Research: Timely, Relevant, Vital

One of the core pillars of the BOMA Georgia Foundation is its dedication to research for the betterment of the commercial real estate industry. From whitepapers to salary reports to partnerships with CRE Insight Journal, the foundation wants to meet property professionals where they are with what they need.

COVID-19 was a global event that affected not just the BOMA Family, but also the broader real estate community. In March 2020, BOMA Georgia was the first BOMA to produce a national webinar on COVID-19, which was quickly followed by additional, complimentary resources developed by the BOMA Georgia Foundation. The foundation created resources on infectious disease control, operational savings during low occupancy, and tips for building re-entry. There were also over 100 videos and articles created on the CRE Insight Journal web platform covering a range of topics surrounding COVID-19. The content addressed indoor air quality, tenant relations, communications strategies, security concerns, and more.

In 2021, that dedication stayed the course. Videos and webinars on re-entry were created, and information was continually updated. Now, there are new discussions to be had about the future of commercial real estate. More articles and videos have been uploaded to www.creinsightjournal.com on tenant comfort, the future of office space, and the new rise in work from home. The foundation will continue to provide resources for commercial real estate professionals as this particular chapter continues to unfold.

The foundation’s research also comes in the form of salary and benefits surveys. Recently, the foundation released the 2021 Metro-Atlanta Property Management and Building Engineering Salary and Benefits Survey. BOMA Georgia Foundation research provides tools to real estate professionals that add value to the properties they own, manage, and operate. The research conducted is meant to advance the industry and continue to improve the lives of property professionals across the community.

The BOMA Georgia Foundation makes it a priority to provide the community with information on trending topics. The foundation’s whitepaper, “CRE and the Bee” explores how commercial real estate properties can play a significant role in stabilizing and growing the very important bee population. Not only does the whitepaper break down the logistics of how to do so, but it also discusses the potential environmental and tenant benefits.

The BOMA Georgia Foundation was created to be a resource for the commercial real estate industry and its professionals. Not only did the foundation seek to provide access to education through scholarships, but also to be a source of information itself. Research is an essential function of the foundation. As the community has seen in the past two years, the only thing to expect is the unexpected. Foundation research will help commercial real estate industry members stay one step ahead and equipped to serve their organization and tenants.

The commercial real estate industry is stronger when its members are agile, educated and innovative. Organizations within BOMA Georgia and beyond are already working hard for the betterment of their communities and this industry. As they continue their journeys, the BOMA Georgia Foundation will be there as a resource and continue to adapt with them.