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Digital goods, also known as electronic goods, e-goods and downloadable products, are an important part of ecommerce. People are used to buying tangible products online, but downloadable products are quickly gaining ground too. These terms all refer to goods that are stored, downloaded and used in an electronic format. Such products include but are not limited to e-books, software, music files, digital images, e-tickets and html templates. They can be downloaded via a link either on the e-commerce site itself or in an email. The buying and selling of digital goods are turning into a very profitable business with huge potential to grow even bigger in the years to come. People are getting accustomed to buying and using digital goods and often prefer it over tangible goods. There are some major differences between tangible goods and e-goods. Not to say that electronic goods are better than physical goods, but there are some distinct advantages. Here are some worth mentioning:
No inventory No shipping Little to no startup cost Consumers get instant gratification Transaction is completed in seconds Costs the same to sell one or thousands If you are looking to start an e-commerce business and do not have a lot of money then you should start to sell downloadable e-goods. If you already own an e-commerce business and want to offer your customers more options then sell some digital goods alongside your regular products. There are so many different kinds of digital goods which makes incorporating them into an existing online store relatively easy. An e-commerce solution which offers its users the ability to sell downloadable e-goods should have some of these basic features:
Automatic product download Multiple file download for one product Custom download rules that allow you to choose # of clicks or # of days the link is valid until and also the option of only allowing the customer's IP address to download the product Have the option of no shipping Product option and product variable specifications Simultaneous tangible goods and e-goods checkout Encrypted URL for added security
Simply listing electronic products on your e-commerce site is not enough to skyrocket your sales revenue. You need to market your digital goods as much as you would your tangible goods. There are several ways to promote digital goods on the web. One of the best ways is to start an affiliate program, which happens to be a lot easier than starting an affiliate program for tangible goods. One of the biggest marketplaces for e-goods on the web is ClickBank, they specialize in e-books and software. You will be given access to thousands of affiliates by joining their program. Another good tactic is to search for product directories specializing in the form of digital downloadable products that you are selling and get listed there. There are many more creative ways to promote your digital goods, just put your thinking cap on.
There are special tools required to successfully sell digital downloads online. It begins with using the right e-commerce solution. Only when you are equipped with the proper tools are you able to sell as many downloadable products to as many people as possible. Sell it on its own or with other products, the choice is yours. Core Commerce is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. You can set up your store in minutes, and with powerful tools to help with not only selling digital goods, but also SEO, product marketing and mobile commerce, it's no wonder why it has been rated one of the best e-commerce solutions. http://trycorecommerce.com to try it absolutely free for as long as you need to, no credit card required!
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