Boodi Jewellery Lookbook 2016
Bija is Boodi's first jewellery collection. Meaning seed in Sanskrit, Bija is a metaphor for the cause of things; a capsule for new beginnings. Imbued with the spirit of unearthed primeval hoards, Boodi jewellery encapsulates the symbols of civilisations passed. Exotic amulets hold spiritual messages, animals represent freedom, the future and what we might be if only we could be so bold. All materials are derived from positive sources; the metals are recycled; each gemstone is ethically sourced and fully traceable. Boodi is more than a collection of jewellery; it represents a positive way of life.