you could be killed because of the brand of jacket you wore (Brand Marmot) when people are dying because of a coat someone else owns that does not match the value of what a human life means. A lot of people get robbed of material things. Every hour of your life you spend poorly is a piece of your life wasted. Everyone wants to wear expensive clothes to show status and wealth people are dying because of it is actually really disturbing. This is particularly important in lower social classes to attract status and kudos
customer profile Name: May Age: 34 (25-50) Live: No Specific Occupation: No Specific Income: 50,000 - 55,000 Style: Sportswear, Love experimenting, casual, Unique collective Designer/brand Y-3, Nasir Mazhar, Stella McCartney for Adidas Lifestyle: Enjoy going to museum, Travel, Yoga, Painting As fashion is on of her big ardency, unique collective, loves dynamic designs might sacrifice comfort for that great wearable piece of art. Don’t take no for an answer, she is interested in cultural, art, travelling, cooking and collecting vintage hats, for herself she likes patterns and designs that accent her curves yet provide enough latitude.
Market reseatch
FABRIC
DETAILS
Trends
Street Uniforms
Trends
3D
URBAN LUXURY
COMMERCIAL PORTFOLIO E19CA/ CB BOLUWATIFE OKE YEAR 3
BA FASHION
HERIOT- WATT UNIVERSITY
PULLING CORDS
My project became clearer when I started brainstorming the meaning of fringing. there are so many things, which is not only fabric but the history and the reasons why people wore fringed garments and why people felt it was a protective and decorative detail . When I saw the picture of the native American traditional clothing it made me want to continue to research deeper. It is very interesting that we can see something in a different ways and perspectives not only as fashion but in life to. When I start the project I was focused on the Native Americans and how they dress. Native Americans are a vital part of American culture and history and elements such as weaving, beading and detailed work as feathering played an integral part in Native American clothing. Native American tribes of the Plains and elsewhere had long created garments with fringes, which served as a type of gutter that repelled rainwater from the wearer. I really like this protective element but also the adornment nature of the practical detailing. Fringed border or edge of hanging threads, cords, or strips and they were often found on many garments. The fringe was a popular and important decorative adornment for the clothing of both men and women. It is believed that fringe was worn by all classes of people. The evidence for how fringe was used and what it looked like is found on sculptures and statues. When I was doing my research I came across the masquerade from my own culture which is something that I saw growing up, they come out adorned and dressed when there is a festival or something special to celebrate. The way they put on the costumes and then layer these costumes to create the fringing using local and natural materials, this does fascinate me and has greatly influenced my Urban Luxury aesthetic. I feel I can create and experiment with developing my own way to create and manipulate fabrics and detailing to produce a contemporary response to my cultural research and exploration.
Name : Serinana Age: 28 Live: London Occupation: Fashion Journalist Income: 35,000
Serinana is a dynamic , strong and confident woman who enjoys working as a fashion journalist for a major fashion magazine. she sees fashion everywhere, in a piece of art, in a photography in nature.....she has a very creative mind she tries to feed it by reading watching dococumentaries oror going to different types of exhibition. As fashion is on of her big ardency, unique collective, loves dynamic designs might sacrifice comfort for that great wearable piece of art. Don’t take no for an answer, she is interested in cultural, art, travelling, cooking and collecting vintage hats, for herself she likes patterns and designs that accent her curves yet provide enough latitude.
MOOD BOARD
FABRIC
SILHOUTE BOARD
TEXTURE BOARRD
DETAIL BOARD
TREND BOARD
PULLING CORDS