Hacking Growth Summary
Growth hacking is not just a tool for marketers. It can be applied to new product innovation and to the continuous improvement of products as well as to growing an existing customer base. As such, it’s equally useful to everyone from product developers, to engineers, to designers, to salespeople, to managers.
Nor is it just a tool for entrepreneurs; in fact, it can be implemented just as effectively at a large established company as at a small fledgling start-up. It is designed to work on the largest scale (company-wide) or the smallest (a single campaign or project). What that means is that any department or project team can run the growth hacking playbook by following the process that Hacking Growth proposes.
