CLUXURY, H IBEAUTY NA and FASHION INSIGHTS – Q3 2016
A REPORT ON LUXURY AND FAST FASHION’S MOST VALUABLE INFLUENCERS
IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES
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his report looks at more than 400 KOL’s in China, for the first time, in a highly quantitative way using deep analysis of Mentions, Likes, Reposts, Sentiment and Engagements. It doesn’t rely on hearsay and rumor – it relies on data. Bomoda and R3 are collaborating in China to give transparency to the world of Social and E-Commerce. While this is a new partnership, our collective management teams have years of history in the Middle Kingdom. Our goal is simple – improved insights will lead to better business decisions and results. To produce this report, we didn’t rely on prior wisdom or a consumer survey – we spent countless hours analyzing several thousand Key Opinion Leaders (“KOLs”) talking about or being discussed in tandem with 25 of China’s leading luxury, fashion and beauty brands. This painstaking analysis looked at mentions, reports, likes, reads, sentiment, purchase intent and total engagement - to form an overall picture of the strongest brands and the strongest opinion leaders. We hope you enjoy the first of our regular reports.
IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES
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DETAILED APPROACH As keen observers of the Chinese social media marketplace and China’s luxury and fast fashion industries, Bomoda has viewed and participated in the evolving and dynamic interplay between the two. There has been much discussion of late in the market’s more competitive current state regarding the efficacy of KOLs. Naysayers claim that KOLs are overhyped and overpaid, merely attracting eyeballs and not sales. While we agree that there is some validity to this position, we also believe KOLs are, and will continue to be, an integral component to the Chinese consumer journey. Many KOLs are indeed inefficient, but this is more a matter of misaligned and mismanaged expectations than a lack of relevance. For every one celebrity who commands large sums to promote a brand’s products but fails to generate the expected results, there is an unheralded and unpaid fashion blogger generating the necessary engagement and positive sentiment to affect sales. In the attached analysis we seek to unlock for the month of July 2016 who exactly were the most valuable content creators and celebrities leveraged by or captured wearing the 25 representative brands in our report. Here, we sought to bring to the study more than the typically cited popularity and engagement metrics. Instead, while incorporating popularity and engagement as signs of impact, we also layered in the quality of the engagement, the feelings it elicited in a blogger or celebrities’ followers, and whether the content motivated the consumer to look to buy the brand or product associated with the content. Each day, Bomoda churns through and analyzes 4 million public accounts on WeChat. We follow nearly 60,000 Weibo accounts deemed influential based on size and engagement of the account’s following, as well as listen to mentions of those 60,000 accounts by all other Weibo accounts. The daily outcomes of the exercises we undertake for our clients include the private creation of a series of metrics tied to popularity, engagement, authenticity, sentiment and purchase intent. Shorthand analysis such as this public report is imperfect and does not reflect the deeper insights we generate for our clients. For instance, we do not correlate social media activity to the purchase data we capture on Alibaba and Jingdong. And, KOL impact fluctuates markedly month-to-month. However we hope you find it valuable in your endeavors.
IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES
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BOMODA ANALYZED 25 BELLWETHER LUXURY AND FAST FASHION BRANDS IN CHINA: Burberry
Bvlgari
Dior
Estée Lauder
Hollister
Louis Vuitton
Salvatore Ferragamo
Kate Spade
Marc Jacobs
Stella McCartney
Cartier
Chanel
Givenchy
Kenzo
Gucci
Lancôme
Michael Kors
Tiffany & Co.
Olay
Coach
H&M
Loewe
Omega
Tory Burch
Zara
OUR LIST IS DIVIDED INTO 4 DISTINCT GROUPS OF 100, AS EACH OFFER UNIQUE CHARACTERISTICS: 1 WeChat Bloggers (those creating content on WeChat via a public account associated with the 25 brands in the study)
2 WeChat Celebrities (those cited by a public WeChat account in connection with one of the 25 brands in the study)
3 Weibo Bloggers (those creating content on Weibo associated with the 25 brands in the study)
4 Weibo Celebrities (those cited by all Weibo accounts in connection with one of the 25 brands in the study)
IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES
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SCOPING AND SCORING FOR WECHAT:
Notable KOLS BLOGGER KOLS Gogoboi
We conducted a preliminary screen of the contents from 4MM public accounts on WeChat to extract those that had mentioned the 25 brands We then carried out a counterfeit analysis based on the aggregate textual materials by which we parsed out the WeChat content related to counterfeit goods advertisements We then dissected the remaining aggregate data by individual KOLs (blogger or celebrity) while generating measures of popularity, engagement and sentiment for each
Intro: A titan on WeChat (he ranked 7th on the platform), Gogoboi failed to register in the top 25 on Weibo
Finally, we developed an expansive weighting system that takes into consideration various derivative variables, including the quality of engagement, level of interest and rate of participation among the WeChat accounts’ reader base
Top 3 associated brands on WeChat: Louis Vuitton, Marc Jacobs, Bvlgari No mentions of the 25 brands by Gogoboi’s Weibo account Unique Approach: Who else this month would recommend outfits by color matching clothing and bags with characters in Pokemon?
SCOPING AND SCORING FOR WEIBO: 她刊 Similarly, we applied a preliminary screening process to the contents generated by 60,000 Weibo accounts to identify those that had mentioned the 25 brands
Intro: The female focused @她刊 publishes articles demonstrating a masterful range of insights from celebrity fashion styles and popular TV dramas to reality shows and beauty product recommendations.
We then conducted a content analysis by which we parsed out the Weibo posts related to counterfeit goods advertisements
Top 3 associated brands on WeChat: Dior, Givenchy, Gucci
We then dissected the remaining aggregate data by individual KOLs while generating measures of popularity, engagement, sentiment and intent to purchase for each from across the entirety of Sina Weibo Like WeChat, the weighting system for Weibo KOLs takes into account various derived metrics, such as the quality of engagement, rate of engagement, as well as loyalty and advocacy among the follower base
No mentions of the 25 brands by its Weibo account, which was established in January 2015, and largely focuses on promoting its WeChat account.
Unique Approach: Not content to simply cover the wedding ceremony of Lin, Xin Ru and Huo, Jian, the account eschewed the typical wedding fare for deeper looks into the bride’s daily handbag selections Also, the account subtly shifted a Chanel article from Gisele Bundchen’s natural nude makeup style and her video of beauty tips to an introduction of Chanel’s liquid foundation
IMPROVING THE EFFECTIVENESS
& EFFICIENCY OF MARKETERS & THEIR AGENCIES
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化妆师 MK-雷韵祺
Intro: @化妆师MK-雷韵祺 expertly makes designer skincare and makeup recommendations (and increasingly apparel as well) without encouraging the reader to break the bank or simply buy the obvious
Notable KOLS CELEBRITY KOLS Huo, Jian Hua & Lin, Xin Ru
Intro: The super-couple married on July 31, 2016 at the Bvlgari Resort in Bali. The wedding, featuring such brands as Bvlgari and Salvatore Ferragamo, was the dominant topic overall for the month
Top 3 associated brands on WeChat: Zara, H&M, Estee Lauder Top 2 associated brands on Weibo: Chanel, Estee Lauder Unique Approach: She is supremely active and positive in interacting with her followers, hosting raffle events and inviting followers to share their post-usage feedbacks of their beauty products.
Top 4 associated brands on Weibo: Bvlgari, Dior, Lancome, Estee Lauder Top 3 associated brands on WeChat: Bvlgari, Tiffany, Estee Lauder
包先生 Intro: Handbags, handbags, and more handbags to 1.8mm followers Top 3 associated brands on Weibo: Loewe, Louis Vuitton, Coach Top 3 associated brands on WeChat: Louis Vuitton, Dior, Givenchy
Unique Approach: Trusted for his taste and curation. Expertly weaves together photos and street snaps of handbags of a broad range of styles across season and color and price Recently, the blogger has been expanding into the shoes category with a new account created under the name @鞋先生
Unique Approach: Celebrity Synergy. Topics ranged from their wedding details to hotel selections and skincare products recommendations. Nearly all of the influential fashion media and fashion bloggers that had mentioned the celebrities, namely @海报网, @世界时装之苑, @gogoboi and @吉良先生, wrote in detail about the ceremony Interestingly, while WeChat content trended toward descriptions of items and places, Weibo centered on the evolution of their relationship, from a 10-year friendship to a life-long companionship, elevating overall sentiment
Xu, Wei Zhou
Intro: The Chinese epitome of “小鲜肉” (“fresh meat”), he made his debut as the leading character in a popular online drama, Addiction (上瘾), in January 2016
手边巴黎 Intro: Represented by Huayi Brothers, she singularly sits at the cultural intersection of fashion, lifestyle and travel
Top 3 associated brands on Weibo: H&M, Louis Vuitton, Dior
Top 3 associated brands on Weibo: Gucci, Stella McCartney, Coach
Top 3 associated brands on WeChat: H&M, Louis Vuitton, Stella McCartney
Top 3 associated brands on WeChat: Gucci, Bvlgari, Chanel
Unique Approach: Expanding out of travel, @手边巴黎 (‘Paris at hand’) is now impacting her followers through the advocacy of a fashionable harmony of travel and lifestyle Making the mundane exotic, she recently introduced shopping sites in Paris Charles de Gaulle Airport by describing the ‘unique romantic’ vibe of this airport. Bvlgari and Chanel were beneficiaries of this post
Unique Approach: Coinciding with his Asia tour, the endorsement for H&M’s recently launched luxury activewear line gained the second highest number of engagements of all celebrities, bested only by Lu, Han, despite a relatively low number of mentions (~300). The combination of promotional (10% off and free shipping) and raffle content created a high level of purchase intent amongst his user base
IMPROVING THE EFFECTIVENESS
& EFFICIENCY OF MARKETERS & THEIR AGENCIES
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Kendall Jenner
Intro: An Internet personality (“网红”) Kardashian clan member, supermodel, and fashion trendsetter Top 3 associated brands on Weibo: Givenchy, Estee Lauder, Louis Vuitton
Top 3 associated brands on WeChat: Gucci, Louis Vuitton, Dior Unique Approach: Jenner’s street-style is favored by Chinese female millennials to a greater degree than any current Western personality. This wave aligned her closely on Weibo and WeChat with “now” trends such as slip dresses, crop tops, activewear and slippers
Gao, Yuan Yuan
Intro: The “Goddess” (“女神”) ranked as the 7th most influential celebrity on WeChat but only 36th on Weibo Top 3 associated brands on Weibo: Olay, Michael Kors, Dior Top 3 associated brands on WeChat: Gucci, Dior, Bvlgari
Unique Approach: Venturing into the business sphere, Gao quickly established her personal fashion brand, Yuan Yang (“圆漾“), whose shoe line has been frequently recommended in the context of the glove shoe trend Her street fashion exerts a great level of influence among Chinese consumers. As a result, a majority of discussions around her were outfit and style recommendations from influential fashion media and bloggers, such as @时尚芭莎 and @AnnyStyleonTop, especially on WeChat. For this reason, a significant proportion of Gao-driven posts on Weibo were advertisements from Daigous promoting products featured in her various street-style images.
Oh Se-Hun
Intro: The K-Popper and his band EXO proved that Korea was only a prelude to their China prominence. Despite virtually no official brand collaborations to his name, he still vastly outperformed other celebrities on Weibo in the eyes of fashion fans Top 3 associated brands on Weibo: Dior, Givenchy, Cartier
Top 3 associated brands on WeChat: Zara, H&M, Louis Vuitton Unique Approach: An adoring fan base: At Dior's new store opening event in Seoul, Korean-focused accounts and his dedicated fans flooded social media with images of his appearance Frequently spotted in Givenchy, his street style photos captured by media accounts and fans generated a practice amongst his followers of purchasing Givenchy products as gifts to the singer Frequently fantasized as a couple along with former EXO member, Lu, Han, fans were energized to see Oh Se-Hun and Lu, Han wearing matching Cartier LOVE bracelets in their street style photos.
Brands Ranked by Overall Performance and Association With: RANK
WECHAT_BLOGGERS
WECHAT_CELEBRITIES
WEIBO_BLOGGERS
WEIBO_CELEBRITIES
OVERALL
1
Gucci
Gucci
Chanel
Dior
1 Dior
2
Dior
Bvlgari
Dior
Cartier
2 Gucci
3
Louis Vuitton
Dior
Gucci
Bvlgari
3 Chanel
4
Givenchy
Louis Vuitton
Givenchy
Gucci
4 Louis Vuitton
5
Chanel
Chanel
Zara
Estée Lauder
5 Givenchy
6
Burberry
Givenchy
Estée Lauder
Chanel
6 Estée Lauder
7
Zara
Estée Lauder
Burberry
Lancôme
7 Lancôme
8
Lancôme
Lancôme
Louis Vuitton
Louis Vuitton
8 Bvlgari
9
H&M
Cartier
Lancôme
Givenchy
9 Burberry
10
Marc Jacobs
Burberry
Olay
Burberry
10 Zara
11
Stella McCartney
Marc Jacobs
Stella McCartney
Loewe
11 H&M
12
Bvlgari
Zara
H&M
Olay
12 Marc Jacobs
13
Estée Lauder
Stella McCartney
Kenzo
Coach
13 Cartier
14
Loewe
Tiffany & Co.
Marc Jacobs
H&M
14 Stella McCartney
15
Salvatore Ferragamo
H&M
Michael Kors
Michael Kors
15 Loewe
16
Kenzo
Coach
Bvlgari
Marc Jacobs
16 Coach
17
Tiffany & Co.
Salvatore Ferragamo
Loewe
Kenzo
17 Kenzo
18
Coach
Tory Burch
Salvatore Ferragamo
Tiffany & Co.
18 Olay
19
Cartier
Michael Kors
Coach
Stella McCartney
19 Michael Kors
20
Michael Kors
Kenzo
Kate Spade
Zara
20 Tiffany & Co.
21
Tory Burch
Olay
Cartier
Salvatore Ferragamo
21 Salvatore Ferragamo
22
Kate Spade
Loewe
Tiffany & Co.
Omega
22 Tory Burch
23
Olay
Omega
Tory Burch
Kate Spade
23 Kate Spade
24
Omega
Hollister
Hollister
Tory Burch
24 Omega
25
Hollister
Kate Spade
Omega
Hollister
25 Hollister
IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES
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TOP 100 WECHAT BLOGGERS BLOGGER
TOP 3 BRANDS MENTIONED BY BLOGGER
RANK
MENTIONS (0 - 100)
LIKES (0 - 100)
READS (0 - 100)
READS/ MENTION (0 - 100)
AVG. SENTIMENT (0 - 100)
OVERALL WEIGHTED SCORE
BLOGGER
Gucci, Chanel, Dior
1
50
15
100
82
81
73
芭伶小姐
Zara, H&M, Estée Lauder
2
66
8
95
59
71
67
美妆师Lisa
Louis Vuitton, Cartier, Dior
3
58
8
83
59
61
60
COSMO时髦办
Dior, Givenchy, Gucci
4
29
10
56
78
78
56
半糖
吉良先生
Gucci, Marc Jacobs, Cartier
5
33
100
41
50
67
53
包先生
Louis Vuitton, Dior, Givenchy
6
22
2
45
86
71
52
gogoboi
Louis Vuitton, Marc Jacobs, Bvlgari
7
18
12
40
93
63
51
灵魂有香气的女子
石榴婆报告
Stella McCartney, Gucci, Givenchy
8
22
7
45
86
56
49
格知GUECHI
63
90
48
FashionWeek 化妆师MK雷韵祺 商务范 她刊
深夜发媸
TOP 3 BRANDS MENTIONED BY BLOGGER
RANK
MENTIONS (0 - 100)
LIKES (0 - 100)
READS (0 - 100)
READS/ MENTION (0 - 100)
AVG. SENTIMENT (0 - 100)
OVERALL WEIGHTED SCORE
Gucci, Tory Burch, Stella McCartney
51
14
11
6
17
82
26
Dior, Lancôme, Givenchy
52
25
1
10
17
71
26
Zara, Gucci, Stella McCartney
53
39
3
10
10
64
26
Dior, Omega, Estée Lauder
54
22
1
11
20
66
25
麦子熟了
Louis Vuitton, Bvlgari, Loewe
55
8
2
7
35
65
25
Fakeshion
Gucci, Chanel, Dior
56
27
2
6
9
79
25
Gucci, Burberry, Louis Vuitton
57
16
2
8
19
74
25
Lancôme, Gucci, H&M
58
4
1
4
32
75
25
haruru
Lancôme, Louis Vuitton, Bvlgari
59
47
1
5
4
65
25
孙小yo
Estée Lauder, Dior, Salvatore Ferragamo
60
6
4
3
18
89
25
Tory Burch
61
2
1
1
21
93
25
9
24
9
36
Louis Vuitton, Gucci, Stella McCartney
10
29
5
47
66
68
48
卡娃微卡
Gucci, Chanel, Dior
11
6
5
15
100
82
47
sugarandspice
刘小葵
Kenzo, Loewe, Dior
12
22
24
30
58
75
44
时尚伪侦探
Givenchy, Dior, Burberry
62
8
2
6
28
71
25
Estée Lauder, Dior, Louis Vuitton
13
87
4
23
11
78
42
MyStyle
Michael Kors, Coach, Kate Spade
63
8
1
6
31
66
24
黎贝卡的异想世界
全球时尚
Gucci, Louis Vuitton, Dior
Givenchy, Gucci, Omega
14
10
4
19
79
66
40
尤马马
Dior, Givenchy, Olay
64
10
1
3
13
89
24
Bvlgari, Louis Vuitton, Lancôme
15
4
1
8
78
86
40
服饰搭配
Cartier, Lancôme, Givenchy
65
8
1
4
19
81
24
鞋饰力研究包房
Salvatore Ferragamo, Gucci, Kenzo
16
16
12
24
63
65
39
服装培训
Burberry, Dior, Zara
66
27
1
2
3
84
24
大饼穿搭札记
Gucci, Salvatore Ferragamo, Loewe
17
20
11
24
50
74
38
Dipsy迪西
Bvlgari, Salvatore Ferragamo, H&M
67
8
1
3
16
85
23
Bvlgari, H&M, Louis Vuitton
18
2
2
5
86
74
38
伪少年K先生
Coach, Bvlgari, Loewe
68
6
1
4
26
73
23
Coach, Givenchy, Louis Vuitton
19
20
3
23
49
78
38
Fashion盲视
Michael Kors, Lancôme
69
4
1
3
27
75
23
Burberry, Dior, Louis Vuitton
70
8
1
4
22
76
23
H&M, Zara, Lancôme
71
6
1
3
15
87
23
Chanel, Zara, H&M
72
10
2
5
19
75
23
Zara, H&M, Stella McCartney
73
12
1
3
10
87
23
Dior, Estée Lauder
74
6
2
4
26
71
23
Zara, Chanel, Estée Lauder
75
24
1
5
8
74
23
Dior, Gucci, Stella McCartney
76
24
2
5
9
72
23
SOFRESHTOWEAR 时尚女装搭配
阿滋楠 潮人
Gucci, Givenchy, Stella McCartney
20
35
5
29
34
73
38
张小媛的美丽分享
挑款师
Gucci, Dior, Chanel
21
100
1
3
1
83
38
放肆Max
反裤衩阵地
Coach, Gucci, H&M
22
4
3
9
88
60
37
优里娜
Gucci, Givenchy, Loewe
23
8
9
14
72
61
36
教你学会女装搭配
Louis Vuitton, Givenchy, Dior
24
37
4
28
31
64
35
诳美妄想
原来是西门大嫂
Zara, Burberry, Gucci
25
24
5
22
39
71
35
小世界穿搭札记
手边巴黎
Gucci, Bvlgari, Chanel
26
14
5
15
44
82
34
Lady美人日记
气质范
Stella McCartney, Tory Burch, Tiffany
27
14
2
14
42
85
34
时尚时刻
女神范儿
Gucci, Marc Jacobs, Stella McCartney
28
31
4
24
32
67
34
明天穿什么
H&M, Zara, Estée Lauder
29
10
3
14
58
67
34
私席Seaty
Louis Vuitton, Dior, Estée Lauder
30
54
3
19
14
71
34
Fashionucking
花花酱
Marc Jacobs, Gucci
31
4
2
8
83
45
33
穿衣潮搭配
女神来这儿
Gucci, Bvlgari, Dior
32
8
3
8
38
93
32
大E妈
AnnyStyleOnTop
江南BoyNam
IF
女神进化论 气质女人
Cartier, Bvlgari, Dior
77
14
2
6
17
70
23
Estée Lauder, Dior, Louis Vuitton
78
22
1
1
2
86
22
Louis Vuitton, Dior, Givenchy
79
12
1
5
16
72
22
Gucci, Zara, Dior
80
8
1
5
25
64
22
Louis Vuitton, Gucci, Givenchy
81
22
1
1
1
85
22
Kate Spade, Michael Kors, Dior
82
4
1
3
26
69
22
妖精边儿
Gucci, H&M, Chanel
33
10
13
10
42
77
32
美伢姐姐Makiyo
Dior, Givenchy
83
6
3
1
7
92
22
时尚临风
Dior, Gucci, Stella McCartney
34
18
1
10
24
96
31
WoW姐说
Lancôme, Burberry, Dior
84
10
1
5
19
69
22
Louis Vuitton, Dior, Gucci
85
29
1
1
2
76
22
Dior, Gucci, Givenchy
86
29
1
2
3
73
22
叔式生活
Burberry, Gucci, Coach
35
2
2
3
62
69
31
iFASHION
Dior, Burberry, H&M
36
24
4
19
32
61
30
服装设计师
摩尔小姐
Louis Vuitton, Gucci, Dior
37
12
4
11
37
76
30
于小戈
作势
Gucci, Dior, Louis Vuitton
38
25
5
16
26
70
30
SaraSAra蕾蕾酱
Dior, Cartier
39
6
2
5
32
96
30
chillboi
苜小苜MUMU
Marc Jacobs, Gucci, Chanel
40
16
7
11
27
80
29
奢侈品牌
雌和尚
Gucci, Bvlgari, Louis Vuitton
41
18
4
12
27
75
29
BoobooCandy
Dior, Gucci, Givenchy
42
14
2
14
40
61
29
月之海
Gucci, Salvatore Ferragamo, Chanel
43
14
2
8
25
83
28
vivianxu1105
BeautyAddicted美上瘾
她读
Style-Notes時装笔记
Givenchy, Dior, H&M
87
12
1
6
18
66
22
Chanel
88
2
1
1
20
78
21
Louis Vuitton, Chanel, Kenzo
89
12
1
6
20
61
21
Gucci, Louis Vuitton, Givenchy
90
16
1
4
9
73
21
Gucci, Marc Jacobs, Chanel
91
8
2
3
16
73
21
Dior, Burberry, Gucci
92
6
1
2
14
78
21
Michael Kors, Salvatore Ferragamo, Tory Burch 93
8
1
4
16
71
21
Michael Kors, Coach, Estée Lauder
44
50
1
3
3
81
28
时尚资料馆
Dior
94
2
1
1
4
95
21
Burberry, Dior, Givenchy
45
4
1
4
39
80
28
时尚潮女范
Chanel, Louis Vuitton, Givenchy
95
10
1
1
3
88
21
时尚林黛玉
Gucci, Kate Spade
46
2
6
2
43
77
28
TEN2Style
bethebeauty
Tory Burch, Zara
47
4
2
5
48
66
27
徐峰立
穿衣搭配 丹尼尔先生
Gucci, Burberry, Givenchy
48
43
1
5
5
81
27
Rebecca姚姚
杜绍斐
Bvlgari, Louis Vuitton
49
6
1
6
38
72
27
穿衣有范
MWM
Coach, Salvatore Ferragamo, Gucci
50
22
2
13
25
62
27
FashionDay
我们的街拍时刻
Givenchy, H&M, Stella McCartney
96
10
2
2
7
81
21
Dior, Gucci, H&M
97
4
2
3
29
58
21
Dior
98
2
2
2
26
65
21
Dior, Gucci
99
4
1
1
9
86
21
100
16
1
2
4
78
20
Gucci, Kenzo, Louis Vuitton
TOP 100 WECHAT CELEBRITIES CELEBRITY
TOP 3 BRANDS ASSOCIATED WITH CELEBRITY
RANK
MENTIONS (0 - 100)
LIKES (0 - 100)
READS (0 - 100)
READS/ MENTION (0 - 100)
AVG. SENTIMENT (0 - 100)
OVERALL WEIGHTED SCORE
CELEBRITY
TOP 3 BRANDS ASSOCIATED WITH CELEBRITY
RANK
MENTIONS (0 - 100)
LIKES (0 - 100)
READS (0 - 100)
READS/ MENTION (0 - 100)
AVG. SENTIMENT (0 - 100)
OVERALL WEIGHTED SCORE
Huo, Jian Hua
Bvlgari, Tiffany, Estée Lauder
1
71
91
94
18
60
66
Karlie Kloss
Gucci, Louis Vuitton, Dior
51
8
7
19
35
67
27
Fan, Bing Bing
Gucci, Bvlgari, Louis Vuitton
2
72
62
100
19
61
63
Blake Lively
Gucci, Stella McCartney, Givenchy
52
9
10
19
30
68
27
Yang, Mi
Bvlgari, Gucci, Dior
3
67
57
100
21
65
63
Fernanda Ly
Louis Vuitton, Gucci, Dior
53
1
3
4
64
64
27
Liu, Wen
Dior, Gucci, Louis Vuitton
4
45
100
85
26
63
61
Hu, Xing Er
Stella McCartney, Salvatore Ferragamo, Dior 54
2
6
7
51
70
27
Lin, Xin Ru
Bvlgari, Estée Lauder, Tiffany
5
73
50
89
17
61
59
Alexa Chung
Louis Vuitton, Dior, Gucci
55
16
9
21
18
66
26
Liu, Shi Shi
Bvlgari, Gucci, Dior
6
52
46
70
19
64
51
Li, Xiao Lu
Estée Lauder, Chanel, Lancôme
56
20
5
27
18
56
26
Gucci, Dior, Bvlgari
7
41
70
64
22
62
50
Park Shin-hye
Dior, Gucci, Tiffany
57
10
8
18
27
66
26
Gucci, Dior, Givenchy
8
52
40
73
19
59
49
Song, Qian
Gucci, Stella McCartney, Dior
58
13
10
21
22
62
26
Emma Roberts
Gucci, Salvatore Ferragamo, Dior
59
9
7
18
28
66
26
Gucci, Marc Jacobs, Olay
60
17
13
21
17
59
26
1
1
1
55
69
25
Gao, Yuan Yuan Angelababy
9
43
67
56
18
64
48
Taylor Swift
Dior, Gucci, Louis Vuitton
10
36
45
66
25
68
48
Zhang, Zi Yi
Kendall Jenner
Gucci, Louis Vuitton, Dior
11
34
45
68
27
65
47
Lee Soo-hyuk
Burberry, Louis Vuitton, Coach
61
Miranda Kerr
Louis Vuitton, Dior, Gucci
12
22
72
47
29
69
45
Jack Guinness
Burberry
62
1
1
1
67
57
25
Gucci, Dior, Givenchy
13
28
45
60
30
63
44
Jing, Bo Ran
Louis Vuitton, Gucci, Dior
63
10
11
18
26
62
25
Estée Lauder, Lancôme, H&M
64
14
6
24
23
57
25
Gucci, Chanel, Dior
65
4
8
13
42
60
25
Gucci, Tiffany, Salvatore Ferragamo
66
1
1
3
45
76
25
Zara, Gucci, Givenchy
67
1
1
2
68
54
25
Liu, Tao
Gigi Hadid Song, Jia Hu, Ge
Bvlgari, Estée Lauder, Givenchy
Gucci, Dior, Louis Vuitton
14
31
42
54
24
67
43
William Chan
Bvlgari, Cartier, Louis Vuitton
15
41
31
55
18
60
42
Ou Yang, Na Na
Gucci, Dior, Givenchy
16
21
37
46
29
64
39
Kim, SoHyun
Estée Lauder, Louis Vuitton, Gucci
17
21
54
41
27
58
39
Kim Jong-in (Kai)
Hilary Rhoda
Dior, Tiffany, Estée Lauder
18
1
1
2
100
83
37
Jin, Da Chuan
Gucci, Coach, Loewe
68
1
5
3
43
75
25
Chiara Ferragni
Gucci, Dior, Louis Vuitton
19
20
33
38
26
68
36
Jiang, Shu Ying
Gucci, Dior, Givenchy
69
14
8
21
20
61
25
Rihanna Sun, Li
Gucci, Louis Vuitton, Dior
20
17
57
32
25
59
36
Selena Gomez
Louis Vuitton, Gucci, Dior
70
6
7
15
35
62
25
Dior, Chanel, Gucci
21
9
56
23
37
65
36
Sandara Park
Gucci, Stella McCartney, Dior
71
1
1
2
57
63
25
Chen, Yan Xi
Cartier, Salvatore Ferragamo, Bvlgari
22
28
28
39
19
64
36
Zhou, Dong Yu
Lancôme, Louis Vuitton, Coach
72
10
4
15
20
73
25
Eddie Peng
Bvlgari, Cartier, Gucci
23
7
52
21
43
62
35
Zhang, Xin Yi
Bvlgari, Cartier, Gucci
73
9
7
17
26
63
25
Chen, Xiao
Cartier, Salvatore Ferragamo, Bvlgari
24
29
23
38
18
64
35
Alicia Vikander
Chanel, Louis Vuitton, Marc Jacobs
74
2
4
4
36
77
25
Xu, Xi Di Yao, Chen
Victoria Beckham Zhou, Xun
Gucci, Louis Vuitton, Dior
25
21
27
38
24
65
35
Zheng, Shuang
Gucci, Dior, Zara
75
5
4
14
39
60
24
Bvlgari, Chanel, Dior
26
26
21
37
20
68
35
Di Li, Re Ba
Michael Kors, Louis Vuitton, Kenzo
76
5
9
12
33
64
24
Dior, Givenchy, Burberry
77
9
14
15
22
62
24
Gucci, Givenchy, Dior
78
1
2
4
51
62
24
Dior, Stella McCartney, Gucci
79
7
8
14
26
65
24
Gucci, Dior, Chanel
80
10
6
16
24
62
24
Louis Vuitton, Burberry, Gucci
27
45
21
34
11
55
34
Yang, Yang
Wang, Kai
Gucci, Dior, Estée Lauder
28
8
52
22
38
61
34
Jung, Young-Hwa
Tang, Yan
Gucci, Louis Vuitton, Dior
29
18
23
37
29
63
34
Wang, Luo Dan
Zhao, Wei
Bvlgari, Lancôme, Louis Vuitton
30
36
22
34
13
60
34
Lin, Yun
Gucci, Givenchy, Marc Jacobs
31
7
51
20
41
58
33
Go Joon-hee
Dior, Gucci, Louis Vuitton
81
9
5
14
21
69
24
Louis Vuitton, Gucci, Dior
32
16
29
30
26
65
33
Zhang, Han
Gucci, Louis Vuitton, Dior
82
2
4
7
52
54
24
Rosie Huntington-Whiteley Dior, Louis Vuitton, Gucci
David Beckham
Xi, Meng Yao Kate Moss Yuan, Shan Shan
Gucci, Louis Vuitton, Marc Jacobs
33
13
25
31
34
62
32
Huang, Xiao Ming
Gucci, Dior, Cartier
34
23
21
34
20
62
32
Red Velvet
Shu, Qi
Bvlgari, Zara, Gucci
35
23
21
32
19
63
32
Dior, Marc Jacobs, Gucci
36
18
17
30
23
70
32
Olivia Palermo
83
9
5
15
23
65
24
Givenchy, Marc Jacobs, Burberry
84
1
1
3
47
66
24
Li, Bing Bing
Dior, Gucci, Louis Vuitton
85
14
7
16
16
63
24
Li, Yi Feng
Gucci, Louis Vuitton, Dior
86
9
9
16
25
58
23
Givenchy, Louis Vuitton, Tiffany
87
10
4
14
19
67
23
Coach, Gucci, Burberry
88
3
6
8
34
65
23
Dior, Gucci, Zara
89
2
3
5
33
72
23
Chanel, Estée Lauder, Coach
90
8
9
12
21
65
23
Louis Vuitton, Stella McCartney, Gucci
91
3
9
6
40
58
23
Burberry, Bvlgari, Gucci
37
18
22
32
25
62
32
Jessica Jung
Ethan Juan
Louis Vuitton, Bvlgari, Dior
38
28
25
29
14
60
31
Chloe Grace Moretz
Li, Yu Chun
Gucci, Givenchy, Louis Vuitton
39
19
23
29
21
64
31
Wang, Ou
Bella Hadid
Gucci, Coach, Givenchy
40
10
19
25
35
65
30
Johnny Depp
Zhao, Li Ying
Dior, Gucci, Estée Lauder
41
12
15
31
35
59
30
Zhang, Tian Ai
Kris Wu
Gucci, Chanel, Louis Vuitton
42
26
20
29
15
57
30
Choi Seung-hyun
Marc Jacobs, Burberry, Louis Vuitton
92
1
4
4
49
57
23
Gu Li, Na Zha
Gucci, Lancôme, Burberry
43
13
21
22
23
70
29
Fernando Alonso
Michael Kors, Dior, Cartier
93
1
1
1
36
75
23
Liu, Yi Fei
Dior, Gucci, Louis Vuitton
44
17
17
29
23
60
29
Cara Delevingne
Chanel, Givenchy, Dior
94
6
7
11
26
64
23
Yang, Du
Lancôme
45
1
1
1
60
82
29
Wonder Girls
Tiffany, Givenchy, Zara
95
1
1
2
43
66
23
Louis Vuitton, Zara, Stella McCartney
96
11
4
14
19
63
23
Gucci, Dior, Givenchy
97
9
10
10
16
68
23
Wang, Fei
Gucci, Dior, Chanel
46
11
16
25
31
61
29
Lim, Yoona
Ni, Ni
Dior, Gucci, Louis Vuitton
47
15
15
25
23
63
28
Gong Hyo-jin
Jun Ji-hyun
Gucci, Dior, Louis Vuitton
48
21
12
26
17
62
28
Yuan, Hong
Bvlgari, Cartier, Dior
98
7
5
12
23
65
23
Lancôme, Gucci, Estée Lauder
49
21
9
23
15
69
28
Tiffany Hwang
Tiffany, Gucci, Givenchy
99
2
1
3
34
72
22
Lancôme, Cartier, Dior
50
22
19
25
15
58
28
Wang, Zi Wen
Dior, Gucci, Burberry
100
5
5
10
29
63
22
Hannah Quinlivan
Song Hye-kyo Lu, Han
TOP 100 WEIBO BLOGGERS BLOGGER
TOP 3 BRANDS MENTIONED BY BLOGGER
RANK
AVG. SENTIMENT (0 - 100)
REPOSTS/ MENTION (0 - 100)
COMMENTS/ MENTION (0 - 100)
TOTAL ENGAGEMENTS/ FOLLOWER (X 103) (0 - 100)
PURCHASE INTENT % (0 - 100)
RESCALED WEIGHTED SCORE (0 - 100)
BLOGGER
Dior, Chanel, Givenchy
1
54
3
4
48
18
71
小树幸福
Gucci, Dior, Chanel
2
61
8
15
18
9
70
张可可就是三三子
彩妆资讯羊咩咩
Dior, Chanel, Givenchy
3
56
4
1
15
16
57
妙琳Yukiki
我们的街拍时刻
Cartier, Givenchy, Gucci
4
69
4
8
22
4
52
love思妤
Kevin凯文老师
Janicekidd FashionModels
TOP 3 BRANDS MENTIONED BY BLOGGER
RANK
AVG. SENTIMENT (0 - 100)
REPOSTS/ MENTION (0 - 100)
COMMENTS/ MENTION (0 - 100)
TOTAL ENGAGEMENTS/ FOLLOWER (X 103) (0 - 100)
PURCHASE INTENT % (0 - 100)
RESCALED WEIGHTED SCORE (0 - 100)
Zara
51
96
17
32
3
49
15
H&M, Estée Lauder
52
80
6
15
13
11
15
Chanel, Lancôme, Estée Lauder
53
76
7
19
5
9
15
Lancôme, Estée Lauder
54
75
8
15
5
25
15
Estée Lauder
5
52
2
5
1
24
50
优里娜
Gucci
55
74
18
49
3
10
15
StarStyleFashion
Burberry, Dior, Gucci
6
64
1
5
11
7
44
Fashion-Planet
Chanel, Dior, Gucci
56
68
2
-
2
-
15
无羽的天使小盆友
Lancôme, Bvlgari, Dior
7
84
18
44
21
7
43
Princeblogboy
Dior, Burberry, Givenchy
57
55
1
1
1
6
15
Fashion_BangZ
Chanel, Dior, Givenchy
8
55
2
2
14
6
43
潼Avril
Zara, Kate Spade
58
53
1
19
7
34
15
29
41
7
41
奇奇肉丸子
Lancôme, Estée Lauder, Olay
59
90
3
7
4
5
14
5
4
41
GiGi-cherry
Olay, Lancôme, Kate Spade
60
89
5
12
5
2
14
6
4
39
衣鱼911
Lancôme, Olay
61
80
6
13
22
1
14
3
38
小海豚1212
5
37
迪诺阳
3
35
2
32
伪少年K先生
9
82
14
Chrison克里森
Dior, Louis Vuitton, Bvlgari
10
66
18
41
全球潮流街拍
Dior, Louis Vuitton, Chanel
11
71
9
4
Louis Vuitton, Burberry, Dior
12
82
12
20
Gucci, Dior, Marc Jacobs
13
55
3
19
Ed蔚 私服街拍 悠然米拉
Louis Vuitton, Zara, Michael Kors
Chanel, Dior, Givenchy
14
60
1
2
Gucci, Stella McCartney, Coach
15
85
12
31
吉良先生
Chanel, Louis Vuitton, Dior
16
59
8
15
Bags包先生
Loewe, Louis Vuitton, Coach
17
53
2
8
Fakeshion
Chanel, Dior, Gucci
18
63
16
12
全球时尚
Dior, Gucci, H&M
19
62
7
2
Chris_Tang
Bvlgari, Louis Vuitton, Chanel
20
75
12
23
Dipsy迪西
Chanel, Gucci, Dior
21
58
22
20
Lancôme, Olay
22
80
14
26
Lancôme, Estée Lauder
23
80
14
36
Chanel, Dior
24
57
17
62
Lancôme, Olay
25
78
19
53
Givenchy, Chanel, Louis Vuitton
26
56
1
1
Tiffany
27
89
41
76
Lancôme, Olay, Estée Lauder
28
84
7
17
手边巴黎urruolan
刘小懒 玫瑰MM 美少女Lisa酱
jj423 小象王国 玉米酱罐头 口袋娃娃喵喵 明星爱街拍 阿泓泓
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LOOK宇宙时髦中心 FashionGossipGirl YunyUnyuN_
Givenchy, Burberry, Marc Jacob
29
66
2
11
Givenchy, Estée Lauder
30
58
18
20
Salvatore Ferragamo, Estée Lauder, Givenchy 31
58
1
1
32
83
12
12
Dior, Olay, Lancôme Lancôme, Olay
33
76
17
43
Louis Vuitton, Chanel, Gucci
34
60
18
3
Burberry, Gucci, Michael Kors
35
55
1
1
Estée Lauder, Lancôme
36
83
12
30
Givenchy, Lancôme
37
79
11
29
Gucci, Dior
38
63
26
37
Kenzo, Estée Lauder
39
50
16
48
44 10 5 10 10 4 15 2 40 3 13 8 7 3 5 16 1 38 2 9 6 5 2 6 6 4 10
TheFashionBloggers
Olay, Lancôme
62
78
15
21
5
3
14
Chanel
63
73
11
21
3
100
14
Gucci, Chanel, Stella McCartney
64
63
1
1
4
10
14
65
58
1
1
1
-
14
我们所知道的他们的生活 Chanel, Stella McCartney, H&M
4
31
Luv_DC
Chanel, Dior, Coach
66
53
3
6
1
3
14
21
31
VK大魔王
Dior, Chanel
67
51
28
13
15
25
14
9
30
阿花花酱
Estée Lauder, Chanel
68
49
25
1
2
72
14
8
29
杜予瑄
Estée Lauder, Olay, Lancôme
69
83
6
15
6
3
13
9
28
Love优闲
Olay, Estée Lauder
70
81
8
20
4
7
13
7
27
努力不矫情的刘Cc
Olay
71
81
13
20
100
2
13
Lancôme, Olay
72
80
7
15
8
3
13
Lancôme, Givenchy, Estée Lauder
73
75
7
9
7
15
13
Chanel, Estée Lauder
74
66
9
10
23
19
13
3
23
IVY芬芳小宇宙
17
23
周若雪Patty
11
23
化妆师MK
5
22
-JoyceLemon-
Givenchy
75
62
17
38
10
7
13
5
22
SE7ENCLUB
Givenchy, Michael Kors
76
61
12
9
9
20
13
2
21
潮人徐峰立
-
21
haruru
2
21
大Mia的时尚账号
8
21
FASHION发现
Chanel, Dior, Louis Vuitton
77
60
3
2
1
4
13
Chanel, Stella McCartney, Kate Spade
78
59
1
2
2
9
13
Dior, Zara, Gucci
79
52
1
1
2
9
13
Chanel, Zara, Stella McCartney
80
N/A
1
-
1
-
13
Lancôme, Olay
81
94
5
12
4
-
12
Lancôme, Estée Lauder
82
91
7
18
4
3
12
3
21
光Aucifer
30
20
Dolly王丛丛
22
20
sweet糖果雨依
Olay
83
90
4
10
5
19
12
8
20
文允熹
Lancôme, Olay
84
88
7
10
3
2
12
25
20
稳稳-Athena
Lancôme, Olay
85
80
5
13
6
8
12
-
19
lisa_jiang婷婷
Olay, Lancôme
86
79
9
17
7
2
12
2
19
韩韩Luckycup
Olay, Marc Jacobs
87
77
7
12
6
1
12
1
19
我是你伊凡姐姐
Olay
88
76
13
27
28
5
12
Olay, Bvlgari, Estée Lauder
89
69
6
4
2
19
12
Zara, Hollister, Givenchy
90
62
-
2
32
10
12
Estée Lauder
91
60
28
29
22
11
12
11
19
刘小宛
Estée Lauder
40
70
26
67
4
11
18
我的名字叫莉莉安Lilian
Chanel, Dior, Burberry
41
55
5
7
5
18
18
卵母细胞
8
18
Twice-Chic
Givenchy, Louis Vuitton, Gucci
92
60
1
1
21
5
12
-
18
Qemmanu
Dior, Zara, Chanel
93
50
1
1
40
-
12
Zara, H&M, Gucci
42
54
1
7
85
Stella McCartney, Zara, Kate Spade
43
N/A
2
-
13
3
17
亲亲新新-陈大奔儿
Lancôme
94
N/A
16
31
4
-
12
12
17
白晓萌_小布
Lancôme
95
N/A
5
13
5
-
12
Estée Lauder, Olay, Lancôme
96
90
2
3
2
3
11
Olay
97
82
12
24
14
-
11
Dior, Marc Jacobs, Chanel
44
76
1
1
18
Zara
45
65
30
34
100
Lancôme
46
N/A
11
20
4
-
17
狮女王小C
悅小舞
Lancôme, Olay
47
79
4
10
26
3
16
迷糊乔-Michelle
Lilytiti0816
Olay, Lancôme
48
78
12
30
5
25
16
cafesnow
Lancôme, Olay
98
78
6
10
7
5
11
关昕圆滚滚
Dior, Chanel
49
75
7
39
6
8
16
mimako
Olay, Estée Lauder
99
78
8
13
8
3
11
Louis Vuitton, Givenchy
50
54
27
20
13
20
16
福娃有约
Olay
100
77
17
23
4
2
11
小安会一直一直很幸福
艾薇Daily
TOP 100 WEIBO CELEBRITIES CELEBRITY
TOP 3 BRANDS ASSOCIATED WITH CELEBRITY
RANK
AVG. SENTIMENT (0 - 100)
REPOSTS/ MENTION (0 - 100)
COMMENTS/ MENTION (0 - 100)
TOTAL ENGAGEMENTS (0 - 100)
PURCHASE INTENT % (0 - 100)
RESCALED OVERALL WEIGHTED SCORE (0 - 100)
CELEBRITY
TOP 3 BRANDS ASSOCIATED WITH CELEBRITY
RANK
AVG. SENTIMENT (0 - 100)
REPOSTS/ MENTION (0 - 100)
COMMENTS/ MENTION (0 - 100)
TOTAL ENGAGEMENTS (0 - 100)
PURCHASE INTENT % (0 - 100)
RESCALED OVERALL WEIGHTED SCORE (0 - 100)
Lu, Han
Cartier, Givenchy, Lancôme
1
78
26
5
1,000
4
100
Liu, Shi Shi
Lancôme, Bvlgari, Chanel
51
68
3
5
6
6
5
Kris Wu
Bvlgari, Burberry, Gucci
2
78
4
2
57
5
20
Wang, Zi Wen
Kenzo, Gucci, Marc Jacobs
52
57
5
6
7
5
5
Lin, Xin Ru
Bvlgari, Dior, Lancôme
3
79
5
7
61
3
19
Lim, Yoona
Dior, Louis Vuitton, Guicci
53
60
10
4
9
2
5
H&M, Louis Vuitton, Dior
4
78
89
22
133
14
17
Kiko Mizuhara
Chanel, Dior, Gucci
54
60
1
2
2
17
5
Dior, Gucci, Bvlgari
5
72
4
3
48
2
17
Ma, Si Chun
Cartier, Michael Kors, Chanel
55
66
8
8
3
8
5
Bvlgari, Dior, Estée Lauder
6
66
4
6
44
4
15
Xi, Meng Yao
Salvatore Ferragamo, Dior, Michael Kors 56
73
25
9
6
3
5
Li, Yu Chun
Gucci, Givenchy, Marc Jacobs
7
71
4
2
37
7
15
Yang, Zi Shan
Marc Jacobs, Givenchy, Stella McCartney 57
45
14
29
4
3
5
Wang, Kai
Estée Lauder, Dior, Lancôme
8
84
15
9
48
9
12
Huang, Jin Yu
H&M, Olay, Tiffany
58
65
12
10
3
12
5
Oh Se-Hun
Dior, Givenchy, Cartier
11
Bigbang
69
2
1
2
11
5
Xu, Wei Zhou Liu, Yi Fei Huo, Jian Hua
Liu, Wen Li, Yi Feng
9
69
32
7
67
3
Estée Lauder, Chanel, Louis Vuitton
10
68
4
3
26
9
11
Selena Gomez
Olay, Gucci, Dior
11
82
13
4
38
6
10
Dou, Xiao
Gucci, Kenzo, Michael Kors
12
77
6
3
27
10
10
Shu, Qi
Wang, Luo Dan
H&M, Dior, Michael Kors
13
77
57
21
48
3
10
Yuan, Shan Shan
Han, Dong Jun
Louis Vuitton, Givenchy
14
84
90
100
4
7
10
Chanel, Dior, Gucci
15
73
3
3
15
3
9
Fan, Bing Bing
Lancôme, Dior, Louis Vuitton
16
67
2
3
13
6
9
Gu Li, Na Zha
Li, Bing Bing
Dior, Gucci, Stella McCartney
17
75
7
9
17
4
8
Wang, Ou
Zhang, Yi Xing
Burberry, Dior, Givenchy
18
65
3
2
14
6
8
JJ Lin
Jing, Bo Ran
Louis Vuitton, Dior, Gucci
19
84
5
5
14
5
8
Ma, Tian Yu
Song, Qian
Dior, Estée Lauder, Gucci
20
66
9
6
15
4
7
Karen Mok
Burberry, Dior, Estée Lauder
21
79
6
6
14
3
7
Zhang, Zi Lin
Louis Vuitton, Coach, Givenchy
22
75
6
9
15
5
7
Guo, Xue Fu
Dior, Kenzo, Burberry
23
72
48
14
7
44
7
Li, Fei Er
Tan, Song Yun
Marc Jacobs, Gucci, Cartier
24
81
34
73
2
2
7
TFBOYS
Dior, Givenchy, Estée Lauder
25
65
12
2
16
54
Dior, Bvlgari, Gucci
26
55
100
39
11
8
Yang, Mi
Chen, Xiao
Huang, Xuan Tang, Yan Wu, Lei
Baekhyun
Dior, Estée Lauder, Givenchy
59
Louis Vuitton, Zara, Stella McCartney
60
69
33
12
6
3
5
Dior, Omega, Givenchy
61
84
12
12
1
5
5
Bvlgari, Louis Vuitton, Dior
62
86
1
1
1
0
5
Marc Jacobs, Michael Kors, Burberry
63
69
3
16
5
3
5
Song, Jia
Gucci, Marc Jacobs, Kenzo
64
67
1
1
1
6
5
Wang, Jun Kai
Givenchy, Estée Lauder, Dior
65
44
6
2
6
20
5
Gucci, Chanel, Dior
66
75
1
5
2
26
5
Stella McCartney, Givenchy
67
85
40
10
1
3
5
Givenchy, Estée Lauder, Dior
68
59
1
1
1
37
5
Dior, Salvatore Ferragamo, Chanel
69
77
2
1
1
33
5
Olay, Gucci, Dior
70
85
3
2
1
100
5
Dior, Chanel, Salvatore Ferragamo
71
55
17
28
3
0
5
Coach
72
68
1
1
1
58
5
Cartier, Olay, Marc Jacobs
73
100
3
6
1
0
5
Anika Bozic
Dior, Chanel, Louis Vuitton
74
59
26
13
6
8
4
7
Kim, SoHyun
Tiffany, Salvatore Ferragamo
75
60
5
42
2
4
4
7
Qin, Shu Pei
Burberry, Marc Jacobs, Chanel
76
71
11
14
2
5
4
Marc Jacobs, Gucci, Chanel
27
74
22
64
7
4
7
Zheng, Shuang
Chanel, Dior, Louis Vuitton
77
62
1
2
2
5
4
Gucci, Dior, Bvlgari
28
86
62
35
9
4
7
Miranda Kerr
Givenchy, Louis Vuitton, Chanel
78
52
3
3
2
7
4
Aline Weber
Dior
29
88
44
43
1
6
7
Ni, Ni
Dior, Gucci, Michael Kors
79
71
4
2
2
6
4
Chen, Yan Xi
Chanel, Dior, Bvlgari
30
47
3
2
10
0
7
Taylor Swift
Louis Vuitton, Burberry, Gucci
80
66
10
6
2
7
4
Tang, Yi Xin Jung, Young-Hwa
Estée Lauder, Lancôme, Dior
31
N/A
1
1
2
0
7
Bella Hadid
Dior, Givenchy, Chanel
81
68
6
4
3
6
4
Zhou, Xun
Chanel, Dior, Bvlgari
32
63
6
7
9
3
6
Johnny Depp
Dior, Chanel, Lancôme
82
61
11
4
3
6
4
Ethan Juan
Dior, Chanel, Tiffany
33
68
21
8
19
9
6
Song Joong-ki
Olay, Michael Kors, Dior
34
83
8
6
9
4
6
Kendall Jenner
Estée Lauder, Lancôme, Dior
35
52
1
3
6
3
6
Ariel Lin
Dior, Coach, Gucci
36
60
23
6
17
6
6
Chen, Xue Dong
Bvlgari, Dior, Chanel
37
70
6
4
8
6
6
Kristen Stewart
Louis Vuitton, Cartier, Bvlgari
38
70
15
24
6
3
6
Suzy
Chanel, Givenchy, Louis Vuitton
39
64
11
6
14
4
6
Liu, Hao Ran
Hannah Quinlivan
Gao, Yuan Yuan Jolin Tsai William Chan Rihanna Zhang, Tian Ai G-Dragon
Dior, Chanel, Givenchy
83
47
4
2
2
9
4
Givenchy, Estée Lauder, Louis Vuitton
84
63
3
3
3
7
4
Buberry, Gucci, Coach
85
59
18
15
2
2
4
Dior, Tiffany, Louis Vuitton
86
80
10
5
2
3
4
Chanel, Cartier, Stella McCartney
87
63
3
2
2
5
4
Dior, Chanel, Burberry
88
69
4
2
2
5
4
Dior, Chanel, Cartier
89
62
5
13
2
5
4
Chanel, Louis Vuitton, Dior
90
62
18
11
2
2
4
Gucci, Dior, Coach
91
56
3
10
1
3
4
Dior, Kenzo, Bvlgari
40
64
51
25
9
15
6
Emma Roberts
Han, Geng
Estée Lauder, Lancôme, Gucci
41
78
55
20
4
5
6
Jiang, Jin Fu
Angelababy
Dior, Givenchy, Gucci
42
73
2
3
6
3
6
Jessica Jung
Chanel, Dior, Omega
92
64
8
4
2
8
4
Li, Xiao Lu
Dior, Chanel, Gucci
43
57
1
1
1
5
6
Karlie Kloss
Stella McCartney, Dior, Kate Spade
93
69
3
1
2
6
4
Yang, Yang
Louis Vuitton, Dior, Chanel
44
72
7
10
7
6
6
Chiara Ferragni
Dior, Chanel, Gucci
94
60
1
1
1
8
4
Ou, Hao
Olay, Louis Vuitton, Gucci
45
61
54
36
2
5
6
Feng, Jian Yu
Louis Vuitton, Dior, H&M
95
62
25
5
3
7
4
Li, Qin
Marc Jacobs, Olay, Zara
46
74
10
65
5
4
6
Gigi Hadid
Dior, Chanel, Tory Burch
96
44
2
3
1
3
4
Gucci, Coach, Kate Spade
47
57
1
1
1
28
6
Liu, Tao
Dior, Bvlgari, Cartier
97
61
1
1
1
11
4
Jin, Chen
Louis Vuitton, Gucci
48
76
39
33
1
3
6
98
69
5
3
1
11
4
Li, Chen
Estée Lauder, Lancôme, Dior
49
64
1
1
4
0
6
Song Hye-kyo
99
79
4
3
2
5
4
Chanel, Louis Vuitton, Givenchy
50
74
53
3
10
1
5
Charlize Theron
100
74
11
2
2
2
4
Choi Seung-hyun
David Beckham
Wang, Yuan
Rosie Huntington-Whiteley Bvlgari, Burberry, Gucci Dior, Chanel, Zara Dior, H&M
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