Everyone has expectations for their future … And success means different things to different people. Some are happy to live from day to day. Others – like yourself – want much more. You think bigger. You want to move faster. You want to go further. You’re determined to achieve something extraordinary. At Bond University, we recognise your passion and fast track your progress.
BOND UNIVERSITY. WE SHARE YOUR AMBITION. WE BRING IT TO LIFE.
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DEAN’S WELCOME In the Faculty of Humanities & Social Sciences our emphasis is on bringing together the applied and vocational, and the truly academic. Our undergraduate and postgraduate programs offer a complete learning experience while giving students access to internationally trained academic staff. These programs not only provide the required theoretical frameworks, but are innovative and practical, and provide opportunities for you to gain the real skills you need for the workplace. You will study in a truly diverse environment with students from many different countries and cultures, all of whom are encouraged to share their knowledge and experience in our small, personalised classes. We are also fortunate to have Study Abroad students from countries all over the world who find that our subjects not only complement their degree from home, but also offer specific insight into the culture of Australia and beyond. In addition to providing a memorable and fulfilling life experience, your studies in the Faculty of Humanities & Social Sciences will lay the foundations for your future success in whatever career you choose. I look forward to welcoming you into the Faculty of Humanities & Social Sciences.
Professor Raoul Mortley, AO Dean and Pro Vice-Chancellor Faculty of Humanities & Social Sciences
Bond University was given its University status in 1987, having been established under an Act of the Queensland Parliament. Bond is part of the Australian system of higher education, and is recognised as an accredited Australian university by the Australian Ministerial Council on Education, Employment, Training and Youth Affairs (MCEETYA), which is responsible for establishing national protocols for education in Australia. It is also a full member of Universities Australia (UA) and the Association of Commonwealth Universities. The information published in this document is correct at the time of printing. However, all programs are subject to review by the Academic Senate of the University and the University reserves the right to change its program offerings and subjects without notice. For the most up-to-date information, visit www.bond.edu.au. The information published in this document is intended as a guide and persons considering an offer of enrolment should contact the relevant faculty to see if any changes have been made before deciding to accept their offer. (Date printed August 2012)
CONTENTS 04 Dean’s Welcome 06 Communication 12 Computer Games 15 Film and Television 20 Journalism 24 Multimedia Design 27 Internships 28 Research Degrees 30 Scholarships 31 Pathways and Bond College 32 Bringing Ambition to Life
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COMMUNICATION
COMMUNICATION www.bond.edu.au/hss The Faculty of Humanities & Social Sciences offers a variety of degrees within the field of communication. These include: •
Bachelor of Arts CRICOS Course Code 063052M
•
Bachelor of Communication CRICOS Course Code 063062J
•
Bachelor of Communication (Business) CRICOS Course Code 063063G
•
Postgraduate Diploma in Communication* CRICOS Course Code 063180C
•
Master of Arts (Coursework)* CRICOS Course Code 063116M
•
Master of Arts (Research) CRICOS Course Code 063454D
•
Master of Communication* CRICOS Course Code 063122B
•
Master of Communication (Professional)* CRICOS Course Code 063308C
*No further intake into this program beyond May semester 2013. Please refer to www.bond.edu.au/hss for postgraduate offerings from May semester 2013.
GET YOUR MESSAGE ACROSS
COMMUNICATION MAJORS
If you love working with people, a degree in communication is a great place to start. Whether it’s conflict resolution in the community, corporate negotiations, communicating through the mass media via public relations and advertising, or working with the latest multimedia technologies, Bond University will give you all the tools you need to bring your ambition to life.
Advertising Advertising is the creation and delivery of specific messages by appealing to an audience visually, experientially and textually. The field incorporates creative design, copy writing, market analysis, media selection and account management. This course focuses on advertising as not just a small component of a broad-based communication degree but as its own specialist area.
Studies in communication offer a broad set of skills that can be adapted to a wide range of careers in almost every industry sector. At the heart of it all, communication is about engaging people, getting your message across and understanding the messages of others. This is seen in many fields, including the rapidly expanding interactive entertainment industry, advertising and public relations organisations or in television, newspapers and radio. It could be in a corporate or legal setting, negotiating contracts or managing human resources. It could be in a government department devising new social policies, or promoting the latest computer games. Bond’s communication degrees give you the opportunity to explore all of these options and more. You can tailor a broad-based communication qualification by selecting one or two majors in a specific area of interest or major in communication as part of other degrees.
You will be introduced to the foundations of advertising and will become proficient in the utilisation of core principles in advertising practice. This knowledge becomes the foundation for more advanced processes including campaign research strategies, direct response, creative processes, media strategies (including the interactive environment) and advertising in the global marketplace. You will have a comprehensive understanding of integrated marketing communications and advertising’s role in the communication process through interactive tasks. These include the preparation of case studies, developing entire advertising campaigns, engaging with commercial clients and the opportunity to speak with industry professionals. You will actively engage in marketing communication challenges where you will research markets, devise strategies, plan tactics and make competitive team pitches to real clients.
Our graduates are now working with leading advertising agencies, as award-winning investigative journalists, in public relations consultancies, marketing roles and more. The first hand experience, industry contacts and practical knowledge graduates gained at Bond put them ahead of the competition when it came to applying for jobs. Whatever pathway you choose, you’ll find that your communication qualifications are in great demand in the workplace, both here in Australia and all over the world.
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Andrea Clarke
COMMUNICATION
Director - Clarke & Pennell Media Communications, Melbourne 1993
Commenced Bachelor of Arts at Bond University, tailoring degree by majoring in journalism, international relations and communications.
Gained practical work experience through an internship in the newsroom at Channel Ten Brisbane, made possible by Bond’s industry contacts.
1996
Graduated with Bachelor of Arts in just two years thanks to Bond’s accelerated degrees, and secured position as a reporter for Prime News Kalgoorlie.
1998
Appointed news reporter for Channel Ten Sydney.
2004
Moved to Washington DC as a freelance reporter for Channel Seven and Reuters Television.
2008
Appointed Media and Communications Officer for International Relief and Development in Washington DC, helping to provide communities in developing countries with the tools and resources needed to become self-sufficient.
2009
Promoted to Senior Communications Director of the Save Darfur Coalition, Washington DC.
2011 - 2012
Co-founder and Director of Clarke & Pennell Media Communications, Melbourne.
Communication and Media In the tradition of liberal education, communication and media studies offers students an opportunity to explore the complex world of human interaction with a critical eye. Communication and media are challenging fields for both study and work. The complexity of human communication requires understanding and analytic professionals. A rapidly developing body of academic literature looks at the many roles of communication and the media, and the issues they raise about life in the 21st century. For students seeking advanced careers in a range of communication and media professions, a flexible study major allows students to explore the field more deeply. Majors are also available in the areas of Journalism and Film and Television within some degrees. Please see the relevant pages within this brochure and visit www.bond.edu.au/hss for course structures. Corporate Communication A growing number of Australia’s top managers and executives see communication as central to facilitating the operation of organisations and positioning them with a leading edge as they reconfigure themselves for a global environment and redefine the products and services they can provide. Future managers and corporate communication leaders must understand the processes for creating, accessing and delivering communication services. They need to know how communication relates to corporate and organisational strategy. Students undertaking corporate communication will study areas such as conflict resolution, crisis and risk management and interpersonal, intercultural, gender and organisational communication among other corporate communication areas.
Public Relations Public relations is one of the fastest growing industries in today’s corporate environment. This field involves a combination of communication activities and press coverage, designed to enhance the prestige or goodwill of a company’s product or an individual. The Faculty of Humanities & Social Sciences offers an exciting practical course designed to familiarise students with the public relations industry and the key roles and responsibilities of public relations practitioners. You will have the opportunity to develop and apply a variety of skills through the creation of, and participation in, actual public relations event simulations and activities. These include writing speeches, managing crises, writing press releases, developing online brochures, researching and writing a campaign document and running simulated press conferences. Bond provides students with knowledge of community relations, employee relations, media relations, multicultural communication, issue and crisis management, executive speech training and organisational relationship management. Offering comprehensive courses in this dynamic career, we maintain an excellent relationship with the Public Relations Institute of Australia (PRIA), the public relations industry’s leading professional body, and have the largest number of PRIA accredited programs in Australia.
BA Alumna
Dr Jane Johnston Associate Professor of Public Relations Jane Johnston has 20 years experience in public relations and journalism. She has written and edited several books, including Public Relations: Theory and Practice (co-edited with Clara Zawawi, the first edition earned them a Public Relations Institute of Australia award for excellence), Media Relations: Issues and Strategies and Breaking into Journalism with Mark Pearson. Dr Johnston’s research focuses on the role of narrative journalism in the media, communication between the courts and the media and the depiction of public relations in popular culture. Before moving into academia Dr Johnston worked in both the public relations and journalism industries: first as a print journalist for the ABC and News Limited in Australia and then for The News Group in the UK, followed by public relations roles in the corporate and not-for-profit sectors.
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COMMUNICATION
EXPERIENCE DAYS
CAREERS
Each year, the Faculty of Humanities & Social Sciences hosts three experience days in the fields of advertising, journalism and public relations. These popular events are free of charge and limited to small numbers so that individual instruction can be given.
Communications graduates could expect to find themselves in positions such as: • Account manager • Copywriter • Editor • Event coordinator • Journalist • Marketing manager • Media buyer • Public relations practitioner
Aimed at Year 11 and 12 high school students, these experience days allow you to gain a hands-on understanding of what it’s like to work in each of these dynamic fields. Advertising Day (AD-Day) The action packed Advertising Days incorporate a tour of the campus; “Power, Passion, Persuasion”, an introduction to the dynamic world of advertising, “The Great Advertising Challenge” interactive workshop; and culminate with talks given by Bond’s leading advertising academics and industry professionals. Journalism Day (J-Day) Journalism Days are packed with information, campus tours and interactive activities. These include a news writing workshop, television news reading session in one of Bond’s studios and guest lectures from Bond’s journalism academics and industry professionals from the Gold Coast Bulletin. Public Relations Day (PR-Day) This insight into the public relations industry will give you the opportunity to engage in mock media conferences and interactive scenarios that will handle the fallout of a major publicity event as well as experience the University campus and lectures by Bond’s renowned public relations academics.
Learn more about careers in communication and media at www.bond.edu.au/communication-media.
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COMPUTER GAMES
COMPUTER GAMES www.bond.edu.au/hss The Faculty of Humanities & Social Sciences offers the following degree within the field of computer games. • Bachelor of Arts CRICOS Course Code 063052M
• Bachelor of Computer Games CRICOS Course Code 063064G
Wictor Hattenbach Senior Game Designer - Crowdpark, Berlin My Bond degree not only prepared me for what to expect of today, it gave me the tools for how to excel tomorrow. What’s more, it ignited a hunger to always do better, an ambition to strive for more and a mindset where nothing is impossible. I could not have asked for a better start to my career as I create interactive experiences for future generations!
BCompGames Alumnus
COMPUTER GAMES ARE SERIOUS BUSINESS The interactive entertainment industry grosses more than $70 billion worldwide each year. In Australia alone, the industry is worth $2 billion, with that figure set to increase. It may sound like child’s play but the computer games industry is serious business. Interactive media products are only one aspect of an industry that offers a wealth of new career pathways. The publishing, manufacturing, distribution and retail facets of interactive entertainment products each present a suite of employment opportunities. There is the promotion of computer games through public relations, advertising, marketing and the media; the establishment of legal frameworks, encompassing all aspects of law and government policy for digital media; and company operations, embracing all elements of business and corporate management. Bachelor of Computer Games students use state-of-the-art Apple Macs and Dell multimedia towers with dual LCD screens and tablets, as well as industry standard suites of sound, image, video and programming software. Those enrolled in the program will have exclusive access to the Level Up Lab which houses networked Alienware PCs, Xbox 360, Kinect cameras, Sony Bravia projector, LCD TVs, iPods, iPads, PSP, legacy hardware, Unity 3 development software for 3D development and iPhone applications, 3DS Max, flip video cameras and a library of over 600 software titles.
Bond’s established links with blue chip industry leaders in games development and publishing, as well as peak government bodies like the Australian Government Classification Board, will give you access to the best possible internship opportunities with organisations who are recruiting staff in order to keep up with market growth. If your goal is to forge a career in this exciting and challenging field, then Bond’s Bachelor of Computer Games with a major in our carefully selected allied fields, will give you the advanced qualifications you need to bring your ambition to life.
CAREERS Computer Games graduates could expect to find employment in positions such as: • 2D and 3D animator • Documentation and legal specialist • Games journalist • Level designer • Programmer • Project manager • Quality assurance tester • Story writer For course structures please visit www.bond.edu.au/hss.
In addition to focusing on the core design elements of programming, digital imaging, sound / audio and logic, this degree incorporates a complementary major in your choice of related disciplines such as advertising, film and television, journalism, information technology, marketing, public relations and corporate communication, allowing you to expand your career opportunities within the industry.
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Professor Jeff Brand Associate Professor of Computer Games and Multimedia Professor Brand is one of Australia’s leading academics in Computer Games and New Media, conducting research in Australia, New Zealand and the USA for government and industry. His client portfolio includes the former Office of Film and Literature Classification Board, the Australian Communications and Media Authority, SBS Corporation, the Interactive Games and Entertainment Association and the Australian Centre for the Moving Image. Professor Brand conducts most of his research on computer game audiences and is author of the Interactive Australia series – a comprehensive study on a range of games issues in Australia. Professor Brand has been a guiding voice in the ongoing games classification debate in Australia and continues to be an advocate for games and new media development in Australia.
FILM AND TELEVISION
FILM AND TELEVISION www.bond.edu.au/hss The Faculty of Humanities & Social Sciences offers a variety of degrees within the field of film and television. These include: •
Bachelor of Arts CRICOS Course Code 063052M
•
Bachelor of Communication CRICOS Course Code 063062J
•
Bachelor of Communication (Business) CRICOS Course Code 062644F
•
Bachelor of Film and Television CRICOS Course Code 063066E
•
Master of Arts (Research) CRICOS Course Code 063454D
•
Master of Arts (Coursework)* CRICOS Course Code 063116M
*No further intake into this program beyond May semester 2013. Please refer to www.bond.edu.au/hss for postgraduate offerings from May semester 2013.
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FILM AND TELEVISION
LIGHTS, CAMERA, ACTION! Do you want to make movies or work in film and television? Have you got a great idea for a script and you want to take it from page to screen? Do you want to shoot, produce, edit, market, distribute and bring your film to life on screen? Bond’s Bachelor of Film and Television is a highly practical hands-on degree that blends modern film making techniques with creative practice principles to deliver a world class film-making education. Located in one of Australia’s major movie-making centres, and not far from the Warner Roadshow Movie Studios, the Bond Film and Television department is well connected to the Australian film making industry. Our professors and lecturers are active in the industry and have strong relationships with local film, television and media production companies. Bond University’s Bachelor of Film and Television is heavily hands-on and project-based, allowing you to balance creative practice theory with practical productions and enabling you to explore your individual creativity. Each year our students make over 400 film and television productions. The course is focused on the key creative areas of directing, producing, screenwriting, cinematography, editing and sound design. Our unique teaching program and personalised approach challenges all students to be leaders and creative thinkers. You will acquire skills in traditional and emerging production technologies, develop cinema aesthetic and critical faculties, and receive insight into the commercial and industrial aspects of the film and television industry.
Graduating students from the Bachelor of Film and Television have their work shown at Centrescreen, a gala showcase event where industry professionals judge the graduating students’ films. Centrescreen has been supported by major film and television organisations such as VideoPro, the Australian Directors Guild, the Australian Writers Guild, the Australian Cinematographers Society, the Screen Producers Association of Australia and Kodak. This screening event offers the opportunity to receive industry feedback on your films and allows you to make important contacts and connections with these professionals. Short films produced by students as part of their courses have won many awards at local and national film festivals, with many graduates going on to achieve recognition in some of the world’s most prestigious festivals such as Tropfest, the Queensland New Film Makers Awards, Sundance and Cannes. Our website features the Film and Televison Showreel, a collection of projects created by students. The Showreel demonstrates the quality of work in subjects such as Music Video Production, Screen Production, Documentary Production and News Production. Visit www.bond.edu.au/ hss-showreel.
CAREERS Film and Television graduates could expect to find employment in positions such as: • Cinematographer • Director • Editor • Producer • Production Designer • Screenwriter • Sound Designer For course structures please visit www.bond.edu.au/hss.
Dr Michael Sergi Director of Film and Television After graduating from Curtin University, Associate Professor Michael Sergi spent three years at the Australian Film Television and Radio School learning from some of the world’s best directors including Philip Noyce and Mike Leigh. Dr Sergi has directed over 100 hours of television drama, produced and directed many short films, TV commercials, music videos and produced and co-wrote a feature film. While principal film and television lecturer at the University of Canberra, Dr Sergi was also the artistic director of the Canberra International Film Festival for 13 years, a member of the ACT Cultural Council and the ACT representative for the Australian Directors Guild. Dr Sergi is currently an advisor to the Gold Coast Film Festival and a judge for the Queensland New Film Makers Awards and the Australian Directors Guild.
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FILM AND TELEVISION
In order to encourage further industry connection and promote excellence in the field, lectures have been presented by visiting professionals such as: • Bruce Beresford, Director of Driving Miss Daisy, Double Jeopardy, Paradise Road and Mao’s Last Dancer • Cathy Henkel, Director of Orangutans in the Burning Season • Chris Brown, Producer of Australian epic The Proposition • Darius Khondji, Director of Photography for films such as Se7en and Panic Room • Michael Angus, Director of the multi-award winning documentary Salt • Robert Kosberg, Producer of 12 Monkeys • Rolf de Heer, Director of 10 Canoes and Bad Boy Bubby • Scott Powell, Senior Editor on the hit television series 24 No matter where your script or screen ambition lies, Film and Television at Bond University can help you bring it to life.
BUFTA The Bond University Film and Television Awards (BUFTA) is a short film competition open to all Australian Year 11 and 12 secondary school students and is one of the largest and richest competitions of its kind in Australia. There are six categories for films to be entered into. All category winners receive different prizes, with the overall winner receiving a full tuition scholarship to study a Bachelor of Film and Television at Bond University. For more information about BUFTA please find us on Facebook at www.facebook.com/BUFTA or visit the competition website www.bufta.com.au.
FACILITIES AND EQUIPMENT Bond University is one of the largest, and most modern production facilities in South East Queensland. You will have access to state-of-the-art facilities and equipment, such as 35mm and 16mm camera kits, all with Zeiss prime lenses, and high-end Panasonic Cine-HD cameras. There are over 40 editing stations with Avid Media Composer and Final Cut Pro, Pro-Tools LE and 5.1 HD audio mixing suites, and a fully equipped three-camera modern television studio. Our newly built Equipment Loan Store also has a large range of industry standard lighting, camera and sound equipment which you can utilise throughout your studies. In addition our facilities have the following equipment:
EDITING STATIONS 40 individual stations, each with dual work monitor iMacs • Three high end editing suites with Dual Core Mac Pros and Panasonic colour grading monitors •
FILM AND TELEVISION PRODUCTION EQUIPMENT • A large collection of Redhead, Blondies, Fluro and Dedo light kits • Edirol 2 and 4 track digital audio field recorders • Miller multi-stage fluid head tripods with 100mm bowls • Panasonic 17” HD field monitors • Sennheiser 416, 816, ME 66 field microphones and wireless microphones, as well as headphones • Stedicam
TV CONTROL ROOM • DigiDesign Venue SC48 multi-channel Audio Desk • Discreet monitoring with Panasonic HD monitors • EditShare Geevs Recorder / Playout system • Grass Valley Kayak ME2 Vision Mixing Desk • Viz Trio is a graphics control system
In 2011, the Bond University Film and Television Studio was the first educational facility in the Southern Hemisphere to be fitted with the comprehensive editing tool Editshare as well as the Geevs Recorder / Playout system. Designed to store material in one centrally located repository, Editshare allows multiple collaborators to draw down parts of a project and work on them simultaneously. Expanding on the existing capacity of Bond’s 40 state-of-the-art Mac editing stations, Avid Editing Suites and Final Cut Pro capacity, Editshare has over 32 terabytes of raided storage that will catapult the students of Film and Television at Bond into the digital future of film making.
5.1 CHANNEL AUDIO MIXING SUITE • DigiDesign Control 24 multi-channel mixing desk with Pro Tools 9 HD and Dynaudio Acoustic monitors
The Faculty strives to constantly update the equipment available to students. Check the Faculty’s facilities webpage www.bond.edu.au/hss for the latest additions.
TV STUDIO • Autoscript autocue • Large bluescreen • Specialised studio lights • Three Sony cameras on industry standard pedestals
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JOURNALISM
JOURNALISM www.bond.edu.au/hss The Faculty of Humanities and Social Sciences offers a variety of degrees within the field of journalism. These include: •
Bachelor of Arts CRICOS Course Code 063052M
•
Bachelor of Communication CRICOS Course Code 063062J
•
Bachelor of Communication (Business) CRICOS Course Code 062644F
•
Bachelor of Journalism CRICOS Course Code063077B
•
Master of Arts (Research) CRICOS Course Code 063454D
•
Master of Arts (Coursework)* CRICOS Course Code 063116M
•
Master of Communication* CRICOS Course Code 063122B
•
Master of Journalism* CRICOS Course Code 063128G
*No further intake into this program beyond May semester 2013. Please refer to www.bond.edu.au/hss for postgraduate offerings from May semester 2013.
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Alice Gorman Journalist - Scenic Rim, Gold Coast 1994 Enrolled at Bond after being awarded the John Burton Cadetship Scholarship, combining journalism studies with reporting experience at the Gold Coast Bulletin.
JOURNALISM
Gained further practical experience through internships arranged via Bond lecturers’ industry contacts with RG Capital Radio and Warner Roadshow Studios. 1997 Co-produced Rage of Innocence documentary with Bond lecturer, which aired on the ABC. After graduating with a Bachelor of Arts and journalism cadetship, was employed full-time by the Gold Coast Bulletin as a graded journalist. 1999 Transferred to The Sunday Telegraph in Sydney, Australia’s biggest selling newspaper, as a general reporter and food writer. 2001 Freelanced for Sky News London (online) and QBO Public Relations in London before returning to the Gold Coast. 2004 Won a Walkley Award for reporting on the Gold Coast City Council elections.
BA (Journalism)
2005 Established freelance writing business. 2012 Regular columnist for the Gold Coast Bulletin and the Courier Mail.
TELL THE STORY Journalism qualifications are your key to a world of exciting career opportunities in the media. If your dream is to interview high profile politicians and celebrities, see your byline on a front page newspaper story, break news headlines online and jet around the globe to file television reports on international issues, then Bond University’s journalism degrees are for you. Our programs are designed to equip you with the skills needed for successful careers in news and current affairs in the modern media. The hallmarks of the program are its leading edge approach and emphasis on ethical truth seeking. The program incorporates a combination of practical workshops, internships, flexible degree offerings and state-of-the-art technologies to produce graduates who are keenly sought by both traditional outlets and new media players. Our journalism program has strong links with important media organisations, including the Gold Coast Bulletin and the Tweed Daily News, channels Nine, Seven, Ten, NBN and the ABC, and radio stations Hot Tomato, Sea FM and 4CRB-FM. These links allow for rich internship and scholarship opportunities.
JOHN BURTON CADETSHIP The John Burton Cadetship Scholarship in Journalism is awarded annually to Year 12 students who have strong academic credentials and a demonstrated commitment to a career in print journalism. A partnership between Bond University and the Gold Coast Bulletin, it is a four year program alternating work and study, with a guaranteed position as a newspaper journalist on completion. Successful candidates will study the Bachelor of Journalism and work as a paid cadet at the Gold Coast Bulletin on a semester-on / semester-off basis. Journalism at Bond also features a successful Visiting Journalist Program where experienced journalists work alongside students on their news projects.
Bond recognises the diversity of the media and the range of specialised journalism positions throughout the realm of new media industries. That is why we place an emphasis on reflective practice, hands-on experience, access to industry professionals, familiarisation with new technologies and techniques and insightful understandings in professional media contexts. All of this makes journalism at Bond the perfect program to bring your career in journalism to life.
J-DAY Each year the Faculty of Humanities & Social Sciences hosts Journalism Day (J-Day). Secondary school students from Year 11 and 12 visit the campus for a day to learn about a career in journalism and see what journalism at Bond is really like. Students attend journalism lectures by Bond’s highly regarded journalism academics, listen to guest speakers on life in journalism and become broadcast journalists for the afternoon by getting involved in the interactive workshops in Bond’s television studio. For more information on these events, please email hssevents@bond.edu.au.
CAREERS Graduates could expect to find themselves in positions such as: • Advertorial writer • Broadcast journalist or editor • Magazine writer or editor • Print journalist or editor • Public relations practitioner • Web writer or editor For course structures please visit www.bond.edu.au/hss.
Alumna
Professor Mark Pearson Professor of Journalism Professor Mark Pearson’s professional career spans more than three decades. He has written for some of the world’s most trusted media including The Australian, The Wall Street Journal and The Far Eastern Economic Review. Professor Pearson’s major research interest is the law of journalism and social media. He has written and co-authored six books, including The Journalist’s Guide to Media Law, the leading textbook used by Australian journalism students. Professor Pearson is Australian correspondent for Reporters Sans Frontières and is a research associate with the Pacific Media Centre at AUT, New Zealand. He tweets from @journlaw and blogs from journlaw.com
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MULTIMEDIA DESIGN
MULTIMEDIA DESIGN www.bond.edu.au/hss The Faculty of Humanities & Social Sciences offers a variety of degrees within the field of multimedia design. These include: •
Bachelor of Arts CRICOS Course Code 063052M
•
Bachelor of Multimedia Design (Advertising) CRICOS Course Code 063080G
•
Bachelor of Multimedia Design (Mass Communication) CRICOS Course Code 063080G
•
Bachelor of Multimedia Design (Production) CRICOS Course Code 063080G
DESIGN YOUR FUTURE Multimedia can be defined as electronically delivered combinations of text, art, sound, animation and video often with interaction, appearing regularly in areas such as business, education, public places, games, film, marketing and advertising. Developments in information and communication technology are driving changes across the globe, responding to the demands of industry sectors such as advertising, media communication, video game development and screen production. The Bachelor of Multimedia Design with majors in Advertising, Mass Communication or Production, all offer a comprehensive foundation in specialist skills relating to digital image design, web design, 2D and 3D video, animation, sound, special effects and computer games. Our key multimedia design subjects and specialist majors that form part of the degree, will equip you with a solid foundation in digital design. This allows you to focus on your strengths and passion, eventually guiding you into a rewarding career of your choice. The focus of this degree is to equip you with technology and design skills in industry standard software and also to ensure you have a clear understanding of the theory and principles behind your choices. In our digital media design subject, you will be taught the fundamental design principles necessary for professional multimedia design. These are applied to image editing, packaging design and other pieces that assist with the start of a portfolio of your work. In our website design subject you will learn to plan, design, create and then publish to your unique URL, a web address supplied by Bond University. This real world website must address the latest web standards and rules for accessibility and professional website design. Students are encouraged to create a website for real clients.
In the sound subject you will learn about sound production by creating sounds for a selected video. You are expected to showcase a combination of music theory, aesthetics and composition, recording studio practice and electronic sound generation, and use these skills to create ambient special effects for the video. Students in both 2D animation and 3D modelling and animation are required to create short animated movie clips using the principles and techniques for animation and theory taught in the subjects. Your final multimedia subject is a capstone project. Working in small groups with guided instruction from the lecturer, you will plan, create, develop, test and document a project of your choice from start to finish. This project is especially useful for your portfolio while also giving you the opportunity to gain experience of real world expectations within a protected environment. Bond’s Bachelor of Multimedia Design opens up a wealth of new and exciting career opportunities in all areas of mass media from film, television and advertising production through to journalism, photography and video gaming. This enables you to design your own future and see your ambition come to life.
FACILITIES Students are taught in state-of-the-art Apple Mac computer labs and have access to sophisticated Waecom boards for developing their designs.
CAREERS Graduates could expect to find employment in areas such as: • 2D and 3D animation • Advertising creative • Art direction / visual design • Digital image design • Interface design • Multimedia design / project design • Multimedia development • Web design and related areas For course structures please visit www.bond.edu.au/hss.
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Dr Penny de Byl Associate Professor, Multimedia and Games Dr Penny de Byl is Associate Professor in Multimedia and Games in the discipline of Communication and Media at Bond University. After a period of teaching computer games programming, serious games theory and research methodology at Breda University in the Netherlands, Dr de Byl relocated to Australia where she has won several awards for her lecturing expertise. Dr de Byl’s awards include Queensland’s Smart State Award for teaching with games, the international Unity / Google curriculum design competition for mobile game subject development and in 2011 the Australian Learning and Teaching Council award for her contributions to university teaching. Dr de Byl has recently published Holistic Game Development with Unity, a book aimed at teaching the art, design and programming of games creation with a universal approach. Dr de Byl’s areas of interest include serious games, augmented reality and gamification systems. Her current projects include gamifying the classroom, teaching artists and designers how to program and ubiquitous educational computing.
INTERNSHIPS
INTERNSHIPS*^ Internships provide invaluable work experience and can lead directly to employment opportunities within your study area. Internships are available to Faculty of Humanities & Social Sciences students across a range of fields and in many different locations throughout Australia and overseas. Students of the Faculty are encouraged to undertake an internship as part of their study. The Faculty of Humanities & Social Sciences works closely with the Academic Internship Council and Washington Internship Institute in the United States. A range of internship opportunities exist in the dynamic cities of Washington DC, New York, San Francisco and Boston as a part of these collaborative agreements. Further afield, internships are also offered in Paris, Dubai and Singapore.
Internships can be undertaken as a subject on a for-credit basis. This means that you not only get a chance to gain experience in a real work environment as part of your degree studies, but you also have the opportunity to develop networks and begin building your portfolio within your chosen profession. More comprehensive information about internships is available in the Internship Guide for Students or from our Internship and Industry Placement Coordinator located in the Faculty Services office within the Faculty of Humanities & Social Sciences. For more information visit www.bond.edu.au/hss-internships. *To be eligible for consideration for an internship, you must have a minimum GPA of 2.5. ^Extra costs may be associated with internships. For more information see www.bond.edu.au/additional-costs.
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RESEARCH DEGREES
RESEARCH DEGREES The general requirements for admission to the Master of Arts (by Research) or the Doctor of Philosophy (PhD) programs are available in the Bond University Handbook found at www.bond.edu.au/student-resources/handbook. Requirements for Master of Arts (by Research) and the PhD programs in the Faculty of Humanities & Social Sciences are set out below. Some programs within the Faculty may have more specific requirements. MASTER OF ARTS (BY RESEARCH) CRICOS Course Code 063454D The minimum requirement for admission to Master of Arts (Research) candidature is: • A four year (eight semester) honours’ degree (First class, 2A, 2B OR • A qualification or combination of qualifications deemed to be equivalent to the above by the Higher Degrees by Research (HDR) Committee. MASTER OF PHILOSOPHY CRICOS Course Code 072092F The minimum requirement for admission to Master of Philosophy candidature is: • A four year (eight semester) honours’ degree (First class, 2A, 2B) OR • A qualification or combination of qualifications deemed to be equivalent to the above by the HDR Committee.
DOCTOR OF PHILOSOPHY (PHD) CRICOS Course Code 063150J The minimum requirement for admission to Doctor of Philosophy (PhD): • A four year (eight semester) honours’ degree (First class or 2A) OR • A research master’s degree OR • A qualification or combination of qualifications deemed to be equivalent to the above by the HDR Committee. Candidates who have completed more than nine months of the Master of Arts (by Research) and who meet the requirements for admission to PhD candidature, may apply to be admitted to confirmed PhD candidature. In successful cases the PhD candidature will be considered to have begun at the time of commencement of the research master’s degree.
STATEMENT OF RESEARCH INTEREST
STATEMENT OF RESEARCH INTEREST Prior to formal application, intending applicants need to give consideration to the specific research topic they wish to investigate. This should be determined in consultation with a member of the academic staff of the Faculty. This is to see whether the Faculty can provide appropriate supervision and whether the candidate is familiar enough with the relevant research area to be able to undertake specialised study in that field. Details of academic staff and their research interests can be found in the Faculty of Humanities & Social Sciences Handbook which can be found at www.bond.edu.au/about/hss-handbook or on the Bond University website at www.bond.edu.au/hss-staff.
PhD candidature. Students accepted into the PhD program may be eligible for a fee waiver. Bond University also offers limited numbers of Australian Postgraduate Awards and International Postgraduate Research Scholarships for international students. ENGLISH LANGUAGE REQUIREMENTS Prospective candidates for whom English is not a first language must be able to demonstrate proficiency in English at the equivalent level of IELTS 7.0 or better. Test results should be less than two years old.
After consultation with a member of academic staff, the applicants for Master of Arts (by Research) or PhD should write a research proposal indicating the area in which the research is to be conducted. This statement should include: • A proposed topic • A survey bibliography • Literature references that provide relevant background • Possible research methodologies (where relevant) • Previous publications by the candidate that relate to the proposal (PhD candidates) • Prior research conducted by the applicant that relates to the proposal • A copy of any previous research theses (if applicable) • The name of a potential supervisor within the Faculty of Humanities & Social Sciences Outstanding applicants who make significant progress in their research during the first year may be considered for
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SCHOLARSHIPS
SCHOLARSHIPS DEAN’S SCHOLARSHIPS The Faculty offers a limited number of scholarships to prospective Australian and international undergraduate students ranging from 10 to 40 per cent of tuition cost. Postgraduate students are eligible for a maximum 25 per cent of tuition cost. Criteria for considering scholarships will be based on prospective students’ school achievements and academic merit and as such are very competitive. Prospective students wanting to apply for a scholarship must apply at the time of application for their degree program and must ensure all relevant documentation is provided with the application. More information can be found at www.bond.edu.au/scholarships. John Burton Cadetship Scholarship The John Burton Cadetship Scholarship in Journalism is awarded annually to Year 12 students who have strong academic credentials and a demonstrated commitment to a career in print journalism. As a partnership between Bond University and the Gold Coast Bulletin, it is a four year program alternating work and study, with a guaranteed position as a newspaper journalist on completion. Successful candidates will study for their Bachelor of Journalism and work as a paid cadet at the Gold Coast Bulletin on a semester-on / semester-off basis. For more information, go to www.bond.edu.au/scholarships.
BOND UNIVERSITY FILM AND TELEVISION AWARDS (BUFTA) The Bond University Film and Television Awards (BUFTA) is a short film competition open to Year 11 and 12 secondary school students in Australia. Students are encouraged to enter short films made as part of school assessments or as independent projects. There are six entry categories including animation, comedy, documentary, drama, experimental and music video. There are several prizes for winners with the overall winner receiving a full tuition scholarship to study a Bachelor of Film and Television at Bond University. More information on BUFTA is available at: www.bufta.com.au www.facebook.com/bufta www.vimeo.com/bufta.
PATHWAYS AND BOND COLLEGE
PATHWAYS •
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Diploma in University English Studies CRICOS Course Code 072149E Bachelor of Arts (EIL) CRICOS Course Code 063053K Graduate Certificate in University English* CRICOS Course Code 063175M Graduate Diploma in University English Studies* CRICOS Course Code 063177J
Bond’s pathway programs are designed for international students whose English language does not meet the required level for entry into Bond University’s undergraduate or postgraduate programs. The pathway programs assist students to develop English language competency and prepare students for their university studies. The pathway undertaken by students depends on their existing English language abilities. Some students will be directed to the Bond University English Language Institute (BUELI) in order to raise their English language abilities to the required level for entry into the University’s pathway programs. Please see Bond University’s Undergraduate and Postgraduate Guides for pathway course structures and the IELTS pathway map.
BOND COLLEGE The Bond College Foundation Program is a bridging program between secondary studies and undergraduate studies for both Australian and international students. The Foundation Program consists of 28 weeks of full-time study and focuses on the core academic requirements for entry into undergraduate degree programs at Bond University. The program has been designed to be distinctive, with emphasis on intellectual development and thinking. Courses include basic mathematics, the history of western thought, classical literature and world history. The Bond College program, through its Board of Studies, has set the academic requirements and all students who successfully complete the program will be guaranteed a place at Bond University**. Some students may be directed to the Bond University English Language Institute (BUELI) before admittance to the Bond College programs. *No further intake beyond May semester 2013. **Undergraduate Health Sciences programs will require Bond College students to achieve a minimum of 65 per cent overall for direct entry, with 65 per cent in pre-requisite subjects. Undergraduate Law programs will require Bond College students to achieve a minimum of 60 per cent for provisional entry and 65 per cent or above for direct entry. There are no guaranteed places from Bond College to the Bachelor of Architectural Studies or Bachelor of Medicine Bachelor of Surgery. It requires Bond College students to achieve a minimum of 65 per cent overall to be considered competitive for a place.
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BRINGING AMBITION TO LIFE
BRINGING AMBITION TO LIFE As a fully independent teaching institution, Bond University offers a unique educational experience, specifically designed to challenge students to be the very best that they can be.
PRACTICAL KNOWLEDGE Using case studies adapted from real life scenarios and having access to resources that mirror workplace standards ensure our graduates are ready to hit the ground running from their first day on the job.
ACCELERATED STUDY PROGRAM Bond University schedules three semesters per year with intakes in January, May and September, enabling you to complete your studies up to a year earlier than at most other universities.
INTERNATIONAL COMMUNITY Aspiring to a 50 : 50 ratio of Australian to international students, Bond has a distinctly global perspective. Studying here, you’ll develop friendships and future business networks with staff and students hailing from all over Australia and more than 80 overseas countries.
SMALL CLASS SIZES We have the lowest student to teacher ratio of any university in Australia*. Studying in small classes, you’ll benefit from one-on-one access to professors who have an open-door policy and know each of their students by name.
GLOBAL ‘BONDY’ NETWORK As a Bond graduate, you will be a member of our international alumni network which now includes senior managers and prospective employers in major corporations all over the world.
WORLD CLASS ACADEMICS Our teaching faculty includes pre-eminent academics of national and international standing, whose high level qualifications are matched by practical knowledge gained from consulting to major multinational corporations. STATE-OF-THE-ART RESOURCES Bond’s world class campus incorporates the very latest academic and technological teaching and study facilities, with our smaller student numbers ensuring easy access.
*2008 Student to Teacher Ratio, Universities Australia.
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